MoMi

What MoMi does

MoMi is a B2B wholesale brand and platform for children's products, operated by TelForceOne S.A., a privately held Polish joint-stock company headquartered at ul. Krakowska 119, Wrocław. The platform serves specialist children's accessory shops, wholesalers, distributors, retail chains, and online marketplace resellers across at least 15 European country versions (PL, EN, DE, FR, ES, IT, RU, GR, HR, HU, RO, SK, BG and others), with each registered business customer assigned a dedicated sales consultant and granted access to a customized price list reflecting individual cooperation terms.

The product portfolio spans more than 30,000 SKUs across strollers, car seats, baby carriers, cots and travel cribs, bouncers and rockers, educational mats, tricycles, balance bikes, scooters, high chairs, and accessories, all marketed under the MoMi brand and surfaced via the b2b.momi.pl e-commerce platform. The platform is available 24/7 online and is supplemented by phone and email ordering channels; order fulfillment is handled through tier-1 logistics partners including Kuehne+Nagel, DB Schenker, and Raben. Technology components include integrated card payment processing via Przelewy24 (PayPro S.A.) supporting Google Pay and Apple Pay, plus marketing and analytics tooling (Google Analytics, Google Ads, Inspectlet for session replay, and UserEngage for personalization). A consumer-facing DTC channel also operates at momi.store.

Revenue is generated primarily through one-time wholesale product sales at per-customer-negotiated prices, with order-level minimums of EUR 250 net and free shipping above EUR 1,000 net on TelForceOne own-brand items. A complementary revenue/relationship lever is trade credit financing extended to qualified B2B buyers based on credit risk analysis, with limits adjusted as the relationship develops. The go-to-market is sales-led with inside-sales augmentation, anchored on the B2B platform itself as the primary demand conversion surface, supported by paid Google search/display, SEO across multi-language sites, and email newsletter to registered entrepreneurs. Regulatory exposure includes a UOKiK-driven safety non-compliance finding on the MoMi KALA high chair (finger entrapment risk), requiring pricing remediation.

Name

MoMi

Legal name

TelForceOne S.A.

Website

https://b2b.momi.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MoMi is a B2B wholesale platform and children's products brand operated by TelForceOne S.A., serving specialist retailers, wholesalers, distributors, retail chains, and online marketplace sellers across 15 European country markets with a customized-pricing and dedicated-sales-consultant model.

Ownership category

akta.pro rank

Product category

Children's Products Wholesale

NAICS

Doll, Toy, and Game Manufacturing (339930)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Baby, Kids & Maternity Marketplaces (CRAFABAG)

Keywords

• Wholesale children's products
• Baby goods distribution
• B2B e-commerce platform
• Children's accessories wholesale
• Baby products manufacturing

Headquarters

HQ city

Wrocław

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale B2B product sales: MoMi generates revenue through the sale of children's products (strollers, car seats, baby carriers, cots, bouncers, rockers, mats, tricycles, balance bikes, scooters, baby chairs, accessories) to registered B2B customers including wholesalers, distributors, retail chains, and online marketplace sellers. Products are sold at customized negotiated prices per customer.
2. Trade credit financing: MoMi offers trade credit to qualified B2B customers based on credit risk analysis and purchase history, enabling deferred payment terms. The credited amount is determined individually and may be increased as cooperation develops.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MoMi is a B2B wholesale platform operated by TelForceOne S.A. that distributes branded children's products including strollers, car seats, baby carriers, cots, high chairs, bouncers, balance bikes, tricycles, scooters, educational mats, and accessories to business customers across 15+ European markets. The platform provides personalized pricing, dedicated sales consultants, trade credit financing, and a catalog of over 30,000 products accessible via a multi-language e-commerce platform available 24/7.

Product overview

MoMi is a B2B sales platform operated by TelForceOne S.A. that offers a comprehensive portfolio of children's products for business customers including specialist shops, wholesalers, distributors, retail chains, and online sellers. The product range includes baby strollers (such as ESTELLE, MIYA, CLARA, ANDREA, GRACE), baby cots and travel cribs (REVO, BELOVE, BELOVE PLUS, SMART BED), baby chairs and high chairs (REKI 2in1, GOJO, KALA), bouncers and rockers (KENANI, PEARL, LAPIS, GLOSSY, LISS), educational mats and blanket mats (PASTEL, LUANI, VOLPI), baby carriers (COLLET), balance bikes (BREKI, ISOKA, NORU), tricycles (FILO 3in1, IVI), scooters (SAN, DEBE, QKIDS BRO, QKIDS GALAXY), car seats (VENKO, MEI, EMI, LIKO), and a wide range of accessories (feeding sets, sleeping bags, bathtubs, safety gates, handmuffs, potty trainers). The platform provides over 30,000 products and serves both domestic and international markets with customizable pricing and dedicated sales consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• Baby Strollers Branded baby strollers available in multiple color variants and configurations including standard, self-folding, pocket, and premium patterned versions, for wholesale purchase by retailers and distributors.
• Baby Cots and Travel Cribs Multi-functional baby cots and portable travel cribs in various configurations including 4-in-1 designs and foldable travel options for wholesale distribution.
• Baby Chairs and High Chairs Convertible baby chairs, high chairs for feeding, and accessory sets designed for use in nursery and mealtime contexts, available for wholesale purchase.
• Bouncers and Rockers Baby swings, bouncers, and rockers in various colors and styles for wholesale purchase by children's product retailers and distributors.
• Educational Mats and Play Mats Educational and play mats designed for early childhood development and learning, available for wholesale purchase.
• Baby Carriers Baby carriers for transporting infants, available in multiple colors for wholesale distribution.
• Balance Bikes Children's balance bikes in various configurations including brake-equipped, LED-lit, and folding models for wholesale purchase.
• Tricycles Children's tricycles including 3-in-1 convertible models for toddlers, available for wholesale distribution.
• Scooters and Skateboards Children's scooters in various designs including standard, seat-equipped, and aluminium frame models, plus skateboards, for wholesale purchase.
• Car Seats Children's car seats and booster seats in various sizes and color options for wholesale distribution to retailers and online sellers.
• Children's Safety Helmets Protective safety helmets for children available in multiple colors for wholesale purchase.
• Children's Accessories Miscellaneous children's accessories including toy headbands, potty training tools, baby gates, feeding sets, stroller handmuffs, sleeping bags, and bathtubs for wholesale distribution.
• Ride-on Toys Children's ride-on toys for toddlers available in multiple colors for wholesale purchase.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Kuehne+Nagel International AGcoreOthersKuehne+Nagel is used as one of the primary logistics carriers for shipping goods ordered through the MoMi B2B platform. The seller decides on the choice of courier company for order fulfillment, unless individual arrangements state otherwise.
• DB SchenkercoreOthersDB Schenker is used as one of the primary logistics carriers for shipping goods ordered through the MoMi B2B platform. The seller decides on the choice of courier company for order fulfillment.
• RabencoreOthersRaben is used as one of the primary logistics carriers for shipping goods ordered through the MoMi B2B platform.
• Przelewy24 (PayPro S.A.)supportingTechnology or IntegrationPrzelewy24 processes card payments including Google Pay and Apple Pay on the MoMi B2B platform. Transaction fees apply: 0.69% for EUR, 0.89% for GBP, 2.4% for USD transactions.
• DotPay Sp. z o.o.supportingTechnology or IntegrationDotPay is the payment processing operator for the older version of the MoMi B2B platform (sklep.telforceone.pl), handling online card payments. Transaction fees apply: 0.69% for EUR, 0.89% for GBP, 2.4% for USD transactions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brand4Baby: European B2B platform aggregating multiple children's brands for retail and e-commerce buyers. Most direct competitor on the B2B marketplace model for baby/kids products.
• Bebetto: Polish stroller manufacturer and B2B brand active in EU markets. Direct overlap on strollers and baby mobility plus B2B wholesale to specialist retailers.
• Kinderkraft: Polish brand of baby gear (strollers, car seats, high chairs) sold across Europe through B2B and DTC channels. Comparable product mix and cross-border distribution footprint.
• Canpol Babies: Poland-based brand and B2B supplier of baby feeding, care, and nursery products across Europe. Comparable on B2B wholesale distribution of baby/kids goods into retail and e-commerce channels.
• Chipolino: Bulgarian/Polish manufacturer and B2B distributor of baby strollers, car seats, high chairs, and nursery furniture. Overlapping product categories and cross-border B2B distribution in CEE.
• Caretero: Polish brand and B2B distributor of children's car seats, strollers, and accessories sold across European markets. Overlapping product range and B2B retail distribution model.
• Babyono: Polish manufacturer and B2B distributor of baby and children's products (strollers, car seats, carriers, mealtime). Directly comparable on geography, product portfolio, and B2B wholesale motion.

Emerging players

• Esoom: European B2B wholesale platform for baby and children's products targeted at independent retailers. Closest analog to MoMi's multi-language B2B marketplace concept, though at smaller scale.

Broad incumbents

• Recaro Kids: Established European brand in children's car seats and strollers. Comparable on car seat and stroller categories, but a global incumbent with own-brand depth rather than a multi-brand B2B marketplace.
• Cybex: Global premium baby gear brand (car seats, strollers, carriers) with broad B2B distribution. Overlaps with MoMi's car seats and strollers but operates at a higher price tier and much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/momisimplytogether

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoMi