Bäckerei & Konditorei Raisch GmbH & Co. KG

What Bäckerei & Konditorei Raisch GmbH & Co. KG does

Bäckerei & Konditorei Raisch GmbH & Co. KG is a family-owned artisan bakery and confectionery (Bäckerei & Konditorei) headquartered in Calw-Oberriedt, Baden-Württemberg, Germany, operating since approximately 1994 (marking 30 years in 2024). The company runs a traditional central production facility (Backstube) in Calw-Oberriedt and distributes through more than 40 retail locations (Verkaufsstellen) across the Calw, Böblingen, and Pforzheim districts, with active openings planned for Nagold (September 2026), Tübingen (November 2026), and Magstadt. Product range spans bread (Brot), rolls (Brötchen), cakes (Kuchen), tortes, custom Sondertorten for occasions (weddings, baptisms, Einschulung), pastries (Feingebäck), fingerfood, and specialty items (granola, Bakehouse Gin, fruit preserves, caramelized almonds), with monthly Brotprüfung quality inspections.

The company serves primarily general consumers (Horizontal segment) via direct retail, with secondary distribution through in-store counters at Edeka supermarkets (Fedele, Zelling, Nah und Gut Wachtler), a Baumarkt Kömpf hardware store, an Aral petrol station, and a Samuelson-powered webshop plus reloadable Genusskarte loyalty card. Monetization includes pay-as-you-go retail sales, paid experiential offerings (adult bakery tours at €8/person, bread sommelier tastings with Matthias Raisch at €49.95/person, children's baking workshops at €14.95/child), and custom-cake pre-orders. The four Geschäftsführer (Udo, Matthias, Maximilian, Lena Raisch) form the second-generation leadership, the company is structured as a German GmbH & Co. KG with Raisch Verwaltungs GmbH as general partner, and there is no external institutional investment. Marketing uses the company's own website plus Instagram, Facebook, TikTok, YouTube, and WhatsApp channels, with event participation (Happiness Festival in Straubenhardt) and dedicated Bewerbertage for hiring.

Name

Bäckerei & Konditorei Raisch GmbH & Co. KG

Legal name

Bäckerei & Konditorei Raisch GmbH & Co. KG

Website

https://baeckerei-raisch.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Bäckerei & Konditorei Raisch is a family-owned artisan bakery and confectionery headquartered in Calw-Oberriedt, Germany, operating 40+ retail locations across Baden-Württemberg and serving general consumers with fresh bread, pastries, cakes, custom tortes, and paid experiential bakery tours.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD), Bread & Pastry Specialty Stores (CRAHAGAC), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)

Keywords

• Artisan bakery products
• Fresh bread retail
• Custom celebration cakes
• Bakery café experiences
• Family bakery

Headquarters

HQ city

Calw, Baden-Württemberg

HQ country

Germany

HQ region

Europe

Offices41 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Retail bakery sales: Direct sales of freshly baked bread, pastries, cakes, tortes, snacks, and specialty items through 40+ company-owned retail locations and select external retail partners (Edeka, Baumarkt Kömpf). Also includes a café/gastro format at the main Calw location.
2. Online ordering / webshop: Online product ordering through the Raisch Webshop (services.samuelson.de).
3. Event experiences: Paid experiences including bakery tours, bread tasting events with a bread sommelier, and children's baking workshops. Event bookings are made through the events page.
4. Genusskarte (loyalty card): Reloadable gift/loyalty card accepted at all Raisch locations. Cards can be loaded with credit and used for purchases.
5. Catering and special orders: Custom/specialty cakes and tortes (Sondertorten) for weddings, birthdays, baptisms, confirmations, communions, and school enrollments, which must be pre-ordered.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Bäckerei & Konditorei Raisch is a family-owned traditional artisan bakery producing and selling freshly baked bread, bread rolls, pastries, cakes, tortes, and specialty items through a network of 40+ retail locations across Baden-Württemberg. The company manufactures products in a central production facility (Backstube) in Calw-Oberriedt using traditional craftsmanship, and sells them through its own stores, in-store counters at Edeka supermarkets and other partners, an online webshop, and event/festival sales. Additional offerings include custom celebration tortes, a Genusskarte loyalty card, café/gastro service at the main Calw location, and paid experience events such as bakery tours, bread tastings with a bread sommelier, and children's baking workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Artisan Bread (Brot) Daily traditional hand-crafted artisan bread range produced in the Calw-Oberriedt Backstube; sold at all Raisch retail locations, partner counters, and online. Subject to monthly Brotprüfung quality inspection.
• Bread Rolls (Brötchen) Assorted fresh bread rolls sold across all Raisch retail locations and partner counters for daily consumption.
• Cakes (Kuchen) Assorted traditional and seasonal cakes including new offerings such as the Matcha-Ube-Schnitte; available at retail locations and café/gastro.
• Tortes (Torten) Standard range of celebration tortes sold at retail locations; pre-orderable for occasions such as weddings, birthdays, baptisms, confirmations, communions, and school enrollments.
• Custom Specialty Tortes (Sondertorten) Custom-made celebration tortes for weddings, birthdays, baptisms, confirmations, communions, and Einschulung (school enrollment); pre-orderable by calling the main office; starting from €12.95 for Einschulungstorte.
• Fine Pastries (Feingebäck) Range of fine pastries including sweet croissants, Nussschleife, Schwarzwälder Kirsch, and other specialty sweet baked items.
• Finger Food / Snacks Snack counter products including filled giant pretzels (Laugenkönig), new 2025 summer snacks (Zwiebeliger Käse-Erdbeertraum, Puten-Eierkönig, Paprika-Frischkäse Vital-Croissant) and other savory items.
• Raisch's Specialties (Spezialitäten) Differentiated specialty product line including granola, bread chips, filled giant pretzels, biscuits, mini-Schäumle, Bakehouse Gin, caramelized almonds and peanuts, and fruit preserves (Heidelbeer, Himbeer, Quitte).
• Raisch's Genusskarte (Loyalty/Gift Card) Reloadable prepaid card accepted at all Raisch locations, loadable with credit via PayPal or credit card, usable for purchases at all stores.
• Bread Tasting with Bakery Tour (Brotsommelier) Paid tasting event led by bread sommelier Matthias Raisch at €49.95 per person; includes water, bread, side dishes, and wines; minimum 12 participants; held monthly on Fridays.
• Bakery Tour for Adults Guided bakery tour at €8 per person, minimum 10 participants; includes water, apple juice, pretzel and hot beverages; held every second Thursday.
• Bakery Tour for Children Child-friendly bakery tour from €8 per person; children from age 5; minimum 10–15 participants; includes water, apple juice, pretzel; held every second Wednesday at 9:00 or 14:00.
• Children's Baking Workshop (Backen mit Kindern) Hands-on baking workshop for children from age 5 at €14.95 per child; duration 2–2.5 hours; 10–15 participants; includes self-made baked goods, apron, water, juice, pretzel; one accompanying adult free per 5 children.
• Raisch Webshop Online product ordering through services.samuelson.de/Portal/raisch for direct delivery/pickup of bakery products.
• Backcafé & Gastro at Calw Hauptstandort Café/gastro format at the Calw-Oberriedt headquarters offering coffee, lattes, cakes, and breakfast; also referenced at the Böblingen Calwer Str. retail location.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Others

• Edeka: Germany's largest supermarket cooperative and a direct distribution partner for Raisch (multiple in-store bakery counters). Adjacent competitor via its own in-store bakery counters and an enabling channel partner via Raisch's existing in-Edeka locations.
• REWE: Major German supermarket chain operating extensive in-store fresh bakery counters nationwide. Comparable as a competitor to Raisch for daily-bread spend and a potential future wholesale-host channel similar to Raisch's Edeka placement.
• Lidl: German discount supermarket chain with aggressively expanding in-store fresh bakery offerings. Comparable as a price-led competitor in the daily-bread segment where Raisch competes and as an indirect benchmark for private-label bakery economics.

Direct peers

• Bäckerei Treiber: Family-run regional German bakery chain with multiple retail outlets. Comparable as a family-owned multi-location German bakery emphasizing traditional artisan methods and regional identity.
• Kamps: One of Germany's largest bakery chains with hundreds of retail bakery points-of-sale across multiple states. Directly comparable to Raisch as a multi-outlet retail bakery operator with central production and a daily-fresh product model.
• Schäfer's Brot- und Kuchenspezialitäten: German retail bakery chain operating supermarket-located bakery counters and own stores with a focus on regional German bread and confectionery specialties — closely aligned with Raisch's mix of in-supermarket and free-standing outlets.
• BackWerk: German self-service bakery café chain operating franchised and corporate locations. Comparable to Raisch in operating multiple bakery retail outlets serving daily fresh bread, rolls, and snacks to consumers across Germany.

Broad incumbents

• Mestemacher: Established German Westphalian bakery brand producing specialty whole-grain breads distributed via retail and foodservice. Comparable as a heritage German bread specialist, though operating primarily in wholesale manufacturing rather than own-store retail.
• Harry-Brot: One of Germany's largest industrial bakery manufacturers supplying supermarket own-label and branded bread. Comparable as a domestic German bakery producer operating at significantly larger scale than Raisch.
• Lieken: German bakery group producing and distributing bread and baked goods via supermarket channels (e.g., under 'König Pilsener' style partner brands). Comparable as a large-scale German bakery supplier with supermarket distribution overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/baeckereiraisch
• Facebookfacebook.com/baeckerei.raisch
• Instagraminstagram.com/baeckereiraisch
• TikToktiktok.com/@baeckereiraisch
• LinkedInlinkedin.com/company/b%C3%A4ckerei-konditorei-raisch-gmbh-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bäckerei & Konditorei Raisch GmbH & Co. KG