Baker's Acres Campground, Inc.

What Baker's Acres Campground, Inc. does

Baker's Acres Campground, Inc. is a privately held, family-owned campground operating since 1968 on a 60-acre property at the edge of the New Jersey Pinelands in Little Egg Harbor, New Jersey. The company offers over 300 campsites with varied hookup configurations (30-amp and 50-amp electric, water, cable, and sewer), three rustic cabins (Blue, Tan, Red) without indoor plumbing, two cottages with full kitchens and bathrooms, and one 2019 K-Z Sportsmen Travel Trailer available for rent. Revenue is generated from campsite rentals (daily, weekly, monthly, seasonal), cabin and cottage nightly rentals, RV rental, guest fees, summer/winter storage, and ancillary amenity sales (propane, firewood, ice, convenience-store items).

The business serves family campers, seasonal RV campers, cabin/cottage guests, and active military families (via the Tents for Troops program) primarily in the Northeastern US, with an emphasis on the Jersey Shore/Pinelands region. Distribution is fully direct-to-consumer through online reservations (RezExpert), phone, and walk-in traffic, with marketing driven by Facebook, Constant Contact email, TripAdvisor, word-of-mouth, and a bumper-sticker community program. The technology stack is modest: a third-party reservation platform, campground WiFi, and modernized electrical/water/cable/sewer hook-ups, with no proprietary software, mobile app, API, or AI capabilities. Leadership is now in its third generation, with owners Jack and Maureen Baker actively working alongside Monica Baker-Frazer, John Baker, and Jason Baker.

Name

Baker's Acres Campground, Inc.

Legal name

Baker's Acres Campground, Inc.

Website

https://bakersacres.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Baker's Acres Campground is a third-generation, family-owned campground in the New Jersey Pinelands offering 300+ RV sites, cabins, cottages, and RV rentals to family campers, seasonal visitors, and military families through direct online, phone, and walk-in bookings.

Ownership category

akta.pro rank

Product category

Family Campground Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Family camping
• RV campsites
• Cabin rentals
• Seasonal camping
• Outdoor recreation

Headquarters

HQ city

Little Egg Harbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Campsite Rentals: Daily, weekly, and monthly campsite rentals with various hook-up options (30-amp, 50-amp, water, cable, sewer)
2. Cabin Rentals: Three cabin rental options (Blue, Tan, Red) with nightly rates based on length of stay. Sleeps 4-6 people each.
3. Cottage Rentals: Cottage rentals with full indoor plumbing, kitchenette, bathroom. Sleeps 4 people.
4. RV Rental: On-site RV rental (2019 K-Z 260BHLE Sportsmen Travel Trailer) fully set up on campsite
5. Guest Fees: Additional daily or overnight fees for extra guests (adults $10 daily/$15 overnight, children $6 daily/$8 overnight)
6. Storage Fees: Summer storage at $3.50 daily or $90 monthly, Winter storage at $350 (November 1 - May 1)
7. Amenity Fees: Revenue from convenience store, propane, firewood, ice, and camping supplies

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Baker's Acres Campground is a family-owned campground operating over 300 shaded campsites across 60 acres in the New Jersey Pinelands, offering RV campsites with varied electric/sewer/water/cable hook-ups, rustic cabin rentals (Blue, Tan, Red), full-amenity cottages, an on-site RV rental, seasonal site rentals, and on-property amenities such as a pool, playground, convenience store, laundromat, and propane/firewood/ice sales. Revenue is generated through nightly, weekly, monthly, and seasonal reservations, guest fees, and storage fees, supported by an online RezExpert booking system and modernized water/electric/cable hook-ups. The company positions itself as an affordable, pet-friendly family camping destination anchored by the motto "where friends are made for life."

Product overview

Baker's Acres Campground is a single-site family campground offering a portfolio of overnight and seasonal camping accommodations across its 60-acre property in the New Jersey Pinelands. The core offering consists of over 300 RV campsites with varying hookup configurations (30-amp and 50-amp electric, water, cable, and sewer), supplemented by three rustic cabin rentals (Blue, Tan, and Red Cabins) without indoor plumbing, two cottages with full indoor amenities, and one RV rental unit available through a military appreciation program. The campground does not operate a modular or platform-plus-modules architecture; it provides a unified set of camping experiences delivered through a single reservation system and physical facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• RV Campsites (30-Amp Electric, Water, Cable)

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• David's Service Arm / David's Dream and Believe Cancer FoundationminorStrategic or Co-development PartnerBaker's Acres Campground is a proud member of David's Service Arm, supporting David's Dream and Believe Cancer Foundation Event Committee. This reflects the company's community involvement and charitable giving.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Thousand Trails: Membership-based network of RV campgrounds and resorts across the US, serving seasonal and transient RV campers. Comparable business model to Baker's Acres' seasonal site rental program, though operating at much larger scale across multiple states.
• Yogi Bear's Jellystone Park Camp Resorts: Franchised family campground chain emphasizing organized activities, pools, themed events, and cabin/RV accommodations — closely matching Baker's Acres' family-camping positioning with planned activities, pool, playground, and event programming.
• KOA (Kampgrounds of America): The largest franchised campground network in North America with 500+ properties, including many family-oriented campgrounds with RV sites, cabins, and amenities. Directly comparable as a competitor for family camping travelers, though Baker's Acres is independently owned rather than franchised.
• Normandy Farms Family Camping Resort: Family-owned luxury family camping resort in Foxborough, MA with full-hookup RV sites, cabins, premium amenities, and seasonal programs. Highly comparable positioning and customer target to Baker's Acres, with similar family-operated DNA.
• Adventure Bound Camping Resorts: Multi-site family camping resort chain operating in the Northeast US with similar amenity offerings (pool, activities, hook-ups, cabins). Directly competes for the same family-camping demographic in the broader Northeast regional market.

Emerging players

• AutoCamp: Boutique outdoor hospitality brand offering Airstream and cabin accommodations with design-forward positioning. Adjacent peer targeting a higher-end experiential camping demographic that increasingly overlaps with traditional campground customers.

Regional players

• Bass River State Forest Campground: NJ state park campground located in the same Pinelands region as Baker's Acres. Direct geographic competitor for budget-conscious family campers visiting the same natural area, though public-sector vs private-operator distinction.
• Great Outdoor RV Resort & Campground: Privately held multi-site RV resort operator in Texas with similar amenities (pool, hook-ups, cabins). Comparable in scale and offering mix but serving a different regional market.
• Delaware River Family Campground: Family-oriented campground in the broader NJ/PA Delaware River region offering RV sites and family amenities. Geographic peer in the Mid-Atlantic market, competing for the same regional family-camping visitor pool.

Broad incumbents

• Sun Outdoors (Sun Communities): Large publicly-traded owner/operator of RV resorts and manufactured housing communities with 300+ properties nationwide. Competes in the same RV park/resort space as Baker's Acres but with institutional capital, professional management, and a multi-site portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BakersAcresNJ
• LinkedInlinkedin.com/company/baker's-acres-campground-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baker's Acres Campground, Inc.