AZOVA

What AZOVA does

AZOVA is a privately held, multi-specialty virtual healthcare platform headquartered in Alpine, Utah, operating since 2014 with roughly 178 employees. The company delivers 24/7 telehealth consultations across urgent care, behavioral health, dermatology, women's and men's health, sleep care, functional medicine, and health coaching to consumers in all 50 U.S. states, complemented by a single in-person primary and urgent care site in Alpine. Core technology includes a HIPAA-secure, 256-bit encrypted telehealth platform, a mobile application, the HEALTHBOX line of at-home diagnostic kits (headlined by a 16-biomarker Virtual Preventive Exam and a personalized Health Vitality Index Report), and integrated FDA-approved Wesper Lab sleep diagnostics positioned at less than 10% of typical sleep lab cost. The company holds four granted U.S. patents covering the AZOVA and Vaxigo platforms and associated services.

The business runs a hybrid go-to-market combining direct-to-consumer e-commerce (shop.azova.com), a Whole Health Membership subscription bundling primary care, home lab testing, 780+ delivered medications, and Core Four Health Coaching, plus B2B enterprise sales to employers, health plans, and benefits consultants covering behavioral health, dermatology, maternal care, preventive exams, proctored drug testing, sleep care, and a Whole Health Membership for Business. Revenue is generated across five streams: recurring subscription memberships, per-visit telehealth fees, one-time at-home test kit purchases, insurance billing where applicable, and enterprise contracts. Customer acquisition is diversified across the AZOVA website, branded social channels (Facebook, Instagram, TikTok, X), the e-commerce storefront, and a 'Join Our Networks' provider recruitment program supported by a Dermatology Fellowship pipeline.

Name

AZOVA

Legal name

AZOVA

Website

https://azovahealth.com

Company type

Private

Operating status

Operating

Short description

AZOVA is a privately held, multi-specialty virtual healthcare platform offering 24/7 telehealth across urgent, behavioral, dermatology, women's, men's, sleep, and functional care in all 50 U.S. states, paired with at-home HEALTHBOX diagnostic kits and a Whole Health Membership subscription for consumers, employers, and health plans.

Ownership category

akta.pro rank

Product category

Telehealth and Virtual Primary Care

NAICS

Offices of Physicians (6211), Medical and Diagnostic Laboratories (62151)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082)

akta.pro primary industry

At-Home Lab Testing & Diagnostics-Integrated Virtual Care (HLALAAAE)

akta.pro secondary industries

Multi-Specialty Telehealth Provider Marketplaces (HLALALAA), Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK)

Keywords

• Telehealth services
• Virtual primary care
• At-home diagnostic tests
• Health coaching programs
• Whole health membership

Headquarters

HQ city

Alpine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Memberships: Whole Health Membership provides ongoing primary care with monthly/annual subscription tiers including virtual urgent care 24/7/365, choice of primary care provider, home lab testing, medication delivery (780+ medications), and health coaching
2. At-Home Diagnostic Tests: One-time purchase of HEALTHBOX test kits including comprehensive wellness tests, heart health tests, diabetes/insulin tests, and virtual preventive exams. Includes pre-paid shipping and telehealth consultation for results review
3. Virtual Care Visits: Pay-per-visit telehealth consultations across multiple specialties including urgent care, dermatology, behavioral health, sleep care, women's health, men's health, functional medicine, and health coaching
4. Insurance Billing: Accepts insurance for applicable services, allowing reimbursement for virtual care visits and certain diagnostic tests
5. B2B Enterprise Contracts: Employer-sponsored health programs, health plan partnerships, and consultant referral arrangements providing workforce health solutions

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

AZOVA operates a HIPAA-secure virtual healthcare platform that delivers 24/7/365 telehealth consultations across multiple specialties (urgent care, behavioral health, dermatology, women's health, men's health, sleep care, functional medicine, and health coaching) and sells at-home diagnostic test kits under the HEALTHBOX brand. The company also offers a Whole Health Membership subscription covering primary care, home lab testing, prescription delivery of 780+ medications, and Core Four Health Coaching, with an in-person clinic in Alpine, Utah and B2B enterprise programs for employers, health plans, and consultants.

Product overview

AZOVA is a virtual healthcare platform offering a comprehensive suite of telehealth services across multiple specialties including urgent care, behavioral health, dermatology, women's health, men's health, sleep care, functional medicine, and health coaching. The platform operates on a product-plus-services model combining virtual care consultations with a portfolio of at-home diagnostic tests under the HEALTHBOX brand (Virtual Preventive Exam, Comprehensive Wellness Test, Women's Heart Health and Inflammation Test, and Insulin and Diabetes Test). Care programs provide specialized support in areas like maternal care (birth doula, postpartum doula, lactation support) and sleep care. The Whole Health Membership subscription plan integrates primary care, lab testing, prescription delivery, and health coaching into a unified offering. Business solutions serve employers, health plans, and consultants with services including proctored drug testing, preventive exams, and behavioral health solutions.

Differentiator

Problem solved

Functional benefit

Brands

• HEALTHBOX: Brand for at-home health testing products including Virtual Preventive Exam, Comprehensive Wellness Test, Women's Heart Health and Inflammation Test, and Insulin and Diabetes Test.
• Health Vitality Index Report

Products and services

• Virtual Urgent Care Virtual urgent care visits for adults and pediatrics providing 24/7 access to board-certified healthcare providers for non-emergency medical concerns.
• Behavioral Health Virtual behavioral health services connecting patients with mental health providers for consultations and ongoing care.
• Dermatology Virtual dermatology consultations for skin, hair, and nail conditions.
• Women's Health Virtual women's health services covering reproductive health, gynecological concerns, and related conditions.
• Men's Health Virtual men's health services addressing conditions specific to male patients.
• Sleep Care Sleep disorder diagnosis and treatment, including FDA-approved Wesper Lab technology for sleep apnea detection with 95.6% accuracy rate.
• COVID and Flu Test to Treat Virtual care service enabling testing and treatment for COVID-19 and influenza.
• Functional Medicine Virtual functional medicine consultations taking a holistic approach to address root causes of health issues.
• Health Coaching Personalized health coaching services to help patients achieve wellness goals, integrated with Whole Health Membership as Core Four Health Coaching.
• HEALTHBOX Virtual Preventive Exam At-home finger-prick blood test checking 16 biomarkers across all organ systems, generating a Health Vitality Index Report with personalized health recommendations and including telehealth consultation.
• HEALTHBOX Comprehensive Wellness Test At-home test providing a comprehensive view of heart, kidney, liver, and immune health for proactive wellness monitoring.
• HEALTHBOX Women's Heart Health and Inflammation Test At-home test measuring cholesterol and inflammation markers to assess heart disease risk in women.
• HEALTHBOX Insulin and Diabetes Test At-home test checking fasting insulin, HbA1c, and glucose levels to provide insights into diabetes risk.
• Whole Health Membership Membership plan offering preventive, proactive, and personalized care for adults and children, including choice of primary care provider, at-home lab testing, 780+ medications delivered, virtual urgent care 24/7/365, and Core Four Health Coaching.
• Maternal Care Comprehensive maternal support program including birth doula, postpartum doula, and lactation support services for pregnancy, birth, and postpartum experience.
• Primary Care / Whole Health Clinic Integrative primary care services for individuals and children, available in-person at the Alpine, Utah office and virtually across 50 states.
• Prescription Membership Prescription medication membership program offering delivery of 780+ medications to members.
• Proctored Drug Testing Business solution providing proctored drug testing services for employers and organizations.

Quantifiable outcome

• 95.6% accuracy rate for sleep diagnostics
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Wesper LabcoreTechnology or IntegrationWesper Lab provides FDA-approved sleep diagnostics technology for AZOVA's Sleep Care program. The technology achieves 95.6% accuracy rate and costs less than 10% of typical sleep lab testing, enabling accessible at-home sleep disorder diagnosis and treatment for sleep apnea and other sleep conditions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hims & Hers Health: DTC telehealth platform offering virtual visits, prescriptions, and at-home testing across men's and women's health, dermatology, mental health, and primary care. Closest comparable on multi-specialty DTC + subscription model, though at much larger scale.
• Ro: DTC telehealth and at-home testing platform (now includes Everlywell) spanning men's health, women's health, fertility, dermatology, and weight care. Directly comparable product-plus-services model with integrated lab testing and subscription revenue.
• Doctor On Demand: Virtual care platform offering urgent care, behavioral health, preventive care, and chronic condition management. Comparable multi-specialty virtual care delivery model serving both consumers and enterprise partners.
• Maven Clinic: Virtual women's and family health platform covering fertility, maternity, postpartum, and pediatrics. Directly comparable on the maternal care and women's/family virtual care offerings that AZOVA markets to both consumers and employers.
• Crossover Health: Hybrid primary care provider offering in-person and virtual care to employers and health plans. Comparable employer/B2B go-to-market with integrated primary care and behavioral health, though Crossover emphasizes physical near-site clinics.
• LetsGetChecked: DTC at-home diagnostic testing company offering finger-prick blood tests, telehealth follow-up, and treatment for many of the same conditions AZOVA targets with HEALTHBOX kits. Closest pure-play competitor on at-home lab testing.

Broad incumbents

• Teladoc Health: Large incumbent telehealth provider offering virtual urgent care, behavioral health, dermatology, and chronic condition management across enterprise and consumer channels. Overlaps heavily with AZOVA's specialty breadth but at significantly larger scale.
• Amwell: Enterprise-focused telehealth infrastructure and virtual care platform serving health systems, health plans, and employers. Comparable provider-integrated virtual care delivery with multi-specialty capabilities.
• Included Health: Virtual primary care, behavioral health, and specialty care platform serving employer and health plan populations. Comparable enterprise virtual care model with primary care, behavioral health, and navigation capabilities.

Emerging players

• Tia: Women's-focused hybrid primary care platform combining virtual and in-person visits with preventive care, gynecology, and mental health. Comparable women/family health orientation with similar omnichannel virtual-plus-clinic model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/azovaUS
• Facebookfacebook.com/AZOVAHealth
• Instagraminstagram.com/azova_health
• TikToktiktok.com/@azova.health

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AZOVA