What Stadt Bad Mergentheim does

Stadt Bad Mergentheim is a Große Kreisstadt (large district town) and historically designated spa town in the Main-Tauber-Kreis district of Baden-Württemberg, Germany, serving a resident population of approximately 24,500 across its central city and 13 incorporated districts (Teilorte). The municipality is the largest city in the Main-Tauber-Kreis and functions as a regional hub for public administration, education (the largest school location in the county), tourism, and healthcare/wellness, anchored by healing springs (Heilquellen) discovered approximately 200 years ago that underpin its 'Bad' (spa) designation.

The city's core operational portfolio spans tourism and wellness infrastructure (Solymar Therme thermal spa, the Wildpark attracting 200,000+ annual visitors, Kurverwaltung spa administration, motorhome pitches at Volksfestplatz/Solymar Therme), cultural programming (Live im Schloss open-air concerts, Literaturtage 2026, Wildwochen, Erlebnis-Maislabyrinth), education and library services (DHBW Mosbach campus operating within the historic Deutschordensschloss with ~15,000 library media items, Jugendmusikschule, VHS adult education, Stadtbücherei), public transportation (Stadtbus network), and municipal administration (Bürgerbüro, Standesamt with newly designated vineyard wedding venues, online appointment booking, weekly Stadt-Journal newsletter). The technology footprint includes digital infrastructure — a Medien-Portal press/newsroom, accessibility features (Gebärdensprache sign-language videos, Leichte Sprache easy-language versions), an IT & Digitalisierung department (SG 12), and planned smart city and Schwammstadt (sponge city) climate-adaptation initiatives developed through the Landesgartenschau 2034 framework.

Revenue is generated through a diversified set of municipal streams including local taxes (Gewerbesteuer trade tax, Grundsteuer property tax, Kurtaxe spa tax, Fremdenverkehrsbeitrag tourism contribution), tourism and visitor fees (Solymar Therme admissions, Wildpark entry, motorhome pitch fees, event venue rentals), usage-based infrastructure fees (waste disposal bags, parking, facility rentals), and state/federal allocations including EU LEADER rural development funding and the federal Sondervermögen special fund (€1.2M first tranche accessed). Pricing models are predominantly usage-based for tourism assets and subscription/recurring for tax streams. The customer base is split across ~24,500 residents, tourists and day visitors (concentrated at flagship leisure assets), local businesses and employers, and educational users (DHBW students, K-12 families). The city was certified as a 'Nachhaltiges Reiseziel' (Sustainable Travel Destination) by the Baden-Württemberg state government in 2016, and the surrounding Main-Tauber-Kreis has been designated a Bio-Musterregion (organic model region) with a target to expand organic farming from 11.5% to 30-40% of agricultural operations. Oberbürgermeister Udo Glatthaar has led the administration since May 20, 2011, and the city is in active preparation for the 2034 Landesgartenschau, the first time this state horticultural exhibition will be held in the Main-Tauber-Kreis.

Name

Stadt Bad Mergentheim

Legal name

Stadt Bad Mergentheim

Website

https://bad-mergentheim.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Stadt Bad Mergentheim is a German Große Kreisstadt and spa town in Baden-Württemberg serving ~24,500 residents across 13 districts. It operates tourism (Wildpark with 200,000+ visitors, Solymar Therme), education (largest school location in Main-Tauber-Kreis, DHBW campus in the Deutschordensschloss), and municipal services while preparing for the 2034 Landesgartenschau 'Blühende Quellen'.

Ownership category

akta.pro rank

Headquarters

HQ city

Bad Mergentheim

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Municipal Tax Revenue: The city generates revenue primarily through local taxes (Gewerbesteuer, Grundsteuer, Kurtaxe, Fremdenverkehrsbeitrag) levied on residents, businesses, and visitors.
2. Tourism and Visitor Revenue: Revenue from spa services (Solymar Therme), the Wildpark, event venues, caravan/motorhome pitches, and visitor fees. The city was certified as a 'Nachhaltiges Reiseziel' (sustainable travel destination) by the Baden-Württemberg state government in 2016.
3. Heilquellen (Thermal Springs) Revenue: The healing springs discovered over 200 years ago are central to Bad Mergentheim's identity as a spa town, generating revenue through spa services and associated tourism.
4. Public Infrastructure and Services Fees: Revenue from municipal services including waste management (Restmüllsäcke), parking, facility rentals, and community services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Stadt Bad Mergentheim is a Große Kreisstadt (large district town) in the Main-Tauber-Kreis of Baden-Württemberg, Germany, serving approximately 24,500 residents across the central city and 13 districts. The municipality delivers public administration services (Bürgerbüro, Standesamt, waste management, taxes) and operates tourism, leisure, cultural, and educational facilities including the Solymar Therme spa, Wildpark, Stadtbus network, Stadtbücherei, Volkshochschule, Jugendmusikschule, and event programming such as Live im Schloss.

Product overview

Stadt Bad Mergentheim is a German spa town (Kurstadt) and Große Kreisstadt in the Main-Tauber-Kreis district of Baden-Württemberg, serving approximately 24,500 residents. The municipality operates a diverse portfolio of civic services and recreational facilities rather than a commercial technology product. The service offering spans tourism and wellness (Solymar Therme spa, healing springs, visitor services), leisure and culture (Wildpark with 200,000+ annual visitors, Eventkultur with Live im Schloss programming, seasonal Maislabyrinth), education (DHBW campus in the historic castle, municipal schools, VHS adult education, youth music school, technical school), public transportation (city bus network), and administrative services (online appointment booking, citizen bureau, registry office). Major development initiatives include the Landesgartenschau 2034 'Blühende Quellen' (state garden exhibition) with urban renewal projects, landscape parks, and infrastructure improvements, as well as planned recreational facilities like the Naturbad Althausen and Freizeitberg Katzenberg expansion.

Differentiator

Problem solved

Functional benefit

Brands

• Bad Mergentheim: Spa and tourism brand for the city, meaning 'Bad' (spa/bath) in German
• Blühende Quellen

Products and services

• Solymar Therme
• Wildpark Bad Mergentheim
• Stadtbus-Netz
• Stadtbücherei
• Volkshochschule (VHS)
• Jugendmusikschule
• Erlebnis-Maislabyrinth
• Wochenmarkt
• Wohnmobilstellplatz
• Kultur- und Veranstaltungsprogramm (Live im Schloss, Literaturtage u.a.)

Quantifiable outcome

• Wildpark attracts over 200,000 visitors annually
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• German Spa Association (Deutscher Heilbäderverband) and German Weather Service (Deutscher Wetterdienst)coreStrategic or Co-development Partner · 1 January 2024As part of the KlimaGesund pilot project, Bad Mergentheim received a Kurortklimagutachten (spa climate report) in 2024, including detailed climate change projections through 2100. This is critical for the city's spa/resort recertification and climate adaptation planning.
• DHBW Mosbach — Campus Bad Mergentheim (Studieren im Schloss)coreStrategic or Co-development PartnerThe Duale Hochschule Baden-Württemberg (DHBW) Mosbach operates a campus within Bad Mergentheim's historic Deutschordensschloss (Deutsch Order Castle). The campus offers innovative study programs in business and technology within the historic castle walls, with modern lecture halls, laboratories, IT facilities, and a library with approximately 15,000 media items. This partnership positions Bad Mergentheim as a higher education hub in the region.
• Baden-Württemberg State Government (Ministry for Rural Affairs, Consumer Protection and Food)coreStrategic or Co-development PartnerThe Main-Tauber-Kreis, including Bad Mergentheim, has been designated as a 'Bio-Musterregion' (Organic Model Region) by the Baden-Württemberg Ministry for Rural Affairs. The ministry funds a Regionalmanagement to support organic farming expansion from 11.5% to 30-40% of agricultural operations. All 18 cities and municipalities in the Kreis support this initiative.
• Landesanstalt für Umwelt Baden-Württemberg (LUBW)minorOthersThe city participates in environmental monitoring programs through LUBW, including climate protection initiatives, heat protection strategies, and biodiversity monitoring as part of its Nachhaltiges Reiseziel certification and climate action plan.
• LEADER-Programm (European Rural Development Programme)minorOthersBad Mergentheim's 13 city districts are encouraged to pursue LEADER project funding for their individual development goals as part of the Landesgartenschau 2034 planning. LEADER is a European method of rural development management.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Others

• Heilbäderverband Baden-Württemberg: State association of curative spas (Heilbäder) that provides regulatory framework, recertification standards, and the KlimaGesund partnership with the Deutscher Wetterdienst. Direct industry-body peer for spa operations and policy.
• Tourismus Marketing GmbH Baden-Württemberg: State-level tourism marketing organization that administers the 'Nachhaltiges Reiseziel' certification held by Bad Mergentheim. Relevant ecosystem partner/peer for sustainable destination positioning rather than direct competitor.

Direct peers

• Stadt Baden-Baden: Premier German spa town with extensive thermal spa, casino, and cultural tourism infrastructure. Most internationally recognized German 'Bad' city — useful upper-end benchmark for spa tourism and upper-segment positioning.
• Stadt Bad Pyrmont: Lower-Saxony spa town with similar 200+ years of healing-springs heritage, comparable population scale, and Hugenotten/Märchen attributes. Closest analog for a mid-sized traditional German Kurstadt.
• Stadt Bad Wörishofen: Bavarian spa town of comparable scale serving the Kneipp/spa wellness segment. Operates a similar mix of Kurverwaltung, Therme, tourism portal, and cultural programming — direct analog for spa-town operational model.
• Stadt Bad Kissingen: Another renowned Bavarian spa town (Kurstadt) with comparable healing-spring heritage, similar tourism assets (Rakoczy Festspiele, Bad Kissinger Kurgarten), and similar municipal scale. Operates comparable spa administration, tourism marketing, and cultural event programming.
• Stadt Bad Dürkheim: Palatinate spa town associated with wine tourism, healing springs, and Salierium/saline spa. Comparable size and structurally similar tourism and municipal service mix in a regional-center role.
• Stadt Bad Reichenhall: Bavarian Alpine spa town with comparable salt-springs/spa heritage, Predigtstuhl cable car and tourism infrastructure. Useful benchmark for combining Kurstadt identity with nature-based tourism.
• Stadt Bad Homburg v.d. Höhe: Hessian spa town (Kurstadt) with similar population range, healing springs, Landgarden-style event programming, and proximity to a major economic center (Frankfurt). Strong benchmark for combining spa heritage with economic development.

Regional players

• Stadt Überlingen am Bodensee: Baden-Württemberg municipal peer of similar size with comparable tourism portfolio (Lake Constance, thermal spa, cultural events). State-level peer for benchmarking southern German mid-sized Kurstadt and tourism municipality operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bad.mergentheim
• LinkedInlinkedin.com/company/stadt-badmergentheim
• Instagraminstagram.com/badmergentheim.de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadt Bad Mergentheim