Badoca Safari Park

What Badoca Safari Park does

Badoca Safari Park, operated by Badoca Atividades Turisticas, Lda, is a privately held wildlife attraction located at Herdade da Badoca in Vila Nova de Santo André, in Portugal's Alentejo region. It operates as a safari-format zoological park spanning recreated African savanna, tropical rainforest, Madagascar island, primate island, and exotic bird habitats, housing species including lions, giraffes, zebras, antelopes, ring-tailed and red-bellied lemurs, and mandrils. The park positions itself as the only safari park of its kind in Portugal and the sole location in the country housing mandrils, supported by memberships in EAZA and AEECL for European zoo and lemur conservation programs respectively. The company employs 26 staff and runs a single physical site that is open daily (with seasonal schedule variations) from 9:30 to 16:30 or 17:30, excluding a small number of holiday closures.

The product architecture is a platform-plus-modules structure. Core admission (Safari Badoca) bundles a set of standard experiences: Carnivorous Birds Presentation, Lemurs Presentation, Reptiles Presentation, Primates Island visit, and the Pedestrian Tour. Layered on top are paid add-on modules, including African Rafting (€4.90/person), Lemur Interaction (€15.90/person), and a tiered VIP suite ranging from Falconry Experience (€49) to Safari VIP with Dinner (€164/person, minimum 6 participants). Standalone offerings extend the brand beyond day visits via the Badoca Safari Glamping Experience (overnight African-themed accommodation) and an online merchandise store. A tiered Education Programs vertical targets schools from pre-school through secondary level, with a dedicated Empresas (corporate) channel also indicated.

The business model is direct-to-consumer, with tickets sold online through badoca.com (Portuguese, English, Spanish) and redeemed as vouchers at the on-site ticket office. Payment is processed via EASYPAY card validation and Multibanco reference payments, and VIP experiences are reserved by email with a 50% deposit. Pricing is fixed and tiered across child (€18.50), adult (€24.00), and senior (€19.90) segments, with a 50% physical-ticket discount for visitors with ≥50% permanent disability and free entry for children under 4. The customer base comprises families, individual tourists, and school groups primarily in Portugal and neighboring markets, with no enterprise anchor accounts or disclosed corporate customer concentration.

Name

Badoca Safari Park

Legal name

Badoca Atividades Turisticas, Lda

Website

https://badoca.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Badoca Safari Park is a privately held Portuguese safari-format wildlife park in the Alentejo region, operating as a direct-to-consumer attraction for families, tourists, and school groups, offering day admission, VIP animal experiences, glamping, and education programs built around recreated African savanna and primate habitats.

Ownership category

akta.pro rank

Product category

Wildlife Safari Park Tourism

NAICS

Nature Parks and Other Similar Institutions (712190), Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD)

akta.pro secondary industries

Safari & Wilderness Luxury Resorts (THAGACAD), Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE), Wildlife Safaris & Game Drives (THAJAIAB)

Keywords

• Wildlife safari park
• Safari tourism
• Wildlife conservation
• VIP animal experiences
• Educational zoo programs

Headquarters

HQ city

Vila Nova de Santo André

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Park Admission Tickets: One-time ticket sales for park entry including access to Safari Badoca, Birds of Prey Exhibition, Lemur Feeding, Primates Island Visit, Outdoor Walking Tour, and Reptile Exhibition.
2. VIP Experiences: Premium experiences including Safari VIP, Safari VIP with Breakfast/Lunch/Dinner, Falconry Experience, and Meet the Giraffes. These provide personalized, close-contact animal experiences with priority ticket service.
3. African Rafting and Lemur Interaction: Additional paid activities including African Rafting (water-based adventure) and Lemur Interaction (direct contact with lemurs under supervision).
4. Merchandise Store: Sale of branded merchandise including T-shirts, mugs, toys, and other safari-themed products through the on-site Badoca Store.
5. Glamping Experience: Overnight safari glamping accommodation experience at the park, offering extended engagement with the wildlife destination.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Badoca Safari Park operates a wildlife tourism attraction in Alentejo, Portugal, offering visitors access to recreated African savanna, Madagascar, and tropical rainforest habitats with species including lions, giraffes, zebras, antelopes, lemurs, primates, birds of prey, and reptiles. The park sells park admission tickets that include standard animal presentations and walking tours, and offers standalone premium experiences such as VIP safaris with meals, falconry, giraffe encounters, African rafting, and lemur interactions, as well as overnight glamping accommodation, school education programs, and branded merchandise.

Product overview

Badoca Safari Park is a wildlife park and tourist attraction in Alentejo, Portugal, offering a unified visitor experience centered around its main Safari Badoca attraction where guests can observe African wildlife including lions, giraffes, zebras, and antelopes in a recreated savanna environment. The park operates a platform-plus-modules architecture where core park admission (Safari Badoca) includes standard activities such as the Carnivorous Birds Presentation, Lemurs Presentation, Reptiles Presentation, Primates Island visit, and Pedestrian Tour. Premium add-on experiences include various VIP Safari packages (VIP, VIP with Breakfast, VIP with Picnic, VIP with Dinner), the Falconry Experience, Meet The Giraffes, African Rafting, and Lemur Interaction sessions. Additional branded offerings include the Badoca Safari Glamping Experience for overnight stays, Education Programs for school groups, and a Merchandise Store. The park also features specialized habitat areas including Madagascar Island, Tropical Rainforest, and Exotic Birds Garden.

Differentiator

Problem solved

Functional benefit

Products and services

• Safari Badoca (Park Admission)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• Association Européenne pour l'Etude et la Conservation des Lémuriens (AEECL)coreStrategic or Co-development PartnerBadoca Safari Park participates as a member of AEECL, the European Association for the Study and Conservation of Lemurs. The park's lemur conservation activities, including breeding programs for ring-tailed lemurs and red-bellied lemurs, align with AEECL's conservation mission for endangered Madagascar primates.
• European Association of Zoos and Aquaria (EAZA)coreStrategic or Co-development PartnerBadoca Safari Park operates as a member of EAZA, which coordinates European zoo conservation efforts including annual habitat preservation campaigns. The park's educational programming and animal welfare standards align with EAZA guidelines.

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Direct peers

• Lagos Zoo: Algarve-based zoological park with African and exotic species plus family activities. Competes for both domestic family visitors and the international tourist segment Badoca targets.
• Faunia: Madrid-based nature park featuring themed ecosystems, animal exhibits, and educational programming. Closely comparable in its themed habitat format and Spanish-language market positioning.
• Zoomarine: Portugal's other major zoological theme park, offering marine shows, animal exhibits, and family attractions. Directly competes with Badoca for Portuguese family tourist and school group demand.
• Parque Zoológico de Lisboa: Lisbon Zoo is a full-service zoological park with extensive animal collections and educational programs, also an EAZA member. Competes for school and family visits in Portugal, particularly in the Lisbon region.
• Selwo Aventura: Spanish safari-style wildlife park near Estepona offering vehicle safaris, walking trails, and animal habitats. Closely comparable to Badoca's vehicle-based safari experience and Iberian tourist crossover.
• Terra Natura Benidorm: Spanish wildlife park with animals displayed in barrier-free enclosures, on-site hotel, and conservation activities. Comparable mix of wildlife themed zones, lodging, and family entertainment.
• Bioparc Valencia: Spanish zoological park with immersive multi-zoo habitats (savanna, Madagascar, equatorial Africa) and conservation programming. Highly comparable concept to Badoca's themed habitat design.
• Zoo Santo Inácio: Portugal's only zoo in northern Portugal near Porto, with a 12-hectare park offering similar animal exhibits and educational activities. A direct competitor for Portuguese school and family visits.

Regional players

• Aquashow Park: Portugal's largest water and amusement park in the Algarve. Operates predominantly in a different sub-region of Portugal but competes indirectly for the same family tourism spend during summer months.

Others

• EAZA (European Association of Zoos and Aquaria): The umbrella association of which Badoca is a member. Not a competitor, but relevant as the ecosystem/standards body that governs accreditation, conservation, and breeding coordination across European zoos and safari parks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/badocasafaripark
• Instagraminstagram.com/badocasafaripark
• LinkedInlinkedin.com/company/badoca-safari-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badoca Safari Park