Obama for America

What Obama for America does

The Office of Barack and Michelle Obama (OBMO), historically known as 'Obama for America,' is the personal civic office of former U.S. President Barack Obama and former First Lady Michelle Obama, operating since 2007 (originally as a presidential campaign committee) and reorganized into its current form after January 2017. The entity is not a commercial company; it is a U.S.-based, privately held civic/political organization with 11-50 employees that operates the public-facing website barackobama.com. The site functions as a centralized engagement hub offering a greeting request form (for birthdays, weddings, Eagle Scout ceremonies, military retirements), a general contact form, a scheduling form for appearance invitations, and a press inquiry submission form, supported by organic social media (Facebook, Twitter, YouTube, Instagram) and email/text update channels.

The core 'product' is non-commercial: OBMO provides personal greetings, facilitates high-profile speaking appearances, supports civic engagement and voter mobilization, and coordinates charitable initiatives. There is no pricing model, no API, no proprietary technology stack, and no software product. Underlying technology is limited to standard web forms, cookies/tracking pixels, and third-party analytics — explicitly noted in the Privacy Policy. There is no disclosed parent company, no venture or private equity funding, and no subsidiaries; OBMO appears to be funded by donations, volunteer support, and revenue from affiliated off-platform activities.

OBMO sits at the center of a broader ecosystem of affiliated organizations that do generate commercial or quasi-commercial activity, including Higher Ground Productions (a media company co-founded in 2018), the Obama Foundation (a separate 501(c)(3) at obama.org), When We All Vote (civic mobilization, reached 100M+ people in 2020), the Girls Opportunity Alliance, and the Partnership for a Healthier America. Quantifiable outcomes from these affiliates include 'Becoming' selling 17M+ copies globally and 130+ weeks on the NYT Bestseller list, and When We All Vote reaching 100M+ people during the 2020 election. OBMO itself has no disclosed revenue, no employees listed in a traditional org chart, and no commercial pricing details; its only public contact is a generic [email protected] inbox.

Name

Obama for America

Legal name

The Office of Barack and Michelle Obama

Website

https://barackobama.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

The Office of Barack and Michelle Obama is the personal civic office of former U.S. President Barack Obama and former First Lady Michelle Obama, operating barackobama.com to field greeting requests, appearance invitations, press inquiries, and civic engagement from the general public and supporters.

Ownership category

akta.pro rank

Product category

Civic and political affairs office

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Executive Office / Cabinet Secretariat (BPAIAAAA)

Keywords

• Civic engagement services
• Presidential office operations
• Constituent greeting services
• Political advocacy office
• Post-presidential affairs

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels1 record

Marketing channels5 records

Core offering

The Office of Barack and Michelle Obama runs barackobama.com, the official public-facing website that serves as the central hub for post-presidential civic activities. It provides web-based forms for greeting requests (birthdays, weddings, graduations, Eagle Scout ceremonies, military retirements), general contact submissions, scheduling inquiries for speaking appearances, and press inquiry submissions. The office coordinates affiliated initiatives including the Obama Foundation, Higher Ground Productions, When We All Vote, the Girls Opportunity Alliance, and Partnership for a Healthier America.

Product overview

The Office of Barack and Michelle Obama operates barackobama.com as a public-facing informational website. The site provides biographical information about President Barack Obama and Michelle Obama, and offers several interactive web-based services including a greeting request form (for events such as birthdays, weddings, Eagle Scout ceremonies, and military retirements), a general contact form for sending messages, a scheduling form for event appearance invitations, and a press inquiry submission form. The site also links to the Obama Foundation (obama.org) as a related organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Request a Greeting
• General Contact Form Web-based contact form that allows members of the public to send messages and inquiries to The Office of Barack and Michelle Obama.
• Scheduling Request Form Web-based scheduling form for organizations, event planners, and institutions to submit invitations for the former President or First Lady to appear or speak at events.
• Press Inquiry Form Web-based form for press and media to submit inquiries, interview requests, or media-related correspondence to The Office of Barack and Michelle Obama.

Quantifiable outcome

• Michelle Obama's memoir 'Becoming' sold more than 17 million copies worldwide and spent over 130 weeks on the New York Times Bestsellers list
• +2 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Direct peers

• The Carter Center: Post-presidential civic organization of the 39th U.S. President focused on global health, democracy, and conflict resolution. Same post-tenure civic-organizing model anchored to a single principal's reputation.
• George W. Bush Presidential Center: Post-presidential institution for the 43rd U.S. President combining policy institute, archive, and civic programming. Closely comparable in serving a former president's post-tenure agenda and convening role.
• The Obama Foundation: Separate but related civic organization managing broader Obama civic initiatives. Most directly comparable because it shares the same principals, mission alignment, and donor base, and is explicitly identified in the data as the affiliated civic entity.
• Nelson Mandela Foundation: Civic foundation of a former head of state focused on legacy, dialogue, and social justice. Directly comparable structure: personal-office-plus-foundation model that channels a globally recognized leader's continuing influence into civic programming.
• Bill, Hillary & Chelsea Clinton Foundation: Post-presidential civic foundation of the 42nd U.S. President and former Secretary of State. Highly comparable model: personal office plus affiliated foundation driving global philanthropic and civic programs around a globally recognized political brand.

Others

• Higher Ground Productions: Affiliated production company co-founded by the Obamas in 2018. An ecosystem partner that monetizes the principals' media profile rather than a direct competitor; included because it represents an adjacent commercial arm of the broader Obama enterprise.
• When We All Vote: Affiliated civic initiative co-chaired by Michelle Obama. Listed here because it is an ecosystem partner — not a competitor — that the data explicitly references as part of the broader Obama civic network.

Broad incumbents

• Bill & Melinda Gates Foundation: Much larger and better-capitalized philanthropic foundation with global programs. Comparable as a globally recognized philanthropic brand and civic-engagement vehicle, but operates at vastly greater scale and is not a former-head-of-state office.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/barackobama
• YouTubeyoutube.com/barackobama
• Facebookfacebook.com/barackobama
• Instagraminstagram.com/barackobama
• LinkedInlinkedin.com/company/obamaforamerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Obama for America