Azul Beach Resort Montenegro, By Karisma

What Azul Beach Resort Montenegro, By Karisma does

Azul Beach Resort Montenegro is a 479-room luxury all-inclusive resort operated by Karisma Hotels & Resorts, located on the Adriatic Sea coast in Tivat, Montenegro. The property sits on what the company describes as the longest sandy beach on the Adriatic and offers 5 restaurants, 7 bars, 8 pools, an adventure park, an outdoor theater, conference facilities, and sports facilities. It serves leisure travelers — primarily families, couples, and singles — sourced from the United States, Canada, Mexico, and European markets.

The property operates on Karisma's "Gourmet Inclusive" all-inclusive commercial model, in which the booking price encompasses accommodations, all meals and beverages (alcoholic and non-alcoholic), daily activities, and live entertainment. Ancillary revenue is generated from MICE (meetings, incentives, conferences, exhibitions) and destination weddings leveraging the resort's beachfront, conference facilities, and outdoor theater. Distribution is direct-to-consumer via the Karisma Hotels website (karismahotels.com), the Karisma iOS and Android mobile app (which supports web check-in and on-site activity updates), and a North America toll-free reservation line (1.866.527.4762), supplemented by travel agencies and online travel agencies. Guests can enroll in Karisma's Travelers Club loyalty program.

The company has invested in accessibility credentials — Autism Double-Checked certification and Certified Autism Center designation through IBCCES — distinguishing its accessibility positioning in the all-inclusive segment. Azul Beach Resort Montenegro has also been recognized with the 2020 TripAdvisor Traveler's Choice Award and the Latin America's Best Restaurants Award. Karisma Hotels & Resorts is privately held and does not publicly disclose revenue or unit economics, and pricing is quote-based rather than publicly listed.

Name

Azul Beach Resort Montenegro, By Karisma

Legal name

Karisma Hotels & Resorts

Website

https://azulbeachmontenegro.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Azul Beach Resort Montenegro is a 479-room luxury all-inclusive resort on the Adriatic Sea in Tivat, operated by Karisma Hotels & Resorts, serving families, couples, and singles with dining, pools, and event facilities.

Ownership category

akta.pro rank

Product category

All-Inclusive Beach Resorts

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury All-Inclusive Resorts (THAGAKAC)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)

Keywords

• All-inclusive resort
• Beach vacation packages
• Luxury hospitality
• Destination weddings
• Adventure resort

Headquarters

HQ city

Tivat

HQ country

Montenegro

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. All-Inclusive Vacation Packages: The primary revenue stream is all-inclusive vacation packages encompassing accommodations, all meals, beverages (alcoholic and non-alcoholic), activities, entertainment, and resort amenities. Revenue is generated through per-stay bookings with varying duration and guest counts.
2. Conference and Event Services: Revenue from conference facilities and business event hosting, including corporate meetings, incentives, conferences, and exhibitions (MICE) using the resort's dedicated conference facilities.
3. Wedding and Celebration Services: Revenue from hosting destination weddings and special celebrations, leveraging the beachfront location, outdoor theater, and diverse dining venues for customized event experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Azul Beach Resort Montenegro is an upscale all-inclusive beachfront resort operated on Montenegro's Adriatic Sea coast, featuring 479 rooms and suites across multiple categories from modern guest rooms to swim-up suites. The all-inclusive offering covers accommodations, all meals (available anytime), alcoholic and non-alcoholic beverages, daily programming and activities, and live entertainment, supported by on-site amenities including 5 restaurants, 7 bars, 8 pools, 1 adventure park, an outdoor theater, conference facilities, and sports facilities on a 50-meter-wide sandy beach.

Product overview

Azul Beach Resort Montenegro is a single all-inclusive luxury resort property operated by Karisma Hotels & Resorts. The resort offers an upscale beach vacation experience on the Adriatic Sea, featuring 479 rooms and suites across multiple categories from modern guest rooms to indulgent swim-up suites. The all-inclusive experience encompasses all meals (available anytime), alcoholic and non-alcoholic beverages, daily programming and activities, engaging shows and live performances. Property amenities include five restaurants, seven bars, eight pools, one adventure park, outdoor theater, conference facilities, and sports facilities on a 50-meter wide beach described as the longest sandy beach on the Adriatic.

Differentiator

Problem solved

Functional benefit

Brands

• Azul Beach Resort Montenegro: All-inclusive luxury resort in Montenegro featuring 479 rooms and suites, 5 restaurants, 7 bars, 8 pools, and adventure park on the Adriatic coast.

Products and services

• Azul Beach Resort Montenegro All-Inclusive Resort Stay An upscale all-inclusive beachfront resort on the Adriatic Sea featuring 479 rooms and suites, five restaurants, seven bars, eight pools, one adventure park, an outdoor theater, conference facilities, and sports facilities on a 50-meter-wide sandy beach, sold to leisure travelers as a multi-day vacation package including accommodations, all meals, beverages, activities, and entertainment.
• Conference and Event (MICE) Services On-site conference facilities offered for corporate meetings, incentive trips, conferences, and exhibitions (MICE), leveraging the resort's accommodations, dining venues, and beachfront setting for business events.
• Destination Wedding and Celebration Services Destination wedding hosting and special celebration services utilizing the beachfront location, outdoor theater, and multiple dining venues to deliver customized wedding and event experiences for couples and groups.

Quantifiable outcome

• 2020 Traveler's Choice Award recognition indicating guest satisfaction and service quality
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Karisma Hotels & Resorts (Parent Company)flagshipOthersAzul Beach Resort Montenegro is owned and operated by Karisma Hotels & Resorts, a portfolio company managing multiple resort brands including Nickelodeon Hotels & Resorts, Margaritaville Island Reserve Resorts, Karisma Villas, and Azul Beach Resorts. The partnership provides access to Karisma's booking platform, mobile app technology, Gourmet Inclusive experience program, Travelers Club loyalty program, and integrated marketing infrastructure.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sandals Resorts International: Operates upscale all-inclusive beach resorts in the Caribbean, the closest direct analogue to Azul's luxury all-inclusive beach resort model. Comparable on bundled pricing, gourmet dining, beachfront setting, and adults/couples/family segmentation.
• Dreams Resorts & Spas: Family-friendly all-inclusive resort brand within the Hyatt Inclusive Collection. Comparable on family positioning, multiple restaurants and bars included in rate, and entertainment programming alongside Karisma's Azul/Gourmet Inclusive offering.
• Beaches Resorts: Family-focused Caribbean all-inclusive resorts operated by the same parent group as Sandals. Directly comparable to Azul Montenegro's family positioning with kids' programming, multiple pools, and adventure/water activities.
• Secrets Resorts & Spas: Adults-only luxury all-inclusive brand within Hyatt Inclusive Collection. Comparable on luxury all-inclusive positioning, premium bar/dining, and couples/celebrations target market.
• Iberostar Hotels & Resorts: Major Mediterranean and Caribbean operator of upscale all-inclusive beach resorts. Comparable on beachfront resort scale, all-inclusive F&B programming, and family plus adults-only brand segmentation.
• Club Med: Global all-inclusive resort brand with a strong European customer base and growing presence in Mediterranean/Adriatic-adjacent destinations. Comparable premium all-inclusive beach product and bundled pricing model.

Regional players

• Meliá Hotels International: Spain-based hotel group with extensive Mediterranean beach resort portfolio including all-inclusive properties. Comparable Mediterranean geographic exposure and family plus couples resort positioning.
• Falkensteiner Hotels & Residences: Austrian-headquartered hotel group with strong Montenegro and Adriatic footprint (Falkensteiner Montenegro and others). Comparable regional presence and beach resort product targeting European travelers.
• TUI Blue: European all-inclusive resort brand of TUI Group concentrated in Mediterranean destinations (Greece, Turkey, Spain, Croatia). Direct comparable on European all-inclusive beach format and primary European customer base.

Broad incumbents

• Hyatt Inclusive Collection: Hyatt's all-inclusive platform (Secrets, Dreams, Ziva, Zilara, Hyatt Vivid) spanning Caribbean and Mediterranean destinations. Broad incumbent in luxury all-inclusive with overlapping customer base and similar gourmet-inclusive concepts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/karismahotels
• YouTubeyoutube.com/karismahotels
• Facebookfacebook.com/karismahotels
• LinkedInlinkedin.com/company/azulbeachmontenegro
• Instagraminstagram.com/karismahotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azul Beach Resort Montenegro, By Karisma