Back To Black
Back to Black is a personal finance iOS app that helps individual iPhone users plan bills, capture and automatically categorize receipts, track savings goals, and monitor debt payoff through a unified single-screen interface distributed via Apple's App Store.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Back To Black firmographics
Firmographics- Name
- Back To Black
- Legal name
- Back to Black
- Website
- https://backtoblack.app
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Back to Black is a personal finance iOS app that helps individual iPhone users plan bills, capture and automatically categorize receipts, track savings goals, and monitor debt payoff through a unified single-screen interface distributed via Apple's App Store.
- Ownership category
- akta.pro rank
Back To Black business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- App Distribution: Revenue model not explicitly disclosed. App available for download on iOS App Store with unclear monetization approach.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Back To Black product offering
Product offeringCore offering
Back to Black is an iPhone personal finance app that lets users plan bills and recurring income, capture and automatically categorize receipts and statements, track savings goals and debt payoff progress side by side, and view clean spending insights by category and merchant. The product is delivered as a single unified iOS application available via the Apple App Store.
Differentiator
Problem solved
Functional benefit
Products and services
- Back to Black
Quantifiable outcome
- 65% progress shown on sample debt payoff goal
Companies that use Back To Black
Customer profileSegments1 record
Ideal customer profiles1 record
Back To Black technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Back To Black competitors and assessment
Company assessmentDirect peers
- Lunch Money: Modern web-based personal finance and budgeting tool with customizable categories, goals, and spending rules — comparable as a design-forward, indie-style PFM targeting engaged personal finance users.
- Cleo: AI-chatbot-based personal finance app targeting younger consumers with budgeting, spending insights, and credit-building features — comparable as a consumer-focused PFM with strong brand voice, though via a different interaction modality.
- YNAB (You Need A Budget): Established subscription personal budgeting app focused on zero-based budgeting, goal tracking, and debt payoff — directly comparable in the savings-goal and debt-payoff use cases Back To Black emphasizes.
- PocketGuard: Consumer budgeting app that aggregates accounts, categorizes spending, and tracks bills — directly comparable in the consolidated-bills-and-balance use case.
- Monarch Money: Subscription-based personal finance platform offering budgeting, goal tracking, and customizable dashboards. Comparable as a modern, design-forward PFM aimed at consumers seeking a calmer Mint alternative.
- Copilot Money: iOS-first personal finance app for Apple users with automatic transaction categorization, spending insights, and a clean visual interface — closely comparable to Back To Black in platform choice, target user, and category focus.
Regional players
- Buddy: UK-focused personal finance and budgeting app offering spending categorization and goal tracking. Comparable in core PFM functionality, though its primary market overlap with Back To Black's Australian App Store listing is limited.
Broad incumbents
- Rocket Money: Well-funded consumer finance membership platform offering subscription management, budgeting, bill negotiation, and credit insights. Competes in the same consumer PFM space but with significantly broader scope and capital.
- Empower (Personal Capital): Established personal finance dashboard with net worth tracking, budgeting, and integrated wealth management. Comparable in delivering a unified view of finances, though at higher income tiers and with a wealth-management adjacency.
Emerging players
- Spendee: Mobile-first personal finance app with shared wallets, automatic categorization, and subscription tracking — comparable as a consumer PFM with similar core features but primarily targeting European users.
Market position
Customer concentration
Back To Black social profiles
Digital presenceBack To Black financial estimates
Financial estimateRevenue estimate
Valuation estimate
Back To Black leadership team
Management profileNumber of profiles
Back To Black funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Back To Black M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Back To Black
What does Back To Black do?
Back to Black is an iPhone personal finance app that lets users plan bills and recurring income, capture and automatically categorize receipts and statements, track savings goals and debt payoff progress side by side, and view clean spending insights by category and merchant. The product is delivered as a single unified iOS application available via the Apple App Store.
When was Back To Black founded?
Back To Black was founded in -1. It employs 11 to 50 people.
How does Back To Black make money?
One revenue line is on record: app Distribution.
Who are Back To Black's main competitors?
Direct peers on record are Lunch Money, Cleo, YNAB (You Need A Budget), PocketGuard, Monarch Money and Copilot Money. Buddy is listed as a regional player. Broad incumbents are Rocket Money and Empower (Personal Capital). Spendee is listed as an emerging player.
Does Back To Black have an API?
No public API is recorded for Back To Black.