Baptist Health Deaconess Madisonville

What Baptist Health Deaconess Madisonville does

Baptist Health Deaconess Madisonville is a non-profit, full-service community hospital and regional referral center headquartered at 900 Hospital Drive, Madisonville, Kentucky, operating since 1953 as part of the broader Baptist Health system. The facility delivers inpatient and outpatient care across multiple service lines, including emergency care, urgent care with telehealth video visits, the Merle M. Mahr Cancer Center (medical oncology, radiation oncology, clinical research, supportive care), the Jack L. Hamman Heart & Vascular Center (diagnostic, interventional, surgical, and rehabilitation cardiac services), women's health, general and robotic surgery, sleep medicine, imaging and radiology, physical rehabilitation, and SANE forensic nursing. The organization extends its geographic footprint through affiliated medical group locations in Hopkinsville, Powderly, and Princeton, and operates Family Medicine Residency programs across Madisonville, Hopkinsville, and Princeton in partnership with the University of Louisville School of Medicine (Trover Campus), Madisonville Community College, Murray State College of Nursing, and the West Area Health Education Center.

Its commercial model is fee-for-service healthcare delivery: revenue is generated from patient care services billed to commercial insurance, Medicare, Medicaid, and patient self-pay under a standard chargemaster and contractual pricing structure. Distribution is direct to consumer through walk-in urgent care, physician referrals, Find a Doctor search, community classes and events, and digital channels including the MyChart patient portal (for appointments, test results, prescription refills, and bill payment) and telehealth video visits. Customer segments include the general population in western Kentucky, Medicare Advantage beneficiaries (note: some Medicare Advantage plans became out-of-network after December 31, 2023), and graduate medical trainees. Pricing is governed by payer contracts, government program rates, and a publicly available price transparency disclosure; a Compliance and Privacy function (Section 1557 coordination) is staffed internally.

The business is therefore a regional acute-care platform whose defensibility rests on geographic coverage, specialty service lines, GME workforce pipeline, and parent-system affiliation rather than technology differentiation. No proprietary AI/ML capability, data flywheel, or technology-led competitive advantage is disclosed in the source material.

Name

Baptist Health Deaconess Madisonville

Legal name

Baptist Health Deaconess

Website

https://baptisthealthdeaconess.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

51–100 employees

Short description

Baptist Health Deaconess Madisonville is a non-profit community hospital and regional referral center in western Kentucky, operating four sites across Madisonville, Hopkinsville, Powderly, and Princeton, with specialty cancer and heart/vascular centers, telehealth, and Family Medicine Residency programs.

Ownership category

akta.pro rank

Product category

Hospital Healthcare Services

NAICS

Outpatient Care Centers (6214), Ambulatory Health Care Services (621)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Faith-Based & Nonprofit Hospital Systems (HLAFAAAE)

akta.pro secondary industry

Ambulatory Specialty Clinics (Multi-Specialty & Single-Specialty) (HLAFABAA)

Keywords

• Hospital healthcare services
• Emergency medical care
• Cancer oncology treatment
• Heart vascular care
• Patient portal access

Headquarters

HQ city

Madisonville, KY

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Healthcare Services Revenue: Baptist Health Deaconess generates revenue through providing medical care services to patients. This includes hospital services, physician services, emergency care, cancer treatment, heart care, and various outpatient services. Revenue is collected from patients directly, insurance providers, Medicare, Medicaid, and other payers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Baptist Health Deaconess Madisonville operates as a regional non-profit hospital providing comprehensive inpatient and outpatient healthcare services in western Kentucky. Its service portfolio spans emergency care, cancer treatment, heart and vascular care, women's health, surgery (including robotic-assisted procedures), imaging, rehabilitation, sleep medicine, and primary care, supported by an integrated MyChart patient portal and telehealth video visit capabilities across locations in Madisonville, Hopkinsville, Princeton, and Powderly.

Product overview

Baptist Health Deaconess Madisonville operates as a healthcare system offering a unified portfolio of medical services and patient-facing digital tools. The primary digital product is MyChart, a patient portal providing appointment management, test results access, prescription refills, and bill payment. The organization provides comprehensive inpatient and outpatient medical services through specialized centers including the Merle M. Mahr Cancer Center (offering medical oncology, radiation oncology, and clinical research), the Jack L. Hamman Heart & Vascular Center (cardiac care and vascular services), Women's Care Services, Emergency Care, Urgent Care with telehealth video visits, General Surgery including robotic procedures, Sleep Center, Imaging and Radiology, and Physical Rehabilitation. The system also includes Family Medicine Residency Programs for medical education.

Differentiator

Problem solved

Functional benefit

Brands

• MyChart: Patient portal for managing healthcare appointments, viewing test results, and prescription refills
• Merle M. Mahr Cancer Center
• Jack L. Hamman Heart & Vascular Center

Products and services

• MyChart Patient Portal Secure, personalized online patient portal enabling patients to access medical records, schedule and view appointments, view lab and test results, request prescription refills, and pay bills online.
• Merle M. Mahr Cancer Center Comprehensive cancer treatment facility providing medical oncology, radiation oncology, clinical research, supportive care, patient navigation, and cancer prevention and screening services for patients in western Kentucky.
• Jack L. Hamman Heart & Vascular Center Heart and vascular center providing complete diagnostic, treatment, and recovery services for heart disease, including cardiac catheterization, cardiac rehabilitation, and cardiac surgery.
• Women's Care Services Comprehensive hospital- and office-based women's health services covering all life stages, including bone health, breast services, gynecology, and heart health.
• Urgent Care Immediate care service offering walk-in urgent care visits and telehealth options including on-demand video visits and scheduled video visits for non-emergency medical needs.
• Emergency Care 24/7 emergency medical services including chest pain care, critical care, life support, emergency neurology, and emergency surgery.
• SANE - Sexual Assault Nurse Examiners Specialized forensic nursing services for sexual assault victims provided by trained Sexual Assault Nurse Examiners.
• General Surgery with Robotic Surgery Surgical services including robotic-assisted minimally invasive procedures as part of general surgery offerings.
• Sleep Center Comprehensive sleep disorder diagnosis and treatment services including sleep lab, screenings, and specialized care for sleep apnea and other conditions.
• Imaging and Radiology Medical imaging services including screenings, diagnostic imaging, and blood bank services.
• Physical Rehabilitation Rehabilitation services including acute rehabilitation, pediatric therapy care, speech therapy, and women's health physical therapy.
• Family Medicine Residency Programs Graduate medical education program for family medicine physicians offered across multiple locations including Madisonville, Hopkinsville, and Princeton.
• Telehealth Video Visits Virtual healthcare service providing on-demand and scheduled urgent care video visits for remote patient consultations.
• Billing and Payment Services Patient billing support including online bill payment, financial assistance, financing options, and insurance information.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• University of Louisville School of Medicine - Trover CampuscoreStrategic or Co-development PartnerMedical education partnership with University of Louisville School of Medicine Trover Campus for training medical students and residents in western Kentucky.
• Madisonville Community CollegecoreStrategic or Co-development PartnerPartnership for healthcare workforce development and training with Madisonville Community College.
• Murray State College of NursingcoreStrategic or Co-development PartnerNursing education partnership with Murray State College of Nursing for developing nursing professionals in the region.
• West Area Health Education CenterminorStrategic or Co-development PartnerParticipation in West Area Health Education Center (West AHEC) providing continuing education programs, health career recruitment, and student rotations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Baptist Health Louisville: Flagship Baptist Health system facility providing full-service tertiary care in Kentucky. Operates under the same parent (Baptist Health) and competes for higher-acuity cases that might otherwise flow from Madisonville.
• St. Vincent Evansville: Faith-based regional hospital across the state line in Indiana serving patients from western Kentucky. Comparable multi-specialty acute care model that draws some referrals from BHDM's service area.
• Ascension Saint Thomas DeKalb Hospital: Faith-based community hospital in middle Tennessee serving rural patients. Comparable faith-based, smaller-scale non-profit acute care model with primary care, ED, and outpatient services.

Broad incumbents

• Deaconess Health System: Multi-hospital regional system in southern Indiana/western Kentucky; BHDM explicitly uses the 'Deaconess' co-brand, indicating an operational affiliation. Comparable as an integrated, regional acute care and outpatient network.

Direct peers

• Owensboro Health Regional Hospital: Regional non-profit health system serving western Kentucky with comparable service mix including cancer, heart, women's health, and graduate medical education. Direct geographic competitor for tertiary referrals from Madisonville and surrounding counties.
• Murray-Calloway County Hospital: Non-profit community hospital serving the Jackson Purchase region of western Kentucky. Comparable size, rural referral base, and service portfolio including outpatient and specialty clinics.
• Mercy Health - Lourdes Hospital: Faith-based regional acute care hospital in Paducah, KY operated by Bon Secours Mercy Health. Similar non-profit, community-focused service line and patient demographic in western Kentucky.

Emerging players

• University of Louisville Health - UofL Hospital: Academic medical center that partners with BHDM for medical education (Trover Campus family medicine residency). Comparable for tertiary care depth, though it primarily competes for complex referrals from Madisonville's catchment area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/bhmadisonville
• Facebookfacebook.com/baptisthealthdeaconessmadisonville
• LinkedInlinkedin.com/company/baptist-deaconess
• Instagraminstagram.com/deaconesshealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baptist Health Deaconess Madisonville