Business and Accountancy: Assist

What Business and Accountancy: Assist does

Business & Accountancy Assist Ltd (BAA) is a Birmingham-based accountancy firm founded in 2006 that delivers a full suite of professional accountancy services to small and medium-sized businesses, self-employed professionals, sole traders, and business start-ups across the UK. The firm's service portfolio spans Bookkeeping, Payroll, Year End accounts, VAT Returns, Self Assessment, Tax Investigations (including HMRC Special Compliance Office representation), Business Start Up support, and HMRC Payment Services — structured as a single total-solution offering rather than a modular platform.

The firm's technology layer consists of third-party cloud accounting platforms — Xero, Sage, and QuickBooks — combined with the Receipt Bank data-capture application, configured for Making Tax Digital (MTD) compliance. There is no proprietary platform or proprietary technology; the digital stack is entirely off-the-shelf and used to deliver traditional bookkeeping and tax-compliance workflows.

The business model is professional-services fees billed monthly, with no publicly disclosed pricing tiers. Go-to-market is direct sales via free telephone, video, and in-person consultations, supported by referral-driven acquisition built on a 15-year local reputation. The firm operates from a Birmingham head office (3 Fournier House, 8 Tenby Street, B1 3AJ) and a Leeds secondary office (No.2 Wellington Place, LS1 4AP), with remote channels extending reach UK-wide. The company is privately held, led by Managing Director Taher Mahmood, with no external investors, parent company, or subsidiaries disclosed.

Name

Business and Accountancy: Assist

Legal name

Business & Accountancy Assist Ltd

Website

https://baa-ltd.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Business & Accountancy Assist Ltd is a Birmingham-headquartered UK accountancy firm founded in 2006 that delivers bookkeeping, payroll, VAT, self-assessment, tax investigation, and start-up services to SMEs, sole traders, and self-employed professionals across the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Accountancy Services: Provides comprehensive accountancy services including bookkeeping, payroll processing, year-end accounts, VAT returns, tax investigations, self-assessment, and business consultancy. Revenue is generated through professional service fees for these accounting and tax-related services delivered to businesses and individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Business & Accountancy Assist is a Birmingham-based accountancy firm providing a comprehensive suite of accounting, tax, payroll, and business consultancy services to UK small and medium-sized businesses, self-employed professionals, sole traders, and business start-ups. Their offering spans bookkeeping, payroll management, year-end accounts and corporation tax filings, VAT registration and returns, self-assessment, HMRC tax investigations, and start-up formation support.

Product overview

Business and Accountancy: Assist (BAA) is a Birmingham-based accountancy firm established in 2006 offering a comprehensive suite of accounting and business consultancy services. The firm operates as a single unified service offering rather than a platform-plus-modules architecture. Their core services include Bookkeeping, Payroll Services, Year End Services, VAT Returns, Business Start Up Services, Tax Investigations, Self Assessment, and HMRC Payment Services. The firm specializes in corporate tax, personal tax, business consultancy, and payroll management, serving small and medium-size businesses across the UK. They utilize digital accounting tools including Xero, Sage, QuickBooks, and Receipt Bank to deliver services aligned with Making Tax Digital (MTD) requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Bookkeeping Services Recording and maintaining financial transactions including purchase invoices, sales invoices, payroll records, receipts, and payments. Supports cloud accounting systems and digital bookkeeping using single-entry and double-entry methods for small and medium-sized businesses.
• Payroll Services Streamlined payroll management including salary, bonus, incentive, and deduction records with detailed payslips. Includes HMRC RTI submissions and automatic enrolment pension compliance under the Pensions Act 2008.
• Year End Services Year-end account preparation and filing with Companies House, including corporation tax returns (CT600) and managing accounting periods for limited companies.
• VAT Returns VAT registration assistance, threshold monitoring, VAT return submission to HMRC, and maintaining VAT records for businesses exceeding the £85,000 taxable turnover threshold.
• Business Start Up Services Comprehensive assistance for new businesses including VAT registration, payroll setup, corporation tax guidance, and income tax advice for sole traders and self-employed individuals.
• Tax Investigations Representation and support during HMRC tax investigations including PAYE, self-assessment, national insurance, VAT investigations, and Special Compliance Office inquiries. Also handles tax disputes, appeals, and tribunals.
• Self Assessment Personal tax affairs management including tax return calculations, submission of self-assessment returns, compliance with latest tax legislation, and professional tax guidance for self-employed individuals and sole traders.
• HMRC Payment Services Assistance with paying various HMRC obligations including VAT, Corporation Tax, Self Assessment, and PAYE. Provides guidance on tax payment requirements and deadlines.

Quantifiable outcome

• Avoid penalty charges for late self-assessment returns
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TaxAssist Accountants: UK franchise network of local accountancy offices serving SMEs, sole traders, and individuals with bookkeeping, tax, payroll, and year-end accounts — same target segments, service mix, and high-street delivery model as BAA.
• TC Group: UK accountancy network of regional firms delivering bookkeeping, tax, payroll, and advisory to SMEs — same horizontal segmentation and local-presence model as BAA.
• Bishop Fleming: UK regional chartered accountants with offices across the South West and Midlands providing compliance, tax, payroll, and advisory to SMEs and owner-managed businesses — comparable regional accountancy firm with similar full-service positioning.
• Gorilla Accounting: UK online accountancy practice serving freelancers, contractors, and small businesses with bookkeeping, tax, payroll, and IR35 support — overlapping BAA's sole-trader and SMB client base with a similar fixed-fee model.
• dns accountants: UK online/cloud-based accountancy firm targeting small businesses and sole traders with bookkeeping, tax returns, payroll, and MTD-compliant services — a digitally delivered variant of BAA's traditional offering.
• MHA: UK top-20 chartered accountancy network with regional offices offering accounting, tax, payroll, and advisory to SMEs and mid-market clients — comparable multi-office UK accountancy structure.
• Dains Accountants: UK regional chartered accountants headquartered in the Midlands (Burton-on-Trent) offering bookkeeping, tax, payroll, and audit to owner-managed businesses — directly comparable regional competitor in BAA's core geography.
• Haines Watts: UK regional chartered accountancy firm with multiple offices offering bookkeeping, tax, payroll, and advisory to owner-managed businesses and SMEs, directly overlapping BAA's Birmingham-Midlands focus and SME segment.

Broad incumbents

• BDO UK: Top-10 UK professional services firm offering accounting, tax, payroll, and advisory across the full SME-to-mid-market spectrum — broader portfolio player that competes with BAA for SME clients but as part of a much wider offering.
• Mazars UK: International mid-tier professional services firm with UK offices providing accounting, tax, payroll, and advisory to SMEs and owner-managed businesses — broader incumbent overlapping BAA's SME and tax services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/baaltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business and Accountancy: Assist