Barak Finance ברק פיננסים

What Barak Finance ברק פיננסים does

Barak Finance (ברק פיננסים) is an Israeli private financial services group operating as a "One Stop Shop" across five divisions: real estate, investments, finance and insurance, retirement, and mortgages. The group is co-founded and controlled by Yossi Barak (Chairman) and Kobi Gardi (Managing Director of Finance), with day-to-day division leadership across investment, insurance, and wealth management functions. The company is headquartered in the Mata'im Complex in Bnei Brak, Israel, and operates exclusively in the domestic Israeli market.

The group's revenue is generated through four primary streams: insurance agency commissions on policies sold across all major Israeli insurers (life, health, pension, property); investment fund management fees on supervised funds including Nadlahon (real estate), Sapir (insurance portfolio), and Haznek (early-stage venture); fee-based mortgage advisory services; and subscription-style personal and family wealth management for individuals with 500,000+ ILS in liquid capital. Distribution is sales-led through a network of seven-plus licensed insurance agency sub-brands (Barak Shoham, Barak Yahalom, Gutman Olam Bituah, Barak Zahav, Donel, S.B.S Ins & Finance) and the Apollo Wealth Management division, collectively managing an estimated 2,500-3,000+ clients and 500M+ ILS in client assets under supervision of the Israel Capital Market, Insurance and Savings Authority.

The business model is asset-light and people-driven: technology is limited to insurance administration (Roeto), email marketing (Smoove), and a WordPress/Elementor website, with no proprietary AI or digital advisory tooling. The group has faced regulatory headwinds, including an April 2024 administrative enforcement agreement with the Israel Securities Authority over prospectus disclosure deficiencies for 2019-2023 securities offerings, and a 2024 class action settlement. It is privately held, unlisted, and shows no external venture, private equity, or institutional investor ownership.

Name

Barak Finance ברק פיננסים

Legal name

ברק שוהם סוכנות לביטוח (2015) בע"מ

Website

https://barak-fin.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Barak Finance (ברק פיננסים) is a private Israeli financial services group operating as a one-stop shop across real estate, investments, insurance, pensions, and mortgages, serving 2,500-3,000+ retail clients with 500M+ ILS in assets through licensed sub-agencies.

Ownership category

akta.pro rank

Product category

Financial Advisory and Wealth Management

NAICS

Other Investment Pools and Funds (5259), Miscellaneous Financial Investment Activities (523999), Trusts, Estates, and Agency Accounts (525920), Other Financial Vehicles (52599)

SIC

Finance Services (6199), Investment Advice (6282), Mortgage Bankers & Loan Correspondents (6162)

akta.pro industry

PRIMARYFSABADAC

Affluent / Mass-Affluent Private Banking

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Private Banking

SECONDARYFSABADAD

Private Banking Advisory & Discretionary Portfolio Management

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Private Banking

SECONDARYFSABADAE

Private Banking Lending (Securities-Backed, Real Estate, Structured Credit)

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Private Banking

Keywords

• Wealth management services
• Insurance brokerage
• Mortgage advisory
• Real estate investment funds
• Pension planning

Headquarters

HQ city

Bnei Brak (Beit Maccabim)

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Agency Commissions: Commission revenue generated from selling insurance products (life, health, pension, property) through a network of licensed insurance agents. The company works with all major Israeli insurance companies and investment houses, earning commissions on policy sales and renewals.
2. Investment Fund Management Fees: Management fees and performance-related fees from managing investment funds including Nadlahon real estate fund, Sapir fund (insurance portfolio investments), and Hatznek startup/VC fund. The funds are supervised by the Israel Capital Market, Insurance and Savings Authority.
3. Mortgage Advisory Services: Fee-based mortgage advisory and brokerage services helping clients obtain optimal mortgage terms. Advisors manage all bureaucratic processes with banks on behalf of clients.
4. Personal Wealth Management: Wealth management services for high-net-worth individuals and families, offering comprehensive financial planning, portfolio management, and investment advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Barak Finance is an Israeli financial services group operating as a one-stop shop offering real estate investment funds, insurance and pension brokerage, mortgage advisory, and personal/family wealth management. The group distributes products through wholly-owned insurance agencies and licensed agents, managing client assets under supervision of the Israel Capital Market Authority.

Product overview

Barak Finance ברק פיננסים is a comprehensive financial services group operating as a 'ONE STOP SHOP' for all financial worlds. The company offers a unified platform combining real estate investment (נדלהון fund with monthly yields), insurance investments (קרן ספיר), startup investments (קרן הזנק), personal and family wealth management, mortgage advisory, insurance and pension planning, and a Four-Layer Model for comprehensive financial welfare. The portfolio is organized across five divisions: Real Estate, Investments (managing multiple investment funds), Finance & Insurance, Retirement, and Mortgages. The company also operates several subsidiary insurance agencies (ברק שהם, גוטמן עולם בטוח, ברק זהב, ברק יהלום) and the Apollo Wealth Management division, all supervised by the Israel Capital Market Authority.

Differentiator

Problem solved

Functional benefit

Brands

• נדלהון (Nadlahon): Real estate investment fund offering rental income and property value appreciation
• קרן ספיר (Sapir Fund)
• קרן הזנק (Hazana Fund)
• אפולו ניהול הון (Apollo Capital Management)
• ברק שהם (Barak Shoham)
• ברק יהלום (Barak Yehalom)
• גוטמן עולם בטוח (Gutman Olam Bituah)
• ברק זהב (Barak Zahav)
• S.B.S Ins & Finance

Products and services

• Nadlahon Real Estate Fund (קרן נדלהון)

Quantifiable outcome

• 9-12% average annual yield historical range for Nadlahon real estate fund
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• All Major Israeli Insurance CompaniescoreChannel Partner/ Reseller/ DistributorBarak Finance operates as a licensed insurance agency with distribution agreements with all major Israeli insurance companies, enabling access to wide range of insurance products and objective recommendation based on client needs rather than limited product offerings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IBI Investment House: Israeli investment house providing portfolio management, mutual funds, pension advisory, and financial planning. Comparable multi-product wealth platform serving Israeli retail and HNW clients.
• Analyst Group (אנליסט): Israeli financial advisory platform offering multi-product wealth management, insurance brokerage, and investment services to HNW and middle-market clients through a network of licensed agents — directly comparable to Barak Finance's one-stop-shop model.
• Meitav Investment House (מיטב): Israeli investment management firm operating mutual funds, provident funds, and portfolio management. Comparable to Barak Finance's investment fund and managed services offerings.
• Excellence Investment House (אקסלנס): Israeli investment house providing managed funds, brokerage, and wealth advisory services to retail and HNW clients. Comparable to Barak Finance's investment fund management and wealth advisory operations.
• Feuchtwanger (Group): Israeli private wealth management firm specializing in portfolio management for HNW individuals and families. Comparable to Barak Finance's personal and family wealth management divisions.

Broad incumbents

• Harel Insurance Investments & Financial Services: One of Israel's largest insurance and financial services groups offering life insurance, pension, investment funds, and asset management. Comparable product set to Barak Finance but at significantly larger scale and broader distribution.
• Phoenix Holdings: Leading Israeli insurance, pension, and investment group. Comparable across insurance, pension, asset management, and credit products but operates as a broad incumbent rather than a focused advisory platform.
• Bank Hapoalim: Israel's largest bank offering banking, mortgage, investment advisory, pension, and insurance products. Competes with Barak Finance especially in mortgage advisory and wealth management segments.
• Clal Insurance Enterprises Holdings: Large Israeli insurance and financial services conglomerate offering life insurance, health, pension, and asset management products. Comparable insurance and pension offerings to Barak Finance's distribution arm.
• Migdal Insurance and Financial Holdings: Major Israeli insurance, pension, and asset management conglomerate. Overlaps with Barak Finance across insurance distribution, pension planning, and investment funds but at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookhe-il.facebook.com/pages/category/Insurance-Company/%D7%91%D7%A8%D7%A7-%D7%A4%D7%99%D7%A0%D7%A0%D7%A1%D7%99%D7%9D-286697638356783
• LinkedInlinkedin.com/company/barak-finance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barak Finance ברק פיננסים