Ballard School
Ballard School is an independent co-educational day school in New Milton, Hampshire, UK, operating as a charitable trust. It serves children aged 2-18 across Nursery, Pre-Prep, Lower Prep, Upper Prep, and Senior stages from a 34-acre campus featuring Forest School, Beach School, and 175+ weekly co-curricular activities.
- Company typePrivate
- Founded1996
- HeadquartersNew Milton, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Ballard School does
Ballard School is an independent co-educational day school located in New Milton, Hampshire, UK, operating as a charitable trust. The school serves children aged 2-18 across five stages: Nursery and Kindergarten (Ages 2-4), Pre-Prep (Reception to Year 2), Lower Prep (Years 3-5), Upper Prep (Years 6-8), and Senior (Years 9-11). Its stated catchment extends across Hampshire and South England, with prospective families engaging via open mornings, private tours, and virtual tours, supported by bus services from surrounding areas.
The school's core offering combines a full academic curriculum spanning STEM (Mathematics, Science, ICT, Design & Technology, Business Studies), Arts (Art, Drama, Music, Dance, Textiles), Sport, and Humanities (English, French, Spanish, History, Geography, Religious Studies) with 175+ weekly co-curricular activities. It operates from a 34-acre campus between the New Forest and the Solent, featuring Forest School sites, a Beach School programme, a Performing Arts Centre, science labs, a new 3G pitch, music facilities, and wraparound care running 7:30am to 6:00pm. Supporting technology consists of My School Portal (MSP) and SharePoint for parent communication and Accelerated Reader for reading development. Reported academic outcomes for 2025 include 50% of GCSE grades at 9-7 and 87.6% of school leavers entering top 100 universities, including four Oxbridge placements.
Ballard School generates revenue primarily through termly tuition fees paid directly by families, with scholarships and bursaries available for eligible students. The school operates a direct-to-consumer admissions model with no intermediated channels, and as a charitable trust reports it was able to absorb VAT on fees for one term before incrementally adjusting fees, suggesting financial resilience. The school employs approximately 65 staff and has recorded a 22% increase in pupil roll between 2018 and 2026.
Ballard School firmographics
Firmographics- Name
- Ballard School
- Legal name
- Ballard School
- Website
- https://ballardschool.co.uk
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ballard School is an independent co-educational day school in New Milton, Hampshire, UK, operating as a charitable trust. It serves children aged 2-18 across Nursery, Pre-Prep, Lower Prep, Upper Prep, and Senior stages from a 34-acre campus featuring Forest School, Beach School, and 175+ weekly co-curricular activities.
- Ownership category
- akta.pro rank
Ballard School industry classification
Industry- Product category
- Independent Education Services
- NAICS
- Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Alternative/Pedagogical Model Private Schools (Project-Based, Democratic, etc.) (EDAJABAJ)
Keywords
Where Ballard School is headquartered
LocationHeadquarters
- HQ city
- New Milton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Ballard School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- School Fees: Ballard School operates as a fee-paying independent school. Parents pay tuition for their children to attend. The school is financially secure as a charitable trust and was able to absorb VAT on fees for one term before raising fees incrementally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Termly | Tuition fees for Nursery through Senior years |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Ballard School product offering
Product offeringCore offering
Ballard School is an independent co-educational day school and charitable trust providing full-time education for pupils aged 2-18 across Nursery, Pre-Prep, Lower Prep, Upper Prep, and Senior year groups. Its offering spans academic curricula (STEM, Arts, Humanities, Sport), extensive co-curricular activities, Forest School and Beach School outdoor learning, performing arts via an on-site PAC, pastoral care, and wraparound care from 7:30am to 6:00pm. The school delivers GCSE preparation with strong outcomes and supports transition to sixth form and university entry.
Product overview
Ballard School is an independent co-educational school for children aged 2-18, offering a comprehensive educational programme across Nursery, Pre-Prep (Reception-Year 2), Lower Prep (Years 3-5), Upper Prep (Years 6-8), and Senior (Years 9-11) stages. The school's core offering comprises academic programmes (including STEM, Arts, and Humanities curricula), pastoral care, and extensive co-curricular activities. Supporting infrastructure includes the MSP parent/student portal, PAC (Performing Arts Centre) for music and drama productions, Accelerated Reader for reading development, and the Forest School & Beach School outdoor education programme. The school also provides wraparound care services from 7:30am to 6:00pm and has recently launched 'The Ballard Blast Podcast' as a digital content channel.
Differentiator
Problem solved
Functional benefit
Products and services
- Nursery & Kindergarten Education (Ages 2-4) Early childhood education focusing on play-based learning, Forest School experiences, and preparation for Reception, supporting working parents with early developmental support and school readiness.
- Pre-Prep Education (Reception - Year 2)
Quantifiable outcome
- 50% of GCSE results awarded grades 9-7 in 2025
- +2 more outcomes
Companies that use Ballard School
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles1 record
Ballard School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ballard School partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- The Inspirational Learning Group (TILG) and British AirwayscoreTILG partnered with British Airways as part of the Future Airline Challenge. Year 7 and 8 pupils participated in a careers workshop where they designed their own airline concept, exploring branding, budgeting, and decision-making. The session provided insight into careers across aviation including marketing, finance, engineering, and management.
- COP30 Virtual Ocean PavilionflagshipBallard Eco Ambassadors were invited to participate in the COP30 Virtual Ocean Pavilion, connecting with the 30th UN Climate Change Conference in Brazil. Pupils interviewed leading marine scientist Professor Matt Frost and climate change expert. Topics included environmental impact of COP events, reducing single-use plastics, whale-friendly shipping routes, and carbon capture beneath the seabed.
- Southampton Football ClubcorePartnership with Southampton FC's LEVEL1 space at St Mary's Stadium. Ballard pupils were the first school invited to experience this innovative environment combining personal development, education, and activity spaces. Activities include climbing wall with French language challenges, high ropes with science trivia, mini golf with word scrabble, media room press conferences, and humanities-focused darts challenges.
- Liberty's Owl, Raptor and Reptile CentreminorThe reptile and raptor centre visited the school for the Woodland Discovery Morning event, providing educational wildlife experiences for children aged 2-10.
- Woodland TrustcorePartnership for tree planting initiatives as part of the school's sustainability and biodiversity program. Eco Ambassadors participated in tree planting activities.
- Professor Matt FrostminorLeading marine scientist and climate change expert who attended COP30 and was interviewed by Ballard Eco Ambassadors during the Virtual Ocean Pavilion event.
- British Antarctic Survey / COP30 DelegatesminorDr Gemma Connell chaired the COP30 Virtual Ocean Pavilion session where Ballard pupils participated, describing them as 'the next wave of changemakers'.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Ballard School competitors and assessment
Company assessmentRegional players
- Westonbirt School: Independent day and boarding school in Gloucestershire for ages 2-18. Similar size, co-ed structure and curriculum breadth to Ballard but operates in a different region.
- The Pilgrims' School: Independent preparatory school in Winchester, Hampshire, for ages 4-13. Comparable in Hampshire independent prep-school positioning but focused on a narrower age range than Ballard.
- Burgess Hill Girls: Independent day school in West Sussex offering Nursery through Sixth Form. Comparable in fee-paying independent school model and age range but located in a different UK region to Ballard.
Direct peers
- Ditcham Park School: Independent co-educational day school in Hampshire (Petersfield) covering Nursery through Sixth Form. Closely comparable to Ballard in size, location, age range and fee-paying independent co-ed model.
- Churcher's College: Independent co-educational day school in Petersfield, Hampshire, offering Nursery through Sixth Form. Comparable in geography, fee model and co-ed independent positioning to Ballard.
- Hampshire Collegiate School: Independent co-educational day school in Hampshire (Romsey) for ages 2-18. Closely comparable in scale, age range and regional positioning to Ballard.
- Embley Park: Independent co-educational day and boarding school in Romsey, Hampshire, serving ages 2-18 with a similar Forest School/outdoor-learning ethos to Ballard.
- Moyles Court School: Small independent co-educational day school in Ringwood, Hampshire/New Forest area. Comparable in size, family feel and New Forest geography to Ballard.
Broad incumbents
- Dean Close School: Larger established independent co-educational school in Cheltenham covering Nursery through Sixth Form, with strong co-curricular and arts traditions. Comparable in holistic independent education model, though bigger and broader than Ballard.
- Bedales School: Larger and longer-established Hampshire independent co-ed school (Steep, near Petersfield) with a strong alternative/holistic education pedigree. Comparable in ethos and region but operates at greater scale with boarding.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ballard School social profiles
Digital presenceBallard School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ballard School leadership team
Management profileNumber of profiles
Profiles12 records
Ballard School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ballard School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ballard School
What does Ballard School do?
Ballard School is an independent co-educational day school and charitable trust providing full-time education for pupils aged 2-18 across Nursery, Pre-Prep, Lower Prep, Upper Prep, and Senior year groups. Its offering spans academic curricula (STEM, Arts, Humanities, Sport), extensive co-curricular activities, Forest School and Beach School outdoor learning, performing arts via an on-site PAC, pastoral care, and wraparound care from 7:30am to 6:00pm. The school delivers GCSE preparation with strong outcomes and supports transition to sixth form and university entry.
Is Ballard School a public or private company?
Ballard School is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Ballard School founded?
Ballard School was founded in 1996. It employs 51 to 100 people.
Where is Ballard School based?
Ballard School is headquartered in New Milton, United Kingdom, in the Europe region.
How does Ballard School make money?
One revenue line is on record: school Fees.
Who are Ballard School's main competitors?
Regional players on record are Westonbirt School, The Pilgrims' School and Burgess Hill Girls. Direct peers are Ditcham Park School, Churcher's College, Hampshire Collegiate School, Embley Park and Moyles Court School. Broad incumbents are Dean Close School and Bedales School.
Does Ballard School have an API?
No public API is recorded for Ballard School.
What industry is Ballard School in?
Ballard School's product category is Independent Education Services. Its primary akta.pro industry code is EDAJABAJ, Alternative/Pedagogical Model Private Schools (Project-Based, Democratic, etc.). Its NAICS code is 6111 and its SIC code is 8200.