Bacher Reisen

What Bacher Reisen does

Bacher Reisen Gesellschaft m.b.H. is a family-owned Austrian travel and transport operator headquartered in St. Michael im Lungau, Salzburg, founded in approximately 1984. The company runs three integrated service lines: (i) organized bus tours ('Busreisen') covering day trips, beach holidays, music tours, hiking, cycling, Advent/Christmas market tours, and packaged Mediterranean cruises across destinations in Austria, Italy, Slovenia, Croatia, France, Spain, and Germany; (ii) taxi, airport-transfer, winter-shuttle, and medical patient transport services; and (iii) a traditional travel agency ('Reisebüro') operating from two physical offices in St. Michael and Tamsweg, acting as an intermediary for flights, cruises, group travel, and tour-operator packages. Underlying transportation assets include a modern fleet of luxury coaches with reclining seats, air conditioning, and onboard washrooms, plus specialized bike-trailer equipment with capacity for 220 bicycles used for the Murradweg and Alpe Adria cycling shuttles.

The business model combines transactional per-trip pricing (day trips at €58–€98 per person; multi-day tours at €195–€1,730 per person), gift-voucher e-commerce (minimum €10), taxi fare-based transfer fees, and travel-agency commissions on third-party bookings. Distribution is predominantly sales-led through two physical offices, phone, and email, supplemented by a marketing website, seasonal printed catalogs, newsletter, and external shuttle booking platforms (winter-shuttle.at, radexpress.at). Recent activity includes the November 2025 acquisition of Oberkofler Touristik, which added approximately 300 seats to fleet capacity and is now operated as a sub-brand.

The company does not operate proprietary technology platforms, AI systems, or app-based services. Its competitive position rests on local brand reputation in Lungau, multi-decade personal relationships led by owners Cilli and Christian Bacher, and specialized infrastructure (luxury coaches, bike-trailer equipment, medical-transport service) that is difficult for pure-digital competitors to replicate in this regional micro-market.

Name

Bacher Reisen

Legal name

BACHER REISEN Gesellschaft m.b.H.

Website

https://bacher-reisen.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Bacher Reisen is a family-owned Austrian travel and transport operator in Lungau (Salzburg) running organized bus tours, taxi and airport-transfer services, a two-office travel agency, and specialized cycling shuttles, serving leisure travelers, cyclists, pilgrims, and medical-transport patients primarily across Austria and neighboring European destinations.

Ownership category

akta.pro rank

Product category

Bus Tour & Travel Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation (487)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Ocean Cruise Specialists (Mainstream/Contemporary) (THAKAKAG), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Hotel & Resort Shuttle Services (THAIAFAC)

Keywords

• Bus tour operator
• Taxi transfer services
• Travel agency services
• Airport shuttle transfers
• Cycling route shuttles

Headquarters

HQ city

St. Michael im Lungau

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Bus Tour Packages: Organized bus tours including day trips, multi-day trips, and specialized tours (cycling, hiking, pilgrimages, music events). Revenue generated through per-person pricing with supplements for single rooms.
2. Travel Gift Vouchers: Online gift voucher sales with customizable denominations (minimum €10) for self-printing. Vouchers valid for one year from issue date, redeemable at both offices.
3. Taxi and Transfer Services: Daily taxi service (07:00-22:00), airport transfers to Salzburg, Klagenfurt, Vienna, Munich, Ljubljana, and medical transport services. Pricing based on zones and destinations.
4. Travel Agency Services: As a travel agency, acts as intermediary for flights, cruises, group travel, and package holidays from leading tour operators. Earns commissions on bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bacher Reisen is a family-owned Austrian travel and transport company that organizes and sells bus tours (day trips, multi-day tours, themed tours including cycling, hiking, music, beach, Advent/Christmas, and ship cruises), operates a taxi and transfer service (airport transfers, medical transport, winter ski shuttle), and runs a traditional travel agency intermediating flights, cruises, and package holidays. The company also provides specialized cycling-route shuttle services along the Murradweg and Alpe Adria Radweg with bike and luggage transport.

Product overview

Bacher Reisen is a traditional Austrian travel company operating since 1983 as a bus tour operator, taxi service, and travel agency based in St. Michael in the Lungau region of Salzburg. Its core portfolio consists of three integrated service lines: (1) organized bus tours under 'Busreisen' encompassing themed day trips, multi-day tours, beach holidays, music tours, hiking, cycling, and Christmas/Advent tours, including packaged cruise holidays; (2) a taxi and transfer division offering daily taxi services, airport transfers, and a winter shuttle to Obertauern ski resort; and (3) a traditional 'Reisebüro' travel agency offering flight, cruise, and group travel bookings as intermediary for major tour operators. The company also operates two specialized cycling route shuttle services — the Murradweg shuttle (Mur cycling path, May–September) and the Alpe Adria Radweg transfer (Grado–Salzburg, May–October) — both providing inclusive bike transport. A printable gift voucher product rounds out the offering. The company recently expanded its seat capacity through the acquisition of Oberkofler Touristik (adding ~300 seats).

Differentiator

Problem solved

Functional benefit

Products and services

• Busreisen (Organized Bus Tours) Organized bus tours covering diverse themes including day trips, beach holidays, music tours, hiking tours, cycling tours, Advent/Christmas market tours, and ship cruises across European destinations. Priced per person with single room supplements and early booking discounts.
• Taxidienst (Taxi and Transfer Service) Daily taxi service available 07:00-22:00 operating a modern fleet of buses and passenger vehicles, including airport transfers to Salzburg, Klagenfurt, Vienna, Munich, and Ljubljana; medical patient transport; and winter shuttle transfers to Obertauern ski resort.
• Reisebüro (Travel Agency) Traditional travel agency with physical offices in St. Michael and Tamsweg offering flight bookings, cruise bookings, city trips, and group or long-distance travel planning. Acts as intermediary for packages from leading tour operators and earns commissions on bookings.
• Murradweg Shuttle

Quantifiable outcome

• Additional 300 bus seats through Oberkofler Touristik acquisition

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

One partnership is on record.

• Oberkofler TouristikcoreStrategic or Co-development Partner · 1 November 2025Acquisition completed in November 2025. Oberkofler Touristik became part of Bacher Reisen, adding approximately 300 additional bus seats. This strategic consolidation strengthens Bacher Reisen's position in the regional bus travel market and expands capacity for new travel adventures.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Kneissl Touristik: Upper Austrian family-run coach tour operator running multi-day and themed bus tours (city trips, music, cycling) across Europe. Comparable family-owned model and product portfolio to Bacher Reisen.
• Eurobike: Major DACH cycling tour operator offering guided multi-day cycling trips with luggage transfer along routes including Alpe Adria. Directly comparable to Bacher Reisen's Alpe Adria Radweg and Murradweg cycling products.
• Blaguss Reisen: Austrian bus and tour operator with both scheduled services and organized multi-day coach tours; overlaps with Bacher Reisen in European destination tours and modern fleet positioning.
• Dr. Richard: Long-established Austrian coach tour and bus charter operator with comparable multi-day and day-trip offerings across Austria and Europe. Directly competes with Bacher Reisen in escorted coach packages and modern luxury fleet positioning.
• Velotours: German cycling holiday specialist offering guided bike tours and luggage transfer across European routes including Alpine itineraries. Comparable service model to Bacher Reisen's cycling tour and shuttle business.
• Gschwindl Touristik: Austrian coach tour operator focused on regional and European day and multi-day trips with similar themed categories (cycling, music, Christmas markets). Direct competitor for Austrian coach tour customers.
• Hofer Reisen: Austrian regional tour operator offering bus trips, day excursions, and themed tours including cycling, music, and Advent trips. Highly comparable product mix and regional focus to Bacher Reisen.

Broad incumbents

• TUI Austria: Subsidiary of one of Europe's largest tour operators offering packaged holidays, cruises, and tours in Austria; broader portfolio but competes for the same Austrian leisure traveler booking.

Regional players

• Verkehrsbetriebe Bach: Austrian regional bus and tour operator serving Salzburg-area routes and tour products; comparable fleet and regional focus though with broader scheduled-service exposure.

Others

• winter-shuttle.at: External booking platform integrated with Bacher Reisen for Obertauern winter shuttle transfers; ecosystem partner rather than direct competitor, but indicative of how regional shuttle capacity is aggregated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bacher-reisen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bacher Reisen