Baere - Créateurs d'expériences plein air

What Baere - Créateurs d'expériences plein air does

Baere – Créateurs d'expériences plein air is a Quebec-based professional services firm that plans, designs, and develops recreational trails and outdoor destinations for municipalities, regional county municipalities (MRCs), outdoor recreation organizations, federal agencies such as Parcs Canada, and private landowners. The firm was established in 2024 as a rebranding and evolution of Sentiers Boréals, founded in 2009 by Jérôme Pelland, who serves as President and brings 27 years of trail development experience, the only UTAP certification in Quebec, and authorship of the first French-language mountain bike trail design reference guide published by Vélo Québec. The firm's portfolio includes over 575 projects across Canada and eight other countries since 1999, encompassing approximately 1,200 km of mountain bike trails designed and supervised, 1,500+ people trained on sustainable trail construction, and 150+ specialized workshops delivered since 2001.

The core offering is a full project lifecycle methodology covering potential assessment, terrain characterization, feasibility studies, economic impact analysis, concept and strategic planning, master planning, design, permitting, risk management, construction supervision, signage design, communications strategy, and operational planning. Complementary service lines include specialized training programs (Gestionnaire 1/2 and Aménagiste 1/2), public consultation and co-creation workshops, and the Active Accessibility guide developed in partnership with Trackz Mobilité to adapt trails for all-terrain wheelchair users. The firm is a Senior Member of the Professional Trail Builder Association (PTBA), the first French-language company so recognized, and holds memberships in Vélo Québec, ASSQ/Maneige, AEQ, Parq, and One Percent for the Planet.

The business model is professional services consulting with custom-quoted project fees; pricing is not publicly disclosed. Distribution is entirely direct, with consultation-led sales engagements targeting enterprise and government buyers, supported by a content-driven marketing approach through the baere.ca website, 40+ industry articles, and active participation in trade associations. The firm is privately held, founder-controlled, and operates from a single office in Waterloo, Québec with a five-person core team supplemented by collaborators. Revenue figures are not publicly disclosed.

Name

Baere - Créateurs d'expériences plein air

Legal name

Bære - Créateurs d'expériences plein air

Website

https://baere.ca

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Baere is a Quebec-based professional services firm that plans, designs, and develops recreational trails and outdoor destinations for municipalities, MRCs, outdoor recreation organizations, federal agencies, and private landowners, leveraging 27 years of founder expertise and over 575 completed projects.

Ownership category

akta.pro rank

Headquarters

HQ city

Waterloo

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Trail Planning & Consulting Services: Comprehensive professional services for trail and outdoor recreation destination development, including feasibility studies, site assessments, strategic planning, design, and implementation support. Services are structured around the project lifecycle methodology.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Baere is a Quebec-based consultancy that plans, designs, and oversees recreational trail and outdoor experience projects for municipalities, federal agencies, organizations, and private landowners. Its work spans the full lifecycle — feasibility studies, terrain characterization, concept plans, master plans, engineering and tender documentation, permitting, risk management, construction supervision, and operational plans — with additional training programs and public consultation services. The firm also operates the Réseau Archipel trail network and produces internal reference frameworks such as the Guide d'accessibilité active.

Product overview

Baere est un centre d'intelligence naturelle offrant une expertise complète en conception et planification de sentiers récréatifs. L'entreprise propose un portfolio intégré de services couvrant l'ensemble du cycle de vie d'un projet de sentiers : de l'évaluation initiale (examen de potentiel, caractérisation terrain, étude de faisabilité, étude d'impact économique) à la conception (plan concept, plan stratégique, plan directeur, plan d'aménagement), la préparation (plan & devis, demande de permis, plan de gestion de risques), l'exécution (accompagnement à la réalisation, plan de signalisation, stratégie de communications, plan d'opération), ainsi que des formations spécialisées (Gestionnaire 1 et 2, Aménagogue 1 et 2) et des ateliers de consultations publiques. L'entreprise se distingue par son approche centrée sur l'expérience utilisateur et sa sensibilité environnementale, avec des publications spécialisées comme le Guide d'accessibilité active.

Differentiator

Problem solved

Functional benefit

Products and services

• Trail Planning and Consulting Services (full lifecycle) Integrated trail planning and consulting service covering the full project lifecycle for municipalities, federal agencies, organizations, and private landowners: feasibility studies, potential reviews, terrain characterization, economic impact studies, concept plans, strategic plans, master plans, development plans, engineering and tender documentation, permitting, risk management, construction supervision, signage plans, communications strategy, and operations plans.
• Training Programs (Gestionnaire 1 & 2, Aménagiste 1 & 2) Structured training courses for trail managers (Gestionnaire) and trail builders/developers (Aménagiste) at two levels each, designed to certify practitioners in trail assessment, planning, and construction. Targeted at the same municipal, organizational, and private clients who commission Bære's consulting work.
• Public Workshops and Citizen Consultation Services Facilitation of public workshops, citizen consultations, and stakeholder engagement sessions for trail and outdoor experience projects. Designed to support clients (typically municipalities and organizations) in gathering community input and building project consensus.
• Réseau Archipel Trail Network Operations Design, management, and continued operation of the Réseau Archipel trail network — a multi-region trail network that Bære plans and operates to connect trails, organize events, and enable users to subscribe via the Carte Archipel.

Quantifiable outcome

• 575+ trail projects completed across Canada and 8 countries since 1999
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and major.

• Trackz MobilitécoreStrategic or Co-development Partner · 18 May 2021Strategic partnership to develop accessible trail offerings using all-terrain wheelchairs. Jointly developed the Active Accessibility guide for adapting Quebec trails to mobility-limited users. Trackz Mobilité appeared on the Dragons TV show during this collaboration period.
• Professional Trail Builder Association (PTBA)coreOthersIndustry association membership with Senior Member status since 2011. First French-language company recognized by PTBA. Jérôme Pelland is a certified PTBA trainer.
• Vélo QuébeccoreOthersActive membership and contributor to industry standards. Jérôme Pelland authored the mountain bike trail design guide published by Vélo Québec.
• Sentiers BoréalscoreOthersPredecessor company founded by Jérôme Pelland in 2009. Sentiers Boréals continues as a partner entity, with Bære established as a new brand in 2024 to expand services and positioning.
• Parcs CanadamajorImplementation/ SI/ Consulting PartnerContributed to defining construction standards for Parcs Canada in 2017. Holds Parc Canada trainer certification for trail building standards.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Design Workshop: Large multi-office landscape architecture and urban design firm with a long-standing trail and outdoor recreation practice. Overlaps with Baere's site planning and design services, but as part of a much broader portfolio spanning planning, urban design, and environmental work.
• Verde Design: Landscape architecture firm specializing in parks, trails, and outdoor recreation design for public and private clients. Comparable to Baere's trail planning and master planning services but operates at a larger scale and broader project scope.

Direct peers

• Gravity Logic: BC, Canada-based mountain bike trail design and construction firm founded by Glen Escott. Offers directly comparable trail design/build services to municipalities and MTB destinations across North America, making it the leading direct peer in the Canadian MTB trail consulting market.
• Vélosolutions: Swiss-based company specializing in pump track design, construction, and franchise operations with global reach. Comparable to Baere as a specialized outdoor recreation infrastructure firm serving municipalities and commercial destinations.
• Alpine Bike Parks: UK/France-based company specializing in bike park design, construction, and feasibility consulting. Comparable to Baere in scope of trail and outdoor recreation destination services, with overlap in pump track and bike park planning for municipalities and commercial operators.
• World Trail: New Zealand-based international trail design, construction, and consulting firm with projects across multiple continents. Closely comparable to Baere in scope and international project footprint, particularly in cycling and hiking destination work.
• Rock Solid Trail Contracting: Western US-based trail design and construction firm serving public land agencies, municipalities, and private clients. Directly comparable to Baere in offering full-lifecycle trail planning, design, and construction supervision services.
• Quality Bike Parks: Colorado-based bike park design, construction, and consulting firm focused on mountain bike-specific destinations. Comparable to Baere in target customer segments (municipalities, resorts, MTB destinations) and scope of trail services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/baerecreateursdexperiencespleinair

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baere - Créateurs d'expériences plein air