Hotel Indigo Bangkok Wireless Road

What Hotel Indigo Bangkok Wireless Road does

Hotel Indigo Bangkok Wireless Road is a boutique hotel located at 81 Wireless Road, Lumpini, Pathumwan, Bangkok, in the city's central business district. The property is independently owned by Piyasombat Property Co., Ltd. and operated under a management agreement with InterContinental Hotels Group (IHG) as part of its upscale Hotel Indigo brand portfolio. The hotel combines accommodation with multiple on-site amenities, including a rooftop infinity pool and Pool Bar on the 24th floor, a 24-hour fitness centre, indoor automatic parking for 90 sedan vehicles, and event spaces that accommodate cocktail receptions of up to 80 guests at CHAR Restaurant and classroom-style meetings for around 40 guests at Metro On Wireless.

The property's product surface spans several distinct F&B concepts — CHAR Restaurant, CHAR Rooftop Bar, 22 Steps Craft House, Metro On Wireless, and the Pool Bar — alongside standard boutique hotel rooms and suites. The offering targets two primary personas: leisure travelers seeking a neighborhood-immersive stay and business travelers requiring central location and meeting infrastructure, with a secondary meetings-and-events segment. Distribution is multi-channel: direct booking via bangkok.hotelindigo.com, the hotel's phone line and the IHG Central Reservation Office, the IHG One Rewards mobile app, social media on Facebook/Instagram/X (@hotelindigobkk), and distribution across IHG's 17-brand global portfolio of websites plus third-party OTAs.

The business model is primarily transactional, monetizing per-room-night stays, F&B spend, banqueting and event fees, and ancillary services such as fitness memberships and pool access for non-staying guests. The hotel benefits from brand-level systems — loyalty (IHG One Rewards), global reservations, brand standards, and marketing infrastructure — provided by IHG under the management agreement, while the owner retains real-estate economics. No proprietary technology, AI/ML capability, or direct financial disclosures (revenue, headcount, occupancy) are available in the source material.

Name

Hotel Indigo Bangkok Wireless Road

Legal name

Piyasombat Property Co., Ltd.

Website

https://bangkok.hotelindigo.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hotel Indigo Bangkok Wireless Road is a boutique hotel in Bangkok's central business district, operated under IHG's Hotel Indigo brand and owned by Piyasombat Property Co., Ltd. It serves leisure and business travelers with rooms, multiple dining venues, a rooftop pool, a 24-hour gym, and event spaces.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Room Revenue: Primary revenue from hotel room bookings. The property operates as a boutique hotel offering various room types for stays.
2. Food & Beverage: Revenue from on-site dining venues including CHAR Restaurant, Metro On Wireless, 22 Steps Craft House, and Pool Bar serving drinks and light bites.
3. Meetings & Events: Revenue from hosting events including cocktail receptions (up to 80 people at CHAR Restaurant) and classroom-style meetings (around 40 people at Metro On Wireless).
4. Fitness Membership: The hotel offers fitness memberships for non-staying guests to use the 24-hour gym facility on the 24th floor.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Hotel Indigo Bangkok Wireless Road is a boutique hotel offering guest rooms and suites in central Bangkok, along with on-site dining venues (CHAR Restaurant, CHAR Rooftop Bar, 22 Steps Craft House, Metro On Wireless), a rooftop infinity pool with Pool Bar on the 24th floor, a 24-hour fitness centre, and versatile meeting/event spaces. The property operates as part of the InterContinental Hotels Group (IHG) Hotel Indigo brand portfolio and integrates with IHG's global booking and loyalty systems.

Product overview

Hotel Indigo Bangkok Wireless Road is a boutique hotel operated by InterContinental Hotels Group (IHG), offering accommodation services with a range of on-site amenities including multiple dining venues (CHAR Restaurant, CHAR Rooftop Bar, 22 Steps Craft House, Metro On Wireless), a rooftop infinity pool with Pool Bar on the 24th floor, and a 24-hour fitness centre. The property also provides meeting and event spaces. The hotel integrates with the IHG One Rewards app for booking and loyalty rewards.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (Guest Rooms and Suites) A boutique hotel offering guest rooms and suites in Bangkok's city centre on Wireless Road, providing accommodation services as part of the InterContinental Hotels Group (IHG) Hotel Indigo brand portfolio, for leisure and business travelers.
• CHAR Restaurant An upscale restaurant at the hotel offering authentic cuisine in a chic environment, also serving as an event venue for cocktail receptions for up to 80 people. Open to hotel guests and walk-in diners.
• 22 Steps Craft House (Rooftop Bar) A craft house bar venue featuring a rooftop bar with panoramic city skyline views, offering a selection of tempting drinks. Open to hotel guests and walk-in visitors.
• Metro On Wireless (Meeting Venue) A meeting venue at the hotel accommodating classroom-style arrangements for around 40 people, suitable for corporate events, business meetings, and conferences.
• Infinity Pool A rooftop infinity swimming pool located on the 24th floor offering unrivalled views of Bangkok's city skyline, with sun loungers and operating hours from 7:00 am to 9:00 pm daily. Accessible to hotel guests.
• Pool Bar A poolside bar offering a selection of refreshing drinks and light bites from 12 noon to 7:00 pm, located at the rooftop infinity pool on the 24th floor. Open to hotel guests and pool visitors.
• Fitness Room (24-Hour Gym) A 24-hour fitness centre on the 24th floor equipped with state-of-the-art equipment for toning and cardio workouts, offering stunning city views. Open to hotel guests and external fitness members.

Quantifiable outcome

• Pool operates 7:00 am – 9:00 pm daily
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Piyasombat Property Co., Ltd.coreOthersThe hotel is independently owned by Piyasombat Property Co., Ltd. This is the property ownership entity that holds the real estate asset.
• InterContinental Hotels Group (IHG)coreChannel Partner/ Reseller/ DistributorIHG operates the hotel under the Hotel Indigo brand. The property is part of IHG's boutique lifestyle brand portfolio. IHG provides global distribution, loyalty program (IHG One Rewards), central reservations, and brand standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Anantara Siam Bangkok Hotel: Upscale full-service hotel adjacent to Wireless Road in central Bangkok. Comparable as a same-city, premium competitor vying for similar business travelers, group bookings, and F&B-attached leisure guests.
• COMO Metropolitan Bangkok: Boutique lifestyle hotel in Bangkok's Sathorn–Wireless Road area. Comparable as a same-city boutique competitor with strong F&B, wellness, and event positioning for design-conscious business and leisure travelers.
• Kimpton Maa-Lai Bangkok: IHG's other boutique lifestyle brand in Bangkok. Comparable as a same-city, sister-brand boutique hotel under IHG management, competing for the same leisure and corporate guest in the CBD/Wireless Road trade area.
• Sindhorn Midtown Hotel Bangkok: Boutique lifestyle hotel in Bangkok's CBD/Ploenchit–Wireless Road corridor. Comparable as a same-city boutique competitor with similar upscale amenities, F&B venues, and event space targeting modern travelers.
• Park Hyatt Bangkok: Luxury boutique-style hotel in central Bangkok. Comparable as a same-city, premium CBD lodging property competing for luxury leisure and corporate travelers in the Wireless Road/Ratchaprasong trade area.
• The Siam Hotel Bangkok: Independently operated luxury boutique hotel in central Bangkok. Comparable as a same-city, upscale boutique competitor with distinctive design and event capabilities competing for high-end leisure and event bookings.
• Hotel Indigo Singapore Katong: Same Hotel Indigo brand operated by IHG in another Southeast Asian gateway city. Direct peer because it shares brand, boutique positioning, IHG One Rewards distribution, and a similar upscale-leisure targeting model.

Broad incumbents

• InterContinental Bangkok: IHG's flagship full-service brand in Bangkok. Comparable as a same-city, same-parent flagship property under the broader IHG portfolio, competing for overlapping corporate and event demand in the CBD.
• The St. Regis Bangkok: Large luxury full-service hotel in central Bangkok. Comparable as a same-city, similarly positioned full-service competitor with strong event facilities, F&B, and corporate guest share in the CBD.
• Holiday Inn Bangkok (IHG): Same-parent IHG family-brand hotel in Bangkok. Comparable as a broader-portfolio IHG competitor in the same city, sharing distribution channels and loyalty integration but operating in a more limited-service segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hotelindigobkk
• Facebookfacebook.com/hotelindigobkk
• Instagraminstagram.com/hotelindigobkk
• LinkedInlinkedin.com/company/hotel-indigo-bangkok-wireless-road

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Indigo Bangkok Wireless Road