Banyuhay

What Banyuhay does

Banyuhay is a Philippines-based open-membership community venture headquartered in Kawit, Cavite, that operates as a holding structure for seven distinct business units targeting Filipino individuals and families seeking economic mobility ("ginhawa ng buhay"). The portfolio spans architecture and engineering (Diliman Design & Build, offering smart green homes), health and wellness (USANA nutritional supplements distributed via direct selling, Jamir Veterinary Clinic, and E-Konsulta Medical Clinic telemedicine platform), education (Open University, an apprenticeship model connecting trainees to first-world clients), retail (B-okay Florist Studio), and network marketing (Refer and Earn PH, a commission-based referral system). The company employs 14 people and has no disclosed institutional investors, parent company, or external funding.

Revenue mechanics rest on two pillars: (1) product and service revenue generated by the individual portfolio business units — architectural project fees, supplement sales, veterinary services, telemedicine consultations, education/apprenticeship services, and floristry retail — and (2) referral commission revenue through Refer and Earn PH (REPH), which functions as the cross-unit marketing layer and enables members to earn via network-driven client acquisition. Pricing is not publicly disclosed across the units.

The go-to-market is community-led, relying on Facebook-driven organic social presence, a centralized referral/affiliate channel (REPH), and direct email outreach for partnerships and recruiting. Customer segments are horizontal: Filipino individuals seeking transformation across multiple life needs and Filipino families seeking affordable housing, healthcare access, and wellness products. No named enterprise customers, anchor accounts, or contracts are disclosed, and the company makes no claims of geographic operations outside the Philippines.

Name

Banyuhay

Legal name

Banyuhay Community

Website

https://banyuhay.ph

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Banyuhay is a Philippine community venture operating seven micro-business units — architecture, supplements, veterinary, telemedicine, education, floristry, and referral marketing — targeting Filipino individuals and families seeking economic mobility, growth, and better livelihoods.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Portfolio Business Units Revenue: Multiple business units generate revenue through diverse products and services including architectural services (Diliman Design & Build), health supplements (USANA direct selling), veterinary services (Jamir Veterinary Clinic), education (Open University), and retail (B-okay Florist Studio)
2. Referral Commission Revenue: Refer and Earn PH operates a commission-based referral system where members earn through operating referral services and expanding client base through network partnerships

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Banyuhay is an open-membership community venture that pools human resources to promote transformation among Filipinos. It operates a portfolio of seven business units spanning engineering/architecture (Diliman Design & Build offering smart green homes), health (USANA nutritional supplements, Jamir Veterinary Clinic, E-Konsulta online medical consultations), education (Open University apprenticeship programs), retail (B-okay Florist Studio), and network marketing (Refer and Earn PH commission-based referral system). The venture provides products and services that target economic mobility, health, well-being, and meaningful livelihood opportunities for Filipino individuals and families.

Product overview

Banyuhay is an open-membership venture community focused on transforming the lives of Filipinos through economic mobility, health, and livelihood opportunities. The portfolio comprises seven distinct business units: Diliman Design & Build (engineering and architectural services offering smart green homes), USANA (health supplements and wellness products), Jamir Veterinary Clinic (animal health services), E-Konsulta Medical Clinic (online health consultations), Open University (education and apprenticeship), B-okay Florist Studio (retail floristry), and Refer and Earn PH (marketing/referral system). These offerings span engineering, healthcare, education, retail, and network marketing sectors, unified under Banyuhay's vision of creating better job opportunities for Filipinos.

Differentiator

Problem solved

Functional benefit

Brands

• Diliman Design & Build: Architectural firm providing smart homes with green and sustainable technologies
• E-Konsulta Medical Clinic
• Open University
• Refer and Earn PH (REPH)

Products and services

• Diliman Design & Build Architectural firm providing engineering, architecture, and interior design services for commercial, institutional, education, and residential projects. Integrates green and smart technologies at cost-efficient designs for Filipino families seeking smart homes.
• USANA Nutritional Supplements High-quality nutritional supplements, healthy food, and personal care products sold directly to Associates and Preferred Customers throughout multiple countries including the Philippines.
• Jamir Veterinary Clinic Veterinary clinic providing emergency care, disease prevention, and therapeutic services for animal patients, with priority on safety and welfare.
• E-Konsulta Medical Clinic Online health consultation platform under Banyuhay's vision and care, connecting patients with partnered general medicine practitioners for remote medical consultations.
• Open University Apprenticeship-driven education program that trains and empowers individuals with potential and passion for their craft, connecting them with first-world clients through mentor-led talent development.
• B-okay Florist Studio Florist studio curating bundles of floral remedies, dried flower ornaments, boxed flowers, and bouquets for people of all ages and occasions.
• Refer and Earn PH (REPH) Marketing arm of the Banyuhay community operating a commission-based referral system that enables members to earn by widening the client base of Banyuhay's business units through network partnerships.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Diliman Design & BuildcoreStrategic or Co-development PartnerDiliman Design & Build is an architectural firm within Banyuhay's portfolio that ventures on innovative and sustainable technologies to provide smart homes to Filipino families. The firm integrates green and smart technologies at cost-efficient designs and executions, serving commercial, institutional, education, and residential projects.
• USANAcoreStrategic or Co-development PartnerUSANA develops and manufactures high-quality nutritional supplements, healthy food, and personal care products sold directly to Associates and Preferred Customers. The company operates across multiple countries including the Philippines, serving as a health and wellness business unit within Banyuhay's portfolio.
• Jamir Veterinary ClinicminorStrategic or Co-development PartnerJamir Veterinary Clinic provides quality veterinary services including emergencies, disease prevention, and therapeutic care. The clinic is committed to the safety and welfare of animal patients under Banyuhay's health portfolio.
• E-Konsulta Medical CliniccoreStrategic or Co-development PartnerE-Konsulta is an online health consultation platform operating under Banyuhay's vision and care, connecting patients with partnered general medicine practitioners for remote medical consultations.
• Open UniversitycoreStrategic or Co-development PartnerOpen University seeks to train and empower individuals with potential and passion for their craft and connect them with first-world clients. The apprenticeship model is driven by mentor talent helping competent individuals become the best they can be, offering free and quality education.
• B-okay Florist StudiominorStrategic or Co-development PartnerB-okay Florist Studio curates floral remedies for people of all ages, offering dried flower ornaments, boxed flowers, and bouquets as part of Banyuhay's retail portfolio.
• Refer and Earn PH (REPH)coreGTM or Marketing PartnerRefer and Earn PH is the marketing arm of Banyuhay community. Through partnerships with Banyuhay's business units, REPH provides members opportunities to earn by operating a commission-based referral system. Partners widen client base through REPH's network and community.

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Primerica: Publicly-traded multi-line financial services distributor that uses a recruited sales representative model. Structurally analogous to Banyuhay's commission-driven member network distributing multiple product and service lines.
• Amway: World's largest multi-product direct selling conglomerate spanning nutrition, beauty, and home care with deep Philippines presence. Comparable to Banyuhay's multi-vertical community-driven product portfolio and member-recruited distribution model, but at vastly greater scale.
• Nu Skin Enterprises: Publicly-traded direct selling company focused on personal care and nutritional supplements with strong Asia-Pacific operations. Mirrors Banyuhay's health/wellness supplements and commission-driven member distribution approach, though with mature international scale.
• Herbalife Nutrition: Global multi-billion-dollar MLM nutrition and weight management company with Philippines operations. Highly comparable for direct selling mechanics and supplements focus, though much larger scale and globally diversified versus Banyuhay's Philippines-only footprint.
• Mary Kay: Global direct selling beauty and personal care company built on independent sales representatives. Reflects the same member-recruited, commission-driven product distribution model across multiple consumer categories that Banyuhay employs via REPH.

Direct peers

• USANA Health Sciences: Publicly-traded global nutritional supplements company with a Philippines-based direct selling network. USANA is both Banyuhay's partner brand for supplements distribution and the most direct business model analog in MLM-driven health/wellness across the same Philippine market.
• DXN Holdings: Malaysia-listed direct selling company focused on health supplements, traditional herbs, and personal care with significant ASEAN distribution including the Philippines. Closely parallels Banyuhay's referral-driven supplements distribution and multi-vertical product model in the same regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/referandearnph
• LinkedInlinkedin.com/company/banyuhay

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banyuhay