Badge of Honour

What Badge of Honour does

Badge of Honour is a Sydney-based B2B custom merchandise and brand apparel provider operating as The Trustee for Brande Unit Trust. The company offers end-to-end merchandise services spanning brand identity design, custom product design, manufacturing (screen printing, embroidery, heat transfer, DTG), warehousing, pick-pack-deliver fulfillment, and international shipping, with a stated minimum order quantity of 25 units and standard lead times of 2-4 weeks. Its core differentiator is the proprietary On-demand Stock Replenishment (OSR) service, which provides agile inventory management for clients running recurring merchandise programs.

The business targets enterprise and mid-market customers across Australia and globally, with named clients including Google, Coca-Cola, FIFA, Westpac, Bunnings, Santos, Marvel, the Australian Olympic Committee, the Australian Open, Black Dog Institute, and Starlight Foundation. The company employs 7 people, runs a sales-led go-to-market motion through direct outreach, dedicated account managers, and website contact forms, and supports its offering with an in-house design team providing complimentary brand identity work. The company also publishes a Journal content channel and maintains an active presence on Instagram, Facebook, and LinkedIn.

Revenue is generated primarily through one-time custom merchandise sales and subscription-style recurring branded merchandise programs enabled by OSR, supplemented by professional-services revenue from brand identity design. Pricing is quote-based with a 50% deposit to begin production, and the company has publicly positioned itself around ethical manufacturing and sustainability under the Wearable+ Pride philosophy. The company is privately held with no disclosed funding rounds, no public revenue figures, and no parent company or holding structure identified.

Name

Badge of Honour

Legal name

The Trustee for Brande Unit Trust 88 632 558 963 (T/A Badge of Honour)

Website

https://badgeofhonour.com.au

Company type

Private

Operating status

Operating

Short description

Badge of Honour is a Sydney-based B2B custom merchandise and brand apparel provider offering end-to-end design, manufacturing, warehousing, and international shipping, with a proprietary On-demand Stock Replenishment (OSR) service for recurring branded merchandise programs.

Ownership category

akta.pro rank

Product category

Custom Branded Merchandise

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Corporate Uniforms (Office, Hospitality, Retail Staff) (CRAAALAB), Trade Show Giveaways & Event Premiums (BPAFAMAG)

Keywords

• Custom branded merchandise
• Promotional products
• Corporate apparel
• Brand identity design
• Merchandise fulfillment

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Merchandise Sales: One-time purchase model for custom-branded merchandise including apparel, accessories, and promotional products. Clients submit designs and receive finished custom products with pricing based on quantity, design complexity, and production method.
2. Branded Merchandise Programs: Ongoing merchandise programs for clients requiring regular replenishment of branded items, supported by the On-demand Stock Replenishment (OSR) service.
3. Brand Identity Design Services: In-house design team provides brand identity design including logos, colour palettes, fonts, and brand guidelines as part of quote packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Badge of Honour is a full-service B2B custom merchandise and brand apparel provider that designs, manufactures, and distributes custom-branded apparel, accessories, and promotional products for enterprise, mid-market, sports, and non-profit clients. The offering spans brand identity design, custom product design, manufacturing with multiple printing techniques, warehousing, pick-pack-deliver logistics, eCommerce solutions, and a proprietary On-demand Stock Replenishment (OSR) service for agile inventory management.

Product overview

Badge of Honour operates as a full-service custom merchandise and brand apparel provider, offering end-to-end product development and supply chain facilitation. The core offering includes the proprietary On-demand Stock Replenishment (OSR) service for agile inventory management, complemented by design services (brand identity, custom product design), manufacturing with multiple printing techniques (screen printing, embroidery, heat transfer, DTG), branded merchandise programs, logistics management (warehousing, pick-pack-deliver), and eCommerce solutions. The company also embraces an ethical manufacturing philosophy branded as 'Wearable+ Pride,' emphasizing sustainability and quality. All services are provided as a unified offering where Badge of Honour acts as a seamless extension of the client's business.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 250+ valued clients served across diverse industries
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 4imprint: The largest publicly-traded promotional products distributor in North America, offering end-to-end custom merchandise across apparel, drinkware, and accessories to enterprise and mid-market customers — directly comparable in product mix and target segments to Badge of Honour.
• HALO Branded Solutions: Major US-based corporate branded merchandise and recognition products provider serving enterprise clients with custom apparel and promotional products — highly comparable business model and customer profile to Badge of Honour.
• Boundless (formerly American Solutions for Business): Large US promotional products and branded merchandise distributor serving enterprise customers across categories including apparel, accessories, and corporate gifting — closely aligned offering to Badge of Honour.
• ProForma: North American promotional products and marketing services distributor network supplying custom merchandise, apparel, and print to enterprise clients — comparable B2B model and customer base.
• Marco Promotional Products: US-based promotional products distributor focused on enterprise and mid-market clients, providing custom branded merchandise and corporate gifting solutions — directly comparable product offering and go-to-market approach.

Broad incumbents

• SanMar: One of the largest apparel and accessories wholesale distributors in North America, supplying blank apparel to decorators and promotional products companies — a broad incumbent that supplies the upstream inputs Badge of Honour uses for custom programs.
• Alphabroder: Large US apparel distributor supplying blank and decorated apparel to the promotional products and corporate apparel market — comparable wholesale/distribution footprint in the branded apparel value chain.

Regional players

• Aluva: Australian corporate apparel and branded merchandise provider offering custom uniform and workwear solutions to enterprise customers — the closest Australia-based regional comparable to Badge of Honour.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bohonour
• LinkedInlinkedin.com/company/badgeofhonour/about
• Instagraminstagram.com/badgeofhonour.merch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badge of Honour