Bass Phillip

Name

Bass Phillip

Legal name

BP Wines (AU) Pty Ltd

Website

https://bassphillip.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Premium Wine / Boutique Winery

NAICS

Wineries (31213), Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Premium pinot noir
• Biodynamic viticulture
• Boutique winery
• Cool climate wines
• Natural winemaking

Headquarters

HQ city

Leongatha

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Wine Sales: Direct-to-consumer sales of Pinot Noir, Chardonnay, and other wines through owned e-commerce platform. Products sold in cases (3-bottle, 6-bottle) and as single bottles for club members. Premium pricing with Estate wines from $105 AUD, Premium from $260 AUD, Reserve from $835 AUD.
2. Club Membership: Club membership program providing exclusive access to limited releases, member-only pricing, and priority ordering. Members receive updates on releases and special offers ahead of public.
3. Gift Certificates: Gift certificates sold in denominations of $100, $200, $500, and $1,000 AUD. Valid for 180 days, non-refundable.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Bass Phillip is a boutique Australian winery producing premium Pinot Noir and Chardonnay wines from biodynamically farmed vineyards in South Gippsland, Victoria. The portfolio is tiered across Reserve, Premium, Estate, and Since 1979 wines, complemented by Gamay, Rosé, Gewurztraminer, and Nebbiolo, sold direct-to-consumer on allocation through an owned e-commerce platform and club membership.

Product overview

Bass Phillip is an Australian boutique winery producing premium Pinot Noir and Chardonnay wines from South Gippsland. The portfolio is organized in a tiered hierarchy: Reserve (top, AUD $825+), Premium (AUD $240-260), Estate (AUD $85-105), and Since 1979 entry-level (AUD $53). The core range includes Pinot Noir and Chardonnay across all tiers, supplemented by Gamay, Rosé, Gewurztraminer, and Nebbiolo varietals. Winemaking follows natural/organic principles with minimal intervention: organic since 1993, biodynamic since 2002, indigenous yeast fermentation, no irrigation, low yields (1.0-1.3 tonnes/acre), and aging in tight-grain French oak with varying new oak percentages by tier. All reds are bottled unfined and unfiltered. Since 2020, the estate has been owned by Burgundy winemaker Jean-Marie Fourrier of Domaine Fourrier.

Differentiator

Problem solved

Functional benefit

Products and services

• Reserve Pinot Noir Top-tier Pinot Noir from the original 1979 Leongatha vineyard, often described as Australia's most expensive Pinot Noir at AUD $835 (2021 vintage) and typically scoring 98-99 points from major critics. Produced from ultra-low-yielding vines (1.0-1.3 tonnes per acre) with extended barrel aging and 60% new oak.
• Premium Pinot Noir Second-tier Pinot Noir from the Estate vineyard, priced at AUD $260 (2021 vintage), known for charm, perfume, and Burgundian character, with 38% new oak maturation. Scored 98 points for the 2021 vintage.
• Estate Pinot Noir Entry-level Pinot Noir from the Leongatha vineyard, sold at AUD $120 per bottle (3-bottle case $360). Features fragrant potpourri aromas, rose petals, and red berry notes with powdery tannins. 2021 vintage at 13.9% alcohol, bottled with cork closure.
• Since 1979 Pinot Noir Entry-level Pinot Noir launched to replace Crown Prince and Old Cellar tiers at AUD $53 per bottle, repositioned to be accessible to all generations. A juicier, riper style named to honor the founding year.
• Premium Chardonnay Top-tier Chardonnay with 46% new oak barrels and full malolactic fermentation, made in a more worked, old-school, Burgundian style with complexity and aging potential.
• Estate Chardonnay Entry-level Chardonnay with 24% new oak and full malolactic fermentation, made in a more fruit-driven style appealing to Australian palates.
• Gamay Red wine made from Gamay grapes, produced using Pinot Noir methods (destemmed, whole-berry fermentation with hand plunging) rather than traditional Beaujolais carbonic maceration. Praised as one of the best Australian Gamay examples.
• Nebbiolo Red wine from Nebbiolo grapes, described as promising with concentrated, ripely sumptuous character.
• Rosé Pale-salmon colored rosé with gentle haziness, noted for rose-hip, spiced cream, and savory depth with 12.2% alcohol.
• Gewurztraminer Aromatic white wine variety produced at Bass Phillip, released in 2018 vintage as part of the club member exclusive offerings.
• Club Membership Wine club offering priority access to new releases, exclusive member store pricing, and early access to limited wines. Members receive updates on releases and offers ahead of public availability.
• Gift Certificates Digital gift certificates emailed to recipient after purchase and redeemable against the Bass Phillip wine store. Valid for 180 days, non-refundable.

Quantifiable outcome

• Wines rated 98-99 points by James Halliday, including 2010 Reserve as Australian Wine of the Year
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Others

• Domaine de la Romanée-Conti: The Burgundy reference point - DRC is the global benchmark for ultra-premium Pinot Noir. Bass Phillip is explicitly positioned as 'the DRC of the southern hemisphere,' making DRC the aspirational peer and stylistic anchor.

Direct peers

• Felton Road: Biodynamic Pinot Noir specialist in Central Otago, New Zealand. Closely comparable in biodynamic certification, ultra-premium Pinot Noir focus, and cult-reputation status with low yields and minimal intervention winemaking.
• Pyramid Valley: Biodynamic North Canterbury, New Zealand winery focused on Pinot Noir and Chardonnay. Comparable in biodynamic principles, natural winemaking philosophy, and ultra-low-yield single-vineyard approach.
• Giant Steps: Premium Australian Pinot Noir and Chardonnay producer based in Yarra Valley. Comparable boutique scale, single-vineyard focus, and similar direct-to-consumer premium positioning in the Australian fine wine market.
• Yabby Lake: Mornington Peninsula Pinot Noir and Chardonnay producer under the Tapanappa group. Comparable cool-climate Australian Pinot Noir producer with similar premium-tier portfolio and single-vineyard focus.
• Mount Mary: Family-owned biodynamic Yarra Valley winery producing premium Pinot Noir and Chardonnay. Comparable boutique scale, biodynamic viticulture, and ultra-premium positioning with limited production and allocation-based sales.
• Domaine Fourrier: Gevrey-Chambertin Burgundy producer owned by Jean-Marie Fourrier, who also leads Bass Phillip's ownership. Direct stylistic and philosophical reference point - represents the Burgundy expertise that now guides Bass Phillip's winemaking.

Broad incumbents

• Henschke: Fifth-generation South Australian premium wine producer famous for Hill of Grace Shiraz. Comparable cult status and award-winning reputation, though larger scale and broader portfolio spanning multiple varieties.
• Penfolds: Australia's most iconic wine brand, with Grange sitting alongside Bass Phillip Reserve at Langton's Classification top tier. Represents the broader Australian fine wine incumbent that Bass Phillip is benchmarked against.
• Leeuwin Estate: Margaret River premium winery renowned for its Art Series Chardonnay. Comparable Australian fine wine positioning with high critical scores and museum-release longevity program, though larger scale and broader distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bassphillipwines
• Instagraminstagram.com/bassphillipwines
• LinkedInlinkedin.com/company/bass-phillip

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bass Phillip