Name

Bakker Joost

Legal name

Bakkerij Joost

Website

https://bakkerjoost.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Artisan Bakery & Food Retail

NAICS

Retail Bakeries (311811), Commercial Bakeries (311812), Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Cookies & Crackers (2052), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Online Bakery & Desserts Delivery (CRAHAIAK), Bread & Artisan Baking (EDAOAKAC), Baking & Dessert Mixes (Brownie, Cookie Mixes, Frosting) (CRADABAN), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Artisan bakery products
• Sourdough bread
• Home baking mixes
• Bakery home delivery
• Regional food experiences

Headquarters

HQ city

Odoorn

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Retail Bakery Sales: In-store sales of freshly baked bread, pastries, cakes, and other bakery products across three physical locations in Drenthe, Netherlands. Open 7 days a week with different hours per location.
2. Online Webshop: Pre-order products online for pickup at selected locations or for delivery. Includes breads, cakes, bakmixen (baking mixes), granola, walking/cycling route packages, and meal experiences.
3. Joost aan Huis Delivery: Home delivery service in Valthermond, Musselkanaal, Nieuw Buinen, Buinerveen, 1e & 2e Exloërmond, Stadskanaal and Drouwenermond every Saturday morning. Free delivery service.
4. Experiential Tourism: Revenue from walking routes (knapzakroutes), cycling routes (Joost to Joost), high tea experiences, breakfast with walking, lunch with walking, and workshop participation fees. These experiences include provisions and route guidance.
5. Bakmixen (Home Baking Products): Pre-packaged baking mixes for customers to bake bread and pastries at home. Includes clear instructions and all dry ingredients pre-measured.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bakker Joost is a family-owned artisan bakery producing and retailing freshly baked breads, pastries, cakes, cookies, granola, and home baking mixes through three Drenthe storefronts (Odoorn, Emmen, Borger), an online pre-order webshop, and a free Saturday-morning home delivery service. The business has expanded its core bread-and-pastry offering with paid experiential products including high tea, breakfast packages, curated walking and cycling routes through the Drenthe countryside, and baking workshops delivered under the Joost Academy program.

Product overview

Bakker Joost is a traditional Dutch bakery operating three locations in Drenthe (Odoorn, Emmen, Borger), offering a comprehensive range of artisanal baked goods and curated experiences. The product portfolio centers on freshly baked breads (over 50 varieties including white, brown, whole grain, rye, spelt, and specialty regional breads), pastries, cakes, and tarts. The bakery provides home baking convenience through 11 different bread and pastry mixes (broodmixen and bakmixen) enabling customers to bake professional-quality products at home. Bakker Joost has expanded beyond traditional retail into experience-based offerings including hiking backpack routes (knapzak wandelingen), cycling routes between locations (Joost to Joost fietsroutes), high tea experiences, and breakfast/lunch packages. The company also offers home delivery service (Joost aan Huis) in surrounding villages and has launched the Joost Academy for baking workshops. The product ecosystem is unified by the brand's commitment to craftsmanship, Drentse regional identity, and quality ingredients, with experiences designed to promote their natural surroundings in Drenthe.

Differentiator

Problem solved

Functional benefit

Brands

• Joost Academy: Workshop program for baking, chocolate, and cooking skills, supported by European rural development subsidies.

Products and services

• Artisan Bread Range Family-recipe artisan breads sold across the Odoorn, Emmen, and Borger storefronts and through the online webshop, including white, brown, whole grain, rye, spelt, sourdough (desembrood), multi-grain, and regional Drenthe varieties such as Boerenbruin, Kloosterbrood, Dubbel Drents Volkoren, and Kloet'n Stoet. Prices range from €1.65 to €14.00 depending on type, weight, and format (whole or half loaf).
• Pastries, Cookies, and Specialty Baked Goods Pastries, cookies, and specialty items such as croissants, speculaas heart cookies, gevulde koeken, kniepertjes, Drentse turf, lentemeisje, and Vruchtenschelp, sold in-store, via the webshop, and through Joost aan Huis delivery.
• Cakes, Vlaaien, and Celebration Tarts Large celebration cakes and vlaaien for 6 to 12 persons, including Big Apple Vlaai, Vruchtenvlaai, large appeltaart, monchou & zoete kers taart, and cheesecake bosvruchten taart, sold for festive occasions across all three locations and online.
• Homemade Granola 'Lekker oet Drenthe' Homemade 250g granola 'Lekker oet Drenthe' made with oat flakes, sunflower seeds, pumpkin seeds, walnuts, hazelnuts, pecans, honey, coconut oil, and speculaas spices, available across the three storefronts and online.
• Home Baking Mixes (Broodmixen & Bakmixen) Pre-packaged bread and baking mixes for home use, including Boerenbruin, Oringer volkoren, Kloosterbrood, Kloet'n stoet, Joost Meergranen, Frans stokbrood, Boerenwit, Spelt desem met zonnepit, Frans Landbrood, Joost room, brownie, and citroenkoekjes mixes, all vegan and supplied with clear instructions.
• High Tea Experience (Takeaway and In-Store) High tea experiences available as takeaway at €23.50 per person or in-store seasonal special at €27.50 per person (served from 14:00 in Borger, Emmen, and Odoorn) including sweet treats, savory sandwiches, and Fairtrade/organic Peeze teas.
• Breakfast Packages (Including Vegan and Children's) Pre-ordered breakfast packages for pickup at the bakery, including the luxury Liefde voor lekkers verwenontbijt, Joost verrast ontbijt, vegan Bestemorgen ontbijt, and the children's Spuit 11 ontbijt with kadetjes, sweet roll, cheese, ham, jam, and juice.
• Walking Backpack Routes (Knapzakroutes) Curated hiking routes in the Drenthe countryside paired with pre-packed lunch backpacks (knapzakken) including family variants, healthy, on-the-go, strong-walking, vegan (Biet 'm in de kuut'n), and children's Douwe Dabbert options, and the Pelgrimspad in collaboration with Stichting Kerk Odoorn & Cultuur.
• Cycling Routes (Joost to Joost and Odoorn-Borger-Odoorn) Multi-kilometer cycling routes connecting the bakery's locations, including Fietroute Joost to Joost (31km Odoorn to Emmen and back, €34.50), Fietsroute Odoorn-Borger-Odoorn (34km), and children's routes from Odoorn and Emmen, each with coffee, lunch, and treats included.
• Joost Academy Workshops Educational workshop program covering sourdough bread baking, plant-based chocolate making, and cooking for dietary intolerances, delivered under the Joost Academy brand and supported by the European Agricultural Fund for Rural Development (ELFPO), the Province of Drenthe, and the LEADER Programme Drenthe.
• Joost aan Huis Home Delivery Service Free Saturday-morning home delivery of bakery products to Valthermond, Musselkanaal, Nieuw Buinen, Buinerveen, 1e & 2e Exloërmond, Stadskanaal, and Drouwenermond, coordinated by Ger and reachable at 06-23732726, including an introductory package of 6x half loaves at €5.00.
• Online Pre-Order Webshop Online pre-order platform for breads, pastries, cakes, bakmixen, granola, and experience packages, with orders required before 15:00 the day before and pickup available from 8:30 (weekdays and Saturdays) or 9:00 (Sundays and holidays).

Quantifiable outcome

• 400-500 participants per weekend for Lekkere Wandeling events over 10 editions
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and supporting.

• European Agricultural Fund for Rural Development (Europees Landbouwfonds voor Plattelandsontwikkeling)coreStrategic or Co-development PartnerThe Joost Academy workshops are made possible by European subsidies through the European Agricultural Fund for Rural Development (ELFPO). This partnership enables Bakker Joost to offer educational workshops on sourdough baking, chocolate making, and cooking for dietary restrictions without full cost burden on participants.
• Stichting Kerk Odoorn & CultuurcoreStrategic or Co-development PartnerThe Pelgrimspad walking route (6.5km or 9.5km) was developed in collaboration with the church community in Odoorn in partnership with Stichting Kerk Odoorn & Cultuur. They provide informative materials about history, culture, and poetry along the route, with a voluntary contribution requested.
• Province of DrenthesupportingGTM or Marketing PartnerThe Province of Drenthe co-sponsors the LEADER program which supports rural development initiatives including the Joost Academy workshops. LEADER is a European rural development method implemented at local level.
• LEADER Programme DrenthesupportingGTM or Marketing PartnerLEADER Drenthe is a local action group supporting rural development projects. Their logo appears alongside European Union and Province of Drenthe logos on Joost Academy materials, indicating co-funding and support for the workshop initiative.
• Joost aan Huis Delivery Coordinator (Ger)supportingOthersIndividual coordinator managing the Joost aan Huis home delivery service to surrounding villages. Ger handles customer coordination and delivery logistics every Saturday morning.
• Sourdough Expert Jochem (Desembakker Jochem)coreStrategic or Co-development PartnerCollaboration with sourdough expert Jochem for desembrood (sourdough bread) production. Jochem works with Bakker Joost's own sourdough culture and is involved in developing new sourdough bread varieties. Workshops on sourdough are planned in collaboration with him.
• Land van Bartje Holiday ParkssupportingGTM or Marketing PartnerGuests at Land van Bartje holiday park can start the Odoorn-Borger-Odoorn cycling route from their location. Specific cycling knot points (26, 20, 9, 39, 38) are recommended for reaching Bakker Joost Odoorn.
• Puur Exloo Holiday ParksupportingGTM or Marketing PartnerGuests at Puur Exloo holiday park can start the cycling route from knooppunt 9 near the park, following points 39 and 38 to reach Bakker Joost Odoorn for coffee.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bakker Bart: Largest Dutch bakery chain with over 150 locations across the Netherlands. Comparable as a multi-location retail bakery operator selling bread, pastries, and breakfast/lunch items, though at a larger and more standardized scale than Bakker Joost.
• Jumbo Supermarkten: Major Dutch supermarket chain with in-store bakeries and a strong nationwide food-retail footprint. Comparable as a competing everyday-bakery channel that competes on price and convenience with neighborhood bakeries like Bakker Joost.
• De Ruijter: Established Dutch bakery and confectionery brand. Comparable as a Netherlands-based bakery producer with multi-generational heritage, though operating at a much larger consumer packaged goods scale than Bakker Joost.
• Albert Heijn: Largest Dutch supermarket chain with extensive in-store bakery counters offering fresh bread and pastries daily. Comparable as a competing channel for everyday bread and pastry spending in the same Dutch consumer market.

Emerging players

• Broer Bakt: Dutch artisan sourdough bakery and workshop brand. Comparable to Bakker Joost's desembrood offering and Joost Academy workshops, with a focus on craft sourdough and educational experiences.
• Place des Crêpes: Dutch specialty bakery and café concept with multiple locations in the Netherlands. Comparable as a Dutch artisan bakery operator combining retail with an in-store café experience and a specialty product focus.

Direct peers

• Le Perron: Dutch artisan bakery chain focused on French-style bread and pastries with an in-store café experience. Closely comparable to Bakker Joost in combining artisan bakery craft with an experiential café and retail format, though more urban-focused.
• Bakkerij Vink: Multi-location Dutch bakery in the northern Netherlands with online ordering and in-store retail. Comparable as a regional Dutch bakery chain offering breads, pastries, lunches, and home delivery, similar scale to Bakker Joost.

Regional players

• Stadsbakker Groningen: City bakery in Groningen operating from a single artisan location with a workshop and café concept. Comparable to Bakker Joost in combining artisan craft with experiential offerings, though primarily serving an urban Drenthe-adjacent market.
• Bakkerij Visser: Regional Dutch artisan bakery with multiple locations in the northern Netherlands. Comparable as a regional multi-store bakery competitor serving local communities with fresh bread and pastries, similar scale to Bakker Joost.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bakkerjoost
• Facebookfacebook.com/BakkerijJoost
• Pinterestpinterest.com/bakkerjoost
• LinkedInlinkedin.com/company/bakker-joost

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakker Joost