BabyBloom

What BabyBloom does

Baby Bloom Newborn Care Rhode Island is a private, founder-owned perinatal and newborn care agency headquartered in Cranston, Rhode Island, founded in 2019 by Tyler Grimes, a certified perinatal doula who has been practicing since 2015. The company delivers in-home birth doula, postpartum doula, and overnight newborn care services to new and expecting families across Rhode Island, structured around daytime 4–6 hour shifts (starting at $45/hr) and overnight 8–12 hour shifts, complemented by a $100/session Classes & Consultations line covering childbirth preparation, newborn care education, pediatric sleep consultations, and breathwork. Service is delivered by a team of approximately seven, including founder Tyler Grimes and named newborn care specialists (Juli, Melanie, Patricia, Claire, Fran, Julia, Kathy), all CPR-certified and personally vetted through a founder-run hiring process covering background checks, certification verification, and reference checks. The business operates on a direct-to-consumer sales-led motion with free discovery consultations, an online intake/insurance verification form, structured booking, and SuperBill generation for out-of-pocket clients.

The revenue model is built on professional-services hourly billing with insurance reimbursement as a secondary channel. Baby Bloom is in-network with Blue Cross Blue Shield, Neighborhood Health Plan, CARROT, and MAVEN, making services accessible to families whose prenatal and postpartum benefits fall under commercial or employer-sponsored family-building plans. Pricing is usage-based for doula care (per hour/shift), unit-priced for classes, and one-time for the optional Meet & Consult. HSA/FSA payments are accepted under MCC 8050. All inputs indicate a bootstrapped, founder-led business with no disclosed institutional funding, M&A activity, public listing, or headquarters expansion beyond the Rhode Island service area.

Customer acquisition relies on local earned media (Rhode Island outlets including WPRI 12, WJAR NBC 10, Studio10, Aquidneck Island Living, Newport Neighbors Magazine, and The Rhode Show), word-of-mouth referrals, Google reviews/testimonials, community engagement through the Village Moms Group, and organic social presence. All disclosed customers are SMB/individual households; no enterprise clients are referenced. The core technology stack is a Squarespace-hosted website with booking, intake, and insurance verification forms; no proprietary software, app, API, or AI/ML components are disclosed. Operational capability rests on the rigor of founder-led talent vetting and the credentialed doula team rather than on a defensible software platform.

Name

BabyBloom

Legal name

Baby Bloom

Website

https://babybloomnewborncare.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Baby Bloom is a Rhode Island-based, founder-owned perinatal and newborn care agency founded in 2019 by Tyler Grimes, providing in-home birth and postpartum doula services, overnight newborn care, and parenting classes to new and expecting families.

Ownership category

akta.pro rank

Product category

Perinatal and Postpartum Doula Services

NAICS

Child Care Services (62441), Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Child Day Care Services (8351)

akta.pro industry

PRIMARYHSAAADAA

Overnight Newborn Care (Night Nurse)

Home & Personal Services/Childcare, Babysitting & Nanny Services/Night Nanny & Overnight Childcare

SECONDARYHSAAACAK

Newborn Care Specialist Placement, Matching & Staffing Services

Home & Personal Services/Childcare, Babysitting & Nanny Services/Newborn Care Specialist (NCS) Services

SECONDARYHSAAABAJ

Infant & Toddler Nanny Services

Home & Personal Services/Childcare, Babysitting & Nanny Services/Full-Time & Part-Time Nanny Services

SECONDARYEDACAGAJ

Infant & Toddler Sleep, Feeding & Diapering Support Programs

Education/Early Childhood Education/Infant & Toddler Care Programs

Keywords

• Postpartum doula services
• Overnight newborn care
• Birth doula support
• Perinatal care agency
• Night nanny services

Headquarters

HQ city

Rhode Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Daytime Postpartum Doula Services: Hourly billable services for daytime support including physical recovery assistance, emotional support, newborn education, household help, meal preparation, and sibling care. 4-6 hour shifts at $45/HR starting rate.
2. Overnight Newborn Care Services: Hourly billable overnight newborn care services (8-12 hour shifts) providing overnight infant care so parents can rest and recover. Includes diapering, feeding, soothing, and sleep coaching.
3. Classes & Consultations: Private classes including Childbirth Preparation, Birth Plan Curation, Comfort Measures & Breathwork, Newborn Care 101, and Pediatric Sleep Consults. Priced at $100/session. These services generate additional revenue and serve as lead generation for core service adoption.
4. Insurance Billing & Reimbursement: Accepts Blue Cross Blue Shield, Neighborhood Health Plan, CARROT, and MAVEN insurance plans. Provides SuperBills for out-of-pocket clients to submit for potential reimbursement. Classified as approved vendor with 8050 MCC for HSA/FSA payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

BabyBloom is a perinatal and newborn care agency that dispatches certified doulas and newborn care specialists to client homes in Rhode Island for birth support, overnight newborn care (8-12 hour shifts), and daytime postpartum support (4-6 hour shifts starting at $45/hr). The agency also sells private educational classes and consultations (Childbirth Preparation, Birth Plan Curation, Comfort Measures & Breathwork, Newborn Care 101, Pediatric Sleep Consults at $100/session) and assists clients with insurance verification and SuperBill reimbursement.

Product overview

BabyBloom is a perinatal and newborn care agency offering a coordinated suite of services centered on birth and postpartum doula support. The core offerings include Birth Doula Services for continuous labor support, Postpartum Doula Services for overnight and daytime newborn care, and a range of Classes & Consultations including Childbirth Preparation, Newborn Care 101, and Pediatric Sleep Consultations. Services are available à la carte or as part of comprehensive care packages, with insurance coverage assistance and free initial consultations to facilitate onboarding. Pricing for classes is $100/session and daytime postpartum support starts at $45/hr.

Differentiator

Problem solved

Functional benefit

Products and services

• Birth Doula Services Continuous calm support through pregnancy, labor, and the early postpartum period, including creating a calm environment, suggesting labor positions, and helping families understand their options during birth. Delivered to expecting families in Rhode Island by the BabyBloom birth doula team.
• Postpartum Doula Services Hands-on newborn care, breastfeeding support, emotional support, household help, and education delivered in the client's home. Includes overnight newborn care (8-12 hour shifts) and daytime postpartum support (4-6 hour shifts starting at $45/hr) for new and expecting parents in Rhode Island.
• Childbirth Preparation Class Class led by a certified perinatal doula that helps expectant parents prepare for a confident and informed birth experience.
• Curating Your Birth Plan One-on-one work with a doula to design a birth plan that reflects the client's preferences, values, and goals.
• Comfort Measures & Breathwork Session helping expectant parents cultivate calm, focus, and confidence for labor through guided breathwork and comfort techniques.
• Newborn Care 101 Comprehensive newborn care class covering skin and body care, diapering, soothing, sleep routines, breastfeeding, and health and safety. Priced at $100 per session.
• Pediatric Sleep Consultation Consultation that takes a deep dive into current routines and struggles, curating a sleep plan based on the baby's unique development and needs.
• Insurance Coverage Services Assistance verifying insurance eligibility for doula services. In-network with Blue Cross Blue Shield, Neighborhood Health Plan, CARROT, and MAVEN; provides SuperBill for out-of-pocket clients seeking reimbursement and supports HSA/FSA payments under MCC 8050.
• Free Consultation Complimentary discovery call to learn about family goals, answer questions, and determine service fit, typically conducted by founder Tyler Grimes.

Quantifiable outcome

• Twins sleeping through the night at 8 weeks
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Blue Cross Blue ShieldcoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for Baby Bloom's perinatal doula services in Rhode Island. Families with BCBS coverage can access covered birth, postpartum, and newborn care services.
• Neighborhood Health PlancoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for Baby Bloom's perinatal doula services in Rhode Island. Enables covered access to doula services for plan members.
• CARROTcoreChannel Partner/ Reseller/ DistributorFertility and family-building benefit platform covering Baby Bloom's doula services. Expands employer-sponsored benefit access to perinatal support.
• MAVENcoreChannel Partner/ Reseller/ DistributorVirtual fertility and family-building clinic providing coverage for Baby Bloom's perinatal doula services as part of comprehensive maternal support.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Boston Baby Nurse & Nanny: Greater Boston-area newborn care and nanny placement agency providing overnight newborn care, postpartum support, and nanny placement. Highly comparable service offering in an adjacent New England geography—useful proxy for what BabyBloom could become with regional expansion.

Others

• Postpartum Support International: Nonprofit organization providing postpartum mental health support, provider directories, and education. Not a direct competitor but an adjacent ecosystem player that families in BabyBloom's customer segment may encounter when seeking postpartum support services.

Broad incumbents

• Care.com: Largest U.S. marketplace for childcare, senior care, and household services. While broader in scope, it is a primary channel families use to find newborn care specialists and postpartum support, competing with BabyBloom for both demand and caregiver supply.
• Sittercity: National online marketplace connecting families with nannies, sitters, and newborn care specialists. Provides an alternative discovery channel for families seeking overnight newborn care; competes for the same household budget though via a self-serve platform model rather than full-service agency.
• The Nanny Authority: Established national nanny and household staffing agency offering placement of nannies, newborn care specialists, and postpartum support. Comparable in placement/staffing model but broader portfolio including permanent nanny placements versus BabyBloom's hourly service focus.

Direct peers

• Let Mommy Sleep: National overnight newborn care and postpartum agency offering in-home night nurses and postpartum doulas. Most directly comparable peer: same core service (overnight newborn care), similar agency structure, but operates across multiple states versus BabyBloom's RI-only footprint.
• Night Nannies & Co: Specialized overnight newborn care agency offering in-home night nanny services. Comparable specialist focus on overnight newborn care with an agency/matchmaker model similar to BabyBloom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/babybloom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BabyBloom