What Balanz Uruguay does

Balanz Uruguay is the Uruguayan operating arm of Grupo Balanz, a diversified financial services conglomerate with 20+ years of capital markets experience, offices in 5 countries, 1,500+ employees, and approximately USD 11,000 million in administered assets serving over 1,000,000 clients regionally. In Uruguay the business is organized across three BCU-regulated entities: Balanz Uruguay S.A. (Gestor de Portafolio, license #4200), Balanz Uruguay Agente de Valores S.A. (license #2415), and Balanz Uruguay Corredor de Bolsa S.A. (license #3525). Together they form a "Full Investment House" providing financial advisory, portfolio management, securities intermediation, and brokerage services.

The platform is anchored by a digital client portal (clientes.balanz.com.uy) and the recently launched BLZ Liquidez Pesos money market fund (March 2026), positioned as the only daily-liquidity peso fund in the local market. The product suite spans bonds, Letras de Regulación Monetaria, obligaciones negociables, stocks, ETFs, options, and futures, with international market access delivered through partnerships with Pershing (USA) and Safra Sarasin (Switzerland). The go-to-market is sales-led, combining dedicated Financial Advisors and a Wealth Management team in Montevideo with content marketing, social media, and press coverage.

Revenue is generated through three streams: recurring financial advisory and wealth management fees, transaction-based brokerage and trading commissions, and recurring asset management fees. The customer base is dominated by individual investors and savers, supplemented by a high-net-worth segment served via Wealth Management. Specific fee schedules are disclosed only via downloadable PDF tarifarios; revenue figures, AUM attributable to Uruguay, and headcount-level economics are not publicly disclosed.

Name

Balanz Uruguay

Legal name

Balanz Uruguay S.A.

Website

https://balanz.com.uy

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Balanz Uruguay is the Uruguayan arm of Grupo Balanz, operating a BCU-regulated Full Investment House that provides wealth management, brokerage, and portfolio management services to individual and high-net-worth investors via three licensed entities and international partners Pershing and Safra Sarasin.

Ownership category

akta.pro rank

Product category

Retail Wealth Management / Brokerage & Investment Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Finance and Insurance (52)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Full-Service Brokerage (Wirehouse/Universal) (FSAEACAA)

akta.pro secondary industries

Investment Management Advisory (RIA) (FSAEAAAB), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA), Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

Keywords

• Wealth management services
• Securities brokerage
• Portfolio management
• Financial advisory services
• Investment funds

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Financial Advisory and Wealth Management Fees: Revenue from providing personalized financial advisory services, portfolio management, and wealth management solutions to individual clients.
2. Brokerage and Trading Commissions: Revenue from securities intermediation, acting as broker-dealer for buying and selling stocks, bonds, ETFs, options, and futures.
3. Asset Management Fees: Portfolio management fees for managing client investment portfolios through the Gestor de Portafolio license.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Balanz Uruguay operates as a Full Investment House providing personalized financial advisory, portfolio management, securities intermediation, and brokerage services to individual investors in Uruguay. It offers access to a broad suite of investment instruments (mutual funds, bonds, treasury bills, negotiable obligations, stocks, ETFs, options, futures) and international markets through partnerships with Pershing and Safra Sarasin, anchored by its proprietary BLZ Liquidez Pesos daily-liquidity fund in Uruguayan pesos. Services are delivered through dedicated Financial Advisors, a digital client portal, and three BCU-licensed entities (Gestor de Portafolio, Agente de Valores, Corredor de Bolsa).

Product overview

Balanz Uruguay operates as a unified Full Investment House comprising three licensed entities: Balanz Uruguay S.A. (portfolio manager), Balanz Uruguay Agente de Valores S.A. (securities intermediary), and Balanz Uruguay Corredor de Bolsa S.A. (stockbroker). The platform is anchored by BLZ Liquidez Pesos, a daily-liquidity money market fund in Uruguayan pesos, supplemented by Wealth Management, Investment Ideas, and Research modules. Clients can access a full suite of investment instruments (bonds, ETFs, options, futures, and more) through the client portal, with services spanning financial advisory, portfolio management, and international market access via banking partners in the USA and Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• BLZ Liquidez Pesos: Investment fund with daily liquidity in Uruguayan pesos, described as the only fund in the market with daily liquidity.

Products and services

• BLZ Liquidez Pesos A money market investment fund denominated in Uruguayan pesos that offers daily liquidity, allowing investors to earn returns while maintaining immediate access to their funds. It is marketed as the only fund in the market with daily liquidity.
• Portfolio Management (Gestor de Portafolio) A regulated portfolio management service supervised by the Superintendencia de Servicios Financieros del Banco Central del Uruguay. Provides financial advisory and manages client investment portfolios, channeling orders to domestic and international intermediaries, and producing financial reports and analyses for clients.
• Securities Intermediation (Agente de Valores) A regulated securities intermediation service supervised by the Superintendencia de Servicios Financieros del Banco Central del Uruguay. Provides access to major international markets and investment banks in the USA (Pershing) and Switzerland (Safra Sarasin), performing securities intermediation, underwriting, and structured emissions for clients.
• Securities Brokerage (Corredor de Bolsa) A regulated securities broker service supervised by the Superintendencia de Servicios Financieros del Banco Central del Uruguay. Offers comprehensive investment solutions including capital market access, sales and trading, personalized advisory, and advanced technology for individual investors.
• Wealth Management Specialized financial solutions including savings plans, retirement plans, and customized portfolios tailored to each client's objectives, areas of interest, and risk tolerance. Targeted at individual investors and high-net-worth clients seeking bespoke wealth management.

Quantifiable outcome

• Administering more than USD 11,000 million in assets for over 1 million clients across the region

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• BEVSA (Bolsa Electrónica de Valores del Uruguay)coreTechnology or Integration · 13 May 2026Balanz Uruguay began operating through BEVSA (Bolsa Electrónica de Valores del Uruguay), the electronic securities exchange, to boost capital market activity. This partnership provides access to the electronic trading platform for securities transactions.
• PershingcoreTechnology or IntegrationBalanz Uruguay Agente de Valores provides access to major international markets and investment banks in USA through Pershing, enabling intermediation of securities on behalf of clients and channeling of orders to international markets.
• Safra SarasincoreTechnology or IntegrationBalanz Uruguay provides access to major Swiss investment banks including Safra Sarasin for handling large client portfolios and international wealth management services.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BTG Pactual: Large LatAm investment bank with wealth management, asset management, and brokerage operations. Comparable as a broad incumbent offering integrated investment services across the region, with growing presence in Uruguay's HNW segment.
• Pictet & Cie: Swiss private bank offering wealth management and asset management services to HNW and institutional clients globally, including in LatAm. Comparable as a partner-style private bank competing for the same large-patrimony clients Balanz serves through Safra Sarasin partnerships.

Direct peers

• Itaú Uruguay: Uruguay operations of the Brazilian banking giant, offering wealth management, brokerage, and investment advisory services to Uruguayan individuals and institutions. Directly comparable as a full-service financial services provider competing for the same HNW and mass-affluent client base in Montevideo.
• BBVA Uruguay: Uruguay operations of BBVA, providing retail, corporate, and wealth management services. Comparable as another international banking group with multi-license operations competing for HNW clients in Uruguay.
• Scotiabank Uruguay: Canadian bank's Uruguay subsidiary offering retail, commercial, and wealth management services. Comparable as a multi-product financial institution competing in the Uruguayan market for both retail investors and HNW clients.
• SURA Uruguay (Fondos SURA): Asset management arm of Grupo SURA operating in Uruguay, focused on investment funds and portfolio management. Comparable in managing client investment portfolios under local regulation, though narrower in scope than Balanz's full-service model.
• Santander Uruguay: Local subsidiary of the Spanish banking group providing retail banking, wealth management, and securities services in Uruguay. Comparable in offering a multi-product investment and advisory platform under a global brand.
• HSBC Uruguay: Global bank with presence in Uruguay, focused on commercial banking, wealth, and international investment services. Comparable given its emphasis on international market access and HNM client servicing, mirroring Balanz's Pershing and Safra Sarasin partnerships.

Emerging players

• XP Inc. Brazilian investment platform expanding across LatAm with a digital-first broker-dealer, asset management, and wealth advisory offering. Comparable as a regional full-service investment platform targeting mass-affluent and HNW clients across multiple LatAm markets.

Regional players

• Grupo Financiero Galicia: Argentina-based financial conglomerate with banking, brokerage, and asset management operations. Comparable as a regional full-service financial group operating across the Southern Cone with multi-license investment capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/balanzuruguay
• LinkedInlinkedin.com/company/balanzuruguay
• Instagraminstagram.com/balanzuruguay?igsh=MXd5MXo4eDVnbmExMQ==

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balanz Uruguay