Azulmarino

What Azulmarino does

Azulmarino is a Spanish B2C travel agency founded in 1980 and headquartered in Bilbao, Basque Country, that sells packaged holidays — primarily all-inclusive Caribbean resort stays — to Spanish consumers through a hybrid online and physical distribution model. The company operates more than 200 travel agency franchises across Spain covering major cities (Madrid, Barcelona, Valencia, Bilbao, Zaragoza, Sevilla, Vigo, Pamplona, Vitoria-Gasteiz, Santander, Palma, Gijón) alongside direct online booking through azulmarino.com. Its core product is an in-house developed portfolio organized into three service tiers — Essence (value), Quality (mid-range), and Absolut (premium) — with sample 7-night all-inclusive Caribbean packages priced from €941 (Punta Cana) to €1,355 (Isla Mujeres), including flight, transfers, hotel, assistance, and insurance. The company also operates dedicated sub-brands for solo hotel booking (hotel.azulmarino.com), live music + travel packages (livemusic.azulmarino.com), activities and excursions (azulmarino.tixalia.com via Tixalia), and corporate travel (Ubico Corporate), with partnerships including Disney, RIU Hotels, Kutxabank (senior travel), and EL PAÍS Viajes (expert-led tours).

The business model is transaction-based, generating revenue on each package sale through direct online booking and assisted sales via the franchise network, phone support (900 373 610), and email. Azulmarino serves six primary consumer segments — couples/honeymooners, families, seniors (55+), music/concert enthusiasts, group travelers, and students — with interest-free installment financing as a conversion tool. The company is operationally embedded within the World2Meet (W2M) travel group, sharing digital infrastructure (Flowo platform, CDN, CMS) and co-sponsoring the Azulmarino Mallorca women's basketball team. No proprietary AI/ML technology is disclosed; the platform runs on standard e-commerce architecture with no published data flywheel or personalization engine.

Name

Azulmarino

Legal name

Azulmarino

Website

https://azulmarino.com

Company type

Private

Operating status

Operating

Short description

Azulmarino is a Spanish B2C travel agency founded in 1980, selling all-inclusive Caribbean packages and other holidays to Spanish consumers via 200+ physical franchise agencies and direct online booking through its website, with operations embedded in the World2Meet travel group.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (56152)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industries

Honeymoon, Romance & Celebration Itinerary Planning (THAKAOAE), Luxury All-Inclusive Resorts (THAGAKAC), Adventure & Active Travel Agencies (THAKABAD)

Keywords

• Package holidays
• Travel agency services
• All-inclusive resorts
• Caribbean vacations
• Flight and hotel bookings

Headquarters

HQ city

Spain

HQ country

Spain

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Package Holiday Sales: Azulmarino generates revenue through selling packaged travel deals combining flights, hotels, transfers, and travel insurance. The company operates its own product portfolio with three service tiers (Essence, Quality, Absolut) offering all-inclusive Caribbean resort experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Azulmarino is a Spanish travel agency that sells packaged holidays (flight + hotel + transfers + insurance) and standalone travel services, with a specialization in all-inclusive Caribbean resort vacations organized into three in-house quality tiers (Essence, Quality, Absolut). The company operates a network of 200+ physical travel agencies across Spain supported by an online booking platform, plus sub-brands for hotel-only bookings, activities, and music-themed travel packages.

Product overview

Azulmarino is a Spanish travel agency offering a comprehensive portfolio of travel products and services organized into tiered service levels (Essence, Quality, Absolut). The core offering includes all-inclusive Caribbean packages combining flights, hotels, transfers, and insurance; standalone hotel bookings; flights plus hotel combinations; island destinations; exotic destinations; organized circuits and tours; cruises; and specialized niches including expert-guided trips, expedition travel, senior travel (55+), honeymoon packages, music-themed travel, student travel, and group travel. The company also offers add-on services including activities (via Tixalia), travel insurance, and financing options. The product portfolio spans destinations across Europe, Americas, Caribbean, Asia, Africa, Oceania, and the Middle East, with over 200 physical travel agencies across Spain. Azulmarino operates consumer-facing brands including hotel.azulmarino.com for hotel-only bookings, livemusic.azulmarino.com for concert travel, and corporate travel services through Ubico Corporate.

Differentiator

Problem solved

Functional benefit

Brands

• hotel.azulmarino.com: Dedicated hotel booking portal for solo hotel bookings
• azulmarino.tixalia.com
• livemusic.azulmarino.com
• Azulmarino New Travel Mallorca
• Azulmarino Mallorca

Products and services

• Group Travel Organized group travel packages for multiple travelers traveling together, with coordinated logistics and group pricing.
• Azulmarino Travel Packages (Essence, Quality, Absolut) In-house tiered all-inclusive Caribbean travel packages combining flights, transfers, hotels, assistance and insurance; Essence offers best price, Quality adds extra services, and Absolut is the premium tier with all conveniences. Targeted at Spanish leisure travelers.
• Flight + Hotel Packages Combined flight and hotel packages covering worldwide destinations across Europe, Americas, Asia, Africa and Oceania.
• Solo Hotel Standalone hotel booking service available through the hotel.azulmarino.com sub-brand.
• Caribbean Travel Specialized Caribbean destination packages including Punta Cana, La Romana, Miches, Puerto Plata (Dominican Republic); Cancún, Costa Mujeres, Riviera Maya (Mexico); and Varadero, Havana (Cuba).
• Island Travel Travel packages to island destinations including Canary Islands, Balearic Islands, Azores, Cape Verde, Caribbean islands and other archipelagos.
• Exotic Destinations Travel packages to exotic and off-the-beaten-path destinations such as Brazil, Azores, and Cape Verde.
• Circuits/Tours Organized multi-destination tour itineraries covering Europe, Asia, Americas, Africa and the Middle East.
• Cruises Cruise travel packages including Mediterranean and other international cruise routes.
• Unique Trips Specialized travel experiences distinct from standard package tours.
• Travel with Experts Guided travel experiences co-developed with expert partners including EL PAÍS Viajes, providing cultural and historical insights from expert journalists and travel writers.
• Expedition Trips Adventure travel experiences exploring remote and unconventional destinations with nature, culture and immersive activities.
• Travel for Seniors (55+) Specialized travel packages for travelers over 55 years old, including the Kutxabank senior travel program for clients aged 60+.
• Music + Travel (Azulmarino Music) Concert and event travel packages bundling hotel accommodation with tickets to live music events featuring international artists, sold via livemusic.azulmarino.com.
• Honeymoon Trips Romantic travel packages for newlyweds, including Caribbean beach destinations and luxury resort accommodations.
• Student Travel Travel packages designed for students with student-specific pricing and itinerary options.
• Corporate Travel (Ubico Corporate) Business travel services for corporate clients delivered through the Ubico Corporate sub-brand at ubicocorporate.com.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• World2MeetcoreStrategic or Co-development PartnerWorld2Meet (W2M) is mentioned as the parent/partner organization of Azulmarino. The Azulmarino Mallorca basketball team is described as 'impulsado por World2Meet' (driven by World2Meet), indicating a strategic affiliation. W2M appears to be a larger travel group that includes Azulmarino.
• DisneyminorStrategic or Co-development PartnerAzulmarino offers special Disney vacation packages including theme park tickets and accommodations. The partnership provides exclusive travel packages to Disney destinations.
• RIU HotelsminorStrategic or Co-development PartnerAzulmarino features RIU hotels in Mexico's Caribbean (Costa Mujeres and Riviera Maya), offering 5-star all-inclusive resorts as part of their packaged vacation offerings.
• KutxabankminorChannel Partner/ Reseller/ DistributorAzulmarino manages travel programs for Kutxabank clients over 60 years old. This is a corporate partnership where Azulmarino handles all programming and logistics for Kutxabank's senior travel program.
• EL PAÍS ViajesminorStrategic or Co-development PartnerCollaborative program 'Viajar con expertos de EL PAÍS Viajes' offering guided travel experiences with expert journalists and travel writers as trip companions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Viajes El Corte Inglés: Spain's largest retail travel agency, owned by El Corte Inglés group. Direct competitor to Azulmarino across package holidays, cruises, and corporate travel via a national branch network — same hybrid online+offline model and B2C package focus.
• Halcón Viajes (Ávoris): Spanish retail travel agency part of Ávoris (Barceló Group) with hundreds of franchise locations across Spain. Closest direct competitor to Azulmarino in the all-inclusive Caribbean/honeymoon/seniors segment with very similar franchise-driven distribution.
• Nautalia Viajes: Spanish travel agency (Nautalia/Egatur) with significant retail presence and all-inclusive Caribbean packages. Competes head-to-head with Azulmarino on Mexican and Dominican Republic package holidays for Spanish consumers.
• Logitravel: Spanish online travel agency specializing in package holidays, cruises, and all-inclusive resorts. Comparable to Azulmarino on Caribbean product mix, but competes via digital channels rather than physical agency network.
• Rumbo: Spanish OTA (part of eDreams Odigeo group) focused on packaged holidays, particularly all-inclusive beach destinations. Direct overlap with Azulmarino's Caribbean all-inclusive product.
• Travelplan: Spanish tour operator (Hotelbeds/MTM group) offering package holidays, all-inclusive resorts and circuits. Competes with Azulmarino on tour-operator-style packaged product to Caribbean and Mediterranean destinations.

Broad incumbents

• eDreams Odigeo: Leading pan-European OTA headquartered in Spain (Barcelona). Competes with Azulmarino on flight+hotel packages but at much larger scale and through a pure-online, tech-led model rather than retail franchise.
• TUI: European travel conglomerate with strong package-holiday and resort concepts (including its own hotel brands). A broader incumbent whose vertically integrated resort+tour-operator model defines the competitive ceiling for package-holiday specialists like Azulmarino.

Regional players

• Catai Tours: Spanish tour operator focused on long-haul package travel (Caribbean, Asia, Africa) with guided circuits. Comparable to Azulmarino's circuits/expeditions vertical, especially for experienced/guided travelers in Spain.

Others

• World2Meet (W2M): Parent/strategic affiliate of Azulmarino and a sizeable Spanish B2B/B2C travel group. Comparable as an industry participant — not a competitor — but its strategy and supplier relationships directly determine Azulmarino's trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azulmarino