BakkerBaarn

What BakkerBaarn does

BakkerBaarn (legal name Drukkerij Bakker Baarn B.V.) is a Netherlands-based full-service print and digital communications specialist operating from Polderweg 22 in Ouderkerk aan de Amstel. Founded in 1895 in Baarn, the company was acquired in September 2018 by family-owned Drukkerij Aeroprint BV, joining sister entities Smit Organisatie van Drukwerk (founded 1929, healthcare and automotive print specialist) and Ruitenbeek Print (founded 1903, sign and large-format print specialist) under common ownership with a combined workforce of approximately 35 employees. The portfolio spans graphic design and corporate identity, commercial print (business cards, brochures, mailings), healthcare print (OMR/OCR lab forms with a 100% readability guarantee, price labels, medication order sets), automotive house-style print, and large-format output produced on a 12-color Canon plotter up to 1.50m wide. Online services — branded Media Flow since December 2017 — cover responsive web design on Joomla and WordPress, SEO, SEA/Google AdWords, social media campaigns, and content marketing. A self-service Brandportal (Web2Print) running at aeroprint.xpressionmanager.nl enables clients to create, manage, and order house-style materials 24/7 within pre-defined templates, with an inventory management layer and an extended TOP satisfaction-survey module for government and research clients.

Name

BakkerBaarn

Legal name

Drukkerij Bakker Baarn B.V.

Website

https://bakkerbaarn.nl

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

1–10 employees

Short description

BakkerBaarn is a Netherlands-based full-service print and digital communications specialist, tracing back to 1895, offering graphic design, healthcare and automotive print, Web2Print brand portals, web design, and online marketing via its Media Flow sub-brand to Dutch SMB, healthcare, and automotive clients.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Graphic Design Services (54143), Periodical Publishers (513120), Media Buying Agencies (541830)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Commercial printing services
• Healthcare printing
• Graphic design services
• Web design services
• Brand portal solutions

Headquarters

HQ city

Ouderkerk aan de Amstel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Graphic Design and DTP Services: Designers and DTP staff create logos, house styles, websites, brochures, and marketing materials for clients. Revenue is generated through project-based design fees and creative service hours.
2. Commercial Print Production: Production of business print (letterhead, business cards, brochures, mailing), healthcare print (lab forms, price labels), automotive print, and large-format print (posters, banners). Revenue is per print job based on quantity, format, and materials.
3. Web Design and Development: Media Flow brand designs and builds responsive websites (Joomla, WordPress, custom), including SEO optimization and hosting. Revenue from project-based web development fees and monthly maintenance subscriptions.
4. Brandportal / Web2Print Services: Online brand portal enabling clients to self-order house-style print materials. Revenue from per-order print production linked to portal usage; ongoing service subscription for portal hosting.
5. Online Marketing Services: Media Flow delivers social media campaigns, SEO, SEA/Google AdWords, and Facebook marketing. Revenue from campaign management fees and advertising spend management.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

BakkerBaarn is a full-service Dutch communications specialist that designs, produces and distributes printed media (business printing, large-format, healthcare lab forms and price labels via subsidiary Smit, and automotive print), provides graphic design and corporate identity, builds websites (via Media Flow), operates Web2Print brandportals, and delivers online marketing services (SEO, SEA, social media). It sells primarily to Dutch SMB, mid-market and enterprise clients in healthcare, automotive, professional associations, education, and publishing.

Product overview

BakkerBaarn is a communications specialist offering both print and online media solutions. The core offering consists of print/drukwerk services (business printing, healthcare printing via subsidiary Smit), graphic design and corporate identity, webdesign, and brandportals for Web2Print. The portfolio includes subsidiary brands: Smit (healthcare printing, lab forms, prize labels, automotive printing since 1929) and Ruitenbeek (large format printing, point of sale since 1903). Online services are delivered through Media Flow brand covering webdesign, SEO, SEA, and social media marketing. An inventory management service with 24/7 online portal access complements the print offerings. The company operates as a full-service provider where customers can order customized print products, manage brand consistency through portals, and execute online marketing campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Media Flow: Online marketing and webdesign brand of BakkerBaarn, providing social media campaigns, SEO, SEA, Google AdWords, and Facebook marketing services
• Smit
• Ruitenbeek

Products and services

• Print & Drukwerk (Commercial Printing) High-quality commercial print production including business printing (business cards, letterhead, envelopes, brochures, mailings), large-format printing (roll-up banners, posters, exhibition materials), and general DTP-finished print products for Dutch businesses.
• Vormgeving (Graphic Design) Graphic design and desktop publishing services creating logos, corporate identities, websites, brochures, and other marketing communications for print and online use, targeting Dutch SMB and mid-market clients.
• Huisstijl (Corporate Identity Design) Design of corporate identity systems covering color palette, typography, imagery and layout, applied consistently across offline and online channels for Dutch organizations.
• Voorraadbeheer (Inventory Management Service) Proactive inventory management of recurring print supplies for clients, with a 24/7 online portal for monitoring stock levels and placing replenishment orders; commonly used by healthcare and automotive clients.
• Zakelijk Drukwerk (Business Printing) Business print products including notebooks, brochures, presentation folders, mailings, rollup banners, desk pads and posters for Dutch SMB and mid-market clients.
• Zorgdrukwerk (Healthcare Printing) Specialized healthcare printing including OMR/OCR lab forms, prize labels (price labels for blood tubes), medication order sets, menu choice forms and band cards, with a 100% readability guarantee for hospital and laboratory diagnostic workflows.
• Webdesign (Web Design and Development) Responsive website design and development on Joomla, WordPress and custom CMS, with SEO optimization, hosting, e-commerce and booking systems, targeted at Dutch SMB, mid-market and nonprofit clients.
• Brandportals (Web2Print) Online brandportal solution enabling clients to self-design, manage and order house-style print materials (business cards, flyers, posters, roll-up banners, mailings) within pre-defined brand templates, available 24/7 with inventory management and automated ordering workflows.
• Online Marketing (Media Flow) Full-service online marketing under the Media Flow sub-brand, including SEO, SEA/Google AdWords, Facebook and social media campaigns, content marketing and lead generation, with measurable performance outcomes for Dutch SMB and mid-market clients.

Quantifiable outcome

• 1700 unique new website visitors in the first month for Topsolute Skybell HD via Facebook campaigns managed by Media Flow
• +3 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Lukkien: Dutch full-service creative agency with in-house print production capabilities, offering design, content production, and digital marketing. Closely comparable integrated creative+production model to BakkerBaarn, with similar one-stop-shop value proposition for Dutch SMB and mid-market clients.
• Total Design: Amsterdam-based design and creative agency offering brand identity, graphic design, and integrated communications. Overlaps with BakkerBaarn's design services, though Total Design typically focuses on larger enterprise brand projects and corporate identity work.
• NPN Drukkers: Dutch commercial printing company offering business print, graphic design, and integrated communications services. Comparable in size, scope, and target customer profile to BakkerBaarn's SMB segment, with similar full-service positioning.
• Damo Group: Dutch-based printing and packaging group offering commercial print and related services. Operates at slightly larger scale than BakkerBaarn but serves overlapping SMB and mid-market segments with comparable service offerings.
• Drukkerij Tielen: Dutch commercial printing company serving SMB and enterprise clients with print and design services. Comparable size and Dutch market focus to BakkerBaarn, with overlapping general commercial print offerings.
• Vink Grafisch Bedrijf: Dutch commercial printer offering full-service print, graphic design, and digital communications. Comparable in size and integrated service model to BakkerBaarn, with overlapping SMB and mid-market customer base in the Netherlands.

Regional players

• Graphius: Belgian-headquartered printing group with operations across Benelux. Comparable commercial and book printing capabilities to BakkerBaarn but primarily serves Belgian market rather than directly competing in the Netherlands, making it a regional rather than direct competitor.

Broad incumbents

• Roto Smeets (Roto Group): Largest Dutch commercial printing group operating broad portfolio across magazine, commercial, and packaging print. As a broad incumbent, Roto Smeets competes with BakkerBaarn in commercial print but at significantly larger scale across multiple product categories and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bakkerbaarn
• YouTubeyoutube.com/user/BakkerBaarn
• Facebookfacebook.com/BakkerBaarn-445181392223779
• LinkedInlinkedin.com/company/bakkerbaarn.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BakkerBaarn