The Baptist Preparatory School

What The Baptist Preparatory School does

The Baptist Preparatory School (DBA: Baptist Prep) is a private, independent Christian K-12 institution founded in 1953 and headquartered at 8400 Ranch Blvd, Little Rock, Arkansas. It operates three campus locations serving the full K3-12 age range: an Early Childhood campus (K3-K5, with operations also referenced in Maumelle), a Lower School (K3-5th), and an Upper School (6th-12th). The school's core offering is a biblically-integrated college-preparatory education delivered through four program pillars: academics taught from a Biblical worldview, arts (art, choir, band, culinary arts), athletics (with 30+ state championships since 1993), and admissions/enrollment services. Programmatic outcomes cited include 30% of the class of 2025 scoring 30+ on the ACT and an average of $131,000 in scholarships per graduate.

The school's underlying technology footprint is modest and typical of U.S. private K-12 institutions: an Apptegy-hosted content management system, a FACTS SIS family portal for parents, a RenWeb inquiry and admissions workflow, and a Google Sites student portal. Native iOS and Android applications are offered for community engagement. The student portal, parent portal, and admissions inquiry form constitute the core digital infrastructure supporting the school's direct-to-consumer enrollment process.

The revenue model is a recurring tuition and fees subscription paid by enrolled families. Pricing is not publicly disclosed and is communicated through the inquiry process. The school's go-to-market motion is direct-to-consumer, targeting prospective Christian-education families through inquiry and visit CTAs on the homepage, supplemented by organic social media presence on Facebook, X, and Instagram. The institution serves individual consumer households (parents and students) rather than enterprise customers, with no external ownership, private equity backing, or parent company control disclosed.

Name

The Baptist Preparatory School

Legal name

The Baptist Preparatory School

Website

https://baptistprep.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

51–100 employees

Short description

The Baptist Preparatory School is a private Christian K-12 institution founded in 1953 in Little Rock, Arkansas, operating three campuses (Early Childhood, Lower School, Upper School) that deliver biblically-integrated college-preparatory academics, arts, and athletics to enrolled families through a recurring tuition model.

Ownership category

akta.pro rank

Product category

Private K-12 Christian Education

NAICS

Elementary and Secondary Schools (611110), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based (Religious) K–12 Schools (EDAJABAC)

akta.pro secondary industry

Preschool Programs within Private K–12 Schools (EDACABAM)

Keywords

• Private Christian education
• K-12 college preparatory
• Biblical worldview curriculum
• Christian school athletics
• Early childhood learning

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Private school tuition revenue from enrolled students across Early Childhood, Lower School, and Upper School programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Baptist Preparatory School is a private Christian school offering K3 through 12th-grade education across three Little Rock campuses (Early Childhood K3-K5, Lower School K3-5th, Upper School 6th-12th). Its core offering is a biblically-integrated academic program taught from a Christian worldview, complemented by arts programming (art, choir, band, culinary arts) and an athletics program with 30+ state championships since 1993. The school supports families through a structured admissions process and recurring tuition enrollment.

Product overview

The Baptist Preparatory School is a private Christian school offering a K3-12th grade education across three campuses: Early Childhood (K3-K5), Lower School (K3-5th), and Upper School (6th-12th). The school provides a distinctively Christian education with programs in academics (taught from a Biblical worldview), arts (art, choir, band, culinary arts), and athletics (30+ state championships since 1993). The school partners with parents to help students grow into young men and women who love Jesus and follow His call on their lives. The class of 2025 earned an average of $131,000 in scholarships per graduate.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Childhood Education Program

Quantifiable outcome

• 30% of class of 2025 earned a 30 or higher on the ACT
• +3 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Episcopal Collegiate School: Faith-based private K–12 school in Little Rock with comparable academic rigor, extracurricular breadth, and tuition-based recurring revenue model.
• Pulaski Academy: Highly regarded private K–12 school in Little Rock offering a similar college-prep academic program with strong athletics — a primary in-market alternative for Baptist Prep families.
• Evangelical Christian School: Faith-based K–12 college-preparatory school with comparable Christian worldview integration, academic rigor, and full athletics/arts program mix — a strong mission-aligned peer.
• Little Rock Christian Academy: Faith-based private K–12 school in the same Little Rock metro, offering a directly comparable Christian, college-prep educational model to Baptist Prep families.
• Mount St. Mary Academy: Catholic private girls' college-prep school in Little Rock with similar tuition-driven subscription revenue model and overlapping academic and extracurricular offerings.

Regional players

• Westminster Christian Academy: Private faith-based K–12 college-prep school in Huntsville, AL — a useful regional benchmark for faith-integrated academics, arts, and athletics outcomes.
• Conway Christian School: Faith-based K–12 school in Conway, AR offering college-prep academics within a Christian framework, serving the same broader Central Arkansas family pool.
• Shiloh Christian School: Private Christian K–12 school in Springdale, AR serving Northwest Arkansas with comparable faith-integrated academics, arts, and athletics — a regional benchmark for Baptist Prep's model.
• Harding Academy: Christian-affiliated private K–12 school in Searcy, AR with a similar biblical-worldview academic approach; comparable mission and program mix within the broader Arkansas market.
• Trinity Christian Academy (AR): Private Christian school in the Central Arkansas region with a comparable K–12 college-preparatory mission, academic, and extracurricular program structure.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/baptistprep
• Facebookfacebook.com/BaptistPrep
• Instagraminstagram.com/baptistprep
• LinkedInlinkedin.com/school/baptist-prep

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Baptist Preparatory School