Bagno Aurora 2
Bagno Aurora 2 is a single-location Italian beach resort (stabilimento balneare) in Marina di Pietrasanta offering walk-in beach umbrella/tent access, a seawater swimming pool with hydromassage, a seafood restaurant, and a bar to tourists and day-trippers on the Versilia coast.
- Company typePrivate
- Founded-
- HeadquartersMarina di Pietrasanta, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bagno Aurora 2 does
Bagno Aurora 2 is an Italian beach establishment (stabilimento balneare) operating a single concession at Viale Roma 44 in Marina di Pietrasanta, Versilia (Province of Lucca). The business integrates four core on-premises services: beach access via a wooden walkway with cream-and-wood tents and umbrellas; a seawater-filled swimming pool with an included hydromassage bathtub activated on request; a restaurant serving seafood first and second courses, panini, salads, cold dishes, fruit, and homemade desserts; and a bar providing breakfasts, snacks, afternoon treats, and aperitifs. The offering is positioned as a complete one-location resort experience for tourists and day-trippers visiting the Versilia coast.
The business operates on a direct-to-consumer walk-in model with no online ordering or reservation system beyond a phone number for inquiries. Revenue is generated through three streams: beach facility rental (umbrellas, tents, sun loungers), pool admission fees, and food and beverage sales. Customer acquisition relies on organic channels — primarily Google Maps and Facebook reviews — rather than paid digital marketing. The operation is small (5 employees), private, and seasonal in nature, with no disclosed ownership, parent company, funding, or expansion history. There is no proprietary technology, no app, no API, and no digital infrastructure beyond a basic web presence and social profiles.
Bagno Aurora 2 firmographics
Firmographics- Name
- Bagno Aurora 2
- Legal name
- Bagno Aurora 2
- Website
- https://bagnoaurora2.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bagno Aurora 2 is a single-location Italian beach resort (stabilimento balneare) in Marina di Pietrasanta offering walk-in beach umbrella/tent access, a seawater swimming pool with hydromassage, a seafood restaurant, and a bar to tourists and day-trippers on the Versilia coast.
- Ownership category
- akta.pro rank
Bagno Aurora 2 industry classification
Industry- Product category
- Beach Resort Services
- NAICS
- Restaurants and Other Eating Places (72251)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Beach & Island All-Inclusive Resorts (THAGAKAG)
- akta.pro secondary industry
- Rooftop Bars & Beach/Pool Bars (THAFAEAJ)
Keywords
Where Bagno Aurora 2 is headquartered
LocationHeadquarters
- HQ city
- Marina di Pietrasanta
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Bagno Aurora 2 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Beach facility access: Revenue from renting beach umbrellas, tents, and sun loungers to visitors. The wooden walkway guides guests through the beach area equipped with tents and umbrellas in natural cream and wood colors.
- Swimming pool admission: Revenue from pool entry fees. The seawater swimming pool includes hydromassage, which is included in the admission price and activated on request.
- Restaurant and bar sales: Revenue from food and beverage service. The restaurant offers seafood dishes including first and second courses, panini, salads, cold dishes, fruit, and homemade desserts. The bar provides breakfasts, snacks, and aperitifs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Bagno Aurora 2 product offering
Product offeringCore offering
Bagno Aurora 2 is a beach resort (stabilimento balneare) in Marina di Pietrasanta offering day-use beach access with cream-and-wood umbrellas and tents on a wooden walkway, a seawater swimming pool with hydromassage included in admission, and an on-site restaurant and bar serving seafood dishes, panini, salads, cold dishes, fruit, homemade desserts, breakfasts, snacks, and aperitifs. All services are consumed on-premises at the single Viale Roma 44 location.
Product overview
Bagno Aurora 2 is a beach establishment (stabilimento balneare) in Marina di Pietrasanta, Versilia, offering an integrated resort experience. The company operates four core services: Beach Services featuring umbrellas and tents on a wooden walkway, a Seawater Swimming Pool with hydromassaggio (hydromassage) included in admission, a Restaurant serving fresh fish dishes and homemade desserts, and a Bar providing breakfast, snacks, and aperitifs. The establishment is described as having a curated structure with care, love, and professionalism.
Differentiator
Problem solved
Functional benefit
Products and services
- Beach Services (Spiaggia) Day-use beach access at a wooden-walkway beach area equipped with tents and umbrellas in natural cream and wood colors that integrate into the seascape. Offered to individual tourists and day-visitors to Marina di Pietrasanta.
- Swimming Pool (Piscina) Seawater-filled swimming pool with a hydromassage bathtub included in the admission price; hydromassage is activated on request. Sold to individual visitors as day-use pool entry.
- Restaurant (Ristorante) On-site restaurant serving a menu of first and second fish courses, panini (focacce), salads, cold dishes, fruit, and homemade desserts, with a light and quick menu option. Service is consumed on-premises by beach and pool visitors.
- Bar Services Bar offering breakfasts, snacks, afternoon treats (merende), and aperitifs, complementing the beach, pool, and restaurant services at the establishment.
Companies that use Bagno Aurora 2
Customer profileSegments1 record
Ideal customer profiles1 record
Bagno Aurora 2 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bagno Aurora 2 partnerships and signals
Strategic signalScale indicators1 record
Bagno Aurora 2 competitors and assessment
Company assessmentRegional players
- Bagni Pancaldi: Historic stabilimento balneare on the Ligurian coast (Alassio) offering beach umbrellas, restaurant, and pool services. Operates the same stabilimento balneare business model but in a different coastal region of Italy.
Direct peers
- Bagno Paradiso: Versilia coast stabilimento balneare with umbrella rental, restaurant, and pool offerings serving the same Marina di Pietrasanta/Forte dei Marmi tourist segment. Directly comparable operational and revenue model.
- Bagni Fiore: Beach establishment in Marina di Pietrasanta offering umbrellas, pool, and F&B to Versilia visitors. Operates in the exact same micro-market with the same day-resort model and customer persona.
- Bagno Italia: Direct neighboring stabilimento balneare in Marina di Pietrasanta offering beach umbrellas/sunbeds, pool, and restaurant services to the same Versilia tourist base as Bagno Aurora 2. Comparable size, customer mix, and integrated beach-club model.
- Stabilimento Balneare Bagni 81: Beach establishment on the Versilia coast (Marina di Pietrasanta / Lido di Camaiore) offering umbrella rental, restaurant and pool to the same tourist demographic. Functionally interchangeable with Bagno Aurora 2 from a customer perspective.
Broad incumbents
- Twiga Beach Club: Upscale beach club and restaurant on the Versilia coast (Forte dei Marmi) combining premium sunbed service with high-end dining and nightlife. Comparable integrated beach + F&B model but at the premium end of the category.
- La Capannina di Franceschi: Iconic beach club and open-air nightclub in Forte dei Marmi (Versilia) offering upscale beach services alongside evening entertainment. Larger scale and broader offering than Bagno Aurora 2 but targets the same Versilia luxury beach tourist.
- Nikki Beach: Global luxury beach club operator with locations worldwide including Italy, offering beach beds, pool, restaurant, and DJ events. Comparable bundled beach-resort experience but at a much larger, brand-driven scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Bagno Aurora 2 social profiles
Digital presenceBagno Aurora 2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bagno Aurora 2 leadership team
Management profileNumber of profiles
Bagno Aurora 2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bagno Aurora 2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bagno Aurora 2
What does Bagno Aurora 2 do?
Bagno Aurora 2 is a beach resort (stabilimento balneare) in Marina di Pietrasanta offering day-use beach access with cream-and-wood umbrellas and tents on a wooden walkway, a seawater swimming pool with hydromassage included in admission, and an on-site restaurant and bar serving seafood dishes, panini, salads, cold dishes, fruit, homemade desserts, breakfasts, snacks, and aperitifs. All services are consumed on-premises at the single Viale Roma 44 location.
Is Bagno Aurora 2 a public or private company?
Bagno Aurora 2 is a private company. It is classified as unknown and is currently operating.
When was Bagno Aurora 2 founded?
Bagno Aurora 2 was founded in -1. It employs 1 to 10 people.
Where is Bagno Aurora 2 based?
Bagno Aurora 2 is headquartered in Marina di Pietrasanta, Italy, in the Europe region.
How does Bagno Aurora 2 make money?
Three revenue lines are on record. Beach facility access are the primary driver. The others are swimming pool admission and restaurant and bar sales.
Who are Bagno Aurora 2's main competitors?
Bagni Pancaldi is listed as a regional player. Direct peers are Bagno Paradiso, Bagni Fiore, Bagno Italia and Stabilimento Balneare Bagni 81. Broad incumbents are Twiga Beach Club, La Capannina di Franceschi and Nikki Beach.
Does Bagno Aurora 2 have an API?
No public API is recorded for Bagno Aurora 2.
What industry is Bagno Aurora 2 in?
Bagno Aurora 2's product category is Beach Resort Services. Its primary akta.pro industry code is THAGAKAG, Beach & Island All-Inclusive Resorts, with a secondary code of THAFAEAJ, Rooftop Bars & Beach/Pool Bars. Its NAICS code is 72251 and its SIC code is 7900.