Azure Beach
Azure Beach, a Sunset Hospitality Group brand, operates premium beach clubs in Dubai, Marbella, and Doha, offering infinity pools, cabanas, Pan-Asian dining, signature events, and tiered memberships for tourists, locals, and event clients.
- Company typePrivate
- Founded-
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Azure Beach does
Azure Beach is a multi-location premium beach club and poolside lifestyle brand operated by Sunset Hospitality Group, with disclosed operating presence in Dubai (Rixos Premium Dubai, JBR), Marbella (Hotel METT Marbella-Estepona), and Doha (Qetaifan Island North), and an announced Bahrain expansion. The core product combines infinity pools, private beach access, cabanas and sunbed rentals, Pan-Asian/international cuisine served at the Azure Lounge sub-brand, and recurring live entertainment programming (Sunset Sessions, She by the Sea, Sunday Funday, Golden Hour, Resident DJ nights). Customer segments are tourists and local residents seeking premium beachside leisure, with corporates/events served via private bookings and fitness-focused members via the co-located Raise Fitness & Wellness facility in Doha.
Revenue is generated through five streams: day passes with fully redeemable F&B credit (AED 100-200 Dubai, QAR 100-250 Doha), premium cabana and sunbed rentals (QAR 1,200 Doha Seaside Cabana; EUR 1,700-2,600 Marbella Private Pool Cabanas), F&B sales from the Azure Lounge restaurant, multi-tier subscription memberships (Silver/Platinum/Diamond/Royal Blue spanning 1 to 12 months and up to QAR 27,000 for a couple), and private events (corporate, weddings, cocktail parties). Pricing is highly location-specific and seasonally adjusted. The technology stack is not publicly disclosed beyond third-party booking infrastructure (SevenRooms, WhatsApp). The company has no public funding, no patents, and operates as a privately held subsidiary under Sunset Hospitality Group.
Azure Beach firmographics
Firmographics- Name
- Azure Beach
- Website
- https://azure-beach.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Azure Beach, a Sunset Hospitality Group brand, operates premium beach clubs in Dubai, Marbella, and Doha, offering infinity pools, cabanas, Pan-Asian dining, signature events, and tiered memberships for tourists, locals, and event clients.
- Ownership category
- akta.pro rank
Azure Beach industry classification
Industry- Product category
- Beach Club Hospitality
- NAICS
- Marinas (713930), Recreational Goods Rental (532284)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Beachfront & Island Luxury Resorts (THAGACAA)
- akta.pro secondary industry
- Beachfront & Coastal Full-Service Hotels (THAGAAAI)
Keywords
Where Azure Beach is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices4 records
Markets served
Azure Beach business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Day Passes: Entry fees for pool and beach access, with fully redeemable credit on food and beverages. Weekday and weekend pricing varies by location.
- Cabana and Sunbed Rentals: Premium private cabana rentals with plunge pools, as well as single and double sunbed rentals. Prices vary by location and season.
- Food and Beverage Sales: Asian-fusion and international cuisine paired with signature cocktails and beachside dining. Revenue generated from restaurant and bar sales.
- Membership Programs: Tiered membership programs (Silver, Platinum, Diamond, Royal Blue) offering exclusive benefits, discounts, and complimentary access across beach, spa, and hotel amenities.
- Private Events: Corporate events, cocktail parties, weddings, BBQs, and formal dinners hosted at beachfront venues with custom packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dubai Day Pass - AED 100-200 |
| Unit Pricing | Pay-as-you-go | She by the Sea - Ladies Event AED 150 |
| Unit Pricing | Pay-as-you-go | Sunday Funday - Complimentary Upgrade |
| Unit Pricing | Pay-as-you-go | Golden Hour - Daily 5PM to 8PM |
| Unit Pricing | Pay-as-you-go | Doha Day Pass - QAR 100-250 |
| Unit Pricing | Pay-as-you-go | Seaside Cabana Experience - QAR 1,200 |
| Subscription | Monthly | Silver Membership - 1 month QAR 1,100-2,000 |
| Subscription | Multi-year contract | Platinum Membership - 3 months QAR 3,000-5,500 |
| Subscription | Multi-year contract | Diamond Membership - 6 months QAR 9,000-17,000 |
| Subscription | Multi-year contract | Royal Blue Membership - 12 months QAR 18,000-27,000 |
| Unit Pricing | Pay-as-you-go | Marbella Single Sunbed - €120 |
| Unit Pricing | Pay-as-you-go | Marbella Double Bed - €200 |
| Unit Pricing | Pay-as-you-go | Marbella Cabana - €600 |
| Unit Pricing | Pay-as-you-go | Marbella Island Pool Beds - €750 |
| Unit Pricing | Pay-as-you-go | Marbella Private Pool Cabana - €1,700-2,600 |
| Unit Pricing | Pay-as-you-go | Marbella Beach Single Bed - €80 |
| Unit Pricing | Pay-as-you-go | Marbella Beach Double Bed - €150 |
| Subscription | Monthly | Raise Fitness Single - QAR 690-4,900 |
| Subscription | Monthly | Raise Fitness Couple - QAR 1,225-6,850 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Azure Beach product offering
Product offeringCore offering
Azure Beach operates premium beach club and poolside lifestyle destinations in Dubai, Marbella, Doha, and (soon) Bahrain. It sells day passes, cabana and sunbed rentals, Asian-fusion food and beverage service, live entertainment programming, fitness memberships, and hosts private events. All locations are co-located within partner luxury resort properties (Rixos Premium Dubai, METT Marbella-Estepona, Qetaifan Island North).
Product overview
Azure Beach is a beach club and lifestyle destination brand operated by Sunset Hospitality Group, offering seaside experiences across multiple premium locations including Dubai, Marbella, and Doha. The core product consists of beach club facilities featuring infinity pools, private beaches, pool cabanas with private plunge pools, and Pan-Asian fusion dining experiences complemented by live entertainment and resident DJs. The product portfolio is unified under the Azure Beach brand, with location-specific experiences including Raise Fitness & Wellness (Doha), various day pass and membership tiers, private event hosting services, and recurring programming such as Sunset Sessions, Sunday Funday, Golden Hour, and She by the Sea. The business operates within partner hotel properties (Rixos Premium Dubai, METT Marbella-Estepona) and targets luxury lifestyle consumers seeking beachside dining, entertainment, and wellness experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Azure Beach Dubai Beach club and poolside lifestyle destination in the JBR area of Dubai, offering infinity pool, private beach, pool cabanas, and Pan-Asian cuisine with live entertainment for tourists and residents.
- Azure Beach Marbella
Companies that use Azure Beach
Customer profileSegments4 records
Ideal customer profiles4 records
Azure Beach technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Azure Beach partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered strong and moderate.
- Sunset Hospitality GroupstrongParent company and umbrella brand under which Azure Beach operates. Sunset Hospitality Group is a hospitality management company operating multiple beach clubs, restaurants, and lifestyle venues across the Middle East and Europe.
- Rixos Premium DubaistrongAzure Beach operates within the Rixos Premium Dubai hotel property in Jumeirah Beach Residence. Azure Beach serves as the hotel's beach club and poolside dining venue.
- METT Marbella - EsteponastrongAzure Beach operates at Hotel METT Marbella-Estepona on Spain's New Golden Mile. Azure Beach serves as the hotel's beach club and poolside dining venue.
- TechnogymmoderateState-of-the-art Technogym equipment is featured at Raise Fitness & Wellness Doha, which is co-located with Azure Beach Doha. The gym uses Technogym My Wellness tracking system.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Azure Beach competitors and assessment
Company assessmentDirect peers
- La Sala by the Sea: Marbella beach club offering pool, sunbed, and cabana experiences with Mediterranean dining. Comparable Marbella competitor in the premium day-club segment.
- Zero Gravity: Dubai beach club and event venue at Dubai Marina offering day passes, pool access, and ticketed event programming. Comparable premium day-pass and event-driven beach club model in Dubai.
- DRIFT Beach Dubai: Luxury beach club at One&Only Royal Mirage in Dubai offering infinity pool, cabanas, and Mediterranean dining. Comparable hotel-embedded luxury beach club concept in the same market.
- Ocean Beach Ibiza: Mediterranean beach club with day beds, cabanas, pool parties, and live entertainment programming. Highly comparable premium European beach club experience to Azure Beach Marbella.
- Nikki Beach: Global luxury beach club brand operating in over a dozen countries with day-pass, cabana, and event-driven programming in resort destinations. Most direct conceptual and operational peer to Azure Beach's multi-location premium beach club model.
- Twiggy by La Cantine: Beach club and restaurant at Park Hyatt Dubai featuring pool access, cabanas, and Riviera-inspired dining. Directly comparable premium hotel-embedded beach club in Dubai.
- Cove Beach: Dubai-based premium beach club operating at Caesars Palace Dubai with day passes, cabanas, F&B, and live entertainment. Closest in-market Gulf competitor to Azure Beach Dubai.
- Playa Padre: Marbella beach club on the Mediterranean coast offering pool, beach beds, DJ-led events, and Japanese-fusion cuisine. Direct Spanish competitor to Azure Beach Marbella in the same style of luxury beach club.
- La Plage Saint-Tropez: Iconic premium beach club on Pampelonne Beach in Saint-Tropez offering restaurant, cabanas, and DJ events. Comparable established European premium beach club concept.
Regional players
- Sunset Beach Club: Long-established beach club concept in the UAE with day access, dining, and pool facilities. Adjacent regional competitor operating in a similar luxury beach-and-pool segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Azure Beach social profiles
Digital presenceAzure Beach financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azure Beach leadership team
Management profileNumber of profiles
Azure Beach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azure Beach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azure Beach
What does Azure Beach do?
Azure Beach operates premium beach club and poolside lifestyle destinations in Dubai, Marbella, Doha, and (soon) Bahrain. It sells day passes, cabana and sunbed rentals, Asian-fusion food and beverage service, live entertainment programming, fitness memberships, and hosts private events. All locations are co-located within partner luxury resort properties (Rixos Premium Dubai, METT Marbella-Estepona, Qetaifan Island North).
Is Azure Beach a public or private company?
Azure Beach is a private company. It is classified as corporate owned and is currently operating.
When was Azure Beach founded?
Azure Beach was founded in -1. It employs 51 to 100 people.
Where is Azure Beach based?
Azure Beach is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Azure Beach make money?
Five revenue lines are on record. Day Passes are the primary driver. The others are cabana and Sunbed Rentals, food and Beverage Sales, membership Programs and private Events.
Who are Azure Beach's main competitors?
Direct peers on record are La Sala by the Sea, Zero Gravity, DRIFT Beach Dubai, Ocean Beach Ibiza, Nikki Beach, Twiggy by La Cantine, Cove Beach, Playa Padre and La Plage Saint-Tropez. Sunset Beach Club is listed as a regional player.
Does Azure Beach have an API?
No public API is recorded for Azure Beach.
What industry is Azure Beach in?
Azure Beach's product category is Beach Club Hospitality. Its primary akta.pro industry code is THAGACAA, Beachfront & Island Luxury Resorts, with a secondary code of THAGAAAI, Beachfront & Coastal Full-Service Hotels. Its NAICS code is 713930 and its SIC code is 7000.