Zurich Indonesia | Proteksi Lengkap untuk Hidup Anda

What Zurich Indonesia | Proteksi Lengkap untuk Hidup Anda does

Zurich Indonesia operates as PT Zurich Topas Life, an OJK-licensed life and health insurer headquartered in Jakarta Selatan, Indonesia, and a wholly-owned subsidiary of Zurich Insurance Group, the Swiss-headquartered global insurer founded in 1872 with operations across 210 countries and approximately 55,000 employees worldwide. The company serves Indonesian individual consumers through its BarengZurich digital platform (bareng.zurich.co.id), which enables self-service premium simulation, online policy purchase, electronic claim submission, and real-time claim status tracking.

The product portfolio comprises two life insurance products — Ziaga Life Flexy (premiums starting at Rp20,000/month, coverage until age 99, up to Rp3 billion death benefit, 30% renewal discount) and Zurich Plan Protector (Rp50,000/month, 10-year pay for 15-year coverage, 110% premium return, up to Rp3 billion inheritance) — and one health insurance product, ZOHA / Zurich Optimal Health Assurance, offering up to Rp40 billion per year in medical coverage with worldwide protection and no medical examination required for issuance. All products are priced as recurring monthly subscriptions.

Revenue is generated entirely through insurance premiums paid by individual consumers, with a secondary channel via the Program Affiliator BarengZurich, a multi-tier referral network paying affiliates 20%, 10%, and 5% of first-year premiums for direct, Level 1, and Level 2 referrals respectively. Customer service and inside-sales support operate via phone (1500 456), email, and WhatsApp. The go-to-market combines product-led self-service digital distribution with a community-led affiliate channel, a hybrid that is less common in the traditionally agent-driven Indonesian insurance market.

Name

Zurich Indonesia | Proteksi Lengkap untuk Hidup Anda

Legal name

PT ZURICH TOPAS LIFE

Website

https://bareng.zurich.co.id

Company type

Private

Founded year

1872

Operating status

Operating

Headcount range

51–100 employees

Short description

PT Zurich Topas Life (Zurich Indonesia) is a Jakarta-based, OJK-licensed life and health insurer that sells mass-market insurance products to Indonesian consumers through the BarengZurich self-service digital platform and a multi-tier affiliate referral program.

Ownership category

akta.pro rank

Product category

Life and Health Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

Keywords

• Life insurance products
• Health insurance coverage
• Digital insurance platform
• Insurance premium subscriptions
• Affiliate referral program

Headquarters

HQ city

Jakarta Selatan

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Life Insurance Premiums: Recurring premium payments from life insurance products including Ziaga Life Flexy and Zurich Plan Protector. Premiums are paid monthly, annually, or multi-year with coverage up to Rp3 billion in death benefits
2. Health Insurance Premiums: Recurring premium payments from health insurance product ZOHA (Zurich Optimal Health Assurance) providing medical coverage up to Rp40 billion per year with premiums starting from Rp50,000 per month
3. Affiliate Referral Bonuses: Bonus payouts to affiliates based on successful referrals. Affiliates earn points (1 point = Rp1) calculated as percentage of first-year premiums paid by referred customers, with 14-day freelook waiting period before points become valid

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Zurich Indonesia sells life and health insurance products to individual consumers in Indonesia through its BarengZurich digital platform. Core offerings include Ziaga Life Flexy and Zurich Plan Protector (life insurance with inheritance benefits up to Rp3 billion) and ZOHA (comprehensive health insurance with medical coverage up to Rp40 billion per year). Customers can simulate premiums, purchase policies, and submit claims online without agent interaction.

Product overview

Zurich Indonesia offers a portfolio of life and health insurance products through its BarengZurich platform. The core offerings include Ziaga Life Flexy and Zurich Plan Protector for life insurance (providing death benefits and inheritance protection up to Rp3 billion), and ZOHA (Zurich Optimal Health Assurance) for comprehensive health coverage (up to Rp40 billion per year in medical costs). The platform also includes an Affiliate Program that enables registered users to earn referral bonuses by sharing products with their network.

Differentiator

Problem solved

Functional benefit

Brands

• BarengZurich: Digital insurance platform offering life and health insurance products including Ziaga Life Flexy, Zurich Plan Protector, and ZOHA.
• Ziaga Life Flexy
• Zurich Plan Protector
• ZOHA

Products and services

• Ziaga Life Flexy

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Prudential Indonesia: One of Indonesia's largest life insurance providers, offering a comprehensive product suite (PRUlife, PRUhealth) via bancassurance and agency channels. Directly competes with Zurich Indonesia across life and health segments targeting the same middle-class demographic.
• Allianz Life Indonesia: Major global insurer's Indonesian life insurance arm offering term, whole life, unit link, and health products. Competes head-to-head with Zurich Indonesia across customer segments and leverages similar global brand strength in the local market.
• Aviva Indonesia: UK insurer's Indonesian life insurance arm offering traditional and unit-linked products. Direct competitor in the same product categories (life + health) and customer segments as Zurich Indonesia.
• Astra Life: Indonesian insurer part of the Astra conglomerate offering individual life, health, and group insurance. Competes directly with Zurich Indonesia in the mass-market and emerging-middle-class segments.
• AXA Mandiri: Joint venture between AXA and Bank Mandiri offering life and health insurance distributed through Mandiri's massive branch network. Competes directly with Zurich Indonesia for bancassurance-driven life/health sales in Indonesia.
• BNI Life Insurance: Bank-backed Indonesian life insurer (affiliated with Bank Negara Indonesia) offering life, health, and credit insurance products through BNI's branch network. Comparable scale and product mix to Zurich Indonesia's PT Zurich Topas Life.
• Manulife Indonesia: Canadian insurer's Indonesian subsidiary offering individual life, health, and investment-linked insurance. Comparable in scale and product breadth to Zurich Indonesia, with similar bancassurance and agency distribution.

Emerging players

• FWD Insurance Indonesia: Hong Kong-based digital-first insurer that has aggressively entered Indonesia with simplified, app-based life and health products. Closest comparable in go-to-market philosophy (digital self-service + low entry price points) to BarengZurich.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ZurichIndonesia
• Facebookfacebook.com/100087458886976
• Instagraminstagram.com/zurichaffiliate_id
• TikToktiktok.com/@zurichaffiliate_id
• LinkedInlinkedin.com/company/zurich-indonesia-proteksi-lengkap-untuk-hidup-anda

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zurich Indonesia | Proteksi Lengkap untuk Hidup Anda