What Backcare & Seating does

Sit And Move (operating under the Backcare & Seating brand) is an Australian-owned ergonomic and therapeutic furniture manufacturer, supplier, and retailer founded in 1995 and headquartered in Carlton North, Victoria. The company designs, sources, and distributes a broad product portfolio spanning task seating, executive seating, 24/7 heavy-duty seating, industrial seating, sit-stand and fixed-height desking, storage, tables, accessories, and a dedicated healthcare line covering beds, mattresses, recliners, bariatric care, and positioning cushions. Differentiated in-house IP includes the patented Orthopod Adjustment System (a fully adjustable back support mechanism) and Bio Seat Technology (pressure-reduction engineering grounded in anthropometric research), complemented by a multi-brand distribution ecosystem that carries HÅG, Humanscale, Flokk, Contour, Fellowes, Logitech, and Tempur products.

The business operates an omnichannel model combining physical showrooms in all eight Australian states and territories with an e-commerce storefront and a dedicated NDIS provider channel for therapeutic equipment supply to National Disability Insurance Scheme participants. Pricing is quote-based across the catalogue with no public list pricing, reflecting a consultative sales motion targeting corporate offices, healthcare facilities, home office/WFH buyers, and specifier/architect personas. The company holds ISO 9001 quality certification and NDIS Registered Provider status as compliance anchors. Marketing combines location-based SEO across Australian cities, an educational content blog, and Instagram/Facebook brand presence.

The firm is privately held with no disclosed parent company, institutional investors, or funding rounds, and operates with approximately 11 employees. Revenue model is hardware sales through retail, wholesale, and NDIS channels, with the company self-positioning as Australia's number one manufacturer, supplier, and retailer of ergonomic and therapeutic seating based on its 30-year operating history. There is no disclosed management team, no M&A activity, and no AI/ML capability embedded in the product or technology stack.

Name

Backcare & Seating

Legal name

Sit And Move

Website

https://backcare.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Sit And Move (Backcare & Seating) is an Australian-owned ergonomic and therapeutic furniture manufacturer and retailer, founded in 1995, serving corporate offices, healthcare facilities, and home office customers across all Australian states and territories through showrooms, e-commerce, and NDIS provider channels.

Ownership category

akta.pro rank

Product category

Ergonomic and Therapeutic Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (33721), Furniture Retailers (449110)

SIC

Office Furniture (2520), Retail-Furniture Stores (5712)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

Keywords

• Ergonomic office furniture
• Therapeutic seating solutions
• Office workstations
• Healthcare seating equipment
• Sit-stand desking

Headquarters

HQ city

Carlton North

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Ergonomic Furniture Sales: Sale of ergonomic seating, desking, tables, storage, and accessories through retail and wholesale channels. Products include task chairs, executive seating, industrial seating, healthcare furniture, and office accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Backcare & Seating (trading as Sit And Move) manufactures, supplies, and retails ergonomic and therapeutic seating, desks, workstations, and healthcare furniture across Australia. The company offers proprietary products such as the Orthopod Chair Range with a patented back adjustment system and Bio Seat Technology, alongside partner brands including HÅG, Humanscale, and Flokk. Core categories include task seating, executive seating, 24/7 heavy duty seating, sit-stand desking, and healthcare-specific products such as bariatric care and pressure-relieving mattresses.

Product overview

Sit and Move is an Australian-owned ergonomic furniture company offering a comprehensive portfolio of workplace and healthcare seating solutions. The product ecosystem spans proprietary brands (Sit And Move Seating, Orthopod, Bio Seat Technology, Mattress Overlays) alongside partner brand products (HÅG Capisco, Anatome, RH, Eames). Core offerings include Ergonomic Seating (task, executive, industrial, 24/7 heavy duty), Desking (sit-stand, fixed height, corner workstations), Storage, Tables, Accessories, and Healthcare products. The company positions itself as a manufacturer, supplier, and retailer serving home offices, commercial workplaces, and healthcare facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Sit And Move Seating (Own Brand Ergonomic Seating Line) Proprietary ergonomic seating line under the company's own brand, spanning task chairs, executive seating, 24/7 heavy duty seating, industrial seating, beam seating, meeting room seating, and more for commercial and home office buyers.
• Orthopod Chair Range A seating product line featuring a patented fully adjustable back support system built into the back of the chair, designed for ergonomic comfort and customizable lumbar support for office and home users.
• Bio Seat Technology Seat technology developed from extensive scientific and anthropometric research to reduce pressure from prolonged sitting; applied to select seating products to address comfort during long working sessions.
• Desking Solutions Comprehensive desking category including sit-stand desking, fixed height desking, corner workstations, modular desking, executive desking, and reception counters for offices, home offices, and reception areas.
• Tables Range Tables category covering meeting tables, boardroom tables, coffee and side tables, breakout and hospitality tables, modular tables, education tables, high tables, and flip tables for commercial and educational settings.
• Storage Solutions Office and workspace storage category including bookcases, credenzas, cupboards and cabinets, filing cabinets, lockers, mobile pedestals and caddies, and tambour units.
• Workspace Accessories Workspace accessories including monitor and laptop arms and stands, cable and power management, footrests, anti-fatigue mats, keyboards and mice, desk accessories, and acoustics and dividers to complete ergonomic setups.
• Healthcare Furniture Range Healthcare furniture category including beds and mattresses, pillows, recliners, upright seating, soft seating, lobby and waiting room furniture, bariatric care products, bedside tables, supports, positioning cushions, and healthcare accessories for hospitals, clinics, aged care, and NDIS participants.
• Mattress Overlays (Toppers) Healthcare bedding accessories designed to soften existing mattresses and reduce pressure on joints and muscles, used in aged care and home care settings.
• HÅG Capisco (Partner Brand Product) Ergonomic task seating designed for dynamic sitting positions, distributed in Australia as a premium partner brand offering from HÅG (Norway).
• Anatome Air Drafting (Partner Brand Product) Drafting chair with air-assisted height adjustment mechanism, designed for industrial and technical workspace use, distributed as a partner brand product.
• RH Mereo 300 (Partner Brand Product) Task seating designed for office environments, offering ergonomic adjustability and professional aesthetics, distributed as a partner brand product.
• The Arbour Reception Desk Reception counter designed for reception areas and front desk applications in commercial office environments.
• Eames 1R (Partner Brand Product) Meeting room seating designed for collaborative spaces and conference environments, distributed as a partner brand product.

Quantifiable outcome

• Reduced pressure from prolonged sitting with Bio Seat Technology
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• HÅGcoreTechnology or IntegrationPremium Scandinavian ergonomic seating brand partnership. Sit and Move offers HÅG products including the HÅG Capisco and HÅG Mereo lines, known for innovative ergonomic design from Norway.
• HumanscalecoreTechnology or IntegrationPremier ergonomic office furniture brand partnership offering task seating, keyboard solutions, and monitor arms designed for performance and ergonomics.
• FlokkcoreTechnology or IntegrationEuropean ergonomic seating manufacturer partnership offering contemporary Scandinavian design office chairs and seating solutions.
• National Disability Insurance Scheme (NDIS)coreStrategic or Co-development PartnerOfficial NDIS registered provider status enabling the company to supply therapeutic seating and equipment to NDIS participants across Australia.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61584149890955
• Instagraminstagram.com/sitandmoveau
• LinkedInlinkedin.com/company/backcare-&-seating

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Backcare & Seating