Ayrburn

What Ayrburn does

Ayrburn is a multi-venue hospitality precinct located in the folds of the Southern Alps near Queenstown, Otago, New Zealand, operated by the privately held entity Ayrburn Wines Online Limited. The precinct consolidates nine distinct venues into a single destination experience: Billy's (upscale dining), The Woolshed (bistro), The Bakehouse (all-day cafe), The Manure Room (wine flights and shared plates), The Burr Bar (cocktails), The Barrel Room (Ayrburn wine tastings), The Dairy (ice cream), R.M Prime Produce (retail store), and The Dell (live music and events). Ayrburn also produces its own wines from the Otago region and sells them direct-to-consumer both on-site and via an online shop with international shipping through partner Wine Collective Direct.

The company's business model is anchored on direct-to-consumer hospitality revenue: food and beverage sales across the dining venues and bars, wine sales (tasting-room and e-commerce), retail purchases at the on-site produce store, and ticket/event revenue from The Dell. Distribution is primarily regional through on-site venues, supplemented by a global online wine channel and digital gift voucher sales through the NowBookIt platform. Table reservations across the food venues are operated through a dedicated booking system. The core "technology" is operational rather than digital-native — an integrated precinct of physical venues with supporting e-commerce and reservation tooling (Curator.io, Wine Collective Direct, NowBookIt) rather than a software platform.

Ayrburn's customer base spans three primary segments: tourists and first-time visitors to Otago (positioning Ayrburn as a must-see destination), the local Queenstown/Otago community (regular dining and events), and food and wine enthusiasts seeking curated New Zealand hospitality experiences. Marketing is digital-first, relying on Instagram, an email newsletter, website content, and organic search visibility rather than paid acquisition. Pricing is not publicly disclosed. The company holds New Zealand liquor license 68/OFF/2451/2024 (expiring 29/11/26), is privately held with no disclosed parent company, investors, or funding history, and operates without a mobile app.

Name

Ayrburn

Legal name

Ayrburn Wines Online Limited

Website

https://ayrburn.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ayrburn operates a multi-venue food, wine, and entertainment precinct in Queenstown, Otago, New Zealand, serving tourists, locals, and food/wine enthusiasts across nine dining, bar, retail, and events venues alongside a DTC wine business.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Wineries (312130), Drinking Places (Alcoholic Beverages) (7224), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Bars (THAFAEAF), Cocktail Lounges & Speakeasies (MPAGAIAD)

Keywords

• Multi-venue hospitality
• Wine tasting experiences
• Restaurant and bar services
• Event venue hosting
• Food and beverage precinct

Headquarters

HQ city

Queenstown

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Revenue from multiple restaurants (Billy's, The Woolshed, The Bakehouse, The Manure Room) and bars (The Burr Bar, The Barrel Room) offering dining experiences ranging from bistro style to fine dining, wine flights, cocktails, and all-day menus.
2. Wine Sales: Direct wine sales through The Barrel Room tastings, online wine shop, and international shipping. Ayrburn produces its own wines from the Otago region.
3. Retail Store: R.M Prime Produce store selling products to recreate the Ayrburn experience at home, along with The Dairy ice cream shop.
4. Events and Private Dining: Revenue from events hosting at The Dell (live music venue) and private dining experiences across venues.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Ayrburn operates a multi-venue food and wine hospitality precinct in Queenstown, Otago, New Zealand, offering dining across multiple restaurants (Billy's, The Woolshed, The Bakehouse, The Manure Room), cocktails at The Burr Bar, wine tastings at The Barrel Room, ice cream at The Dairy, retail at R.M. Prime Produce, and live music/events at The Dell. The precinct also produces and sells its own Otago-region wines through an online store with international shipping, alongside gift vouchers for hospitality experiences.

Product overview

Ayrburn is a multi-venue hospitality precinct located in Queenstown, Otago, New Zealand. The offering consists of a platform of nine distinct venues centered around food and wine experiences: Billy's (upscale dining), The Woolshed (bistro dining), The Bakehouse (all-day cafe), The Manure Room (wine flights and shared plates), The Burr Bar (cocktails), The Barrel Room (wine tastings), The Dairy (ice cream), R.M. Prime Produce (retail store), and The Dell (events venue). The precinct also includes a wine product line available for online purchase with international shipping through Wine Collective Direct. The venues are architecturally integrated into a single destination within the Southern Alps, offering visitors a comprehensive food and wine playground.

Differentiator

Problem solved

Functional benefit

Brands

• Billy's: Opulent dining venue within the Ayrburn precinct.
• The Woolshed
• The Bakehouse
• The Manure Room
• The Burr Bar
• The Barrel Room
• R.M Prime Produce
• The Dairy
• The Dell

Products and services

• Billy's An upscale restaurant venue offering opulent dining experiences within the Ayrburn precinct in Queenstown, New Zealand.
• The Woolshed A bistro-style dining venue open for lunch and dinner daily, offering delectable cuisine within the Ayrburn precinct.
• The Bakehouse An all-day cafe open from 9am, offering fresh food in an alfresco setting within the Ayrburn precinct.
• The Manure Room A venue featuring wine flights and shared plates for drinking and dining experiences within the Ayrburn precinct.
• The Burr Bar A cocktail bar offering shaken or stirred cocktail creations within the Ayrburn precinct.
• The Barrel Room The home of Ayrburn wine tastings, open on the hour from 11am within the Ayrburn precinct.
• The Dairy An ice cream venue offering a storybook of sweetness and frozen treats within the Ayrburn precinct.
• R.M. Prime Produce A specialty store allowing customers to recreate the magic of Ayrburn at home through curated products.
• The Dell A central gathering spot for live music and events within the Ayrburn precinct.
• Ayrburn Wines Ayrburn's wine collection produced from the Otago region, available for purchase online with international shipping options via Wine Collective Direct.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Wine CollectiveminorChannel Partner/ Reseller/ DistributorWine Collective serves as the international shipping partner for Ayrburn wines, enabling global distribution of Ayrburn's Otago-region wines through their platform.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Regional players

• Walter Peak High Country Farm: Queenstown tourism hospitality destination (restaurant and BBQ experiences). Comparable as a premium Queenstown tourism food-and-experience destination, though without Ayrburn's winery vertical integration.

Broad incumbents

• Skyline Queenstown: Major Queenstown tourism operator with on-site F&B, events, and multiple attractions. Comparable as a multi-venue Queenstown tourism destination operator, though centered on gondola/adventure rather than wine.
• Brancott Estate: Larger New Zealand winery (Marlborough) with restaurant and visitor experiences. Comparable business model of winery-plus-hospitality destination, though at substantially larger scale and in a different region.
• Cloudy Bay: Premium Marlborough winery with cellar door and dining experiences. Comparable as an internationally distributed NZ winery operating a destination hospitality venue, though on a global luxury brand scale.

Direct peers

• Peregrine Wines: Central Otago producer with on-site dining and tasting experiences. Comparable as an Otago-region winery combining wine production with food and wine hospitality programming.
• Mount Difficulty Wines: Central Otago winery with cellar door and hospitality offerings. Overlaps with Ayrburn's wine production plus tasting room and on-site consumption model.
• Akarua Wines: Central Otago winery with cellar door tastings and food pairings in Bannockburn. Comparable as a wine producer plus hospitality destination in the same broader Otago catchment.
• Amisfield: Central Otago winery and bistro offering wine flights and food pairings. Closely comparable to The Manure Room and The Barrel Room concepts within the Ayrburn precinct.
• Gibbston Valley: Central Otago winery with on-site restaurant, wine cave tours, and tasting room. Most directly comparable to Ayrburn as a vertically integrated wine producer plus hospitality destination in the same region and same category.
• Quail Restaurant & Winery: Central Otago vineyard with fine-dining restaurant. Comparable as a winery-plus-upscale-dining destination in the same Otago region, similar in scale and positioning to the Billy's concept at Ayrburn.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ayrburn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayrburn