Stadtwerke Schorndorf Bäderbetriebe

What Stadtwerke Schorndorf Bäderbetriebe does

Stadtwerke Schorndorf Bäderbetriebe is the municipal bath and pool operating entity of Stadtwerke Schorndorf, a publicly-owned utility group serving the city of Schorndorf in Baden-Württemberg, Germany. The company operates a portfolio of four aquatic facilities: the Oskar Frech SeeBad (an indoor adventure pool with giant waterslide and an integrated sauna garden), the Ziegelei SeeBad (a natural lake with sand beach and diving platforms), Freibad Buhlbronn (an outdoor family pool), and Freibad Schlichten (a covered outdoor pool with separated swimmer and non-swimmer basins). Water temperatures are managed across multiple zones, ranging from 28°C in sport pools to 34°C in splash pools and hot tubs, supporting year-round recreation.

The business model is built on three revenue streams: per-entry admission fees sold at facility ticket offices and via an online shop (shop.stadtwerke-schorndorf.de), gift certificates (Gutscheine) sold through the same channels, and implicit municipal funding via the parent Stadtwerke structure. Customers are local residents and regional visitors segmented across families with children, senior citizens, competitive swimmers and divers, and wellness seekers. Marketing is limited to email newsletters, organic social media, and website content. The organization is small, with 12 employees reported, and operates without disclosed apps, APIs, or digital integration beyond a basic e-commerce storefront.

The technology stack is non-digital and asset-heavy: temperature-controlled water infrastructure, physical pool complexes, sauna heating systems, and a natural lake. There is no evidence of proprietary software, AI, data products, or digital platform components. Revenue figures, headcount trends, and forward-looking strategic initiatives are not disclosed in the available data.

Name

Stadtwerke Schorndorf Bäderbetriebe

Legal name

Stadtwerke Schorndorf Bäderbetriebe

Website

https://baederbetriebe.stadtwerke-schorndorf.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Stadtwerke Schorndorf Bäderbetriebe is a municipal-owned operator of four public aquatic facilities in Schorndorf, Germany, serving local families, swimmers, and wellness seekers with pools, a sauna, and a natural lake under the Stadtwerke Schorndorf utility group.

Ownership category

akta.pro rank

Product category

Public Aquatic Recreation Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

akta.pro secondary industries

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA), Indoor Water Parks (Resort-Integrated, Year-Round Facilities) (THAAABAB)

Keywords

• Municipal bath operations
• Public swimming pools
• Sauna wellness facilities
• Aquatic recreation services
• Outdoor swimming lakes

Headquarters

HQ city

Schorndorf

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Admission Fees: Entry tickets sold at facilities and online for access to pools, saunas, and lake facilities. Pricing varies by facility and customer type.
2. Gift Certificates: Gift vouchers (Gutscheine) sold at the facility and online shop for recreational aquatic experiences
3. Municipal Funding: Operated as part of Stadtwerke Schorndorf, a municipal utility, suggesting public funding support for community recreational services

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Stadtwerke Schorndorf Bäderbetriebe operates four public aquatic facilities in and around Schorndorf, Germany: the Oskar Frech SeeBad (indoor adventure pool with giant waterslide and integrated sauna complex), the Ziegelei SeeBad (natural lake with sand beach and diving rocks), and the Freibad Buhlbronn and Freibad Schlichten outdoor pools. The company sells admission tickets, gift certificates, and hosts seasonal events such as the Mitternachtssauna (Midnight Sauna) and Sommeraction water activities.

Product overview

Stadtwerke Schorndorf Bäderbetriebe operates a multi-facility portfolio of public swimming pools and recreational water attractions in Schorndorf, Germany. The core offering consists of four distinct facilities: the Oskar Frech SeeBad (modern indoor Erlebnisbad with integrated sauna and giant waterslide), the Ziegelei SeeBad (natural lake with sand beach and diving facilities), Freibad Buhlbronn (family-oriented outdoor pool), and Freibad Schlichten (covered outdoor pool with swimmer/non-swimmer sections). The company also provides ancillary services including online gift certificate sales through a web shop, and hosts seasonal events such as the Mitternachtssauna (Midnight Sauna) and Sommeraction water activities. Water temperatures vary by pool type, ranging from 28°C in sport pools to 34°C in splash pools and hot tubs.

Differentiator

Problem solved

Functional benefit

Brands

• Oskar Frech SeeBad: Main adventure pool and sauna facility located in Schorndorf, featuring indoor pools, sauna garden, and giant waterslide.
• Ziegelei SeeBad
• Freibad Buhlbronn
• Freibad Schlichten

Products and services

• Oskar Frech SeeBad (Erlebnisbad & Sauna) Modern indoor swimming pool (Erlebnisbad) with adventure features including a giant waterslide, multi-zone pools, and a sauna complex with outdoor garden. Serves families, swimmers, divers, and wellness seekers.
• Ziegelei SeeBad Natural lake with sand beach, diving platforms, and sports facilities offering an outdoor swimming experience for the Schorndorf community.
• Freibad Buhlbronn Outdoor swimming pool located in the Buhlbronn district offering leisure activities for families and children in a tranquil setting away from traffic and noise.
• Freibad Schlichten Covered outdoor swimming pool in Schlichten with separate swimmer and non-swimmer pools for family and community use.
• Gutscheine (Gift Certificates) Gift vouchers (Gutscheine) sold at the facility and online shop for recreational aquatic experiences at the Bäderbetriebe facilities.
• Eventbad & Sauna Events Special recreational and wellness events including Mitternachtssauna (Midnight Sauna), Sommeraction water activities, and seasonal openings.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Stadtwerke SchorndorfcoreOthersParent municipal utility company (Stadtwerke) that owns and operates the Bäderbetriebe (bath facilities). The facilities operate under the Stadtwerke Schorndorf umbrella and share branding and contact infrastructure.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Kölner Bäder GmbH: City of Cologne's municipal bath company operating multiple indoor and outdoor pools and saunas. Closely mirrors the Schorndorf model as a publicly owned multi-facility bath operator in a single German city.
• Mainzer Bäder: Mainz municipal baths provider operating public pools and sauna facilities. Similar scale and municipal-ownership model to Bäderbetriebe Schorndorf, with the same mix of family swimming, sport, and wellness.
• Nürnberger Bäder: Nuremberg municipal baths operator managing a portfolio of indoor pools, outdoor pools, and saunas. Directly comparable public-sector multi-facility aquatic and wellness operator.
• Berliner Bäder-Betriebe: Berlin's municipal public bath operator running a large portfolio of indoor and outdoor pools across the city. Highly analogous municipal utility structure delivering free/subsidized swimming plus paid wellness.
• Wuppertaler Stadtwerke (Bäder): Wuppertal municipal utility that operates the city's public baths, including indoor and outdoor facilities and a sauna. Directly comparable German Stadtwerke-owned bath operator serving a mid-sized city.
• Hamburg Bäderland (Hamburger Wasser): Hamburg municipal water/baths company operating public swimming halls, saunas and outdoor pools. Same operating model as Bäderbetriebe Schorndorf, scaled to a major city, with mixed indoor/outdoor/wellness product.
• Stadtwerke München Bäder: Munich municipal utility's baths division operating a network of public pools, saunas, and ice rinks. Directly comparable as a German Stadtwerke-owned multi-facility bath operator serving a single metropolitan area with mixed indoor/outdoor assets.

Broad incumbents

• Tropical Islands Resort: Large indoor water/theme park and resort in Brandenburg. Offers overlapping indoor aquatic and sauna experiences to a national visitor base; a broader incumbent against which Schorndorf's indoor Erlebnisbad competes for outing visitors.
• Therme Erding: Germany's largest thermal spa/water park complex near Munich, combining thermal baths, slides, sauna worlds, and hotel. Overlaps with the Erlebnisbad/Sauna segment but operates commercially at much larger scale.

Regional players

• Europabad Karlsruhe: Large public swimming and wellness complex in Karlsruhe (Baden-Württemberg). Regionally comparable as a nearby Baden-Württemberg operator offering indoor pool, sauna, and wellness experiences that draw from a similar regional catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stadtwerke-schorndorf-b%C3%A4derbetriebe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadtwerke Schorndorf Bäderbetriebe