Baiyoke Sky Hotel

What Baiyoke Sky Hotel does

Baiyoke Group of Hotels is a privately held Thai hospitality company founded in 1989, headquartered in Bangkok's Pratunam district and operating 11 properties across Thailand spanning Bangkok, Chiang Mai, Mae Hong Son, and Cha-am. The flagship is Baiyoke Sky Hotel — Thailand's tallest hotel, a 4-star property whose vertical stack includes dining venues from the 18th floor (Sky Coffee Shop) up through the rooftop bar on the 83rd floor (the highest bar in Thailand) and the revolving viewpoint on the 84th floor, plus an observation deck on the 77th floor and an in-house mini golf facility. The group operates a tiered portfolio from budget (Justice Hotel at THB 800/night) through mid-scale (Baiyoke Suite Hotel, Baiyoke Boutique) to mid-luxury (Hua Chang Heritage at THB 3,500/night) and beach bungalow (Santisuk Resort at THB 3,500–8,000/night).

The company runs a direct-to-consumer commercial model with no proprietary technology platform disclosed; bookings flow through a Travelanium/BOOKINGX2-powered reservation engine on baiyokehotel.com, supported by a Best Rate Guarantee that incentivizes guests to bypass OTAs. Revenue is generated across four streams: overnight room accommodations (sold per-night across Standard, Sky, and Space Zones), on-property F&B across multiple themed restaurants, bundled promotional packages (SIXNATURE, STAY & DINE, PANO SWEET, STAYLICIOUS, STAYCATION, family and senior packages) that combine rooms with dining and attraction access, and ancillary food delivery via Baiyoke Delivery and the LINE messaging channel. Pricing is denominated in Thai Baht across pay-as-you-go and unit-priced packages.

Target customers include leisure tourists, families (over 10,000 families served per year across the group), senior travelers aged 55+, group travelers of 3+, and long-stay guests. The company is privately held with no parent company, no public listing, no disclosed funding rounds, and no AI/ML or proprietary technology stack described in available materials; the only disclosed certification is a COVID-19 clean-and-safe food establishment mark from Thailand's Department of Health.

Name

Baiyoke Sky Hotel

Legal name

Baiyoke Group of Hotels

Website

https://baiyokehotel.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Baiyoke Group of Hotels is a private Thai hospitality group founded in 1989, operating 11 properties across Thailand anchored by Baiyoke Sky Hotel — Thailand's tallest hotel in Bangkok's Pratunam district — and serving leisure tourists, families, seniors, and group travelers via direct online booking and bundled stay-and-dine packages.

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hotel & Resort Restaurants (THAFACAH), Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodations
• Family travel packages
• Rooftop dining venues
• Observation deck experiences
• Multi-property hospitality

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Accommodations: Primary revenue from selling overnight hotel accommodations across multiple price tiers and room zones (Standard Zone, Sky Zone, Space Zone). Revenue is generated on a per-night basis with rates varying by room type (Superior Room, Deluxe Room, Junior Suite, Superior Suite, Presidential Suite) and seasonal demand.
2. Food and Beverage Outlets: Revenue from multiple on-property dining venues including Bangkok Sky (78th floor), Bangkok Balcony Indoor/Outdoor (81st floor), Stella Palace (79th floor), The Great Premium Buffet (82nd floor), Sky Coffee Shop (18th floor), and the Roof Top Bar (83rd floor — highest bar in Thailand). Includes both à la carte dining and buffet packages bundled with accommodation.
3. Baiyoke Buffet and Delivery Services: Revenue from standalone restaurant operations (baiyokebuffet.com) and food delivery services (Baiyoke Delivery), offering prepared meals for takeout and delivery including rice dishes and à la carte items.
4. Package and Promotional Bundles: Revenue from bundled accommodation packages that combine room stays with dining credits, attraction tickets (observation deck, revolving viewpoint), and spa/activity inclusions (mini golf, fish spa). Packages such as SIXNATURE, STAY & DINE, STAYLICIOUS, and family packages generate incremental revenue per booking.
5. Group and Extended Stay Revenue: Revenue from weekly and extended-stay packages targeting long-stay travelers and group bookings, with rates starting at THB 13,084 per week and group discounts offering third-person free stays.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Baiyoke Group of Hotels operates a portfolio of 11 hotel properties across Thailand, with the flagship Baiyoke Sky Hotel positioned as Thailand's tallest hotel. The group offers overnight accommodations across multiple price tiers (from THB 700 to THB 3,500+ per night), bundled stay-dine packages, on-property dining venues spanning multiple floors (18th to 84th), and standalone food and beverage operations including a buffet restaurant and delivery service.

Product overview

Baiyoke Group of Hotels operates a portfolio of hotel properties across Thailand. The core product is Baiyoke Sky Hotel, Thailand's tallest hotel offering observation decks, multiple dining venues, and panoramic city views. The portfolio includes sub-brands spanning different segments: Baiyoke Suite Hotel (255 all-suite property), Baiyoke Boutique Hotel (budget near shopping), Hua Chang Heritage Hotel (Thai-contemporary style), Baiyoke Ciao (Chiang Mai), Baiyoke Chalet, Santisuk Resort (Cha-am beach bungalows), Justice Hotel, and Bangkok Midtown Hotel. The group also offers room packages such as SIXNATURE PACKAGE, STAY & DINE ABOVE THE CLOUD, STAYLICIOUS, STAYCATION, and dining options including Baiyoke Buffet with Thai, Chinese, Japanese, and international cuisine.

Differentiator

Problem solved

Functional benefit

Brands

• Sky Coffee Shop: Coffee shop located on 18th floor serving Thai-Chinese soy sauce rice dishes and various beverages
• Bangkok Balcony
• The Great Premium Buffet
• Stella Palace
• Bangkok Sky
• Baiyoke Buffet
• Roof Top Bar
• Baiyoke Mini Golf
• Baiyoke Delivery

Quantifiable outcome

• Over 10,000 families welcomed per year across the Baiyoke Group of Hotels portfolio
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Centara Hotels & Resorts: Thailand's largest hotel group operating 80+ properties across all tiers (budget to luxury). Directly comparable as a Thai-headquartered multi-brand hotel group with strong domestic concentration and similar geographic mix.
• Dusit Thani: Iconic Thai hotel group with flagship Dusit Thani Bangkok and international portfolio. Comparable as a Thai heritage hotel brand with similar urban-upscale positioning and multi-tier brand architecture.
• Minor International (Anantara, Avani, Four Seasons): Thai-listed hospitality conglomerate owning Anantara, Avani, and other brands. Comparable as a multi-brand Thai hotel operator with luxury and upper-upscale positioning competing for the same Bangkok leisure and MICE travelers.
• Amari Hotels: Thai-headquartered hotel chain owned by ONYX Hospitality Group, operating across Thailand and Southeast Asia. Comparable for its Thai brand identity, similar tiered portfolio, and direct competition in the Bangkok upper-mid market.
• Mandarin Oriental Bangkok: Iconic luxury hotel on the Chao Phraya River in Bangkok. Comparable as a flagship landmark hotel in Bangkok competing for high-end leisure and business travelers drawn to iconic properties.
• Pullman Bangkok Hotel G: Accor-operated lifestyle hotel in central Bangkok. Comparable as an upper-upscale urban Bangkok hotel with rooftop dining and bar venues targeting a similar demographic of international travelers and groups.
• Eastin Grand Hotel Sathorn Bangkok: Thai-operated upper-upscale hotel in Bangkok's Sathorn business district. Comparable for its Thai ownership, urban Bangkok positioning, and similar MICE/leisure mix with international buffet dining.
• Banyan Tree Bangkok: Luxury hotel in Bangkok's Sathorn/Silom area with rooftop dining and bar. Comparable as a tall urban Bangkok hotel with differentiated vertical dining experiences and premium leisure positioning.

Broad incumbents

• Shangri-La Bangkok: Global luxury hotel chain flagship property on the Chao Phraya River. Comparable as a full-service Bangkok hotel with MICE focus and dining portfolio, competing for similar international leisure and family travelers.

Regional players

• PRIMAVERA Hospitality Group (Amari competitor): Thai hotel investment and management company. Comparable as a Thai-based hotel operator with similar multi-tier portfolio strategy and domestic concentration, though focused on management rather than owned assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/baiyokesky
• Facebookfacebook.com/BaiyokeGroupOfHotels
• Instagraminstagram.com/baiyokeskyhotel/?hl=en
• TikToktiktok.com/@baiyokeskybangkok

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baiyoke Sky Hotel