What Bang Bang Tattoo does

Bang Bang Tattoo is a New York City-based premium tattoo studio founded by Keith "Bang Bang" McCurdy and operating from a single flagship location at 62 Grand Street in SoHo. The studio employs a roster of 20+ specialized artists covering diverse tattoo styles — fine line, realism, watercolor, ornamental, black and gray, and Asian Neo-traditional — making it a one-stop destination for high-end custom tattoo work. Pricing starts at $500 per session with a 25% non-refundable deposit required to book, and demand is signaled by appointments scheduled up to three months in advance plus walk-in availability.

The business generates revenue from three streams: tattoo services (the core), branded apparel and merchandise sold through dedicated e-commerce storefronts, and the Forever Care skincare line formulated for tattoo aftercare. A secondary channel of private and travel appointments serves celebrity and high-profile clients globally. The studio is also the subject of a HarperCollins-published autobiography, 'Bang Bang: My Life in Ink,' authored by the founder. There is no proprietary technology platform underlying the service; the offering is fundamentally craft-based, executed by skilled artists in a regulated NYC studio environment.

Customer acquisition is driven by brand reputation and earned media rather than paid marketing — the studio has been covered by Vogue, GQ, the New York Times, Refinery29, the LA Times, and others, and Keith McCurdy has been named by Vogue as "the most famous tattoo artist in the world." The client base spans individual consumers seeking premium custom work and A-list celebrities and athletes requiring discretion. The legal entity is Keith McCurdy, LLC, a privately held, founder-led company with no institutional funding, no subsidiaries, and no parent company.

Name

Bang Bang Tattoo

Legal name

Keith McCurdy, LLC

Website

https://bangbangforever.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bang Bang Tattoo is a privately held, single-location premium tattoo studio in SoHo, NYC, operating under Keith McCurdy, LLC. It serves individual consumers and celebrity clients with a 20+ artist roster across diverse styles, supplemented by branded apparel and Forever Care skincare.

Ownership category

akta.pro rank

Product category

Tattoo Services

akta.pro primary industry

Permanent Makeup Consultation, Design & Patch Testing Services (HSALAKAL)

akta.pro secondary industry

Touch-Up & Maintenance Permanent Makeup Services (HSALAKAK)

Keywords

• Custom tattoo services
• Fine line tattoo
• Tattoo aftercare
• Celebrity tattoo artist
• Tattoo studio

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Tattoo Services: One-time tattoo services with pricing starting at $500 per session, varying by artist, size, detail, and body placement. Requires 25% non-refundable deposit to book.
2. Apparel and Merchandise: Bang Bang branded apparel including hoodies, t-shirts, and pants sold through their e-commerce platform.
3. Skincare Products (Forever Care): Skincare line branded as Forever Care, marketed as gentle enough for new tattoos.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bang Bang Tattoo delivers custom tattoo artistry from a roster of over 20 specialty artists at its SoHo, NYC studio, covering styles from fine line and single needle to black-and-gray realism, illustrative color, watercolor, ornamental, and geometric work. Beyond tattoo services, the business sells Bang Bang branded apparel and the Forever Care skincare line formulated for tattoo aftercare, and distributes the founder's HarperCollins-published autobiography.

Product overview

Bang Bang Tattoo operates as a tattoo service studio with a portfolio of related consumer products. The core offering is custom tattoo services delivered by a diverse team of over 20 professional artists at its flagship New York City location. The business extends its brand through two complementary product lines: Forever Care (specialized tattoo aftercare skincare products sold through a separate storefront) and Bang Bang Apparel (clothing merchandise). Additionally, the founder Keith 'Bang Bang' McCurdy has authored a published autobiography. The various offerings are united under the Bang Bang brand identity, which is built on the founder's celebrity clientele and reputation as 'the most famous tattoo artist in the world.'

Differentiator

Problem solved

Functional benefit

Brands

• Forever Care: Skincare line specifically formulated for tattoo aftercare, described as gentle enough for new tattoos.

Products and services

• Custom Tattoo Services Custom tattoo artistry provided by a roster of over 20 professional artists at the flagship NYC studio, specializing in styles including fine line, single needle, black-and-gray realism, illustrative color, watercolor, ornamental, and geometric art. Sold to individual consumers seeking high-quality custom tattoo work, with private and travel appointments available for high-profile clients.
• Forever Care Skincare Skincare products designed specifically for tattoo aftercare, formulated to be gentle enough for new tattoos during the healing process. Sold to individual consumers and tattoo clients through a dedicated e-commerce storefront at forevercare.plus.
• Bang Bang Apparel Clothing line featuring the Bang Bang brand, including hoodies, t-shirts, and pants marketed as apparel drops. Sold to individual consumers and brand fans via the studio's online merchandise storefront.

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HarperCollinsminorOthersPublishing partnership for 'Bang Bang: My Life in Ink' book; sold through major retailers including Amazon, Barnes & Noble, and Apple

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• West 4 Tattoo: Multi-artist, multi-style tattoo studio in London run by an international roster. Comparable as a globally recognized, roster-based premium tattoo studio, operating in a different geography than Bang Bang but serving the same type of high-end consumer with similar style breadth.

Direct peers

• East Side Ink: Established multi-artist tattoo parlor in Manhattan's East Village. Comparable as a New York City multi-artist tattoo studio with comparable service model and walk-in/appointment flow within Bang Bang's core geographic footprint.
• High Voltage Tattoo: Dr. Woo's private studio on La Brea Avenue in Los Angeles. Comparable as a single-founder-led premium tattoo destination that has expanded the artist's brand into adjacent product lines, paralleling how Bang Bang has extended into Forever Care skincare and apparel.
• Saved Tattoo: Mark Mahoney's iconic black-and-gray tattoo studio in Los Angeles. Comparable as a single-artist-anchored, prestige-priced tattoo shop whose founder brand (Mahoney) drives celebrities and a cult fashion following in the same way that Bang Bang's founder brand does for Bang Bang.
• Daredevil Tattoo: Long-running, multi-artist tattoo studio on NYC's Lower East Side. Comparable as a New York-based multi-artist, multi-style tattoo shop competing for the same local high-end tattoo consumer that Bang Bang serves in SoHo.
• Shamrock Social Club: Celebrity-favored, multi-artist tattoo studio on Sunset Blvd in West Hollywood. Comparable as a high-end, single-location, multi-artist tattoo shop with premium pricing and Hollywood clientele operating in the same single-store-brand tier as Bang Bang NYC.

Others

• Hustle Butter Deluxe: Tattoo aftercare skincare brand sold globally and used by professional artists. Comparable as the most direct competitor in the tattoo-aftercare skincare category where Bang Bang's Forever Care competes for the same artist-recommended and consumer-direct sales channel.
• Tattoo Goo: Long-established tattoo aftercare salve and lotion brand sold in studios and retailers. Comparable as a tattoo-specific skincare product line competing with Forever Care on the same retail shelves, artist recommendations, and consumer-aftercare use case.

Broad incumbents

• Sailor Jerry: Premium tattoo-heritage lifestyle brand owned by Diageo with licensing across apparel, barware, and spirits. Comparable as a tattoo-rooted brand that has crossed into adjacent consumer categories, paralleling Bang Bang's move into apparel, skincare, and publishing.
• Love Hate Tattoo (Miami Ink): The South Beach tattoo studio made famous by the reality series Miami Ink. Comparable as a single-location, celebrity-anchored tattoo shop with brand-equity-as-marketing positioning, though its broader brand awareness comes largely from media licensing rather than current operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bang-bang-tattoos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bang Bang Tattoo