Bali Tourism Board

What Bali Tourism Board does

The Bali Tourism Board is the official tourism promotion organization for Bali, Indonesia. It operates balitourismboard.or.id, a WordPress-based content website that publishes editorial coverage of Bali's destinations, events and festivals, culture and traditions, culinary offerings, and travel guides. The site functions as a centralized information hub for prospective travelers—both domestic Indonesian visitors and international tourists—seeking authoritative information on visiting the island.

The organization's core product is destination-marketing content: travel articles, destination features, practical guides, and event listings designed to inform and attract visitors. The underlying technology stack is a standard WordPress CMS deployment on a .or.id domain, with no disclosed integrations, mobile applications, APIs, or commercial booking functionality. Content categories span Destinations, Events & Festivals, Culture & Traditions, Culinary, and Travel Guide, indicating a broad editorial surface rather than a vertically specialized service.

The business model is non-commercial and publicly oriented. There are no disclosed pricing tiers, paid products, advertising placements, e-commerce operations, or commercial partnerships in the available data. As an official destination marketing body, the organization appears to serve a public-promotion function rather than generate transaction-based revenue, distinguishing it from a conventional investable enterprise.

Name

Bali Tourism Board

Legal name

The Bali Tourism Board

Website

https://balitourismboard.or.id

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bali Tourism Board is Bali's official tourism promotion organization, operating a WordPress content website that publishes destination, event, cultural, culinary, and travel guide content to inform domestic and international visitors planning trips to Bali.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industry

Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Destination marketing
• Tourism promotion
• Travel content
• Cultural tourism
• Travel guides

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Bali Tourism Board (BTB) operates a content-driven website (balitourismboard.or.id) that promotes Bali as a tourism destination by publishing articles and guides covering destinations, cultural events and festivals, Balinese Hindu culture and traditions, Balinese culinary experiences, and practical travel information such as transportation options. The platform serves as a free informational resource for domestic and international tourists seeking to plan trips to Bali.

Product overview

The Bali Tourism Board operates a content platform (balitourismboard.or.id) that promotes Bali tourism through categorized content including travel guides, destination information, cultural events, and culinary recommendations. The platform features coverage of various tourist destinations including conservation parks (Bali Bird Park, Taman Kupu-kupu Bali), religious sites (Pura Besakih), museums (Museum Bali), and travel accommodations across multiple regions including Ubud, Seminyak, and Jimbaran. The offering is organized as a content/news website with multiple category sections rather than a unified technology product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Bali Tourism Board Website Official content website of the Bali Tourism Board featuring categorized travel guides, tourist destination information, cultural event coverage, Bali culinary recommendations, and transportation guides for Bali visitors. Content is organized into categories including Destinasi Wisata, Event & Festival, Budaya & Tradisi Bali, Kuliner Bali, and Travel Guide.
• Bali Bird Park (Destination Feature) Bali Bird Park is a bird conservation park in Gianyar Regency, housing over 1,000 birds representing more than 250 species, offering educational experiences combining recreation and wildlife preservation, featured as a destination on the Bali Tourism Board website.
• Taman Kupu-kupu Bali / Bali Butterfly Park (Destination Feature) Taman Kupu-kupu Bali is a conservation area in Tabanan Regency featuring hundreds of butterfly species including the Barong butterfly, one of Indonesia's largest, with educational exhibits on metamorphosis and ecosystem preservation, featured as a destination on the Bali Tourism Board website.
• Pura Besakih (Destination Feature) Pura Besakih is the Mother Temple of Bali, the largest temple complex on the island located on the slopes of Mount Agung, comprising approximately 23 temples with rich spiritual history dating back over a thousand years, featured as a destination on the Bali Tourism Board website.
• Museum Bali (Destination Feature) Museum Bali is the oldest museum in Bali, located in downtown Denpasar near Puputan Badung Field, housing thousands of historical collections including stone statues from the Hindu-Buddhist period, traditional jewelry, ceremonial objects, and Balinese cultural artifacts, featured as a destination on the Bali Tourism Board website.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Visit Dubai: Destination marketing organization for Dubai, operating a content-driven website with destination guides, cultural content, and event listings — comparable in destination-promotion mission and digital platform structure.
• Tourism Authority of Thailand: A national tourism promotion board operating a content-driven website for destination discovery, event promotion, and travel guides for Thailand — a structurally similar destination marketing organization with a larger geographic scope.
• Hong Kong Tourism Board: Destination marketing organization running a multilingual content platform with destination guides, events, and culinary content — directly comparable in editorial structure and audience targeting to BTB.
• Tourism Malaysia: National-level tourism promotion board using content marketing, destination guides, and cultural coverage — directly comparable as a Southeast Asian peer destination marketing organization.
• Singapore Tourism Board: Government-backed destination marketing organization running a multi-channel promotional platform with editorial content, event listings, and traveler guides for Singapore — comparable in mission and digital content delivery to BTB.
• Tourism New Zealand: National tourism board operating a destination content platform featuring destination guides, cultural content, and travel planning resources — directly analogous to BTB in operating model and content-led destination marketing approach.
• Tripadvisor: Global travel content and review platform with extensive Bali destination coverage, attractions listings, and traveler reviews — comparable in serving tourists researching Bali destinations, though broader in geographic scope.

Emerging players

• Traveloka: Southeast Asian online travel platform providing Bali hotel booking, tour packages, and travel content — overlaps with BTB's destination content but adds transactional booking capability that BTB lacks.
• Klook: Asia-focused travel activities and attraction booking platform featuring Bali attractions (Bird Park, Butterfly Park, etc.) — comparable as a Bali tourism distribution channel but transactional where BTB is informational.

Direct peers

• Visit Bali (Wonderful Indonesia regional DMO): The official Wonderful Indonesia destination marketing organization promoting Bali and broader Indonesian destinations through content marketing, digital campaigns, and travel guides — directly comparable in mission, format, and audience to BTB.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/balitourismboard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bali Tourism Board