The Rollup
The Rollup is a bootstrapped blockchain media platform producing a podcast, research articles, and a newsletter covering DeFi, crypto, AI, and tokenization for crypto investors, founders, and builders, with an affiliated angel investment arm.
- Company typePrivate
- Founded2020
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Rollup does
The Rollup is a private blockchain and digital assets media platform founded in 2020 by co-founders Robbie and Andy, originally launched as DeFi Slate and rebranded within its founding year. The company produces a weekly podcast featuring interviews with crypto founders, investors, and protocol builders (1,000+ episodes recorded, with guests including Stani Kulechov of Aave, Haseeb Qureshi of Dragonfly, and Arthur Hayes), publishes long-form research articles on modular blockchains, rollups, DeFi protocols, and tokenization, and distributes content via a weekly newsletter to its community. Its core product surface comprises four interconnected offerings: The Rollup Podcast, The Rollup Research, The Rollup Newsletter, and The Rollup Ventures, the latter being an angel investment vehicle through which the co-founders have collectively deployed capital into 125+ seed-stage crypto startups.
The platform is built on a digital content and community architecture—website-hosted editorial, distributed via newsletter email and podcast aggregators—with no proprietary technical infrastructure beyond standard web/podcast publishing tooling. The go-to-market motion is community-led: high-profile guest interviews and active conference presence (Digital Asset Summit, DC Blockchain Summit, SmartCon, EthCC, EthDenver; 25+ events attended) drive top-of-funnel audience growth, with newsletter signup as the primary engagement mechanism. Customer segments include crypto investors and traders, blockchain founders and builders, and crypto-focused VCs and institutional investors, served through a horizontal (persona-based) segmentation approach.
The revenue model is primarily advertising-supported, with podcast sponsorships and brand partnerships with digital asset and fintech companies supplemented by potential investment returns from The Rollup Ventures angel portfolio. Content is offered free to consumers, and no public pricing has been disclosed; a members page exists but currently returns a 404, suggesting an unlaunched or inactive paid tier. The company is bootstrapped, US-based, and operates with a small team (1–10 employees per firmographic data, with one source noting scaling to 15 people).
The Rollup firmographics
Firmographics- Name
- The Rollup
- Legal name
- The Rollup
- Website
- https://therollup.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Rollup is a bootstrapped blockchain media platform producing a podcast, research articles, and a newsletter covering DeFi, crypto, AI, and tokenization for crypto investors, founders, and builders, with an affiliated angel investment arm.
- Ownership category
- akta.pro rank
The Rollup industry classification
Industry- Product category
- Blockchain Media
- akta.pro primary industry
- Podcast Networks & Studio Platforms (MPAIADAC)
Keywords
The Rollup business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- The Rollup Ventures: Venture investment arm that makes angel investments in seed-stage crypto startups. The Rollup co-founders have made 75+ (Robbie) and 50+ (Andy) angel investments in blockchain startups.
- Content & Sponsorships: Media platform generating revenue through podcast content, potentially including sponsorships and brand partnerships with digital asset and fintech companies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Rollup product offering
Product offeringCore offering
The Rollup is a blockchain and digital assets media platform that produces weekly podcast interviews with crypto founders, investors, and builders, alongside in-depth research articles on modular blockchains, rollups, DeFi protocols, stablecoins, tokenization, and AI-crypto convergence. The platform distributes content through its website (therollup.co) and a weekly newsletter, targeting crypto investors, founders, and institutional participants seeking expert analysis and founder-level insights in the digital asset ecosystem.
Product overview
The Rollup is a blockchain media platform operating across three interconnected products: The Rollup Podcast (a leading voice in blockchain media featuring 1,000+ episodes with founders, builders, and investors), The Rollup Research (in-depth technical analysis covering modular blockchains, rollups, DeFi, and AI), and The Rollup Ventures (the investment arm with 75+ angel investments in seed-stage crypto startups). The platform converges leaders of digital assets and finance through audio content, written research, and community engagement, covering topics including stablecoins, tokenization, RWAs, Ethereum, AI agents, and Neo Finance.
Differentiator
Problem solved
Functional benefit
Products and services
- The Rollup Podcast Weekly blockchain and digital assets podcast featuring interviews with crypto founders, investors, and builders discussing DeFi, stablecoins, AI, Ethereum, tokenization, Neo Finance, and modular blockchains. Episodes typically run 20-50 minutes and feature industry leaders.
- The Rollup Research In-depth written research and analysis articles covering modular blockchains, rollups, data availability layers, DeFi protocols, Arbitrum, Celestia, Polygon, Wormhole, and decentralized AI systems. Targeted at crypto investors and builders seeking deep technical and market analysis.
- The Rollup Newsletter Weekly email newsletter delivering podcast episodes and research posts to subscribers, enabling the community to stay informed on digital assets, blockchain developments, and emerging crypto narratives.
Quantifiable outcome
- 1,000+ podcast episodes recorded since 2020
- +3 more outcomes
Companies that use The Rollup
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
The Rollup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Rollup partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Rollup VenturescoreVenture investment arm co-founded alongside The Rollup media platform. Makes angel investments in seed-stage crypto startups. Robbie has made 75+ investments while Andy has invested in 50+ companies through this vehicle.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
The Rollup competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Rollup social profiles
Digital presenceThe Rollup financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Rollup leadership team
Management profileNumber of profiles
Profiles2 records
The Rollup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Rollup M&A and investment
M&A and investmentM&A
Investments9 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Rollup
What does The Rollup do?
The Rollup is a blockchain and digital assets media platform that produces weekly podcast interviews with crypto founders, investors, and builders, alongside in-depth research articles on modular blockchains, rollups, DeFi protocols, stablecoins, tokenization, and AI-crypto convergence. The platform distributes content through its website (therollup.co) and a weekly newsletter, targeting crypto investors, founders, and institutional participants seeking expert analysis and founder-level insights in the digital asset ecosystem.
Is The Rollup a public or private company?
The Rollup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Rollup founded?
The Rollup was founded in 2020. It employs 1 to 10 people.
How does The Rollup make money?
Two revenue lines are on record. The Rollup Ventures are the primary driver. The others are content & Sponsorships.
Does The Rollup have an API?
No public API is recorded for The Rollup.
What industry is The Rollup in?
The Rollup's product category is Blockchain Media. Its primary akta.pro industry code is MPAIADAC, Podcast Networks & Studio Platforms.