AYSO Region 7

What AYSO Region 7 does

AYSO Region 7 is a local nonprofit chapter of the American Youth Soccer Organization (AYSO), delivering youth soccer programs for children aged 4-18 across six Los Angeles-area communities: Westchester, Playa Del Rey, Playa Vista, Marina Del Rey, Inglewood, and Lennox. The chapter is part of a national nonprofit founded in 1964 (the chapter lists 1965) and operates under six trademarked philosophies—Everyone Plays, Balanced Teams, Open Registration, Positive Coaching, Good Sportsmanship, and Player Development. Program offerings span the core AYSO Soccer Programs for U5 through U19 divisions, the 4U Schoolyard Jamboree, AYSO PLAY! (low-barrier access initiative), AYSO EPIC (disability inclusion), and AYSO United (advanced competition), all delivered across four primary field locations including Carl E. Nielsen Youth Park, Gas Company Fields, and Wiseburn Sports Complex.

The technology stack is entirely third-party rather than proprietary: PlayMetrics/Sports Connect handles player registration and self-service sign-up; Blue Sombrero powers volunteer recruitment, background checks, and role assignment; and AYSOU/etrainu delivers online coach and referee training with certification tracking. Chapter-level technical differentiators cited are ease of use and integration interoperability, not proprietary IP. Marketing and distribution are community-led: a regional website (ayso7.org), local Facebook and ayso_region7 Instagram accounts, email newsletters, in-person community events, and word-of-mouth referrals. The chapter lists 55 employees, but the operational model relies overwhelmingly on unpaid volunteer coaches, referees, and administrators consistent with the national organization's 250,000+ volunteer base.

Revenue is generated through two streams: recurring per-season player registration fees that include a uniform and are described as subscription-style annual billing (specific amounts not publicly disclosed), and sponsorship/partnership income drawn primarily at the national AYSO level from brands such as BEEUP Snacks, Topps, and Sator Soccer. The chapter is governed as an autonomous local region within AYSO's nonprofit structure, with no external investors, no public disclosure of revenue figures, and no productized technology offering that would support a commercial investment thesis; the relevant financial and strategic dynamics for an investor audience are inherited from the parent AYSO organization.

Name

AYSO Region 7

Legal name

AYSO Region 7

Website

https://ayso7.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

51–100 employees

Short description

AYSO Region 7 is a Los Angeles-area nonprofit chapter of the American Youth Soccer Organization, delivering recreational and competitive youth soccer programs (ages 4-18) to families in six LA neighborhoods using a volunteer-driven operating model and third-party registration and training platforms.

Ownership category

akta.pro rank

Product category

Youth Soccer Programs

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKAFAF

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

SECONDARYMPAKACAG

Recreational & Intramural Sports Programs

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Youth soccer programs
• Recreational athletics
• Community sports leagues
• Youth player development
• Volunteer coaching

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Player Registration Fees: Families pay registration fees for children to participate in youth soccer programs. Fees vary by season and include uniform.
2. Sponsorships and Partnerships: National sponsors like BEEUP, Topps, Sator Soccer, and others provide financial support and in-kind contributions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

AYSO Region 7 organizes and runs community-based youth soccer leagues and programs for children ages 4–18 in Westchester, Playa Del Rey, Playa Vista, Marina Del Rey, Inglewood, and Lennox (Los Angeles, California). Programs span U5–U19 divisions with recreational and competitive formats, supported by trained volunteer coaches and referees, and delivered at multiple athletic field sites under a Spring and Fall seasonal registration cycle.

Product overview

AYSO Region 7 is a local chapter of the American Youth Soccer Organization, delivering youth soccer programs for children ages 4-18 in Westchester, Playa Del Rey, Playa Vista, Marina Del Rey, Inglewood, and Lennox, California. The organization offers a portfolio of programs including the core AYSO Soccer Programs (recreational and competitive divisions from U5 through U19), the AYSO PLAY! initiative to expand access in underserved communities, AYSO EPIC for players with disabilities, AYSO United for advanced players, and the AYSO 5U/4U Schoolyard Jamboree for 4-year-olds. Programs operate across multiple athletic fields including Nielsen Field, Gas Company Fields, Wiseburn Sports Complex, and partner school facilities, supported by volunteer coaches, referees, and administrators.

Differentiator

Problem solved

Functional benefit

Products and services

• AYSO Core Soccer Programs AYSO's primary youth soccer programs serving children ages 4–18 across recreational divisions (U5 through U19) with competitive and non-competitive options, based on six core philosophies: Everyone Plays, Balanced Teams, Open Registration, Positive Coaching, Good Sportsmanship, and Player Development.
• AYSO PLAY! Program A national initiative designed to get more kids playing soccer, keep them playing longer, and help them fall in love with the sport, particularly in communities where soccer opportunities are limited. Minimizes barriers by providing a ball, space, and structured play opportunities; features partner jersey integration and activations at AYSO tournaments.
• AYSO EPIC A program providing opportunities for players with disabilities to participate in soccer, ensuring inclusivity for all children who want to play.
• AYSO United Advanced soccer program for players seeking higher-level competition, often paired with EPIC for inclusive team environments.
• AYSO 5U/4U Schoolyard Jamboree A pressure-free introduction to soccer for 4-year-olds using weekly rotating teams, a Master Coach model, and 3v3 or 4v4 short-sided games with minimal time commitment and no practice requirements.

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, major and regional.

• BEEUP SnackscoreGTM or Marketing Partner · 23 September 2025BEEUP is the Official Fruit Snack Partner for the 2025-2026 season. Co-founded by David Beckham, BEEUP will have center-logo placement on AYSO PLAY! jerseys and interactive activations at AYSO tournaments. The partnership supports active families and youth soccer access nationwide.
• Chicago Public SchoolsmajorStrategic or Co-development Partner · 10 July 2024Partnership to enhance Fall 2024 and Spring 2025 youth soccer programming for 5th-8th graders as part of CPS SCORE! Elementary Sports Program. AYSO provides educational framework integrating soccer with social-emotional learning principles.
• US Center for Mental Health & SportcoreStrategic or Co-development Partner · 25 August 2023Partnership focused on player and volunteer wellness. USC-MHS provides organizational support, resources, and guidance including in-person and virtual workshops to address mental health needs. Partnership stems from AYSO's 2019 identification of mental health as organizational priority.
• Northland Sports AllianceregionalStrategic or Co-development Partner · 8 June 2023Partnership to expand soccer programming in Kansas City area. Alignment creates more accessible and affordable program offerings and reinvigorates recreational soccer in the community.
• First Touch SoccerregionalTechnology or IntegrationQualified coaches from First Touch Soccer serve as Master Coaches for AYSO Region 7 Jamboree program for 4-year-olds. Coaches are aligned with AYSO National Coaching Program.
• Stack SportscoreTechnology or IntegrationTechnology platform provider powering AYSO's registration, volunteer management, and administrative systems through Sports Connect and Blue Sombrero platforms.
• U.S. Soccer FederationmajorStrategic or Co-development PartnerAYSO is a member organization of the U.S. Soccer Federation. All AYSO programs conform to U.S. Soccer standards for safety, training, education, and player development curricula.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• i9 Sports: For-profit franchise operator of youth sports leagues (soccer, flag football, basketball, etc.) in local communities. Competes for the same 4-14 year-old registration dollars as AYSO Region 7, particularly in LA suburbs.
• Little Kickers: International early-childhood soccer instruction franchise (ages 18 months-7 years) with U.S. presence. Direct overlap with AYSO's 4U Schoolyard Jamboree and entry-level pathway in the same LA geography.
• Super Soccer Stars: For-profit youth soccer instruction provider running classes, camps, and birthday-party programming in major U.S. metros. Competes in the early-childhood (2-7 year-old) Jamboree/introductory segment adjacent to AYSO's 4U/5U program.
• Skyhawks Sports Academy: National youth sports instruction and camp provider offering soccer among other sports. Competes for share-of-time and share-of-wallet in the 4-12 year-old market, particularly through school and community partnerships.

Direct peers

• U.S. Club Soccer: Governing body for competitive/club-based youth soccer in the U.S. Direct competitor to AYSO at the higher-fee, select/travel end of the market; many of the same player families shop between the two.
• National Alliance for Youth Sports (NAYS): National nonprofit supporting community-based youth sports leagues (including soccer, baseball, basketball) with volunteer training, certification, and risk-management programs. Closely aligned with AYSO's volunteer-led recreational philosophy.
• SAY Soccer (Soccer Association for Youth): National community-based youth soccer nonprofit with the same volunteer-led, open-registration recreational model as AYSO. Operates local area chapters with comparable age-group structure and grassroots delivery.

Broad incumbents

• AYSO (American Youth Soccer Organization): National parent organization of Region 7. Operates the same recreational, volunteer-driven youth soccer model across 640+ U.S. communities and is the closest direct comparator in mission, philosophy, and program structure.
• U.S. Youth Soccer: National youth soccer federation operating the Olympic Development Program and state associations. Direct competitor in youth soccer participation and a parallel governance/affiliation pathway.

Regional players

• LA Galaxy Youth Soccer (LAFC/MLS NEXT equivalent): Professional-club-affiliated competitive youth soccer pathway operating in the same Greater Los Angeles market. Targets the higher-skilled, higher-fee player that AYSO's open-registration model is least optimized to retain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AYSONational
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/ayso_region7
• LinkedInlinkedin.com/company/ayso-region-7

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AYSO Region 7