Ayrshire Roads Alliance

What Ayrshire Roads Alliance does

Ayrshire Roads Alliance is a shared public-sector service partnership between East Ayrshire Council and South Ayrshire Council, established as Scotland's first such joint roads authority and headquartered at Burns House, Ayr. The alliance delivers integrated roads maintenance, winter gritting, street lighting, parking enforcement, road-works coordination, flood prevention, permitting, and active travel infrastructure across the two council areas, supported by a small core team of around 23 staff under leadership including Kevin Braidwood (Head of Roads) and Stewart Turner (Roads Manager).

Its service platform is built on a set of in-house and integrated digital systems: a Civica-integrated Penalty Charge Notice payment platform, an online Roadworks Map, a public Gritter Tracker, and an award-winning online Temporary Traffic Regulation Order (TTRO) system for road closures and traffic management applications. Operational assets include a winter gritting fleet (now transitioned to Hydrotreated Vegetable Oil fuel), a public EV charging network of 103 points, the 100+ mile Ayrshire Link active travel network, and physical parking inventory such as the new London Road Car Park in Ayr.

The revenue model is a hybrid of core council budget allocations — including a £8.28 million 2024/25 roads investment programme — and transactional income from PCNs, EV charging tariffs introduced in April 2024, parking fees, and permits. Long-cycle capital works such as the £8.97 million New Cumnock Flood Protection Scheme are delivered in partnership with the host councils, reinforcing the alliance's role as the operational delivery arm for shared infrastructure across East and South Ayrshire.

Name

Ayrshire Roads Alliance

Legal name

Ayrshire Roads Alliance

Website

https://ayrshireroadsalliance.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Ayrshire Roads Alliance is a shared public-sector partnership between East Ayrshire and South Ayrshire Councils that delivers integrated roads maintenance, winter gritting, parking enforcement, EV charging, active travel, and flood prevention services across both council areas in Scotland.

Ownership category

akta.pro rank

Product category

Public Roads and Transportation Services

NAICS

Support Activities for Road Transportation (4884)

SIC

Transportation Services (4700)

akta.pro primary industry

Road & Highway Authorities (Planning, Construction, Maintenance) (BPAIALAA)

akta.pro secondary industries

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Interoperability & Clearinghouse Services (Multi-Agency Toll Settlement) (TLAJABAF)

Keywords

• Roads maintenance services
• Winter gritting operations
• Parking enforcement
• Active travel infrastructure
• Street works coordination

Headquarters

HQ city

Kilmarnock

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Public Sector Funding: Core funding from East Ayrshire Council and South Ayrshire Council annual budgets. The Alliance is led by East Ayrshire Council and governed by a joint committee of elected members.
2. Parking Charges: Revenue from on-street and off-street parking charges, including penalty charge notices (PCNs) and parking permits.
3. EV Charging Tariffs: Revenue from electric vehicle charging at public charging points across East Ayrshire (67 points in 35 locations) and South Ayrshire (36 points in 25 locations). Tariffs: Fast/AC £0.31/kWh, Rapid/DC £0.37/kWh, plus overstay charges.
4. Abnormal Load Processing Fees: Processing fees for abnormal load movement notifications, covering administrative costs of route assessment and coordination.
5. Road Works Coordination Fees: Coordination services for utility companies (BT, Scottish Gas Networks, Scottish Power, Scottish Water, Virgin Media) working on public roads under the New Roads and Street Works Act 1991.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Ayrshire Roads Alliance delivers a shared roads and transportation service across East and South Ayrshire, covering road maintenance, winter gritting, parking enforcement and permits, roadworks coordination, road safety, flood prevention, active travel infrastructure, street lighting, school transport, and developer/business permitting. The service is delivered through a combination of physical infrastructure operations and digital platforms including an award-winning Temporary Traffic Regulation Order system, a real-time gritter tracker, an online fault reporting system, and an interactive roadworks map.

Product overview

Ayrshire Roads Alliance is a shared public sector service partnership between East and South Ayrshire Councils, Scotland's most innovative public sector partnership delivering unified roads and transportation services. The core offering consists of digital service platforms (fault reporting system with gritter tracking, TTRO system, PCN payment system, parking management) integrated with physical infrastructure services (road maintenance, winter maintenance, road safety, active travel including the Ayrshire Link network, flood prevention, school transport, fleet services, street lighting, and developer/business permitting). The organization operates under a joint committee governance structure with East Ayrshire Council as the lead authority.

Differentiator

Problem solved

Functional benefit

Brands

• Ayrshire Link: A network of Active Travel routes connecting communities throughout South and East Ayrshire, making it safer and more accessible to walk, wheel and cycle. Features fifteen planned active travel routes spanning over 100 miles.

Products and services

• Winter Maintenance Services Winter road treatment programme covering gritting operations, community resilience groups, and flooding guidance for the road network across East and South Ayrshire.
• Parking Management Services Comprehensive parking services including off-street parking, on-street parking, residents parking permits, and car park permits across East and South Ayrshire.
• Roadworks Coordination Coordination of roadworks carried out by utility companies (BT, Scottish Gas Networks, Scottish Power Energy Networks, Scottish Water, Virgin Media) under the New Roads and Street Works Act 1991.
• Road Safety Services Road safety improvement works, traffic calming measures, speed limit management including 20mph trials, and School Streets initiatives.
• Flood Prevention and Coastal Management Flood protection schemes including the £8.97m New Cumnock Flood Protection Scheme and coastal infrastructure maintenance.
• Active Travel Hubs and Cycle Paths (Ayrshire Link) Active travel infrastructure including the Ayrshire Link network of cycling routes spanning over 100 miles, connecting communities across South and East Ayrshire.
• School Transport Services Transport services for school children who live more than 1.5 miles from their catchment school.
• Electric Vehicle Charging Network Public EV charging network with 67 points in 35 locations (East Ayrshire) and 36 points in 25 locations (South Ayrshire), with tariffs introduced from April 2024.
• Abnormal Load Routing Processing and coordination of abnormal load movements through East and South Ayrshire, including bridge weight assessments.
• Developer and Business Permits Range of permits for developers and businesses including Road Construction Consent, Permission to Execute Roadworks, Road Occupation Permit, Road Opening Permit, Temporary Traffic Signal Permit, Temporary Signing to Events, Street Café Permit, and Skip Permit.

Quantifiable outcome

• Expected savings of more than £8m over ten years
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor, primary and core.

• AecomminorStrategic or Co-development Partner · 18 June 2026Infrastructure consulting company that donated a £10,000 trishaw to Cycling Without Age Scotland alongside Ayrshire Roads Alliance. Commissioned for Doon Valley Trail active travel route development.
• East Ayrshire CouncilprimaryStrategic or Co-development PartnerPrimary council partner; service is led by East Ayrshire Council with joint governance through a committee of elected members from both councils. Provides core funding and governance structure for the Alliance.
• South Ayrshire CouncilprimaryStrategic or Co-development PartnerSecondary council partner sharing roads and transportation governance and funding responsibilities with East Ayrshire Council through the Alliance.
• AmeycoreTechnology or IntegrationTrunk road operator responsible for A76, A77, A78 Trunk roads and M77 Motorway works in the region. Contact point for trunk road roadworks information.
• Strathclyde Partnership for Transport (SPT)coreStrategic or Co-development PartnerRegional transport partnership collaborating on traffic, transportation and road safety improvement programs.
• SUSTRANScoreStrategic or Co-development PartnerCharity enabling people to walk, cycle, and wheel for everyday journeys. Partner on active travel schemes and infrastructure.
• Love to Ride UKminorStrategic or Co-development PartnerOrganization providing online cycling encouragement program with web platform and app to encourage new cyclists and support existing ones.
• North Ayrshire CouncilminorStrategic or Co-development PartnerCollaborating council partner on road safety events (Fit for the Road, Fit to Ride), Junior Road Safety Officer workshops, and joint initiatives.
• SWARCOcoreTechnology or IntegrationEV charging infrastructure operator managing Chargeplace Scotland network access and payment processing for public charging points.
• Utility Companies (BT, Scottish Gas Networks, Scottish Power Energy Networks, Scottish Water, Virgin Media)coreChannel Partner/ Reseller/ DistributorStatutory undertakers with powers under New Roads and Street Works Act 1991 to work on public roads. Alliance coordinates their roadworks to minimize disruption.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SWARCO: EV charging infrastructure operator managing Chargeplace Scotland network access and payment processing for ARA's public charging points. Technology integration partner in ARA's emerging EV infrastructure operations.

Others

• AECOM: Global infrastructure consulting firm commissioned by ARA for Doon Valley Trail active travel route development and co-donor of community assets. Adjacent enabling participant in ARA's infrastructure pipeline.
• Transport Scotland: Scottish Government national transport agency funding ARA's active travel schemes, trunk road interfaces, and EV charging expansion. Strategic funder and policy counterpart rather than competitor.

Direct peers

• Milestone Infrastructure: M Group Services division delivering highway maintenance, lighting, and infrastructure services to UK councils. Operates under similar multi-year contracts with local authorities and offers directly comparable services.
• Kier Highways: Major UK highways services provider operating highway maintenance contracts for local authorities. Comparable service portfolio including winter maintenance, road safety, and active travel infrastructure.
• Ringway Infrastructure Services: Delivers highways maintenance, winter gritting, street lighting, and infrastructure services to UK local authorities under contract. Most directly comparable to ARA in terms of scope, customer base (councils), and service delivery model.
• Balfour Beatty Living Places: Operates long-term local authority highways maintenance contracts across the UK, delivering road maintenance, street lighting, and public realm services. Closest commercial analog to ARA's shared-service operating model.

Regional players

• North Ayrshire Council Roads Services: Neighbouring Scottish council providing similar roads and transportation services. Named ARA collaboration partner on road safety events (Fit for the Road, Fit to Ride) and Junior Road Safety Officer workshops.
• Strathclyde Partnership for Transport (SPT): Regional transport partnership covering the west of Scotland including ARA's area. Collaborates on traffic, transportation, and road safety improvement programmes. Strategic regional peer operating in overlapping geography.

Broad incumbents

• Amey plc: Operates trunk road networks (including A76, A77, A78, M77 in ARA's region) and broader local authority infrastructure services. Named partner in ARA data. Larger established incumbent with overlapping capabilities but broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AyrshireRoads
• Facebookfacebook.com/AyrshireRoads
• LinkedInlinkedin.com/company/ayrshire-roads-alliance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayrshire Roads Alliance