What BAKER TECHNICAL SERVICES PTY. LIMITED does

Baker Technical Services Pty. Limited, operating as Baker Technical Epoxy Flooring Services ("Bakertec"), is a privately held Australian specialty contractor that designs and installs epoxy, polyurethane, and vinyl flake flooring systems for industrial, commercial, food processing, and government clients across metropolitan Melbourne and regional Victoria. Founded in 1971 and now in its 55th year of continuous operation, the company operates from a headquarters in Oakleigh South and a service office in Dandenong South, with a sales-led direct go-to-market built around phone inquiries, on-site assessments, and customized project quotes rather than commodity pricing.

The company's core technology is epoxy and polyurethane floor coating chemistry applied to concrete surfaces, with specialized formulations including a new-to-Australia rapid setting polymer capable of curing in operating freezers at temperatures down to -43°C and a seamless vinyl chip/flake system with UV-resistant clear coats. Its commercial offering is productized into seven service lines: Epoxy Floor Coating, Epoxy Flooring, Polyurethane Flooring, Concrete Floor Resurfacing/Coating/Repairs, Operating Freezers and Cool Room Floor Repairs, Vinyl Flake Flooring, and Heavy Duty Floor/Cove Surfacing Systems. Differentiators include 50+ years of in-house experience, special expertise in coolroom and abattoir flooring, contamination-resistant seamless coving, and quick-hardening applications that minimize facility downtime.

The business model is project-based, one-time installation services rather than a recurring revenue stream. Revenue is generated through individual project contracts with free, quote-based pricing, and the customer base spans named enterprises such as Nissan, Mazda, Linfox, Nestle, Mondelez, Orica, and Middys across automotive, logistics, food and beverage, chemicals, and electrical distribution verticals. Marketing is concentrated on localized SEO via ten location-specific service-area pages, a content/before-after gallery, a blog, and a Facebook page, with phone-based lead capture as the primary bottom-of-funnel conversion mechanism.

Name

BAKER TECHNICAL SERVICES PTY. LIMITED

Legal name

Baker Technical Epoxy Flooring Services Pty. Ltd.

Website

https://bakertec.com.au

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Baker Technical Services Pty. Limited (Bakertec) is a Melbourne-based specialty contractor founded in 1971 that installs epoxy, polyurethane, and vinyl flake flooring for industrial, food processing, commercial, and government clients across Melbourne and Victoria.

Ownership category

akta.pro rank

Product category

Industrial Flooring Services

NAICS

Flooring Contractors (23833)

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG)

akta.pro secondary industry

Application Equipment & Coating Services (Contract Coating, Surface Prep) (IMAEAGAL)

Keywords

• Epoxy flooring services
• Industrial floor coatings
• Concrete floor resurfacing
• Polyurethane flooring installation
• Commercial flooring contractors

Headquarters

HQ city

Oakleigh South

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Installation Services: Project-based one-time installation and repair services for epoxy, polyurethane, and vinyl chip flooring systems. Revenue is generated through individual project contracts with free quotes provided for each engagement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Baker Technical Services installs commercial and industrial floor coating systems, specializing in epoxy, polyurethane, and vinyl flake flooring applied to concrete surfaces. The company also provides concrete resurfacing and repair, including rapid-setting polymer repairs for operating freezers and cool rooms at temperatures down to -43°C. Services are delivered through on-site assessments and customized project installation for industrial, commercial, government, and residential clients across metropolitan Melbourne and Victoria.

Product overview

Baker Technical Services is a commercial and industrial flooring company operating as Baker Technical Epoxy Flooring Services (Bakertec). The company offers a unified portfolio of flooring solutions centered on epoxy and polyurethane coating systems, complemented by specialized services for concrete repair, cool room/freezer environments, and vinyl flake finishes. The core offerings include Epoxy Floor Coating, Epoxy Flooring, Polyurethane Flooring, Concrete Floor Resurfacing/Coating/Repairs, Operating Freezers and Cool Room Floor Repairs, Vinyl Flake Flooring, and Heavy Duty Floor/Cove Surfacing Systems. These products share common technology foundations (epoxy/polyurethane chemistry) and serve overlapping customer segments (industrial, commercial, government) across Melbourne and Victoria.

Differentiator

Problem solved

Functional benefit

Products and services

• Epoxy Floor Coating

Quantifiable outcome

• Floors able to be walked on within one hour of application
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sika Australia: Sika Australia supplies and applies resin flooring systems, including epoxy and polyurethane coatings for industrial and commercial facilities. Direct competitor to Bakertec in Victoria's industrial flooring segment, with broader product range and global parent backing.
• Flowcrete (Sika brand): Flowcrete is a resin flooring brand owned by Sika that manufactures and installs epoxy and polyurethane floor systems for food processing, pharmaceutical, and industrial environments. Closely comparable technology stack and end markets to Bakertec.
• Ardex Australia: Ardex manufactures and supplies resin-based flooring systems and surface preparation products used in commercial and industrial installations across Australia. Directly comparable product offerings including epoxy and polyurethane coatings.
• Mapei Australia: Mapei supplies construction chemicals including epoxy and polyurethane flooring systems for industrial, commercial, and food-grade applications. Comparable product range serving overlapping customer segments in Australia.
• Hychem International: Hychem manufactures and applies epoxy and polyurethane coatings, including heavy-duty floor systems and chemical-resistant coatings for Australian industrial clients. Direct peer in technology and customer base.

Others

• Allnex (formerly Nuplex): Allnex is a global resin supplier whose products are used by flooring applicators like Bakertec. They are an input/enabling supplier rather than a direct competitor, but their raw resin technology shapes the available coating chemistries.

Broad incumbents

• Dulux Australia (Protective Coatings): Dulux Australia offers protective and industrial coatings including floor coating systems as part of a much broader decorative and industrial paints portfolio. Broader incumbent, not specialized in flooring installations.
• Wattyl (Hempel) Australia: Wattyl, part of Hempel Group, provides industrial coatings including floor systems across Australia. Broader coatings incumbent rather than flooring specialist, but competing for the same protective coating budgets.
• BASF Master Builders Solutions Australia: BASF's Master Builders Solutions brand provides industrial flooring systems including epoxy and polyurethane coatings as part of a broader construction chemicals portfolio. Larger incumbent with overlapping industrial flooring capabilities.

Emerging players

• Industrial Floor Treatment Services: Australian specialist flooring contractor providing epoxy and resin floor solutions for industrial and commercial clients. Smaller emerging operator with overlapping service offerings and similar Victorian/Melbourne focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100057210739261
• LinkedInlinkedin.com/company/baker-technical-services-pty-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAKER TECHNICAL SERVICES PTY. LIMITED