Bakkerij Schoone

What Bakkerij Schoone does

Bakkerij Schoone is a fourth-generation family-owned artisanal bakery based in Beverwijk, Netherlands, founded in 1912 by the current owner Sjoerd Schoone's great-grandfather. The company operates a single production facility on Hendrik Mandeweg where it bakes fresh artisanal bread daily using Nedertarwe (Dutch wheat flour sourced from Koopmans), alongside seasonal specialty products such as Marsepein Taart (marzipan cake) and Speculaas (Dutch spiced cookies).

Since July 2025, Bakkerij Schoone has operated exclusively as a B2B HORECA (hospitality) supplier, having closed its retail store to focus entirely on wholesale bread production and direct daily delivery to restaurants, hotels, cafes, care institutions, offices, and shops. The company serves approximately 23 named SMB HORECA clients distributed across at least eight North Holland municipalities including Beverwijk, Wijk aan Zee, Heemskerk, Velserbroek, Egmond, Hoofddorp, Oostzaan, and Zaandijk. Pricing is negotiated directly with each client and is not publicly disclosed.

The business is privately held with no external funding, parent company, or subsidiary structure. Sales are driven personally by owner Sjoerd Schoone via direct outreach and phone consultation. Distribution is exclusively through the company's own daily direct-delivery routes from its Beverwijk bakery. There are no disclosed APIs, digital platforms, AI/ML capabilities, or technology integrations — the differentiator is generational craftsmanship, Dutch-provenance ingredients, and personal relationship-based service to the regional HORECA market.

Name

Bakkerij Schoone

Legal name

Bakkerij Schoone

Website

https://bakkerijschoone.nl

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

1–10 employees

Short description

Bakkerij Schoone is a fourth-generation family-owned Dutch bakery in Beverwijk that, since July 2025, exclusively produces and delivers daily fresh artisanal bread made with Dutch Nedertarwe to HORECA clients across North Holland.

Ownership category

akta.pro rank

Product category

Artisanal Wholesale Bakery

NAICS

Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Artisanal wholesale bakery
• HORECA bread supply
• Dutch craft bakery
• Fresh daily bread delivery
• Nedertarwe wheat bread

Headquarters

HQ city

Beverwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Artisanal Bread & Bakery Products (B2B/HORECA): Bakkerij Schoone generates revenue by baking and delivering artisanal bread and bakery products to HORECA clients (restaurants, hotels, cafes, care institutions, offices, and shops). Products are sold on a recurring delivery basis — fresh bread is baked daily and delivered to restaurant clients, implying a recurring B2B orders model with regular delivery cadence.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Bakkerij Schoone is a traditional Dutch family bakery founded in 1912 that bakes artisanal bread daily using Nedertarwe (Dutch wheat) flour and delivers it directly to HORECA clients (restaurants, hotels, cafes, care institutions, offices and shops). Per July 2025 the company closed its retail store and operates exclusively as a HORECA-focused wholesale bakery, producing and delivering bread from its single production facility on Hendrik Mandeweg in Beverwijk.

Product overview

Bakkerij Schoone is a traditional Dutch bakery founded in 1912, operating as a single-location artisanal bakery in Beverwijk. As of July 2025, the company transitioned from retail to focus exclusively on HORECA (hospitality) supply, delivering fresh artisanal bread daily to restaurants, offices, healthcare institutions, and shops in the Beverwijk region. The bakery's product portfolio centers on handcrafted bread made with Nedertarwe (Dutch wheat), along with seasonal specialties including Marsepein Taart (marzipan cake) and Speculaas. The company operates from its own bakery facility on Hendrik Mandeweg and distributes products directly to HORECA customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Ambachtelijk Brood (Artisanal Bread) Artisanal bread baked daily using Nedertarwe (Dutch wheat) from the bakery's own production facility on Hendrik Mandeweg in Beverwijk, delivered to HORECA customers including restaurants, hotels, cafes, care institutions, offices and shops across North Holland.
• Marsepein Taart (Marzipan Cake)
• Speculaas

Named customers23 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Aldi Nederland: Discount supermarket chain in the Netherlands with bakery assortments and private-label baked goods. Adjacent competitor to Bakkerij Schoone in the Dutch bakery category, competing primarily on price at retail rather than supplying HORECA artisan bread.
• Albert Heijn: Largest Dutch grocery chain with extensive in-store bakeries, private-label bread lines, and central bakery production. Competes with Bakkerij Schoone for Dutch consumer bakery spend and indirectly for HORECA procurement, though retail-led rather than HORECA wholesale.
• Lidl Nederland: Discount grocery chain in the Netherlands with an in-store bakery section and private-label bakery range. Competes with Bakkerij Schoone for Dutch bakery spend, though at a value-tier retail positioning rather than artisanal HORECA supply.
• HEMA: National Dutch variety retailer carrying an extensive private-label baked goods assortment including toast, cookies, and seasonal bakery items. Operates in the Dutch bakery category like Bakkerij Schoone, but as a broad retail chain rather than a HORECA-focused wholesale producer.
• Jumbo: Major Dutch supermarket chain with in-store bakery operations and private-label baked goods. Overlaps with Bakkerij Schoone in the Dutch bakery space, but competes primarily at consumer retail rather than HORECA wholesale.
• Daelmans Group (Koninklijke Peijnenburg): Long-standing Dutch manufacturer of traditional pastries and spiced cookies, including the Peijnenburg speculaas brand sold across retail and foodservice. Related to Bakkerij Schoone as a Dutch heritage baked goods producer, but focused on shelf-stable cookies rather than fresh HORECA bread.

Direct peers

• Continental Bakeries: European B2B bakery group with Dutch operations producing bread, cookies, and pastry products for retailers and foodservice customers. Comparable to Bakkerij Schoone in B2B bakery manufacturing and HORECA/foodservice distribution, but at significantly larger industrial scale.
• Bakker Bart: Dutch franchise bakery chain with nationwide stores supplying both walk-in retail customers and HORECA with traditional and artisan baked goods. Comparable to Bakkerij Schoone in Dutch artisanal heritage and HORECA service, though operating through a national franchise model rather than a single family bakery.
• Van der Holst Bakkers: Multi-location traditional Dutch bakery with both retail stores and B2B supply into HORECA, emphasizing artisan methods and Dutch ingredients. Comparable to Bakkerij Schoone in artisanal heritage, ingredient-led differentiation, and dual HORECA/retail service model, though with a broader geographic footprint.
• Bakkersland: Largest B2B bakery group in the Netherlands, producing fresh and frozen bread and pastries for supermarkets, foodservice operators, and HORECA accounts. Directly comparable to Bakkerij Schoone in B2B bakery production and HORECA wholesale supply, though operating at vastly larger national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bakkerij-schoone

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakkerij Schoone