Bahnhof-Apotheke Kempten, PurNatur

What Bahnhof-Apotheke Kempten, PurNatur does

Bahnhof-Apotheke Kempten, PurNatur is a privately held German pharmacy group (Bahnhof-Apotheke Apotheker A. & D. Wolz OHG) headquartered in Kempten, Allgäu, operating two physical pharmacy branches, a global e-commerce shop, an educational Akademie, and several lifestyle subsidiaries including PurNatur Naturkost & Bistro, PurNatur Blumen, Kosmetikstudio, Kindertagesbetreuung, and the Burghalde Duft- & Heilpflanzengarten. The core pharmacy business combines conventional dispensing with in-house manufacturing of proprietary product lines — most notably the Original-Stadelmann®-Aromamischungen aromatherapy brand, 350 single teas and 90 tea blends, dermatological and oncological natural cosmetics, homeopathy, TCM, supplements, and individualized formulations — supported by pharmacy-grade analytical quality control. Revenue is generated through multiple streams: prescription and OTC dispensing at the two branches, direct-to-consumer e-commerce with international shipping and a 5% loyalty bonus program, paid Akademie seminars and webinars, B2B sales to verified Fachkunden (therapists, midwives, retailers, other pharmacies, clinics), and Lohnherstellung contract manufacturing. The customer base spans health-conscious private consumers (with specific focus on mother-and-child, atopic, and oncology skincare segments), certified healthcare professionals seeking continuing education, and wholesale specialist buyers, with the in-house educational content, Stadelmann Verlag co-authorship, and the 2025 Deutscher Nachhaltigkeitspreis reinforcing its authority position in natural health and aromatherapy.

Name

Bahnhof-Apotheke Kempten, PurNatur

Legal name

Bahnhof-Apotheke Apotheker A. & D. Wolz OHG

Website

https://bahnhof-apotheke.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bahnhof-Apotheke Kempten, PurNatur is a German pharmacy group operating two retail branches, a global online shop, an in-house Akademie, and PurNatur lifestyle subsidiaries, with proprietary Original-Stadelmann® aromatherapy, 350+ teas, dermatological/oncological cosmetics, and contract manufacturing serving consumers, healthcare professionals, and B2B Fachkunden.

Ownership category

akta.pro rank

Product category

Community Pharmacy / Natural Health Retail

NAICS

Pharmaceutical Preparation Manufacturing (325412), Pharmacies and Drug Retailers (45611), Medicinal and Botanical Manufacturing (325411)

SIC

Pharmaceutical Preparations (2834)

akta.pro primary industry

Dermatology & Topical Skin Treatments (HLAIADAE)

akta.pro secondary industries

Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)

Keywords

• Natural pharmacy services
• Aromatherapy products
• Herbal medicinal teas
• In-house natural cosmetics
• Pharmaceutical education

Headquarters

HQ city

Kempten

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Pharmacy Retail (Bahnhof-Apotheke): Revenue from dispensing prescription and over-the-counter medications, natural health products, and proprietary in-house brands at two physical pharmacy locations in Kempten. Services include pharmaceutical consultations, health screenings, medication blistering, equipment lending, and emergency card services.
2. Online Shop (shop.bahnhof-apotheke.de): E-commerce revenue from the online pharmacy shop selling aromatherapy products, teas, natural cosmetics, food, supplements, and books. Ships to Germany (free over €40), Austria, Switzerland, and internationally. Includes customer loyalty (bonus points) program.
3. Akademie (Education & Training): Revenue from paid seminars, workshops, and training programs offered through the in-house academy. Both in-person events and online webinars are available. Some events are free (e.g., Duft- und Heilpflanzen seminar), while paid events such as Schlafstörungen online seminar cost €19.50.
4. PurNatur Naturkost & Bistro: Revenue from the natural food store and bistro operating under the PurNatur brand, complementing the pharmacy's holistic wellness lifestyle positioning.
5. Specialist/Fachkunden B2B Sales: Exclusive pricing and bulk/order supply to verified healthcare professionals (therapists, midwives, retailers, other pharmacies, clinics) through a dedicated Fachkunden program. Requires professional credentials for registration and verification.
6. Professional Services (Lohnherstellung/Contract Manufacturing): Custom manufacturing services (Lohnherstellung) for external partners and other pharmacies, leveraging the company's in-house production capabilities and quality assurance systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels9 records

Core offering

Bahnhof-Apotheke Kempten operates a traditional pharmacy group dispensing prescription and OTC medications alongside in-house manufactured natural health products including the proprietary Original-Stadelmann® aromatherapy line, 350 single teas and 90 blends, dermatological and oncological natural cosmetics, homeopathy, TCM, and dietary supplements. The company also runs a certified Akademie offering professional training in aromatherapy, phytotherapy, and homeopathy, and a Fachkunden B2B program with exclusive pricing for verified healthcare professionals and resellers.

Product overview

Bahnof-Apotheke Kempten operates a network of pharmacy locations (Bahnhof-Apotheke and Apotheke am Klinikum) alongside an e-commerce platform (shop.bahnhof-apotheke.de). The product portfolio centers on the proprietary Original-Stadelmann®-Aromamischungen line of aromatherapy products manufactured in-house, complemented by a comprehensive range of natural health products including herbal teas (350+ varieties), dermatological cosmetics, oncology skincare, homeopathic remedies, food supplements, and TCM products. The company also offers pharmaceutical services, custom formulations, and an educational academy. Related businesses include PurNatur natural food store and bistro, supporting the group's holistic wellness and sustainability philosophy. The pharmacy operates an online shop for nationwide delivery with various payment and shipping integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Original-Stadelmann®-Aromamischungen: Proprietary line of aromatherapy blends made from natural ingredients, including essential oils and aromatic mixtures for health and wellness.
• Dermatologische Naturkosmetik
• Onkologische Naturkosmetik
• PurNatur Naturkost & Bistro
• PurNatur Blumen & Dekoration
• Burghalde Duft- & Heilpflanzengarten
• Stadelmann Verlag

Products and services

• Bahnhof-Apotheke Online Shop E-commerce platform selling natural health products, aromatherapy items, teas, natural cosmetics, food, dietary supplements, and books to consumers in Germany, Austria, Switzerland, and worldwide. Includes customer accounts, a 5% bonus points loyalty program, multiple payment options, and DHL GoGreen shipping.
• Original-Stadelmann®-Aromamischungen Proprietary in-house manufactured line of aromatherapy products including essential oil blends, hydrolates, body oils, bath products, salves, and room sprays. Made from organic farming or FairWild certified wild-harvested ingredients, free of additives and preservatives, hand-filled and quality-tested in-house.
• Hauseigene Teeherstellung (In-house Tea Manufacturing) In-house manufactured tea range of 350 single tea varieties and 90 custom blends, including medicinal Arzneimitteltees and enjoyment Genusstees.
• Dermatologische Naturkosmetik Natural dermatological cosmetics formulated for neurodermatitis and atopic skin conditions, manufactured in-house under pharmacy-grade quality control.
• Onkologische Naturkosmetik Natural cosmetics line specifically formulated for oncology patients, manufactured in-house with pharmacy-grade quality standards.
• Pharmazeutische Dienstleistungen (Pharmaceutical Services) Pharmaceutical services including health consultations, medication counseling, measurements, device lending, e-prescription handling, medication blistering, and emergency card services provided at both pharmacy locations.
• Individuelle Rezepturen (Custom Formulations) Custom pharmaceutical formulations prepared in-house for individual patient needs, including individualized TCM, homeopathic, and dermatological preparations.
• Akademie (Pharmaceutical Education and Training) Certified seminars, workshops, and training programs delivered in-person and online in aromatherapy, phytotherapy, homeopathy, and natural healthcare. Recognized by Landesapothekerkammern Bayern and Baden-Württemberg for professional continuing education credits.
• Lohnherstellung (Contract Manufacturing) Custom manufacturing services for external partners, other pharmacies, and retailers, leveraging the company's in-house laboratory and production capabilities for specialized natural health products.
• Fachkunden-Programm (Specialist B2B Program) Verified B2B program offering exclusive specialist pricing, bulk supply, and professional resources to therapists, midwives, retailers, other pharmacies, and clinics. Requires credential verification and registration.
• PurNatur Naturkost & Bistro Physical natural food store and bistro operating under the PurNatur brand, aligned with the company's holistic wellness and sustainability philosophy. ÖKO-KONTROLLSTELLE DE-ÖKO-006 certified.
• Kosmetikstudio (Cosmetic Studio) On-site cosmetic treatment studio offering facial and skincare treatments using the pharmacy's proprietary natural cosmetics lines.

Quantifiable outcome

• 350 single tea varieties and 90 custom tea blends offered
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Meta Platforms Ireland Limited (Facebook, Instagram)minorGTM or Marketing PartnerSocial media platforms for brand presence, community engagement, and targeted advertising. The company maintains Facebook and Instagram pages, uses Meta Pixel for conversion tracking and retargeting, and communicates with customers via Facebook Messenger and Instagram Direct. Joint controller arrangement exists for Facebook page insights (Page Insights Joint Controller Addendum).
• LinkedIn Ireland Unlimited CompanyminorGTM or Marketing PartnerProfessional networking platform for corporate brand presence and B2B targeting of healthcare professionals. The company maintains a LinkedIn company page with page insights. Joint controller arrangement exists for LinkedIn Page Insights.
• DHL (GoGreen)minorChannel Partner/ Reseller/ DistributorLogistics partner for online shop shipments. DHL GoGreen ensures carbon-neutral delivery within Germany, with DHL and local carriers for international destinations. Germany: €4.50 shipping (free over €40); Austria: €5.90 (free over €100); Switzerland: from €12.90.
• Stadelmann VerlagcoreStrategic or Co-development PartnerPublishing house affiliated with Ingeborg Stadelmann, co-author and long-standing collaborator with Bahnhof-Apotheke. The company publishes and sells books through the Stadelmann Verlag including 'Aromapflege' (4th edition 2024) and the co-authored 'Aromatherapie in Wissenschaft und Praxis' (3rd edition 2023). Ingeborg Stadelmann has been a free collaborator since 1988 and contributes to the company's educational and product development expertise.
• FORUM ESSENZIA e.V.minorStrategic or Co-development PartnerProfessional association for essential oil and aromatherapy practitioners. Ingeborg Stadelmann serves as an honorary and curatory member. The company engages with the association for professional standards, research, and educational content.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Medpex Versandapotheke: Online pharmacy delivering OTC, beauty, and natural health products across Germany. Directly comparable on pharmacy mail-order model, OTC assortment, and customer loyalty mechanics.
• Apotal Versandapotheke: German online pharmacy with broad OTC, natural cosmetics, and pharmacy-only product range. Comparable on DACH e-commerce pharmacy operations and OTC/natural product merchandising.
• Farfalla Essentials: Swiss/Swiss-German aromatherapy and natural cosmetics brand producing essential oils, blends, and hydrolates. Directly comparable on proprietary aromatherapy manufacturing, DACH-region distribution, and natural cosmetics positioning.
• Sanicare Versandapotheke: German mail-order pharmacy with broad OTC, natural health, and cosmetics assortment. Directly comparable on pharmacy e-commerce, OTC/natural product merchandising, and German-language DACH distribution.
• Primavera Life: German manufacturer of organic aromatherapy, essential oils, and natural cosmetics, supplying both DTC and wholesale/B2B channels. Closely comparable on in-house aromatherapy manufacturing, organic-certified botanical production, and aromatherapy education.
• Taoasis: German aromatherapy specialist producing essential oils, aroma blends, and natural fragrances. Comparable on proprietary aromatherapy blends, in-house blending/QA, and DACH retail and wholesale distribution.

Broad incumbents

• Redcare Pharmacy (Shop Apotheke): Largest German online pharmacy, operating Shop-Apotheke.com and now Redcare Pharmacy across Europe. Directly comparable on e-commerce OTC/natural products, mail-order pharmacy, and online-shop fulfillment, though at vastly larger scale and broader assortment than Bahnhof-Apotheke's online shop.
• Weleda: Global natural cosmetics and anthroposophic pharmaceutical manufacturer with strong German roots. Comparable on natural cosmetics manufacturing, dermatological and therapeutic skincare lines, and pharmacy/retail distribution across DACH.
• DocMorris: European online pharmacy and mail-order drugstore serving Germany, Switzerland, and other markets. Comparable on online OTC and natural product distribution, regulated pharmacy mail-order, and cross-border shipping into DACH — a structural competitor to the shop.bahnhof-apotheke.de storefront.
• WALA Heilmittel / Dr. Hauschka: German manufacturer of natural cosmetics (Dr. Hauschka) and anthroposophic medicines with in-house pharmaceutical production. Comparable on in-house natural cosmetics/pharmaceutical manufacturing, anthroposophic and dermatological skincare lines, and B2B pharmacy distribution in DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bahnhofapotheke.kempten
• Facebookfacebook.com/BahnhofApotheke
• Instagraminstagram.com/bahnhofapotheke.kempten
• LinkedInlinkedin.com/company/bahnhof-apotheke-kempten-purnatur

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bahnhof-Apotheke Kempten, PurNatur