Banco Azteca Guatemala

What Banco Azteca Guatemala does

Banco Azteca Guatemala is a Guatemalan retail and commercial banking institution founded in 2007 and headquartered in Guatemala City, operating as a full-service bank serving individual consumers, small and medium businesses, youth, women, and Guatemalan migrants abroad. The bank offers a comprehensive product suite organized across five categories: savings and investment accounts (Guardadito, Guardadito Dólares, Guardadito Kids, and four Inversión Azteca variants), credit products (Préstamo Personal SIN PEROS, Mi Negocio Chapín, Préstamo Consumo, Tarjeta Azteca), insurance (a six-product Seguros Azteca line covering women, heart, migrants, income, life, and remittance protection), and transactional services including remittances (Remesas), currency exchange (Divisas across Quetzal, Dollar, Euro, and Peso), utility payments (Pagos de Servicios), and a banking agent network (Agentes Bancarios).

The underlying technology stack consists of a digital banking platform supporting the App Banco Azteca mobile application, online banking services, and currency conversion tools, complemented by a multi-channel physical distribution network of branch locations (agencias) and authorized banking agents that extend reach beyond formal branches. A dedicated Banca Empresarial sub-brand operates a separate website (bancaempresarialazteca.com.gt) for business banking clients, indicating a segmented service architecture. No API documentation, developer portal, or third-party integrations were disclosed.

The business model derives revenue from five streams: interest income on personal, business, consumer, and credit card lending; fees and commissions on accounts, transactions, service payments, and agent services; recurring insurance premiums across the Seguros Azteca portfolio; fees on investment products; and transaction fees on remittance services. Customer acquisition operates through a direct-to-consumer multi-channel motion with no disclosed marketing spend or external sales partnerships, and pricing is not publicly disclosed.

Name

Banco Azteca Guatemala

Legal name

Banco Azteca Guatemala

Website

https://bancoazteca.com.gt

Company type

Private

Operating status

Operating

Short description

Banco Azteca Guatemala is a retail and commercial bank serving Guatemalan consumers, SMEs, youth, women, and migrants with savings, loans, credit cards, investments, insurance, and remittance services delivered through branches, banking agents, and a mobile app.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (52211), Commercial Banking (522110)

SIC

National Commercial Banks (6021), Commercial Banks, Nec (6029), Personal Credit Institutions (6141)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)

Keywords

• Retail banking services
• Consumer lending
• Savings accounts
• Remittance services
• Insurance products

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income: Revenue generated from interest on personal loans, business loans, consumer credit, and credit cards.
2. Fee and Commission Income: Fees from account maintenance, transactions, service payments, and banking agent services.
3. Insurance Premiums: Revenue from insurance products including Seguro Azteca Mujer, Seguro Azteca Infarto, Seguro Azteca Migrante, Seguro Azteca Ingreso Asegurado, Seguro Vidamax Plus, and Seguro Remesa Protegida.
4. Investment Products: Revenue from investment products including Inversión Azteca, Inversión Azteca Dólares, Inversión Azteca Creciente, and Inversión Azteca Plazo.
5. Remittance Services: Fees from international money transfer services through the mobile application and banking agents.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Core offering

Banco Azteca Guatemala is a domestic commercial bank that offers individuals and small businesses a full suite of retail financial products, including savings accounts, personal and business loans, credit cards, term and dollar-denominated investments, a proprietary Seguros Azteca insurance portfolio, money remittance, currency exchange, utility bill payments, and mobile banking through App Banco Azteca. Distribution combines physical branches (agencias), banking agents, and a mobile application serving customers across Guatemala.

Product overview

Banco Azteca Guatemala is a traditional banking institution offering a comprehensive suite of financial products organized across several categories. The core offerings include savings accounts (Guardadito, Guardadito Dólares, Guardadito Kids), personal and business loans (Préstamo Personal SIN PEROS, Mi Negocio Chapín, Préstamo Consumo), credit cards (Tarjeta Azteca), and investment products (Inversión Azteca with variants for Dollars, Growing, and Term options). The institution also provides a diverse insurance portfolio (Seguro Azteca line including products for women, heart attack, migrants, income protection, Vidamax Plus, and Remittance Protection), money remittance services, currency exchange, utility payment services, and an extensive banking agent network. A mobile app (App Banco Azteca) enables remote banking operations, while the Banca Empresarial sub-brand serves corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• Guardadito: Savings account product
• Guardadito Dólares
• Guardadito Kids
• Inversión Azteca
• Inversión Azteca Dólares
• Inversión Azteca Creciente
• Inversión Azteca Plazo
• Préstamo Personal SIN PEROS
• Mi Negocio Chapín
• Préstamo Consumo
• Tarjeta Azteca
• Seguro Azteca Mujer
• Seguro Azteca Infarto
• Seguro Azteca Migrante
• Seguro Azteca Ingreso Asegurado
• Seguro Vidamax Plus
• Seguro Remesa Protegida
• Seguros Azteca
• Línea Azteca
• App Banco Azteca

Products and services

• Divisas Currency exchange service supporting Quetzal, U.S. Dollar, Euro, and Mexican Peso conversions.
• Guardadito Quetzal-denominated savings account product offering promotional rewards for saving, targeted at individual retail customers in Guatemala.
• Guardadito Dólares Dollar-denominated savings account for customers seeking to hold balances in U.S. dollars.
• Guardadito Kids Savings account designed for children and teenagers to encourage savings habits with parental supervision.
• Préstamo Personal SIN PEROS Personal loan product marketed as straightforward with no obstacles, targeting individual retail borrowers.
• Mi Negocio Chapín Business loan product tailored for small and medium enterprises operating in Guatemala.
• Préstamo Consumo Consumer loan product providing personal financing for individual retail customers.
• Tarjeta Azteca Credit card product issued by Banco Azteca Guatemala for retail consumer spending and revolving credit.
• Inversión Azteca Investment product designed to grow customer savings over time in quetzales.
• Inversión Azteca Dólares Dollar-denominated investment product for customers seeking USD-denominated yield.
• Inversión Azteca Creciente Growing investment product offering progressive returns over time.
• Inversión Azteca Plazo Term investment product offering a fixed maturity period and corresponding yield schedule.
• Seguro Azteca Mujer Insurance product designed specifically for women, providing coverage tailored to women's needs.
• Seguro Azteca Infarto Insurance coverage product providing financial protection against heart attack events.
• Seguro Azteca Migrante Insurance product targeted at Guatemalan migrants abroad and their families for migrant-specific protection needs.
• Seguro Azteca Ingreso Asegurado Income protection insurance product providing guaranteed income coverage for the insured.
• Seguro Vidamax Plus Life and accident insurance product providing protection to policyholders and their families.
• Seguro Remesa Protegida Remittance protection insurance product covering remittance-related risks for senders and recipients.
• Remesas Money remittance service allowing customers to send and receive funds, including via the App Banco Azteca mobile application.
• Pagos de Servicios Utility and service payment platform enabling customers to pay recurring bills through their account.
• App Banco Azteca Mobile banking application enabling customers to perform banking operations and receive remittances remotely from anywhere.
• Banca Empresarial Dedicated business banking division offering commercial banking services and loans to small and medium business customers.
• Agentes Bancarios Authorized banking agent network extending bank service reach into underserved areas where physical branches are not available.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Banrural: Banrural is Guatemala's largest retail and rural-focused commercial bank, offering savings, microcredit, agricultural loans, and remittances through an extensive branch and agent network — making it the closest direct peer in customer base, distribution model, and mass-market deposit franchise.
• Banco Industrial: Banco Industrial is Guatemala's largest private commercial bank by assets, providing retail deposits, consumer credit, and corporate banking — directly comparable to Banco Azteca Guatemala on core deposit-taking and lending activities, but at materially larger scale.
• G&T Continental: G&T Continental is a leading universal bank in Guatemala offering retail and corporate banking, savings, and lending products — overlapping with Banco Azteca Guatemala in mass-market savings and consumer credit, and serving the same regulatory jurisdiction.
• BAC Credomatic Guatemala: BAC Credomatic Guatemala is the Guatemalan operation of a major Central American banking group, offering retail deposits, credit cards, and consumer loans — directly comparable to Banco Azteca Guatemala on retail banking and credit card products within the same market.
• Banco Ficohsa Guatemala: Banco Ficohsa is a Central American banking group with retail and corporate banking operations in Guatemala — directly comparable to Banco Azteca Guatemala on retail deposit and consumer lending products within the same geography.
• Banco Promerica Guatemala: Banco Promerica Guatemala is a Central American regional bank offering retail and SMB banking products in Guatemala — directly comparable to Banco Azteca Guatemala on retail deposits, business loans, and consumer credit offerings.
• Banco de Antigua: Banco de Antigua is a mid-sized Guatemalan commercial bank offering retail deposits, personal loans, and business credit — directly comparable to Banco Azteca Guatemala on retail banking scope and Guatemalan-only market focus.

Broad incumbents

• Banco Azteca (Mexico): Banco Azteca's Mexican operation is the parent brand and largest franchise in the Banco Azteca network, sharing the same retail banking, savings promotion ("Guardadito"), and agent-based distribution model that defines Banco Azteca Guatemala — providing direct brand, product, and operating model comparability.
• Grupo Elektra: Grupo Elektra is the parent conglomerate of Banco Azteca across Latin America, combining consumer finance, retail (Elektra stores), and banking; comparable as the broader ecosystem that supports Banco Azteca Guatemala's distribution and customer acquisition strategy.

Emerging players

• Tigo Money Guatemala: Tigo Money is a mobile wallet operated by Tigo (Millicom) in Guatemala, offering digital deposits, payments, and remittances — an emerging direct competitor to Banco Azteca Guatemala in mobile-first financial services and remittance receipt.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banco Azteca Guatemala