Golmar

What Golmar does

Golmar Italia srl is a privately-held Italian professional hygiene distributor founded in 1972 and headquartered in Turin. The company distributes cleaning detergents, disinfectants, paper and non-woven (TNT) products, single-use disposables, personal protective equipment, cosmetics, accessories, and dispenser hardware to business customers in eight vertical markets: Industry and Craftsmanship, Medical, Aesthetic, HoReCa (restaurants and bars), Hospitality, Food Production, Retail/GDO, and Facilities. The product portfolio also includes proprietary sub-brands such as GolmarDerm (dermo-cosmetics), G-System dispensers made from recycled plastic, Linea Steel stainless-steel dispensers, and G-Laundry, a WiFi-enabled 6-pump laundry dosing system with remote control. The portfolio is supported by a broad certification stack including EU Ecolabel, Nordic Swan, PEFC, FSC, HACCP, MOCA, EN 388 and EN 374 PPE ratings, and Class I Medical Device certification under EU Regulation 745/2017.

Golmar operates a hybrid distribution model built around 400 technical sales professionals and 15 branch offices across Italy, providing direct consultation, technical training, and rapid local delivery to professional buyers. Sales-led field engagement is complemented by a quote-based e-commerce storefront at golmar.com. Revenue is generated primarily through one-time sales of consumables and hardware, plus ancillary professional training services; pricing is not publicly disclosed and is provided on request. Marketing reach is augmented by a 'Hygiene Culture' content blog and social presence on LinkedIn, Facebook, Instagram, and YouTube.

The company has no disclosed parent, no external funding rounds, no M&A activity, and no stated revenue in the source data; ownership and financial scale are not publicly detailed. There is no evidence of in-house AI/ML capabilities, mobile applications, or public APIs. The business model is fundamentally a domestic Italian B2B distribution franchise, leveraging five decades of accumulated customer relationships, certified compliance, and an extensive physical sales and branch network rather than technology differentiation.

Name

Golmar

Legal name

Golmar Italia srl

Website

https://golmar.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Golmar Italia srl is a Turin-based B2B distributor of professional cleaning, disinfection, paper, disposable, PPE, and hygiene dispenser products, serving medical, aesthetic, hospitality, HoReCa, industrial, food production, retail, and facilities customers in Italy via 15 branches and 400 technical sales professionals.

Ownership category

akta.pro rank

Product category

Professional Hygiene Distribution

NAICS

Linen Supply (812331)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Specialty & Gourmet Foods Distribution (CRAOABAF)

akta.pro secondary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Professional hygiene distribution
• Commercial cleaning products
• Industrial disinfection supplies
• Professional paper dispensers
• Protective equipment distribution

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Cleaning & Hygiene Products: Sale of professional cleaning detergents, disinfectants, sanitizers, and hygiene products to industrial, medical, aesthetic, and hospitality sectors. Products include specialized formulations for HACCP compliance, surface disinfection, and personal hygiene.
2. Paper & Disposable Products: Sale of paper products (toilet paper, hand towels, napkins), TNT (non-woven fabric) products, and single-use disposable items for professional use.
3. Dispenser Equipment: Sale and distribution of dispenser equipment including soap dispensers, paper towel dispensers, toilet paper dispensers, and specialized hygiene dispensers.
4. Protection Equipment: Sale of personal protective equipment including gloves, masks, coveralls, and safety gear for professional use.
5. Professional Services & Training: Professional training courses and seminars offered for various sectors and professions on hygiene practices and product usage.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Golmar is a B2B distributor of professional hygiene products, selling cleaning detergents, disinfectants, paper and TNT (non-woven fabric) products, single-use disposables, personal protective equipment, cosmetics, accessories, and dispenser systems to medical, aesthetic, hospitality, food service, food production, industrial, retail, and facilities customers. The company supports its distribution with 400 technical sales professionals and 15 branches across Italy, offering consultation, technical assistance, and training alongside its product portfolio.

Product overview

Golmar is a professional hygiene products distributor offering a comprehensive portfolio of cleaning, hygiene, paper products, disposable items, protective equipment, cosmetics, accessories, and dispensers. The product portfolio includes main categories: Pulizia e Igiene (cleaning detergents, disinfectants, deodorizers, pest control), Carta e TNT (paper and non-woven fabrics), Articoli Monouso e Indumenti (disposable items for industrial, medical, aesthetic, and HoReCa sectors), Attrezzature e Macchinari (insect traps, sterilization equipment, air treatment), Dispositivi di Protezione (body, hand, and head/face protection), Cosmetica (dermo-cosmetic products), Accessori e Strumenti (cleaning accessories, first aid), and Dispenser (paper, soap, and hygiene product dispensers). Notable sub-brands include GolmarDerm (dermo-cosmetic line), G-Laundry (WiFi-enabled laundry dispensing system), and Linea Steel (stainless steel dispensers). The company operates as a B2B distributor serving industries including Industry and Craftsmanship, Medical, Aesthetic, Food Production, Hospitality, Retail, and Facilities.

Differentiator

Problem solved

Functional benefit

Brands

• GolmarDerm: A dermocosmetics product line with new products enriching the Golmar dermocosmetic range.
• G-Laundry

Products and services

• Disinfettante Virquick 750ml A ready-to-use professional disinfectant presented in a 750 ml format, designed for high-efficacy disinfection in short contact times across medical, aesthetic, HoReCa, and industrial hygiene applications.
• Autoclave Classic Serie B A Class B medical autoclave for clinics, dental offices, aesthetic centers, and other professional settings requiring validated instrument sterilization cycles.
• Disinfettante Sterilizzante Peracetico PER10 A water-soluble cold peracetic acid sterilizing disinfectant for professional instrument decontamination, suited to medical, dental, and aesthetic workflows.
• Guanti Nitrile Viola Light Monouso Single-use disposable nitrile gloves offering excellent chemical resistance for medical, aesthetic, HoReCa, industrial, and cleaning applications.
• Sistema Dosatore Lavanderia a 6 Pompe WiFi G-Laundry A professional laundry dosing system with WiFi connectivity and a 6-pump configuration enabling remote control and monitoring of detergent and chemical dosing in on-premise laundries.
• GolmarDerm Dermo-Cosmetics Line Golmar's proprietary dermo-cosmetic line offering skincare, body care, and nail care products for aesthetic clinics, beauty salons, and wellness centers.
• Linea Steel Dispenser Range A premium stainless steel dispenser range for soap, paper, and hygiene products, designed for professional washrooms and high-hygiene environments.
• Professional Hygiene Training and Seminars Professional training courses and informative seminars delivered to customers across medical, aesthetic, HoReCa, industrial, and other professional sectors on hygiene practices and product usage.

Quantifiable outcome

• 40% space savings in waste bins when using System Towel triple-ply paper
• +2 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lyreco: European distributor of workplace and hygiene supplies (PPE, cleaning, paper, dispensers) with significant presence in Italy. Comparable distribution model and overlapping product portfolio, but Lyreco spans broader office and workplace categories beyond core hygiene.
• Ecolab: Global leader in water, hygiene, and infection-prevention solutions with deep presence in food service, hospitality, and healthcare. Overlaps with Golmar's full hygiene portfolio but operates at much larger scale across food safety, water treatment, and industrial cleaning.
• Bunzl plc: Global distribution group supplying cleaning, hygiene, PPE, and catering consumables to businesses across multiple European countries including Italy. Comparable distribution-led model and product categories, but with much broader geographic and category reach.
• Rentokil Initial: Global hygiene services company providing washroom, pest control, and workplace hygiene products and services across Europe. Comparable target customers (HoReCa, healthcare, facilities) and product overlap (dispensers, paper, sanitizers), but service-led rather than distribution-led.
• Kimberly-Clark Professional: Global away-from-home division of Kimberly-Clark supplying washroom, wiping, and PPE products (Kleenex, Scott, WypAll) to professional end-users. Overlaps directly with Golmar's paper, dispenser, and PPE categories, but operates at multinational manufacturing scale.
• Essity (Tork Professional Hygiene): Global hygiene and health company whose Tork brand supplies paper, dispensers, and wiping solutions to professional end-markets. Directly comparable in paper/dispenser categories and professional customer base, but operates as a manufacturer at much larger scale.

Direct peers

• Diversey Holdings: Global provider of professional hygiene, cleaning, and infection-prevention products serving hospitality, healthcare, food service, and retail. Directly comparable product portfolio (chemicals, disinfectants, dosing systems) and overlapping verticals to Golmar.
• Werner & Mertz Professional: German manufacturer and supplier of professional cleaning products (Tana Professional, Green Care Professional) for HoReCa, healthcare, and facility management. Highly comparable product portfolio with strong sustainability positioning similar to Golmar's Ecolabel-certified range.
• Sutter Professional: Italian direct competitor offering professional cleaning detergents, disinfectants, and hygiene products for HoReCa, healthcare, and institutional markets. Highly comparable to Golmar's product portfolio, target verticals, and Italian geographic footprint.

Regional players

• CWS Hygiene International: European provider of professional hygiene solutions including washroom, workplace, and hand-hygiene services across Germany, Benelux, and other continental markets. Comparable business model and target verticals but primarily serves DACH/Northern Europe rather than Italy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GolmarItalia
• Facebookfacebook.com/GolmarIgieneprofessionale
• LinkedInit.linkedin.com/company/golmar-italia
• Instagraminstagram.com/golmar_igieneprofessionale

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golmar