AZURIT Rohr GmbH

What AZURIT Rohr GmbH does

AZURIT Rohr GmbH is the operating legal entity of AZURIT Gruppe (also branded AZURIT und HANSA Gruppe), one of Germany's larger private senior care providers. Headquartered in Eisenberg, the group operates a network of more than 60 senior living and care facilities distributed across Germany — including named locations in Weimar, Eisenach, Eisenberg, Passau, and Chemnitz — staffed by more than 6,000 employees caring for over 5,500 residents.

The group's service portfolio is comprehensive across the elderly care continuum: full-time residential care (Stationäre Pflege), short-term and respite care (Kurzzeit- und Urlaubspflege) up to eight weeks, outpatient home care (Ambulante Pflege), assisted living (Wohnen mit Service), day care (Tagespflege), specialized dementia care (Pflege bei Demenz), special-needs care (Spezialpflege), and integration assistance (Teilhabe / Eingliederungshilfe). The underlying operating model is labor-intensive, on-site, and care-delivery-driven rather than technology-driven; no proprietary digital platform, AI capability, or software product is part of the disclosed stack.

Revenue is generated primarily through recurring monthly fees per resident under the German Pflegeversicherung framework, with rates determined per care level (Pflegegrad), room type, and individual assessment. Customers are individual elderly residents and their families (B2C), reached via a facility finder tool on the corporate website, direct facility visits, and active social media and recruitment marketing across Instagram, Facebook, LinkedIn, and YouTube. The group pursues independent third-party validation — WirtschaftsWoche 'Beste Gesundheitsdienstleister 2026', 'TOP AUSBILDUNG DEUTSCHLAND 2025', Deutscher Kunden-Award 2024/25, and five facilities in 'Deutschlands beste Pflegeheime 2024' — as a positioning asset in a regulated and labor-constrained market. No parent company, PE sponsor, or institutional investor is identified in the source material; ownership appears private and locally managed.

Name

AZURIT Rohr GmbH

Legal name

AZURIT Rohr GmbH

Website

https://azurit-rohr.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AZURIT Rohr GmbH operates AZURIT Gruppe, a German private senior care provider running 60+ facilities with 6,000+ staff serving 5,500+ elderly residents across residential, outpatient, assisted living, and dementia care.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Home Health Care Services (62161), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Chronic Disease & Complex Care Management (Geriatrics) (HLADALAC)

akta.pro secondary industries

Chronic Care & Complex Care Management (HSABAIAD), Live-In Respite Care (Multi-Day) (HSABAGAC), Dementia & Alzheimer’s Respite Care (HSABAGAF), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Residential elderly care
• Outpatient home care
• Dementia care services
• Assisted living services
• Short-term respite care

Headquarters

HQ city

Grünstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Stationäre Pflege (Residential Care): Full-time residential care services providing 24/7 nursing and support for elderly residents in dedicated senior care centers
2. Kurzzeit- und Urlaubspflege (Short-term/Respite Care): Temporary care services for up to eight weeks, allowing family caregivers relief while ensuring continuous care for seniors
3. Ambulante Pflege (Outpatient/Home Care): Home-based care services where nursing staff visit patients in their own homes to provide medical and daily living assistance
4. Wohnen mit Service (Assisted Living): Independent living arrangements with additional support services, allowing seniors to maintain autonomy while accessing care as needed

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

AZURIT Rohr GmbH, operating as part of the AZURIT Gruppe, is a German elderly care provider operating more than 60 senior care facilities across Germany. The company offers an integrated portfolio of care services including full-time residential care, short-term and respite care, outpatient home care, assisted living, day care, specialized dementia care, special needs care, and integration assistance for individuals with disabilities. Services are delivered by a workforce of more than 6,000 employees caring for approximately 5,500 residents.

Product overview

AZURIT Rohr GmbH operates as part of the AZURIT Gruppe, a leading German senior care provider with more than 60 facilities. The company offers an integrated portfolio of elderly care services including full-time inpatient care (Stationäre Pflege), short-term and vacation care (Kurzzeit- & Urlaubspflege), outpatient home care (Ambulante Pflege), assisted living (Wohnen mit Service), day care (Tagespflege), and specialized dementia and special needs care. The services are delivered through a nationwide network of senior care centers, with approximately 6,000 employees caring for about 5,500 residents. The company also provides integration assistance (Teilhabe) for individuals requiring inclusion support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Stationäre Pflege (Residential Care)

Quantifiable outcome

• Over 5,500 people cared for across the group's facilities
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Julia Gruber (Actress)minorGTM or Marketing Partner · 1 January 2025Actress Julia Gruber, known from the ARD series 'Sturm der Liebe,' collaborated with AZURIT to create a podcast featuring residents of the St. Benedikt facility in Passau, providing innovative content marketing and community engagement.
• Bundesagentur für Arbeit (Federal Employment Agency)coreStrategic or Co-development Partner · 1 January 2024AZURIT Gruppe participates in the nationwide digital parent evening initiative organized by the Federal Employment Agency. This partnership aims to attract young people to careers in the nursing sector by providing information about future prospects in elderly care.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Casa Reha Seniorenpflegeheime: German private operator of nursing homes and senior care facilities with residential, short-term, and dementia care offerings — directly comparable in service mix and market focus to AZURIT.
• Dussmann Group (DKI): German facility-services group that operates a sizable network of senior care and nursing facilities, with comparable full-time residential and dementia care offerings and similar German market focus.
• ORPEA Deutschland: European senior care group with substantial German nursing home and assisted living operations; comparable in residential, short-term, and dementia care service mix to AZURIT's offerings.
• Pro Seniore Residenzen: German operator of senior residences and care facilities providing residential care, short-term care, and assisted living — overlapping service portfolio and target customer base with AZURIT.
• Victor's Group: German private operator of senior residences, nursing homes, and assisted living facilities; similar full-time residential care model and German geographic footprint to AZURIT Gruppe.
• Alloheim Senioren-Residenzen: One of Germany's largest private operators of nursing homes and assisted living facilities, offering full-time residential care, short-term care, and outpatient services — directly comparable in service portfolio and German-only focus to AZURIT.
• Korian Deutschland (Clariane): Largest pan-European senior care operator with a major German footprint of nursing homes, assisted living, and home care services; directly comparable in scale, service mix, and target customer to AZURIT's full-time residential and assisted living model.
• Curata Care Holding: German operator of inpatient care facilities, short-term care, and assisted living services; competes in the same German full-time residential care market as AZURIT.
• AGP Allgemeine Gesellschaft für Pflegeeinrichtungen: German nursing home and senior care operator with a comparable residential and short-term care portfolio targeting elderly residents in Germany.

Broad incumbents

• Sodexo Senior Services (Germany): Global facility services and care provider with senior care offerings as part of a broader portfolio of integrated facility management, food, and quality-of-life services; comparable in elderly care delivery but operates across many verticals beyond senior care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AzuritVideoChannel
• Facebookfacebook.com/azurithansagruppe
• LinkedInlinkedin.com/company/azurit-rohr-gmbh
• Instagraminstagram.com/azurit_hansa_gruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AZURIT Rohr GmbH