backaldrin The Kornspitz Company GmbH

What backaldrin The Kornspitz Company GmbH does

backaldrin The Kornspitz Company GmbH is an Austrian, family-owned B2B manufacturer of bakery ingredients, premixes, semi-finished products, flavours, fillings, and spices serving professional bakeries, confectioners, and food service businesses. Founded in Vienna in 1964 by the Augendopler family and headquartered in Asten, Upper Austria since 1968, the company offers more than 800 products across bread & rolls, confectionery, and flavours/fillings/spices categories. Its flagship product is the Original Kornspitz, a bread roll launched in 1984 that has become a globally recognised brand with its own consumer site (kornspitz.com). The company holds the EcoVadis Silver Medal in 2024 and 2025 for sustainability performance.

The core technology is centred on proprietary baking ingredient formulations and premix engineering, supported by an innovation and research centre opened in Asten in 2013 (planned to add 50 R&D jobs) and a 2023 no-fermentation baking technology for laminated and Danish dough products. Sub-brands such as My Grainbread (2000 iba world premiere award), PURPUR purple wheat (2005), Rührmix Soft & Fein, Actipan, and Vegipan demonstrate ongoing R&D-led product development. The PANEUM Wunderkammer des Brotes museum at Asten and the backademie training programme reinforce the company's positioning as a knowledge leader in the bread category.

The business model is B2B contract-based, with pricing negotiated per customer under General Delivery Conditions (INCOTERMS 2020 EXW), monthly billing, and 14-working-day payment terms. Distribution is handled through 16 wholly-owned subsidiaries across Europe, the Middle East, Asia, Africa, and the Americas, plus sales partners on every continent, with an export ratio exceeding 80%. Go-to-market is sales-led, leveraging a field force of master bakers and confectioners who provide on-site consultation, a baking hotline, and trade fair presence (backaldrin is the largest individual exhibitor at iba). The company maintains its own production facilities in Austria, Jordan, Switzerland, Mexico, South Africa, Russia, and China, with approximately 370 employees at the Asten headquarters alone. The Augendopler family retains ownership, and Harald Deller transitioned from Managing Director to CEO in January 2025.

Name

backaldrin The Kornspitz Company GmbH

Legal name

backaldrin International The Kornspitz Company GmbH

Website

https://backaldrin.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

backaldrin is a family-owned Austrian B2B manufacturer of bakery ingredients, premixes, and semi-finished products serving professional bakeries and confectioners across 16 countries, with the Original Kornspitz as its flagship brand.

Ownership category

akta.pro rank

Product category

Bakery Ingredients

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF)

akta.pro secondary industries

Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD), Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM), Leavening, Baking & Dough Conditioners (Baking Powder, Improvers) (CRADAOAN)

Keywords

• Baking ingredients
• Bakery premixes
• Professional bakery supplies
• Confectionery ingredients
• Semi-finished bread products

Headquarters

HQ city

Asten, Oberösterreich

HQ country

Austria

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B bakery ingredients and premixes: backaldrin generates revenue by manufacturing and selling baking ingredients, premixes, semi-finished products, flavours, fillings, and spices to professional bakeries, confectioners, and food service businesses. The company sells directly to enterprise customers under its General Delivery Conditions (GDC), with pricing typically quoted per contract. The export ratio exceeds 80%, indicating a predominantly international B2B revenue model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

backaldrin manufactures and sells more than 800 premium baking ingredients, premixes, semi-finished products, flavors, fillings, and spices to professional bakeries, confectioners, and food service businesses worldwide. Its flagship is the Original Kornspitz bread roll, complemented by branded innovations such as My Grainbread, PURPUR purple wheat, Vegipan, Actipan, and Rührmix Soft & Fein, supported by an on-site master baker service, baking consultancy, and backademie training programs.

Product overview

backaldrin The Kornspitz Company GmbH is a baking ingredients company that offers a diverse portfolio centered around its flagship Original Kornspitz product. The company provides over 800 products including bread and rolls, confectionery, and flavours/fillings/spices. Key branded products include Kornspitz (the original 1984 flagship), My Grainbread (innovative grain bread), and specialty breads like PurPur (purple wheat whole grain), Vegipan (yeast-free whole grain), and Actipan (for athletes). Services include Master Baker Service for on-site consultation, Baking Consultant support, and Training Courses & Seminars at the 'backademie'. The company operates internationally with 16 subsidiaries and exports over 80% of production.

Differentiator

Problem solved

Functional benefit

Brands

• Original Kornspitz: The company's flagship bread roll product, launched in 1984, considered a worldwide classic.
• My Grainbread
• PURPUR
• Actipan
• Vegipan
• Kornspitz Sport Team
• PANEUM
• backademie

Products and services

• Original Kornspitz The company's flagship trademarked bread roll product, launched in 1984 and recognized as a worldwide classic in the bread roll category. It is sold to professional bakeries, confectioners, and food service businesses for them to offer under their own brands.
• Bread & Rolls range The company's portfolio of bread and roll premixes, mixes, and semi-finished products offered to professional bakers. Backaldrin states more than 800 products across its portfolio, including artisanal and specialty breads.
• Confectionery range Fine pastries and confectionery mixes and premixes for professional confectioners, including products such as Rührmix Soft & Fein for Donauwelle.
• Flavours, Fillings & Spices Aromas, fillings, and spices sold to bakeries and confectioners to enhance the taste and variety of their bakery products.
• Rührmix Soft & Fein A specialised confectionery premix that gives Donauwelle its fluffiness and a hint of vanilla, sold to professional confectioners.
• My Grainbread An innovative grain bread brand introduced at the iba trade fair in 2000, awarded at its world premiere, sold to professional bakeries.
• PURPUR (Purple Wheat) Whole grain bread product line made with purple (biblical) wheat, introduced in 2005, offered to professional bakeries for active and health-conscious consumers.
• Vegipan Yeast-free whole grain bread product designed for active people, sold through the Kornspitz Sport programme.
• Actipan Bread product specifically designed for athletes and active people to support their nutritional needs.
• Master Baker Service On-site consultation service where travelling master bakers and confectioners provide hands-on assistance with production processes, troubleshooting, and new product launches directly at customer bakeries.
• Baking Consultant (Baking Hotline) Personal consultation service where baking consultants proactively inform customers about products, innovations, and application recipes. One call to the hotline connects customers with a master baker or confectioner.
• Training Courses & Seminars (backademie) Educational programs at the backademie offering practical and varied courses on modern baking technologies, new fermentation methods, and bakery ingredients for professional bakers and confectioners.
• Baking Without Fermentation Technology Proprietary no-fermentation baking technology launched in 2023 that optimizes the production of laminated and Danish dough products, saving time and space while improving product quality for bakeries.

Quantifiable outcome

• More than 800 products available to add variety to bakery ranges
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Kornspitz Sport athletes and teamscoreOthersThe Kornspitz Sport team unites athletes from various disciplines — from young talents to elite athletes — along with partnerships with sports teams and federations. backaldrin supports athletes with specially designed products including Actipan, PurPur whole grain bread, and Vegipan yeast-free whole grain bread. The company promotes sport and a healthy lifestyle, using athletes as credible role models.

Scale indicators9 records

Recent moves24 records

Expansion highlights5 records

Broad incumbents

• AB Mauri: Global bakery ingredients arm of Associated British Foods, supplying yeast, bakery premixes, and finished products to industrial and artisanal bakeries worldwide—a scaled incumbent that overlaps directly with backaldrin's premix and ingredient portfolio.
• Lesaffre: World leader in yeast and fermentation products, with a growing portfolio of baking enzymes, improvers, and ingredient solutions serving industrial bakeries—adjacent but increasingly overlapping with backaldrin's baking ingredients business.

Emerging players

• Lallemand: Canadian yeast and bacteria specialist with growing baking-ingredient capabilities; overlaps with backaldrin in fermentation-based baking solutions though narrower in finished premix products.
• Mühlenchemie: German specialist in flour treatment, enzymes, and baking improvers—narrower than backaldrin in product scope but overlapping in B2B baking ingredients, particularly improvers and conditioners sold to flour mills and bakeries.

Direct peers

• Dawn Foods: Global bakery manufacturer and ingredient supplier serving retail bakeries, food service, and industrial customers with mixes, bases, icings, and fillings—a directly comparable B2B bakery ingredients peer with similar product breadth and customer base.
• IREKS: German family-owned baking ingredients specialist supplying premixes, sourdoughs, malts, and baking mixes to craft and industrial bakeries globally—highly comparable in family-owned positioning, product range, and B2B bakery channel focus.
• Zeelandia: Dutch family-owned bakery ingredients producer offering improvers, premixes, and specialty ingredients to professional bakers in Europe, Asia, Africa, and the Americas—comparable in family-owned heritage, B2B premix focus, and multi-region presence.
• Bakels: Swiss-origin, globally operating supplier of baking ingredients, premixes, and fillings to artisanal and industrial bakeries, with subsidiary networks across continents—directly comparable to backaldrin's B2B premix and ingredient distribution model.
• Puratos: Belgian-headquartered global supplier of bakery, patisserie, and chocolate ingredients, premixes, and finished products serving professional bakers and industrial customers—the closest direct peer to backaldrin in product breadth, B2B bakery channel, and global footprint.

Regional players

• GoodMills Innovation: European flour and ingredient specialist serving industrial bakeries with functional flours, mixes, and grain-based ingredients—overlapping with backaldrin's baking-mix portfolio, primarily within the European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/mybackaldrin
• Facebookde-de.facebook.com/backaldrin.official
• LinkedInlinkedin.com/company/backaldrin
• Instagraminstagram.com/backaldrin.official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about backaldrin The Kornspitz Company GmbH