EMPROTUR Bariloche

Name

EMPROTUR Bariloche

Legal name

EMPROTUR BARILOCHE

Website

https://barilocheturismo.gob.ar

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Tourism Promotion and Destination Marketing Services

NAICS

Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAKABAH

Inbound/Local Retail Travel Agencies (Destination Booking Offices)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Traditional/Retail Travel Agencies

Keywords

• Destination marketing services
• Tourism promotion platform
• Visitor information portal
• Accommodation booking engine
• Adventure tourism directory

Headquarters

HQ city

San Carlos de Bariloche

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Tourism promotion services: EMPROTUR BARILOCHE is described as the official public-private organism for tourism promotion of San Carlos de Bariloche. The organization does not obtain financial benefit from the use of its official website or the booking engine. Its role is promotional, facilitating connections between tourists and vetted local service providers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

EMPROTUR Bariloche is the official public-private tourism promotion organism for San Carlos de Bariloche, Argentina. It operates the official destination tourism website, providing visitor information, accommodation search, activity listings, event calendars, seasonal guides, and a booking engine that redirects visitors to vetted local service providers (hotels, hostels, car rentals, tour operators, restaurants). The organization does not obtain direct financial benefit from website use or bookings.

Product overview

EMPROTUR Bariloche operates the official tourism portal for San Carlos de Bariloche, Argentina. The offering is a comprehensive tourism information platform that connects visitors with accommodations, adventure activities, culinary experiences, excursions (lake and land-based), events, and seasonal travel guides. The platform aggregates third-party service providers including hotels, car rental companies, tour operators, and transportation services through referral links. The portfolio includes accommodation search, lake excursions (Victoria Island, Arrayanes Forest, Puerto Blest, Andean Crossing), land excursions (mountain tours, trekking circuits), adventure activities (horseback riding, kayaking, rafting, canopy, sport fishing, paragliding), gastronomy recommendations with the Bariloche a la Carta festival, and seasonal guides for Summer, Fall, Winter, and Spring travel.

Differentiator

Problem solved

Functional benefit

Products and services

• Bariloche Tourism Portal

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Aerolíneas ArgentinascoreGTM or Marketing PartnerArgentina's national airline, featured as a key transportation partner on the official tourism website, providing air access to Bariloche.
• LATAM Líneas AéreascoreGTM or Marketing PartnerMajor South American airline serving Bariloche, featured on the official tourism website's 'How to get there' section.
• FlybondiminorGTM or Marketing PartnerLow-cost Argentine airline operating flights to Bariloche, listed as an air access option.
• JetSmartminorGTM or Marketing PartnerLow-cost airline serving Bariloche, listed as an air access option on the official website.
• LADE (Líneas Aéreas del Estado)minorGTM or Marketing PartnerArgentine state-owned regional airline operating flights to Bariloche.
• Andes Líneas AéreasminorGTM or Marketing PartnerArgentine airline operating routes to Bariloche, featured in the airline directory.
• Parque Nacional Nahuel HuapicoreStrategic or Co-development PartnerThe national park surrounding Bariloche is a key natural attraction and strategic partner in the destination's tourism ecosystem. The park's entrance ticket sales are integrated into the official tourism platform.
• Gobierno de Río NegrocoreStrategic or Co-development PartnerThe Province of Río Negro's government tourism secretariat is listed as a co-branding partner on the official website footer, alongside the municipality and national tourism ministry.
• Ministerio de Turismo y Deporte de la Nación ArgentinacoreStrategic or Co-development PartnerArgentina's national Ministry of Tourism is a co-branding partner and key institutional backer of Bariloche's tourism promotion, also associated with the PreViaje program.
• Municipalidad de San Carlos de BarilochecoreStrategic or Co-development PartnerThe city government of San Carlos de Bariloche is the parent authority of EMPROTUR, providing institutional governance and resources for tourism promotion.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• VisitBritain: UK national tourism agency, performing a similar destination marketing function. Comparable as a government-affiliated, multi-language tourism promoter, but with materially larger marketing budgets and a national rather than municipal scope.
• Visit Norway: Norway's national tourism board, comparable as a public DMO promoting nature, fjords, and adventure experiences. Overlaps with EMPROTUR in promoting outdoor activities, seasonal experiences, and a multi-language digital platform for international visitors.
• Brand USA: USA's national destination marketing organization, comparable as a public-private DMO promoting a destination's brand internationally through multi-language digital channels. Operates at significantly greater scale than EMPROTUR but follows a similar model.
• Tourism New Zealand: National DMO for New Zealand, a larger and better-funded destination marketing organization. Comparable as a government-backed tourism promoter with multi-language digital platforms and adventure/nature positioning, though operating at national scale.
• Visit Iceland: Iceland's national DMO, comparable in positioning nature and adventure tourism. Both compete for international visitors seeking dramatic landscapes, though Iceland operates at national scale and has more developed global brand awareness.
• Tourism Australia: Australian national DMO, comparable as a government-backed destination marketer with global multi-language reach. Both EMPROTUR and Tourism Australia position their destinations around nature-based and adventure experiences.
• Visit Dubai: Destination marketing organization for Dubai, comparable as a government-backed tourism promoter. While the destination positioning differs (urban/luxury vs. nature/adventure), the operating model of multi-language platform, government support, and large marketing budget is structurally similar.

Direct peers

• Inprotur: Argentina's national tourism promotion institute, performing the same destination marketing function as EMPROTUR but at the country level. Both promote Argentina internationally, manage government-affiliated marketing budgets, and operate multilingual promotional platforms.
• Tourism Whistler: Destination marketing organization for Whistler, Canada, a ski and adventure destination. Direct functional peer given Whistler's similar positioning as a year-round mountain destination with ski as the anchor asset and adventure tourism as a secondary draw.
• Visit Buenos Aires: Buenos Aires city tourism entity, directly comparable as a municipal-level DMO promoting a single Argentine destination. Operates a similar model of aggregating local providers, running seasonal campaigns, and driving inbound awareness through government-backed channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Bariloche_ar
• YouTubeyoutube.com/c/BarilocheArgentina
• Facebookfacebook.com/BarilochePatagoniaArgentina
• Instagraminstagram.com/Barilochear
• LinkedInlinkedin.com/company/emprotur-bariloche

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMPROTUR Bariloche