Azienda Agricola Valleri Stefano

What Azienda Agricola Valleri Stefano does

Azienda Agricola Valleri Stefano is a third-generation, family-owned Italian agricultural enterprise founded in 1957 in Cavallino-Treporti, in the Venice lagoon area. The company specializes in the cultivation, processing, and packaging of organic aromatic plants, fourth-gamma (ready-to-eat) fresh-cut salads, fresh vegetables, dehydrated fruit and vegetable snacks (Veggy Snack), and artisan preserves (Le Delizie del Parco). Its cultivation backbone consists of NFT (Nutrient Film Technique) and ebb-and-flow (flusso/riflusso) soilless hydroponic systems operating in controlled greenhouse environments, combined with integrated pest management, beneficial organism deployment, and crop rotation. The company has held ICEA organic certification continuously since 1999 under EU Regulation CE 834/07 and is HACCP-compliant under the EU Hygiene Package.

The company operates a multi-channel distribution model. Its primary B2B channel is the Italian Grande Distribuzione Organizzata (GDO), where it has maintained supply relationships for over 20 years, supplemented by supply to general market operators, Ho.Re.Ca. (hotel, restaurant, café) accounts, and specialty food retailers. Direct-to-consumer revenue is generated through a physical farm shop at Via del Vallone 5, an e-commerce storefront (bottegavalleri.it), and agritourism experiences including the Agricicchetteria (tasting venue) and Fattoria Didattica (educational farm). The company also offers private label production services to retailers, which deepens B2B relationships and adds manufacturing value capture. Institutional partnerships with Coldiretti, Coop Consumatori Nordest, Consorzio Parco Turistico di Cavallino-Treporti, AIAB, and Consorzio Agribologna anchor the company's position within Italy's organic agriculture and regional certification ecosystems. Revenue is generated through one-time product sales across wholesale and retail channels, with ancillary revenue from agritourism experiences and private label manufacturing.

Name

Azienda Agricola Valleri Stefano

Legal name

Valleri Stefano (Azienda Agricola Valleri Stefano)

Website

https://aziendaagricolavalleri.it

Company type

Private

Founded year

1957

Operating status

Operating

Short description

Azienda Agricola Valleri Stefano is a third-generation Italian organic farm producing aromatic plants, fresh-cut salads, dehydrated snacks, and artisan preserves using NFT hydroponics. It primarily serves Italian GDO retail chains, with secondary sales to Ho.Re.Ca., direct consumers, and specialty retailers.

Ownership category

akta.pro rank

Product category

Organic Horticultural Production

NAICS

Food Crops Grown Under Cover (11141), Other Food Crops Grown Under Cover (111419)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

akta.pro secondary industries

Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA), Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)

Keywords

• Organic aromatic plants
• Fresh-cut salads
• Artisan preserves
• Dehydrated vegetable snacks
• Agritourism services

Headquarters

HQ city

Cavallino-Treporti

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fresh and Processed Agricultural Products: Production and sale of organic aromatic plants, fourth-gamma ready-to-eat salads, fresh vegetables, dehydrated fruits and vegetables (Veggy Snack brand), and artisan preserves (Le Delizie del Parco). Products are sold through GDO retail chains, general markets, specialty shops, Ho.Re.Ca. operators, and direct-to-consumer channels. Revenue is generated from wholesale B2B sales (dominated by GDO contracts) and retail B2C sales.
2. Agritourism and Experiential Services: Revenue from the agricicchetteria offering aperitifs, guided farm tours, and product tastings; Fattoria Didattica educational farm visits for schools and families; and farm shop direct sales. These experiences drive both direct revenue and indirect demand for packaged products.
3. Private Label Production: The company offers private label solutions, labeling products and packaging with the client's own brand. This B2B service adds value to manufacturing operations and deepens retailer relationships.
4. E-commerce Direct Sales: The company's own online shop (bottegavalleri.it) sells products directly to end consumers, operating as a D2C channel alongside the physical farm shop. Orders are fulfilled through direct delivery.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Azienda Agricola Valleri Stefano cultivates, processes, and packages organic aromatic plants, fourth-gamma ready-to-eat fresh-cut salads, fresh vegetables, artisan preserves (Le Delizie del Parco), and dehydrated fruit and vegetable snacks (Veggy Snack) using NFT and ebb-and-flow hydroponic greenhouse systems. The company distributes primarily to Italian GDO retail chains, Ho.Re.Ca. operators, general markets, and direct consumers via its farm shop and e-commerce site.

Product overview

Azienda Agricola Valleri is an agricultural company founded in 1957 in Cavallino-Treporti, Venice, specializing in the production, processing, and packaging of organic aromatic plants, fresh vegetables, and preserves. The product portfolio includes: Aromatiche Bio (biological aromatic plants grown using NFT hydroponic technique in greenhouses), Insalate di Quarta Gamma (ready-to-eat washed and packaged salads and vegetables), Conserve e Sott'Olio (artisanal preserved vegetables and jams), Veggy Snack (dehydrated fruit and vegetable snacks), Prodotti del Parco (local Km 0 branded products), and Le Delizie del Parco (handcrafted preserves). The company also operates experiential services including Agricicchetteria Valleri (outdoor dining with cicchetti and tastings), Fattoria Didattica (educational farm activities), and direct point-of-sale. Products range from first gamma (fresh) to fourth gamma (ready-to-eat packaged) and include dehydrated products.

Differentiator

Problem solved

Functional benefit

Products and services

• Aromatiche Bio (Organic Aromatic Plants)

Quantifiable outcome

• 20+ years of continuous GDO supply relationships, representing the company's most important customer segment.
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ColdiretticoreStrategic or Co-development PartnerThe company is a member of Coldiretti, Italy's largest farmers' association. This membership provides institutional representation, policy advocacy, access to the Campagna Amica brand ecosystem, and collaborative marketing initiatives including the Prodotti del Parco brand development.
• Coop Consumatori NordestcoreStrategic or Co-development PartnerCo-partner in the Prodotti del Parco brand initiative alongside Coldiretti and the Consorzio Parco Turistico di Cavallino-Treporti. Coop Consumatori Nordest is a major regional consumer cooperative that retails products bearing the Prodotti del Parco mark, guaranteeing local Cavallino-Treporti origin to its customers.
• Consorzio Parco Turistico di Cavallino-TreporticoreStrategic or Co-development PartnerCo-founder of the Prodotti del Parco brand together with Coldiretti and Coop Consumatori Nordest. The consortium promotes the Cavallino-Treporti territory's tourist and gastronomic offerings and provides the institutional framework for the KM0/local product certification mark.
• ICEA (Istituto di Certificazione Etica e Ambientale)coreOthersICEA is the certification body that issues the company's EU organic certification (Reg. CE 834/07) for agricultural and processed agro-food products, guaranteeing biological production methods throughout the entire supply chain.
• AIAB (Associazione Italiana Agricoltura Biologica)minorStrategic or Co-development PartnerThe company is a member of AIAB, the Italian network for organic agriculture. AIAB promotes organic farming as a sustainable development model based on resource protection, environmental respect, animal welfare, and consumer health.
• Consorzio Agribologna SCAminorStrategic or Co-development PartnerThe company is a member of Consorzio Agribologna, a quality consortium providing ongoing control and monitoring of company standards, adding an additional layer of quality assurance to the company's production processes.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• La Linea Verde: Italian specialist in fourth-gamma fresh-cut salads and vegetables with integrated agricultural production. Directly comparable as an Italian producer of ready-to-eat bagged salads and fresh vegetables supplied to major retail chains.
• Consorzio Agribologna: Italian fresh produce consortium of which Valleri is a member. Comparable as a coordinated network of Italian producers supplying GDO retail chains with quality-assured fresh vegetables, herbs, and salads.
• Almaverde Bio: Italian organic fruit and vegetable brand coordinated by Canova (Apofruit consortium). Comparable as a multi-producer Italian organic fresh produce platform serving national retail chains.
• Apofruit Italia: Italian cooperative of organic and conventional fruit and vegetable producers supplying major retail. Comparable as an Italian producer network focused on fresh produce with organic certification for GDO distribution.

Broad incumbents

• Orogel: Major Italian frozen and preserved vegetable producer supplying national retail and foodservice. Comparable as an Italian agrifood company spanning fresh and processed vegetable categories for large-scale distribution.
• Bonduelle Italia: Italian subsidiary of the European vegetable processing leader, offering canned, frozen, and fresh prepared vegetables. Comparable as a large-scale vegetable producer serving Italian GDO and Ho.Re.Ca. channels.
• Mutti: Italian market leader in preserved tomatoes and vegetable preserves sold across Italian and European retail. Comparable as an Italian family-influenced agrifood company operating in the preserved vegetable category with similar heritage positioning.

Regional players

• Cascine Orsine: Italian organic/biodynamic agricultural estate in northern Italy combining primary production with agritourism and educational farm activities. Comparable as a similarly-sized Northern Italian family farm integrating production, agritourism, and direct sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aziendaagricolavalleri

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azienda Agricola Valleri Stefano