daydreams Deutschland GmbH & Co. KG

What daydreams Deutschland GmbH & Co. KG does

daydreams Deutschland GmbH & Co. KG is a privately held German B2B provider of hotel vouchers and short-break travel products, headquartered in Kleve, Nordrhein-Westfalen, and founded in 1994. The company sells its solutions to corporate HR, Marketing, and Sales departments that use them for employee benefits, customer loyalty programs, and sales incentives. daydreams maintains a curated network of more than 1,500 partner hotels across Europe, predominantly family-run and regional establishments, where end users redeem Hotelschecks (3-night hotel vouchers valid for 3 years), Jahreskarten (annual subscription cards granting unlimited overnight stays for two), and the Mitarbeiter KurzurlaubCard (an employee benefit product structured to comply with the German Erholungsbeihilfe tax exemption under §40 Abs. 2 Nr. 3 EStG). Additional variants include the ProbeCard (4-month trial) and Jahreskarte family & friends (multi-room extension), as well as white-label and CPO-based sales-cooperation offerings for partners embedding daydreams into their own products.

The underlying technology is a digital booking platform operated through the related entity Freedreams GmbH, which acts as the contractual intermediary between card/voucher holders and partner hotels; daydreams itself functions as the B2B sales and distribution arm. Products include online redemption via daydreams.de (Germany) and daydreams.at (Austria), customer management for cardholders, and a partner-hotel distribution infrastructure. Pricing is not publicly disclosed and is determined through individualized B2B consultation, with the per-stay Genusspaket (breakfast and dinner) paid by the end user to the partner hotel at daydreams-negotiated rates of at least 30% below standard booking prices.

The go-to-market is sales-led and consultative: a small team of ~16 employees operates dedicated B2B contact channels ([email protected], [email protected], [email protected]), runs a content-marketing blog targeting HR decision-makers, and pursues direct enterprise accounts alongside white-label and channel partnerships. Ownership is closely held under the personally liable general partner FTM Freizeit- und Trendmarketing Verwaltungsgesellschaft mbH, with Mark Gregg serving as authorized managing director; the company has no disclosed external investors.

Name

daydreams Deutschland GmbH & Co. KG

Legal name

daydreams Deutschland GmbH & Co. KG

Website

https://b2b.daydreams.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

daydreams is a German B2B provider of hotel vouchers (Hotelscheck), annual hotel cards (Jahreskarte), and tax-advantaged employee benefit cards (Mitarbeiter KurzurlaubCard), selling to HR, Marketing, and Sales departments at German and Austrian corporates via a network of 1,500+ partner hotels across Europe.

Ownership category

akta.pro rank

Product category

Corporate Travel Incentives

NAICS

All Other Traveler Accommodation (721199), Other Traveler Accommodation (72119), Tour Operators (56152)

SIC

Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHALAFAB

Hotel & Accommodation Booking Platforms

Travel & Hospitality/Travel Technology & Distribution Services/Online Booking Platforms & Marketplaces (B2C/B2B)

SECONDARYTHALAFAC

Vacation Rental & Short‑Term Stay Marketplaces

Travel & Hospitality/Travel Technology & Distribution Services/Online Booking Platforms & Marketplaces (B2C/B2B)

Keywords

• Hotel voucher programs
• Employee incentive benefits
• Short break travel
• Corporate gifting solutions
• B2B travel incentives

Headquarters

HQ city

Kleve

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hotelscheck (Hotel Voucher): daydreams sells hotel vouchers (Hotelschecks) that entitle the bearer to 3 consecutive nights for two people in a partner hotel, plus breakfast and dinner (the 'Genusspaket') at negotiated daydreams prices. The voucher is valid for 3 years and can be redeemed across 1,500+ partner hotels in Europe. Revenue is generated through one-time product sales to B2B clients (corporations gifting vouchers to employees or customers).
2. Jahreskarte (Annual Card) - B2B Gifting: The Jahreskarte (annual card) grants unlimited overnight stays for two people in double rooms at partner hotels over a 1-year validity period. B2B clients purchase these cards as corporate gifts for customers, partners, or employees. The card is a recurring (annual) product that can be renewed. A 'Jahreskarte family & friends' variant covers up to 2 double rooms with 3 accompanying persons.
3. Mitarbeiter KurzurlaubCard (Employee Short-Break Card): The Mitarbeiter KurzurlaubCard provides employees unlimited access to the daydreams hotel network. Employers purchase the card as a benefit, and employees pay only the daydreams 'Genusspaket' price (breakfast + dinner) at the hotel. This leverages the Erholungsbeihilfe (recovery aid) tax benefit under §40 Abs. 2 Nr. 3 EstG, making it a tax-advantaged employee benefit. Revenue is generated through card subscription fees paid by employers, with employees paying the per-stay Genusspaket directly to partner hotels.
4. ProbeCard: A short-duration (4-month) version of the annual card, sold as a trial or introductory product. Does not auto-renew. One-time purchase revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

daydreams is a B2B provider of hotel vouchers (Hotelschecks) and short-trip subscription cards (Jahreskarte, Mitarbeiter KurzurlaubCard) that give corporate clients access to a curated network of 1,500+ partner hotels across Europe. The products are sold to HR, marketing, and sales departments for use as employee benefits, customer loyalty incentives, and sales promotion tools, with negotiated hotel rates delivering at least 30% savings versus direct booking.

Product overview

daydreams Deutschland GmbH & Co. KG is a B2B provider of hotel vouchers and short vacation solutions for marketing, sales, and HR applications. The product portfolio comprises three main offerings: the Hotelscheck (hotel voucher with 3-year validity for up to 3 nights for two), the Jahreskarte (annual card for unlimited overnight stays), and the Mitarbeiter KurzurlaubCard (employee benefit card). Additional products include the ProbeCard (4-month trial version of the Jahreskarte) and the Jahreskarte family & friends (extended annual card for up to 2 rooms and 3 persons). The company also bundles daydreams products with third-party products as gift packages. All products provide access to over 1,500 partner hotels across Europe with minimum 30% savings.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotelscheck
• Jahreskarte
• Mitarbeiter KurzurlaubCard
• ProbeCard
• Jahreskarte family & friends

Quantifiable outcome

• Customers save at least 30% compared to direct hotel booking for stays including overnight accommodation, breakfast, and dinner
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• 1,500 Partner Hotels Network (Europe-wide)coreOthersdaydreams maintains a network of over 1,500 partner hotels across Germany and Europe. These are predominantly family-run, regional hotels emphasizing authenticity and local cuisine rather than large chain hotels. The network enables daydreams to offer its hotel vouchers and annual cards across diverse European destinations including Germany and Italy. Hotels in the network offer the 'Genusspaket' (breakfast and dinner included) at daydreams-negotiated rates — minimum 30% below direct booking prices.
• Freedreams GmbHcoreTechnology or IntegrationFreedreams GmbH (registered at Amtsgericht Kleve, HRB 16686, represented by Mark Gregg) is the operating entity behind daydreams products. Freedreams operates the online booking platform (daydreams.de/daydreams.at), manages the hotel partner network, and provides the technology infrastructure for product redemption. The AGB (Terms & Conditions) state that daydreams Germany sells products and services 'von Freedreams' (from Freedreams), and that Freedreams acts as the intermediary (Vermittler) between customers and partner hotels for the actual accommodation bookings.
• FTM Freizeit- und Trendmarketing Verwaltungsgesellschaft mbHminorOthersFTM Freizeit- und Trendmarketing Verwaltungsgesellschaft mbH is the personally liable general partner (Komplementärin) of daydreams Deutschland GmbH & Co. KG. It holds a management role in the corporate structure rather than being a commercial partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Express Global Business Travel (Amex GBT): Amex GBT is a global corporate travel management provider offering hotel booking and corporate incentive solutions. It is comparable to daydreams as a B2B travel platform serving corporate HR/Sales/Marketing buyers, though at enterprise scale and with broader corporate-card-driven incentive tools.
• Booking.com for Business: Booking.com for Business is the B2B arm of Booking.com offering corporate hotel booking and travel management. It is a broad incumbent peer with much larger scale, and competes indirectly with daydreams for corporate travel/incentive budgets.
• CWT (Carlson Wagonlit Travel): CWT is a global corporate travel management company offering hotel booking, meetings & events, and incentive travel. It is a broad incumbent peer in the corporate travel ecosystem, particularly for enterprise clients that daydreams' HR/Sales/Marketing buyers also engage.
• HRS Group: HRS is a leading European corporate hotel booking platform serving business travelers and enterprises. It is comparable to daydreams as a B2B hotel accommodation distribution platform, though HRS operates at vastly greater scale and lacks daydreams' voucher/short-break incentive model.
• Egencia (Expedia Group): Egencia is the corporate travel arm of Expedia Group, offering hotel booking and travel management for businesses. It is a broad incumbent peer given overlapping B2B hotel distribution and corporate travel procurement customers.

Direct peers

• Belonio: Belonio is a German B2B platform offering tax-free employee benefits including Erholungsbeihilfe products powered by hotel and experience partners. It is a direct peer competing for the same HR buyer and Erholungsbeihilfe compliance angle.
• Lohnsteuer fairmitteln: Lohnsteuer fairmitteln is a German broker specializing in Erholungsbeihilfe and other tax-advantaged employee benefits including the Mitarbeiter KurzurlaubCard. It is a direct peer in the regulatory niche daydreams targets, and explicitly mentions daydreams among its partner products.
• Jochen Schweizer mydays: mydays is a German experience-gifting marketplace (hotel short breaks, experiences, events) with B2B incentive offerings. It is a direct peer to daydreams in the B2B hotel-voucher and short-stay gifting category, competing for the same HR/Marketing buyer.
• Jollydays: Jollydays is a German provider of experience gifts including hotel short breaks and overnight stays. It competes with daydreams in the consumer and B2B hotel-voucher segment, particularly for gift campaigns and HR/loyalty programs.

Emerging players

• Pro7/Sat1 voucher and short-stay segments: German consumer voucher and short-stay brands (e.g., 7days, Kurzurlaub.de) are adjacent peers in the short-break hotel voucher market. They overlap with daydreams' consumer-facing channel (daydreams.de/daydreams.at) and could expand into B2B incentive offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/daydreams.kurzurlaub
• LinkedInlinkedin.com/company/daydreams-ftm-freizeit-und-trendmarketing-gmbh-co-kg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about daydreams Deutschland GmbH & Co. KG