UREVO
UREVO is a smart wellness company that designs and sells AI-powered foldable treadmills, under-desk walking pads, and AI-powered wireless recovery boots to over 1 million consumers globally, sold primarily through direct e-commerce and Amazon.
- Company typePrivate
- Founded2020
- HeadquartersRedmond, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What UREVO does
UREVO is a privately-held smart wellness company founded in 2019 and headquartered in Redmond, Washington (US subsidiary: Urevo Wellness US Co., Ltd, with apparent Chinese-origin corporate parentage). The company designs, manufactures, and sells AI-powered fitness and recovery hardware — primarily foldable treadmills, under-desk walking pads, smart treadmill-workstation combos, and AI-powered wireless recovery compression boots — targeting consumers who want to integrate movement and recovery into sedentary work routines and home fitness regimens. Beyond hardware, UREVO operates a connected ecosystem organized around its '3x8 Hours Wellness' concept, spanning 8 hours of work (active workstations), 8 hours of life (intense training), and 8 hours of sleep (recovery and sleep wellness). The portfolio reaches over 1 million global users across more than 30 distribution partners, with the US accounting for more than 55% of revenue and operations in the UK, Canada, and DACH (Germany, Austria, Switzerland).
The company's underlying technology stack centers on the URi AI assistant built on Google Gemini, which connects hardware to the UREVO SmartCoach app (iOS/Android) and powers differentiated AI features including the AI Marathon Coach with real-world terrain replication, AI-Adaptive Massage Technology with real-time pneumatic pressure adjustment (80-180 mmHg across 32+ modes), AI RhythmFit pace-synced music, and automatic speed/incline adjustment based on user activity. Hardware-side innovations include the HiveTech 12-point shock absorption system (reducing joint impact by 30-50%), brushless motors with 30% noise reduction and 10x longer lifespan, OTA firmware update support, and integration with Apple Health and Google Fit. Design quality has been externally validated by the 2026 Red Dot Product Design Award, 2026 iF Design Award, and Platinum at American Good Design Awards, among others.
UREVO's business model is primarily hardware sales (one-time purchase, perpetual license) priced from $169.99 (entry walking pads) to $999.99 (CyberMega marathon treadmill), with no mandatory subscription. Revenue flows predominantly through direct-to-consumer e-commerce at urevo.com and international Amazon storefronts (US/UK/DE), supplemented by Indiegogo pre-order campaigns for new products, trade show presence at CES and IFA, and physical pop-ups (SoHo, NYC). Go-to-market emphasizes a product-led growth strategy with app connectivity, influencer/KOL partnerships, PR coverage in major outlets (Vogue, NBC News, Tom's Guide, Live Science), and athlete endorsements. An app subscription layer (SmartCoach) provides recurring ecosystem value from 15,000+ monthly active users. Geographic mix is US-heavy (55%+) with active expansion into the DACH region (March 2026 CyberMega launch) and the company forecasts approximately 50% sales growth in 2025.
UREVO firmographics
Firmographics- Name
- UREVO
- Legal name
- Urevo Wellness US Co., Ltd
- Website
- https://www.urevo.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- UREVO is a smart wellness company that designs and sells AI-powered foldable treadmills, under-desk walking pads, and AI-powered wireless recovery boots to over 1 million consumers globally, sold primarily through direct e-commerce and Amazon.
- Ownership category
- akta.pro rank
UREVO industry classification
Industry- Product category
- Consumer Smart Fitness Equipment
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)
- akta.pro secondary industries
- Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)
Keywords
Where UREVO is headquartered
LocationHeadquarters
- HQ city
- Redmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UREVO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel
Revenue model
- Smart Fitness Equipment Sales: UREVO generates primary revenue through direct sales of smart treadmills, walking pads, and recovery equipment via its e-commerce platform and Amazon marketplace. Products include under-desk treadmills, foldable treadmills, walking pads, and AI-powered recovery boots priced from $169 to $999.
- UREVO App Ecosystem: UREVO SmartCoach App provides AI-guided workouts, progress tracking, and recovery insights. The app connects all UREVO devices and provides content including World Tour HIIT, RhythmFit, and Challenge Mode. Revenue from app engagement (15,000+ monthly active users) contributes to recurring ecosystem value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | UREVO Strol 2E Pro - Folding walking pad treadmill |
| One time/ perpetual license | Pay-as-you-go | UREVO CyberPad for Office - Under-desk treadmill |
| One time/ perpetual license | Pay-as-you-go | UREVO CyberPad for Home - Smart treadmill |
| One time/ perpetual license | Pay-as-you-go | UREVO SpaceWalk 5L - Smart walking pad |
| One time/ perpetual license | Pay-as-you-go | UREVO SpaceWalk 3S - Incline walking pad |
| One time/ perpetual license | Pay-as-you-go | UREVO SpaceWalk E1L Pro - AI walking pad |
| One time/ perpetual license | Pay-as-you-go | UREVO SpaceWalk E1L - Entry walking pad |
| One time/ perpetual license | Pay-as-you-go | UREVO FoldiMix 5L - 2-in-1 treadmill desk |
| One time/ perpetual license | Pay-as-you-go | UREVO FoldiMix 5 - Budget treadmill desk |
| One time/ perpetual license | Pay-as-you-go | UREVO Strol 2S Pro - 2-in-1 walking/running treadmill |
| One time/ perpetual license | Pay-as-you-go | UREVO Foldi 3S - Height-adjustable treadmill |
| One time/ perpetual license | Pay-as-you-go | UREVO CyberMega - Smart marathon treadmill |
| One time/ perpetual license | Pay-as-you-go | UREVO AI-Powered Wireless Recovery Boots |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
UREVO product offering
Product offeringCore offering
UREVO designs, manufactures, and sells AI-powered smart fitness and recovery equipment for the home, including foldable treadmills, under-desk walking pads, 2-in-1 treadmill-workstations, and wireless recovery boots. All hardware is paired with the UREVO SmartCoach App and the URi AI assistant (built on Google Gemini) to deliver real-time coaching, auto-adjust speed and incline, and post-workout recovery tracking. Products are sold primarily direct-to-consumer via the company's website and Amazon marketplace, targeting individual consumers seeking compact, connected wellness solutions for home and office use.
Product overview
UREVO is a smart wellness company offering AI-powered fitness and recovery equipment organized into the '3x8 Hours Wellness Ecosystem,' dividing the day into three 8-hour phases: Work (Active Workdays), Life (Intense Workouts), and Sleep (Smart Recovery). The product portfolio centers on smart treadmills and walking pads (CyberPad, SpaceWalk, FoldiMix, Foldi, Strol series), AI-powered wireless recovery boots, body massagers, and wellness accessories—all connected through the UREVO SmartCoach App powered by the URi AI assistant built on Google Gemini. Key product lines include the CyberPad for Office and Home (under-desk treadmills with 14% auto-incline), SpaceWalk 5L/3S/E1L Pro/E1L walking pads (with AI-powered incline and World Tour routes), CyberMega (marathon-specific treadmill with AI coaching and real-course maps), FoldiMix 5L/5 and Foldi 3S (2-in-1 treadmill-workstation combos), Strol 2S Pro and Strol 2E Pro (foldable treadmills), and AI-Powered Wireless Recovery Boots (with 32 recovery modes and real-time muscle analysis). The ecosystem syncs with Apple Health and Google Fit, and serves over 1 million global users through more than 30 distribution partners.
Differentiator
Problem solved
Functional benefit
Brands
- SmartCoach App: UREVO's mobile application that provides AI-powered workout guidance, progress tracking, and recovery insights. Features include World Tour HIIT programs, RhythmFit music-sync workouts, competitive challenge modes, and integration with Google Fit and Apple Health.
- 3x8 Wellness Ecosystem
- UREVO Wellness Hub
Products and services
- UREVO CyberPad for Office Smart Treadmill
- UREVO CyberPad for Home Smart Treadmill
- UREVO SpaceWalk 5L Smart Walking Pad
- UREVO SpaceWalk 3S Smart Walking Pad
- UREVO SpaceWalk E1L Pro Smart Walking Pad
- UREVO SpaceWalk E1L Smart Walking Pad
- UREVO CyberMega Smart Treadmill
- UREVO FoldiMix 5L Smart Treadmill
- UREVO FoldiMix 5 Smart Treadmill
- UREVO Foldi 3S Smart Treadmill
- UREVO Strol 2S Pro Smart Treadmill
- UREVO Strol 2E Pro Smart Treadmill
- UREVO AI-Powered Wireless Recovery Boots
- UREVO Relax Massager
- UREVO Recovery Massager
- UREVO SmartCoach App
Quantifiable outcome
- 230% calorie burning efficiency with 14% incline
- +8 more outcomes
Companies that use UREVO
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
UREVO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature10 records
UREVO partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- USASA (United States Amateur Snowboard and Freeski Association)flagshipUREVO served as the Official Wellness & Recovery Partner for the 2026 USASA National Championships, a 13-day snowboard and freeski competition at Copper Mountain, Colorado. UREVO provided its AI-Powered Recovery Station to athletes, with Olympians Lucas Foster and Ben Harrington publicly endorsing the technology during the event.
- Google (Gemini AI)coreUREVO's URi AI assistant is built on Google Gemini, powering the connected wellness ecosystem across all UREVO devices. The AI enables natural language interactions, personalized coaching, and adaptive workout recommendations.
- Apple HealthcoreUREVO devices sync with Apple Health for seamless health data tracking, enabling users to consolidate fitness data across platforms.
- Google FitcoreUREVO devices sync with Google Fit for comprehensive fitness data tracking and integration with the broader Android health ecosystem.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
UREVO competitors and assessment
Company assessmentDirect peers
- Peloton Interactive: Peloton is the most direct competitor in connected fitness, offering connected treadmills (Tread, Tread+) integrated with subscription content, mirroring UREVO's treadmill-plus-app model with AI Marathon Coach on the CyberMega. Both target home fitness users; Peloton operates at significantly higher ASPs and via a mandatory subscription model.
- NordicTrack (ICON Health & Fitness): NordicTrack is a direct competitor in connected treadmills with iFit content and auto-incline, named explicitly by UREVO as a peer. Both sell feature-rich smart treadmills with incline training and immersive content — UREVO's CyberMega marathon-coach positioning directly contests NordicTrack's endurance-training territory.
- WalkingPad (KingSmith): WalkingPad is a direct competitor in foldable walking pads with app connectivity, operating in the same sub-$300 price band as UREVO's SpaceWalk E1L and Strol 2E Pro lines. Both target the under-desk and small-space walking-pad category with smartphone app integration.
- Echelon Fitness: Echelon is a direct peer in connected fitness equipment — smart treadmills, bikes, and rowers with app-based training at price points comparable to UREVO's mid-tier treadmills. Both compete for the affordable connected-fitness segment against premium incumbents like Peloton and NordicTrack.
- Therabody: Therabody (Theragun) is the leading consumer percussive therapy and recovery brand and the most direct competitor to UREVO's AI-Powered Wireless Recovery Boots and wireless massagers. Both target athletes and home-recovery users with app-connected, premium-priced recovery hardware.
- Hyperice: Hyperice is a direct competitor in athlete-focused recovery technology (Normatec compression boots, Venom heat/vibration devices), serving the same pro-athlete and high-end consumer segments as UREVO Recovery Boots. Both have elite-athlete endorsements and a B2B sports partnership pipeline.
- FlexiSpot: FlexiSpot is a direct peer in under-desk treadmills and standing-desk workstations — products like the FlexiSpot WalkingPad and treadmill-desk combos directly compete with UREVO's FoldiMix 5L and CyberPad for Office. Both target the work-from-home active-office segment.
Broad incumbents
- Bowflex (Nautilus): Bowflex/Nautilus is a broad incumbent in home fitness equipment offering treadmills, bikes, and strength products under multiple brands, competing with UREVO across the home fitness category. While overlapping on treadmills, Bowflex does not focus on UREVO's connected-walking-pad and AI-recovery niches.
- Sunny Health & Fitness: Sunny Health & Fitness is a broad incumbent in affordable home fitness equipment (treadmills, bikes, rowers) competing in the same value-tier as UREVO's SpaceWalk and Strol walking pads. It is a mass-market alternative rather than an AI-led connected-fitness specialist.
Emerging players
- Renpho: Renpho is an emerging player in connected wellness devices — smart scales, massage guns, and fitness accessories — that overlaps with UREVO's UREVO SmartFit Scale and AI massager lineup. Both pursue a multi-product smart-wellness portfolio at accessible price points, though Renpho does not compete in treadmills.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
UREVO social profiles
Digital presenceUREVO compliance and trust
Trust signalCompliance2 records
UREVO financial estimates
Financial estimateRevenue estimate
Valuation estimate
UREVO leadership team
Management profileNumber of profiles
Profiles2 records
UREVO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UREVO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UREVO
What does UREVO do?
UREVO designs, manufactures, and sells AI-powered smart fitness and recovery equipment for the home, including foldable treadmills, under-desk walking pads, 2-in-1 treadmill-workstations, and wireless recovery boots. All hardware is paired with the UREVO SmartCoach App and the URi AI assistant (built on Google Gemini) to deliver real-time coaching, auto-adjust speed and incline, and post-workout recovery tracking. Products are sold primarily direct-to-consumer via the company's website and Amazon marketplace, targeting individual consumers seeking compact, connected wellness solutions for home and office use.
Is UREVO a public or private company?
UREVO is a private company. It is classified as unknown and is currently operating.
When was UREVO founded?
UREVO was founded in 2020. It employs 1,001 to 5,000 people.
Where is UREVO based?
UREVO is headquartered in Redmond, United States, in the North America region.
How does UREVO make money?
Two revenue lines are on record. Smart Fitness Equipment Sales are the primary driver. The others are UREVO App Ecosystem.
Who are UREVO's main competitors?
Direct peers on record are Peloton Interactive, NordicTrack (ICON Health & Fitness), WalkingPad (KingSmith), Echelon Fitness, Therabody, Hyperice and FlexiSpot. Broad incumbents are Bowflex (Nautilus) and Sunny Health & Fitness. Renpho is listed as an emerging player.
Does UREVO have an API?
No public API is recorded for UREVO.
What industry is UREVO in?
UREVO's product category is Consumer Smart Fitness Equipment. Its primary akta.pro industry code is CRAMADAG, Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms), with a secondary code of CRACAQAH, Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.). Its NAICS code is 334510 and its SIC code is 3845.