What BÄKO Württemberg eG does

BÄKO Württemberg eG is a member-owned cooperative (eingetragene Genossenschaft, registered with Amtsgericht Stuttgart under GenR 18) operating as a regional wholesale distributor for the bakery and confectionery craft trade in Baden-Württemberg, Germany. Founded in 1899 and headquartered in Stuttgart-Weilimdorf, the cooperative serves approximately 840 member businesses across five regional warehouse branches in Stuttgart, Öhringen, Ravensburg, Reutlingen, and Türkheim, employing more than 350 staff and generating revenue in excess of €245 million in fiscal year 2022 — making it the second-largest BÄKO regional cooperative in Germany by revenue.

The cooperative offers more than 14,000 articles across six product categories: raw materials, fresh products, frozen products, trade goods (beverages, confectionery, pasta), machinery and equipment, and paper/packaging. Around half of these articles are held in permanent stock. The core technology stack consists of a web-based BÄKO Webshop providing customer-specific catalogs, order history, invoice retrieval, and inventory list generation, together with a BÄKO Order App (Bestellwesen-App) that supports offline order capture at storage shelves for smartphone and tablet. Supporting digital services include BÄKO-PAY (a partner-powered cashless payment solution) and BackOfficeDigital digital consulting.

The business model is a hybrid wholesale and services operation. Primary revenue comes from goods sales to member bakeries and confectioners, with members receiving a Warenrückvergütung (goods rebate) as a financial benefit of cooperative ownership. Secondary revenue and member value streams come from machine maintenance and repair (operated in-house and via partner service firms Bachl, Meyer, and Theurer), equipment financing (sized to each member's prior 12-month revenue), and seminars/workshops for production and sales staff. Distribution and customer engagement are delivered through a multi-channel model: dedicated field sales representatives (Außendienst-Fachberater), inside sales by phone/email/fax, self-bring counter collection at branches, the BÄKO Webshop, and the BÄKO Order App. The company is affiliated with BÄKO-ZENTRALE eG for centralized raw material procurement and hosts the BÄKO BackKultur recipe platform and BÄKO Snackkultur optimization program. It is led by CEO/Vorstandssprecher Michael Scheiber, with Martin Reinhardt chairing the Aufsichtsrat.

Name

BÄKO Württemberg eG

Legal name

BÄKO Württemberg eG

Website

https://baeko-wuerttemberg.de

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

11–50 employees

Short description

BÄKO Württemberg eG is a member-owned cooperative wholesaler serving approximately 840 bakery and confectionery businesses in Baden-Württemberg with over 14,000 articles, five regional branches, and digital ordering and payment tools.

Ownership category

akta.pro rank

Product category

Bakery and Confectionery Wholesale Distribution

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Bakery & Confectionery Wholesale (AFAIABAG)

akta.pro secondary industries

Member-Owned Food Cooperatives (CRAHALAA), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

Keywords

• Bakery wholesale supply
• Confectionery raw materials
• Commercial bakery equipment
• Cooperative wholesale services
• Food packaging supplies

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale product sales to member bakeries and confectioners: BÄKO Württemberg eG generates revenue primarily through the sale of raw materials, fresh goods, frozen products, commercial goods (drinks, confectionery, pasta), machinery, and packaging to ~840 member businesses of the bakery and confectionery trade. The cooperative model includes a member rebate (Warenrückvergütung) as part of the value proposition.
2. Machine maintenance and repair services: The company provides machine maintenance, repair, and technical service through its own engineers and partner companies, including loan equipment during repair periods.
3. Equipment financing: BÄKO arranges financing for machinery, equipment, and shop fittings for member businesses, calculating financing volumes and monthly rates based on prior 12-month revenue.
4. Seminar and workshop services: BÄKO organizes regular seminars for managers and staff in production and sales, including a broad accounting service offering.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

BÄKO Württemberg eG is a member-owned cooperative wholesale company supplying raw materials, fresh goods, frozen products, commercial goods, machinery, and packaging to approximately 840 bakery and confectionery trade businesses across Baden-Württemberg. The cooperative operates five regional warehouse branches and supports members through field sales, an online webshop, a mobile order app with offline capability, equipment maintenance and financing services, and training seminars. Members receive a goods rebate (Warenrückvergütung) on purchases as part of the cooperative ownership structure.

Product overview

BÄKO Württemberg eG operates as a cooperatively organized wholesale company serving the bakery and confectionery trade with over 14,000 articles. The product portfolio consists of six main goods categories (Rohstoffe/raw materials, Handelswaren/trade goods, Maschinen/machinery, Papier und Verpackung/paper and packaging, Frischwaren/fresh products, Tiefkühlprodukte/frozen products) and several digital services. The core digital offering includes the BÄKO Order App (mobile ordering with offline capability) and the BÄKO Webshop (online ordering platform). Supporting services include BackOfficeDigital (digital consulting), BÄKO-PAY (cashless payment), BÄKO-HIN/T (whistleblower system), BÄKO-BackKultur (recipe collection), and BÄKO Snackkultur (snack optimization support). Used machinery is also offered through a dedicated marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale raw materials (Rohstoffe) Wholesale supply of raw materials (flour, seeds, nuts, chocolate, fats) for member bakery and confectionery businesses in Baden-Württemberg. Part of the cooperative's 14,000+ article catalog with more than half kept in permanent stock.
• Wholesale fresh goods (Frischwaren)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BÄKO-ZENTRALE eGcoreStrategic or Co-development PartnerBÄKO Württemberg eG is a regional cooperative affiliated with BÄKO-ZENTRALE eG, which handles global raw material procurement, quality control, and central warehouse functions for the BÄKO regional network. BÄKO-ZENTRALE organizes the annual BÄKO Workshop event.
• MeisterlandminorChannel Partner/ Reseller/ DistributorMeisterland (meisterland.info) is a cooperative information and services platform for artisan trades. BÄKO Württemberg eG is linked through this network platform.
• Firma Bachl (Althengstett)minorImplementation/ SI/ Consulting PartnerIndependent maintenance and repair service provider for bakery equipment, operating in the BÄKO service network. Contact: Rüdiger Bachl, Industriestr. 48, 75382 Althengstett.
• Firma Meyer (Singen)minorImplementation/ SI/ Consulting PartnerIndependent maintenance and repair service provider for bakery equipment, operating in the BÄKO service network. Contact: Gerhard Meyer, Mühlhauser Str. 18, 78224 Singen.
• Firma Theurer (Besigheim)minorImplementation/ SI/ Consulting PartnerIndependent maintenance and repair service provider for bakery equipment, operating in the BÄKO service network. Contact: Udo Theurer, Paradiesweg 19, 74354 Besigheim.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Transgourmet Deutschland GmbH & Co. OHG: One of Germany's largest foodservice wholesale companies (subsidiary of the Coop Group), supplying restaurants, hotels, and commercial kitchens with food and non-food products. Broader incumbent operating in adjacent food wholesale with overlapping customer base in commercial bakeries and foodservice, but at significantly larger scale and broader product scope.
• EDEKA Foodservice GmbH: Wholesale arm of the EDEKA Group serving commercial customers including bakeries with fresh, frozen, and dry goods. Operates at significantly larger scale than BÄKO Württemberg across broader foodservice segments.
• METRO AG: Major German cash-and-carry and food service wholesaler serving HoReCa customers (hotels, restaurants, caterers) including commercial bakeries. Much larger and broader in scope than BÄKO Württemberg, but competes for the same commercial baking/catering procurement wallet.
• Selgros Deutschland GmbH & Co. OHG: German cash-and-carry/wholesale club (part of the Transgourmet/Coop Group) supplying commercial customers including bakeries with bulk food and non-food products. Competes for similar commercial bakery procurement but at greater scale and across broader categories.
• Handelshof Mönchengladbach GmbH & Co. KG: German foodservice and bakery wholesale distributor serving commercial customers across North Rhine-Westphalia and beyond. Overlapping commercial bakery customer base with broader foodservice product range.
• CHEFS CULINAR West GmbH & Co. KG: Leading German foodservice wholesale distributor supplying hotels, restaurants, catering, and bakeries with food and non-food products. Overlapping customer base in commercial bakeries but operates at national scale with a broader product range across foodservice verticals.

Direct peers

• BÄKO Rhein-Main eG: Regional BÄKO cooperative serving bakeries and confectioners in the Rhine-Main area with the same cooperative structure, product portfolio, and member services. Same model and customer segment; geographic separation prevents direct competition.
• BÄKO Bayern eG: BÄKO Bayern is another regional cooperative in the BÄKO network, serving member bakeries and confectioners in Bavaria with the same member-owned cooperative wholesale model. Same products, same customer type, same revenue model — direct model-peer with overlapping product offerings but different geography.
• BÄKO Berlin-Brandenburg eG: Another regional BÄKO cooperative serving member bakeries and confectioners in the Berlin-Brandenburg region using the identical cooperative wholesale model. Direct peer with the same product portfolio and member-rebate mechanism, but operating in a different geography.

Others

• BÄKO-ZENTRALE eG: The national umbrella organization of the BÄKO regional cooperatives, handling global raw material procurement, quality control, and central warehousing. Not a direct competitor — it supplies and supports the regional cooperatives (including BÄKO Württemberg) rather than selling to end bakeries directly.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat5 records

Key risks3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/baeko-wuerttemberg

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BÄKO Württemberg eG