Business To Consumer | B2C
- Company typePrivate
- Founded2013
- HeadquartersBogotá, Colombia
- Headcount1–10
- GTM typeB2B
- OfferingServices
Business To Consumer | B2C firmographics
Firmographics- Name
- Business To Consumer | B2C
- Legal name
- B2C
- Website
- https://b2c.net.co
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Business To Consumer | B2C industry classification
Industry- Product category
- Marketing Consulting Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industry
- B2B / Industrial Market Research (MPAAALAA)
Keywords
Where Business To Consumer | B2C is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Business To Consumer | B2C business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Marketing Professional Services: B2C generates revenue through specialized marketing services including market analysis, commercialization strategy planning, sales channel design and implementation, and brand positioning management. The engagement model appears to be project-based or retainer arrangements with allied companies seeking to improve customer acquisition, retention, and revenue generation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Business To Consumer | B2C product offering
Product offeringCore offering
B2C is a Colombian marketing services firm that designs and delivers specialized marketing solutions for allied companies. Its four core offerings are market analysis (soporte a lanzamiento, posicionamiento o relanzamiento de productos y servicios), commercialization strategy planning and implementation to improve profitability indicators, design and implementation of traditional and non-traditional sales channels, and brand positioning management through creative proposals and mass diffusion strategies aimed at ensuring brand visibility and recall.
Product overview
B2C is a Colombian marketing services company offering a unified suite of specialized marketing services focused on customer acquisition, retention, and loyalty. The company provides four core service offerings: Market Analysis (Análisis de Mercados) for supporting product launches and positioning; Commercialization Strategy Planning and Implementation; Sales Channel Design and Implementation (both traditional and non-traditional); and Brand Positioning Management with creative and mass diffusion strategies. These services work together to help client companies improve their client numbers and revenue indicators.
Differentiator
Problem solved
Functional benefit
Products and services
- Análisis de Mercados (Market Analysis) Design of market analysis tools that serve as support for product and service launches, positioning, and relaunching efforts, intended for allied Colombian companies needing diagnostic market insight.
Companies that use Business To Consumer | B2C
Customer profileSegments1 record
Ideal customer profiles1 record
Business To Consumer | B2C technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Business To Consumer | B2C partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
Business To Consumer | B2C competitors and assessment
Company assessmentDirect peers
- TBWA\Colombia: Disruption-focused advertising network with presence in Bogotá, providing creative, brand, and commerce marketing services. Comparable to B2C in integrated marketing delivery and Colombian mid-market targeting.
- Sancho BBDO Colombia: Colombian creative and brand agency offering advertising, brand positioning, and integrated marketing services from Bogotá. Directly comparable to B2C's brand positioning and commercialization strategy offerings for local allied companies.
- Dattis Bogotá: Independent Colombian advertising and digital marketing agency based in Bogotá serving regional and multinational clients. Comparable to B2C as a mid-sized Colombia-rooted agency offering bundled marketing services including brand and commercial strategy.
- MullenLowe Colombia: Full-service advertising and marketing agency operating in Bogotá, offering creative, brand, and commerce services. Directly comparable to B2C as a Colombia-based full-service marketing firm targeting allied business clients across multiple service lines.
- DDB Colombia (Tribal Worldwide Colombia): Creative-led advertising network active in Bogotá, providing brand strategy, creative, and integrated marketing services. Comparable to B2C in target market (Colombian mid-market and enterprise clients) and bundled service delivery model.
Broad incumbents
- Publicis Colombia: Global advertising and marketing network with operations in Colombia providing creative, media, digital, and commerce services. Comparable to B2C in the marketing services space but as a much larger, full-portfolio incumbent competing for the same Colombian mid-market clients.
- Ogilvy Colombia: Global holding-company agency operating in Colombia with deep brand, advertising, and commerce capabilities. Comparable to B2C as a competitor for Colombian allied-company engagements, but at significantly larger scale and broader service portfolio.
- McCann Worldgroup Colombia: Global advertising network with Colombian operations offering brand, creative, and integrated marketing services. Comparable to B2C's offerings but at broader scale and with deeper resources for enterprise clients.
- Wunderman Thompson Colombia: Global creative, data, and technology agency with Colombian operations offering brand, commerce, and customer experience services. Comparable to B2C's integrated marketing approach but with substantially deeper digital, data, and technology capabilities.
Emerging players
- Geometry Global Colombia: Commerce and experiential marketing agency with operations across Latin America, focused on shopper marketing and sales activation. Partially comparable to B2C's sales channel design and commercialization strategy services, especially for retail and FMCG clients in Colombia.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Business To Consumer | B2C social profiles
Digital presenceBusiness To Consumer | B2C financial estimates
Financial estimateRevenue estimate
Valuation estimate
Business To Consumer | B2C leadership team
Management profileNumber of profiles
Business To Consumer | B2C funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Business To Consumer | B2C M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Business To Consumer | B2C
What does Business To Consumer | B2C do?
B2C is a Colombian marketing services firm that designs and delivers specialized marketing solutions for allied companies. Its four core offerings are market analysis (soporte a lanzamiento, posicionamiento o relanzamiento de productos y servicios), commercialization strategy planning and implementation to improve profitability indicators, design and implementation of traditional and non-traditional sales channels, and brand positioning management through creative proposals and mass diffusion strategies aimed at ensuring brand visibility and recall.
Is Business To Consumer | B2C a public or private company?
Business To Consumer | B2C is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Business To Consumer | B2C founded?
Business To Consumer | B2C was founded in 2013. It employs 1 to 10 people.
Where is Business To Consumer | B2C based?
Business To Consumer | B2C is headquartered in Bogotá, Colombia, in the Latin America region.
How does Business To Consumer | B2C make money?
One revenue line is on record: marketing Professional Services.
Who are Business To Consumer | B2C's main competitors?
Direct peers on record are TBWA\Colombia, Sancho BBDO Colombia, Dattis Bogotá, MullenLowe Colombia and DDB Colombia (Tribal Worldwide Colombia). Broad incumbents are Publicis Colombia, Ogilvy Colombia, McCann Worldgroup Colombia and Wunderman Thompson Colombia. Geometry Global Colombia is listed as an emerging player.
Does Business To Consumer | B2C have an API?
No public API is recorded for Business To Consumer | B2C.
What industry is Business To Consumer | B2C in?
Business To Consumer | B2C's product category is Marketing Consulting Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of MPAAALAA, B2B / Industrial Market Research. Its NAICS code is 541810 and its SIC code is 7311.